PCDS Review
           
           
   
         

Welcome back to PCDS Review the independent, subscription free trade show news website. For over 25 years we’ve actively used the worldwide web, being one of the first, to convey news and information. In the early years featuring iconic footwear brands providing companies with an effective independent marketing tool we transitioned focusing on the promotion of leading international trade shows and events where companies specializing in the production of Footwear, Bags & Accessories, Eyewear, Materials and Machinery present their services and products to the world’s buyers.
 
In this second quarter of 2025, when the world is facing the challenges brought about by the USA introducing tariffs leading to a trade war with China, who knows what the outcome will be? What will the impact be on business and ultimately consumers worldwide? How will China, Europe and countries like that of the UK respond? For sure there are difficult times ahead, keeping the channels of communication alive whilst respecting the needs of individual countries is without doubt a priority, if some sensible balance between nations is to be achieved and recession avoided.

Trade fairs are important, finding new markets/customers will be matter of survival for many businesses and PCDS Review is focused and positive about keeping you informed and connected.

Phil Clark Editor 06.05.25 (Original text not AI generated!)

 
                   
         
News Desk

Italian Trade Show
to Welcome 42
Brazilian Footwear
Brands

 

ASSOMAC GENERAL
ASSEMBLY 2025
Growth, collaboration
and innovation for the
European fashion industry

               
                     

HDS/L
Rethinking
Shoe Recycling

 

TANGIBLE SUPPORT
FOR THE RETAIL TRADE:
ISPO LAUNCHES
RETAIL CLUB

 

Assintecal participates
in a presidential
mission in France

 

MOMAD will
surprise visitors

  MIDO WINS AGAIN  

ViceVersa is online:
the product
development
proposals for Filo64

                     

MOMAD
Talents by ISEM
announces the dates
for entering the 13th
edition of the contest

 

ModEurop
COLOUR CARD
Fall/Winter
2026/27
now available

 

Brazilian Footwear
promotes Colombia
Mission with 33 brands

 

Customs policy in
the spotlight of the
expert panel at the
"Shoes & Leather"
trade fair in
Guangzho

 

The biggest footwear
tradeshow in
Latin America,
BFSHOW opens
with 353 Brazilian
brands

 

Every Line
Tells A Story

 

ASSOMAC GENERAL ASSEMBLY 2025
Growth, collaboration and innovation for the European fashion industry
In an economic and geopolitical context characterized by increasing complexity and instability, the Italian technology industry for the footwear, leather goods and tanning sectors is called upon to strengthen its competitiveness through innovative industrial strategies, cooperation between companies and authoritative representation at European level.

The meeting will be an opportunity for discussion between institutional representatives, entrepreneurs, stakeholders and the academic world, with the aim of outlining a shared vision for the future of the sector.
Program
Institutional greetings:
🔹 Salvatore Majorana, Director Kilometro Rosso Innovation District
🔹 Maurizio Tarquini, General Manager Confindustria
🔹 Matteo Zoppas (TB), President ITA - Italian Trade Agency
🔹Opening speech: Mauro Bergozza, President of Assomac
🔹Keynote speech: Giuliano Noci, Professor of Strategy & Marketing, Vice Rector for China Politecnico di Milano
🔹The round table will be attended by: LUCA SBURLATI, President Confindustria Moda - Textile and Fashion Federation; Erika Andreetta, PwC Italy Partner, EMEA Fashion & Luxury Leader; guido cami, Chairman and CEO Industrie Chimiche Forestali; Alberto Russo, Founder and Managing Partner
Russo De Rosa Associati; Micaele Pietro Golferenzo, Private Banker, Wealth Advisor Fideuram - Intesa Sanpaolo Private Banking; edoardo imperiale, General Manager Stazione Sperimentale per l’Industria delle Pelli e delle materie concianti.

The work is conducted by Luca Orlando, Journalist - Correspondent Il Sole 24 Ore.

Kilometro Rosso Innovation District
Gate 4, Centro delle Professioni, Via Stezzano 87, Bergamo
Friday 20 June 2025 – 3:00 pm

For information: office@assomac.it
Registration here: https://lnkd.in/eMFQVVZw

Received 16.06.25 Published 16.06.25 BACK


Italian Trade Show to Welcome 42
Brazilian Footwear Brands

The Italian trade show Expo Riva Schuh, scheduled to take place from June 14 to 17 in Riva del Garda, will welcome 42 Brazilian footwear brands. The participation is supported by Brazilian Footwear, the industry export promotion program maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

With a highly positive outlook—especially due to the international business generated during the most recent edition of BFSHOW in São Paulo/SP—Expo Riva Schuh is expected to further boost footwear export results in 2025. According to Paola Pontin, Business Coordinator at the Brazilian Footwear Industries Association, shipments from the sector are projected to grow between 1.2% and 4.1% for the year (in pairs). “Given the global nature of the trade show and the international instabilities caused by the tariff war between the United States and China, we have seen increased demand from American buyers, who represent the main international market for Brazilian footwear. At the show, this movement is expected to grow even stronger,” says Paola, highlighting the event’s strong international attendance.

The trade show
Now in its 103rd edition and featuring over a thousand exhibitors, Expo Riva Schuh is one of the leading international trade shows in the global footwear industry. Each edition welcomes buyers from more than 100 countries, positioning the event as a key platform for boosting Brazilian footwear exports.

With the support of Brazilian Footwear, the following brands are taking part in Expo Riva Schuh: Bonton Leather Care, Azaleia, Bibi, Cartago, Copacabana, Ferracini, Grendha, Levecomfort, Leveterapia, Ligthgel, Pampili, Santinelli, Stéphanie Classic, Valentina, Zaxy, Actvitta, Andacco, AXG Export, Beira Rio, BR Sport, Globo, Jorge Bischoff, Loucos & Santos, Modare Ultraconforto, Moleca, Molekinha, Molekinho, Vizzano, Democrata, Madeira Brasil, Ala, Awana Group, Boaonda, Comfortflex, GVD International, Klin, Polo Go, Ramarim, Werner, Zatz, Capelli Rossi, and Piccadilly.

Received 12.06.25 Published 12.06.25 BACK

TANGIBLE SUPPORT FOR THE RETAIL TRADE: ISPO LAUNCHES RETAIL CLUB

The focus is on targeted cooperation with sports retailers. A comprehensive initiative builds knowledge and facilitates networking.


ISPO is taking the next step toward the future: the founding of the Retail Club makes the promise of retail friendliness tangible, effective immediately. The offer, exclusive to sports and textile retailers, as well as e-commerce platforms of all sizes, includes of curated content, targeted encounters, and genuine innovations. This exclusivity is designed to foster more exchange, more relevance, and a more promising future in retail.

A highly effective offering for sports retailers

With the Concept Release in March, ISPO presented three focal points for the trade fair in November: Retail Friendliness, Media Value, and Matchmaking. Retail Friendliness is a key pillar of the new offer that is now becoming tangible with the introduction of the free Retail Club.

Membership offers retailers numerous exclusive benefits:

• Free retail ticket
•Access to the Retail Club Lounge, including catering
•Assisted guided tours of the exhibition grounds
•Conference program with best practices and retail know-how
•Direct exchange with industry experts

Participants receive practice-oriented strategies and insights from leading retail experts—directly applicable to their business, empowering them with the knowledge they need to thrive in the competitive retail market.

The Retail Club also offers real added value outside of the event in Munich: all registered retailers receive market insights and updates from the Sports and retail environment.

Those who register now also benefit from a free 2 month subscription to Sporting Goods Intelligence by EDM—the leading source for Industry analysis. This valuable opportunity enables retailers to gain insights and stay ahead of industry trends, thereby enhancing their business strategies and informed decision-making.

The O in ISPO also stands for orientation

With the new concept, ISPO continues its consistent development and seamlessly integrates with the changes already communicated. For over 55 years, the annual sports business event has been the flagship platform for the international sell-in process. The realignment along the value chain, with the Retail Club playing a key role, creates additional orientation for Visitors and supports sports retailers in more efficient trade fair planning.

ISPO offers a unique trade fair experience through the targeted of curate themes, brands, and trends, especially in the search for innovations, providing inspiration and a quick overview at the same time.

The new offering aims to curate a strong, globally active retailer network. The focus is on the direct exchange between retailers, brands, and industry. The integrated matchmaking tool, a feature of the Retail Club, enables targeted contact with relevant partners even before the event, resulting in more efficient meetings, valuable discussions, and concrete Business opportunities.

"Personal interaction is more important than ever—we in our team have also experienced this intensively this year. That's why we will be focusing more on on-site meetings and dialog in the future so that we can work together even more successfully and in a more targeted manner. We would also like to make this central learning experience possible for our visitors. For this reason, we are integrating the conferences and trade fair areas even more closely in the future and creating new platforms for personal exchange," says Lena Haushofer, Exhibition Director of ISPO and OutDoor, explaining her motivation for taking this step.

Formats such as the guided tours or the new Retail Club Lounge will offer space for direct dialog on trends, brands, and innovations—right in the middle of the trade fair. It has never been easier, more convenient, or more efficient to gain an overview and exchange ideas with industry colleagues.

Retail Friendliness is a promise and not just an empty phrase
The Retail Club embodies a clear focus on the retail trade and, at the same time, creates security for exhibitors who want to meet the right retailers on site: "With the Retail Club, we are actively going the extra mile to show our exhibitors: You can rely on us—we consistently deliver on our promises," explains Retail Project Manager Carsten Schürg. "Not only will there be enough retailers taking part, it has never been easier to find the right contacts."

"As the representative body for the European sports retail industry, FEDAS welcomes the new ISPO concept and, of course, the offers for retailers in particular! The Retail Club can serve as a platform for our exchange, learning from national and international players, and expanding our network. ISPO is a MUST for our business," comments Stefan Herzog, President of the European Federation of Sporting Goods Retailers (FEDAS), on the Retail Club.

This year, ISPO will take place at Messe München from November 30 to December 2, 2025. In addition to a new hall structure and an earlier, retailer-friendly date, the trade fair organizers are looking forward to seeing many familiar faces as well as new ones.

Received 11.06.25 Published 11.06.25 BACK
ViceVersa is online: the product development proposals for Filo64

It’s time to fully unveil Vice-Versa: the video portraying the product development proposals carried out for the 64th edition of Filo by Rossano Bisio (Fabric Designer) is now available online on the Exhibition’s website.

Paolo Monfermoso, manager of Filo, states: “The online release of the product development proposals has always been a key event for the textile professionals who look to Filo as the reference Exhibition for yarns and textile materials. Since the last edition, we have chosen to increasingly highlight the technical aspects and contents of our creative proposals, responding to Filo’s essential mission: offering companies effective and feasible suggestions to develop truly innovative textile ideas. Obviously, for Vice-Versa too, technical quality is never detached from a high aesthetic content, first of all from the one of textile proposals, and secondly from the video itself that brings them together, in our intentions a “little big movie” that will accompany us until the 64th edition of Filo in September.”

According to Monfermoso: “The main innovative element of the 64th edition of Filo - the new location in Hall 14 of Fiera Milano Rho - will also have an impact on the creative proposals. The space reserved to them will be enlarged and it will build a coherent path of product developments, starting from the suggestions of Vice-Versa to reach exhibitors’ collections and to conclude then with the collection of fabric samples made by Filo, named “Made in Filo” from September onwards. Basically, through Vice-Versa we are proposing the starting point for a creative path that we will travel together: we as Filo’s organisers, our exhibitors and their customers, all the way along the supply chain that will have the end-products as its point of arrival. It is a journey that we can start to imagine from today. Meanwhile, enjoy the video!”.

Rossano Bisio, the Fabric Designer who carried out product development proposals for Filo, explains the stylistic content of Vice-Versa: “Through Vice-Versa, we decided to expand the aesthetic and functional language of textile and fashion industry by offering a vision where traditional elements merge with innovative ones.” According to Bisio: “Vice-Versa delivers the message of a deep change in the way fashion, design and textiles are conceived. Using concepts such as the “reversal” of styles, formal wear meets casual elements, and avant-garde fabrics are combined with traditional techniques. From a technical point of view, this “reversal” was already clear in yarns’ processing, mixing shiny/opaque, soft hand/crépe and coarse/fine elements. The project tells a story where the past talks to the future, and the conceptual laboratory, declined in the ideal creative spaces of Aesthetic Lab, Luxury Lab and Innovation Lab, emphasises how innovation becomes the engine of aesthetic and ethical change: from the use of sustainable fibres to digital technologies and production processes with a lower environmental impact. All this moves away from a showy and ostentatious luxury to introduce a form of plain, responsible, but also exciting elegance, where the real value lies in the quality of the materials, the artisanry and an effective ethical commitment.”

The 64th edition of Filo will be held on the 23rd and the 24th of September 2025 at Fiera Milano Rho – Hall 14. Vice-Versa is available on www.filo.it.

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Left to right: Presenter, Monia Innocenti (MIDO), Presenter,Max Galli and Sara Lometti (Mixer Group)

MIDO WINS AGAIN:
COMMUNICATION CAMPAIGN WINS AWARD FOR THIRD CONSECUTIVE YEAR.
“REFOCUSING ON HUMANS” AWARDED MEDIASTARS 1st PRIZE AND 1st PRIZE FOR A PERIODICAL IN THE PRINT MEDIA CATEGORY

Milano, 9 June 2025 – At the 29th edition of the Mediastars technical awards for advertising, the MIDO campaign | Milano Eyewear Show 2025, Refocusing On Humans, wins three awards in the print media section: 1st place Mediastar,1st place Periodical and Special Star for Creative Direction. The awards ceremony was held Friday, June 6th at the San Fedele Auditorium in Milan.

For the third consecutive year, the MIDO communication has earned one of the foremost accolades in the world of advertising. An outcome that goes well beyond a single creative concept – what is being celebrated isthe ability to consistently create new, relevant campaigns that powerfully communicate to the public and the press, all while maintaining a clear and recognizable direction. An achievement that demonstrates the strength of MIDO’s strategic vision and the quality of the team’s work.

“Refocusing on Humans”, photographed by Uli Weber and created by Max Galli in collaboration with Mixer Group, returns humans to the center of focus and is a tribute to human creativity and the craftsmanship skills that create beauty. Entrusted to a master of photographic art, the campaign narrates the awe-inspiring authenticity of human beings, reflecting the unique creative spirit of the world of eyewear.

At its 29th edition, the Mediastars award is assigned every year to the best Italian ad campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. About 550 projects were nominated for this edition and evaluated by a panel of industry experts and professionals.

To stay up to date with all the latest MIDO news, visit the website https://www.mido.com/en/ and the official social channels, Instagram @mido_exhibition, Facebook @MIDOExhibition, X @MIDOExhibition and LinkedIn https://www.linkedin.com/company/mido/posts/.

CREDITS “REFOCUSING ON HUMANS - A new eyewear perspective”
Agency: Mixer Group
Creative Direction: Max Galli
Photography: Uli Weber
Art Director: Max Galli
Copy: Sara Lometti
Digital Processing: Matteo Tranchellini
Client Manager: Martina Vailati
Account Manager: Marta Vecchiati

Photographed by Uli Weber and conceptualized by Max Galli in collaboration with Mixer Group, the campaign also received the Special Star award for Creative Direction

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MOMAD will surprise visitors with trends from more than 250 brands at the September edition, along with a new approach

 

The Salón Internacional de Moda, Calzado y Accesorios (International Fashion, Footwear and Accessories Trade Show), Southern Europe’s leading industry trade fair, will take place on new dates, from 11 to 13 September in Hall 10 at IFEMA MADRID.

MOMAD has been scheduled to coincide with Bisutex, Salón Internacional de la Bisutería y Complementos (International Fashion Jewellery and Accessories Trade Fair) to create a comprehensive exhibition offering.

Madrid, 9 June 2025.– MOMAD, Salón Internacional de Moda, Calzado y Accesorios (International Fashion, Footwear, and Accessories Trade Show), will take place from 11 to 13 September at IFEMA MADRID, with an even stronger proposal and a superb selection of national and international brands. More than 250 brands have already confirmed their participation, and marketing for the fair is progressing at a steady pace, positioning it as the premier fashion trade event on the Iberian Peninsula.

In addition to new dates - three trade days, from Thursday to Saturday - MOMAD will occupy a new venue, Hall 10, to enhance the flow of visitors from other lifestyle fairs taking place at IFEMA MADRID. It will share dates with Bisutex, Salón Internacional de la Bisutería y Complementos de Moda (International Fashion Jewellery and Accessories Trade Fair), housed in Hall 8, and with Madridjoya (Halls 4 and 6) and Intergift (halls 3, 5 and 7) to encourage commercial synergies and increase business opportunities for all the participating sectors. Brands interested in participating in this trade event are invited to make arrangements through the following link.

Fashion and footwear that inspires, connects and transforms

MOMAD will present an even more interesting route through the sector, offering proposals for the Spring/Summer and Autumn/Winter seasons, with particular emphasis on conscious fashion, responsible production, and craftsmanship.

Brands such as Vilagallo, Surkana, Nuñez de Arenas, Matilde Cano, and Carla Ruiz will showcase values that define a more respectful approach to creating and understanding fashion, with a strong sense of identity, aimed at consumers who value origin, quality, and social and environmental commitment.

The footwear and accessories sector will be prominent at this edition with the participation of leading brands such as Gioseppo, Calzados Victoria, Star Love, Juncal Aguirre, Corina, Igor, Exe Shoes, and MLV Shoes will present their new collections to a specialised professional audience. They will be joined by the latest trends from brands like Moo Chuu, Top 3, and Basq Sneakers, who will showcase their collections at this key event for the sector.

In addition, MOMAD will boost its international presence through the National and International Buyers Programme, with a special focus on strategic markets such as Latin America. Within this context, the collaboration with Bogotá Fashion Week is an additional attraction, facilitating the participation of a selection of leading Colombian brands and further consolidating MOMAD’s position as a global meeting point for the industry.

From 11 to 13 September, MOMAD will be the epicentre of the fashion business at IFEMA MADRID. A place for discovering trends, strengthening business relationships and positioning brands to the professional public.

For more information, see the MOMAD website.

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Assintecal participates in a presidential mission in France

The Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal) was invited to participate in the France Mission, carried out by the Brazilian Agency for Promotion of Exports and Investments (ApexBrasil). The initiative, held between June 4 and 6, included the participation of the President of the Republic Luiz Inácio Lula da Silva, the first lady Janja Lula da Silva and the president of ApexBrasil Jorge Viana. On the occasion, Assintecal was represented by its superintendent, Silvana Dilly. 

According to Silvana, the Mission highlighted the excellence of Brazilian fashion, its sustainable and design aspects. "French consumers greatly value the artisanal, sustainable and differentiated work carried out in Brazil”. 

The mission, more than promoting the Brazilian image in France, opens a window of business opportunities with green-yellow brands," she highlighted. The Mission began with a parade of five original Brazilian brands commanded by women who use sustainable materials in their developments. The event took place at the Café de l'Homme restaurant in Paris. In addition to Silvana and the presidents of the Republic and ApexBrasil, the Brazilian and French first ladies, Brigitte Macron, participated in the event. For Viana, the event reaffirmed Brazilian protagonism on the international stage with a positive agenda based on the talent of Brazilian women. "We wanted to hold an event that promoted the talent of women who represent Brazil, producing pieces with design and sustainability. For me, it is an honor to hold this event, which inaugurates the Year of Brazil in France," he said. At ApexBrasil, the initiative was part of the Women and International Business program, which serves companies led by women and offers them opportunities to negotiate their products abroad. The director of Business at ApexBrasil, Ana Paula Repezza, emphasized that French consumers are very interested in niche products, which opens an opportunity for Brazilian fashion to close more deals. 

On the 6th, the Mission held an event to debate issues related to Brazilian sustainability. On the occasion, topics such as the decarbonization and energy transition of the Brazilian economy, infrastructure and mobility and the role of the private sector in COP30, which will be held in Belém/PA in November, were discussed.
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Rethinking Shoe Recycling

As part of the HDS/L project "Circular Economy in the Shoe Industry. Creating Cycles. Securing the Future," the German Shoe and Leather Goods Industry Association (HDS/L) is intensively exploring new technologies for shoe recycling. The various options for processing and recycling used shoes are being analyzed and critically examined. This was also the case on May 27, when experts from the shoe industry, together with HDS/L Managing Director Manfred Junkert and his deputy Torben Schütz, learned about new technologies in the field of chemical recycling at the Höchst Chemical Park in Frankfurt.

While conventional recycling methods have so far reached their limits due to the high volume of plastic waste, the company Arcus, inspired by the vision of "greencycling," is taking recycling a step further with its first commercial-scale pyrolysis plant in Germany. With the industrial production of pyrolysis oil, the recycling specialist aims to demonstrate new paths toward a holistic recycling process for plastic waste.

The shoe experts in Höchst discussed the extent to which this technology could also be feasible for shoe recycling. One thing is certain: shoe recycling needs to be rethought. For a better circular economy, greater resource conservation, and climate protection. "We as an industry and as an association are open to new chemical technologies, are examining various alternatives, and are critically examining them as part of the HDS/L project on the circular economy of shoes. There won't be just one path, but many different paths," says Torben Schütz, appealing to the industry to engage intensively with the topic of circular economy.

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MOMAD
Talents by ISEM announces the dates for entering the 13th edition of the contest

Companies and young entrepreneurs wishing to take part can enter as of 2 June at 10.00 am via the official MOMAD website.

Madrid, 2June 2025.MOMAD, Salón Internacional de Moda, Calzado y Accesorios (International Fashion, Footwear and Accessories Trade Show), has launched the 13th edition of theMOMAD Talents by ISEM contest. The initiative is designed to encourage creativity, raise awareness and professionalise the creations of young entrepreneurs and emerging brands in the sector. Applications will be accepted from 2 June2025 at 10.00 am until 2 July 2025 at 12.00 am.

A jury of experts will select the winners of the 13th edition of the MOMAD Talents by ISEM contest based on aspects such as the collections’ originality and creativity, innovation, design quality, sustainability, and potential marketability of the proposals. Those wishing to participate in the contest and present their designs are invited to complete this form.

Selection process and announcement of the finalists

After the application period has ended, the jury will select a shortlist of finalist collections. The decision will be announced on 10 July 2025 in MOMAD’s official profiles.

The two winners will be revealed on 15 JulyonMOMAD's social media. They will have the opportunity to present their collections on a free stand at the upcoming edition of MOMAD, which will take place from 11 to 13 September at IFEMA MADRID. Additionally, the winning firm will receive a place in the “Fashion and Creativity Management” course at ISEM Fashion Business School.

See the terms and conditions of participating in #MOMADTALENTS by ISEM. 

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ModEurop COLOUR CARD Fall/Winter 2026/27 now available

If you're looking for reliable, early trend information, ModEurop is the right place for you. This also applies to the winter season after next. The internationally sought-after ModEurop Colour Card for Fall/Winter 2026/27 is now available from the German Shoe Institute in Offenbach. The Colour Card offers designers, product managers, and all creative professionals in the shoe, fashion, and accessories industries valuable support in their daily work. The individual colour themes are divided into three individually removable folding cards. All colour samples are recognizable at a glance. They can be easily removed and reinserted thanks to practical Velcro stickers. Behind the leather samples, the respective colour is shown as a colour block with its English name. The 27 colours for Fall/Winter 2026/27 were incorporated into the three ModEurop themes: MYSTIC FORCE, CLASSY COLLECTIVE, and NOBLE FELLOWS. The Colour Card also includes a special card featuring nine technical materials. For Fall/Winter 2026/27, ModEurop Creative Directors Martin Wuttke and Uta Riechers-Wuttke predict a season that will once again bring the brand's DNA into sharp focus. "Decoration and boho attitude meet with more polish, creating a sophisticated realism. The winning formula of the future: fashion that combines escapism and uniqueness while simultaneously incorporating the needs of the real world," the creative’s predict.


The MODEUROP COLOUR CARD includes:
Three individual colour cards with individually removable swatches in genuine leather
• All colours on a DIN A3 colour poster, clearly showing the colour themes at a glance
• Important information on the use of the colours and numerous atmospheric images describing the individual colour stories
• The colour booklet in a practical DIN A5 format


The leather colours are coordinated with the fashionable textile range of the most important European production countries and are complemented by 'technical materials'. The texts and colour collages are written in German and English. The colour card costs €170 plus VAT and shipping for a single order; the annual subscription costs €300 plus VAT and shipping.


Order the MODEUROP COLOUR CARD Fall/Winter 2026/27 via:

modeurop@schuhinstitut.de or via our website: www.modeurop.com/orderform/

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Brazilian Footwear promotes Colombia Mission with 33 brands

Brazilian Footwear, the export promotion program maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), is taking 33 Brazilian brands to the Colombia Mission. The initiative, held from June 9 to 11, includes a showroom for international buyers and a Photocall, a traditional image-driven event held in collaboration with the Colombian press.

The Mission kicks off on June 9 with the Photocall, a relationship-building event between the local press and Brazilian brands, held alongside the showroom at Hotel Cosmos 100, in Bogotá. Colombia, the fifth main international destination for Brazilian footwear among more than 160 countries, imported around 2.5 million pairs from Brazil in the first four months of 2025. “The Colombian market is strategic for our companies—not only because of the volume shipped there, but also due to its demand for products that combine fashion, quality, and innovation,” says Carla Giordani, from Abicalçados’ Business Department. According to her, the initiative is expected to attract buyers from Colombia’s main consumer markets as well as neighboring countries.

Participating in the Colombia Mission with the support of Brazilian Footwear are the brands: 365 Soft, Actvitta, Autência Chinelos, Azillê, Beira Mar, Beira Rio, Bonton Leather Care, BR Sport, By Cool, Camin, Esplêndida Calçados, iTweens, Marina Mello, Mini Sua Cia, Modare, Moleca, Molekinha, Molekinho, Novopé, Pampili, Pé com Pé, Renata Mello, Repplay, Sandálias Apuana, Sandbell, Santinelli, Solis Brasil, Softli, Sua Cia, Suzana Santos, Usaflex, Vitzi, and Vizzano.

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Record-breaking visitation and closed deals mark the 4th edition of BFSHOW

The 4th edition of BFSHOW, the biggest footwear tradeshow in Latin America, brought together 353 Brazilian brands from May 19 to 21 at the Anhembi District in São Paulo/SP. The event was marked by closed deals on-site. Exhibitors highlighted the effectiveness of the record visitation, with over 12,300 buyers attending, including 1,200 from 60 countries. The total transaction volume will be announced in the coming days. The tradeshow is organized by the Brazilian Footwear Industries Association (Abicalçados) and managed by Nürnberg Messe Brasil.

The Executive President of Abicalçados, Haroldo Ferreira, emphasized that the event demonstrated the strength of Brazil's footwear production, the fourth largest in the world and the largest in the Western Hemisphere. “Brazil is a major global showcase for footwear with design, innovation, and sustainability. BFSHOW, which featured companies responsible for more than 70% of national production, was a clear demonstration of this. Buyers, in addition to coming in large numbers, also closed deals,” Ferreira commented, adding that the “barometer” presented at the tradeshow offers optimism for the sector, which is expected to grow by more than 2% in 2025, reaching a production of over 940 million pairs of shoes.

The biggest tradeshow in Latin America

The CEO of Nürnberg Messe Brasil, João Paulo Picolo, celebrated the fact that BFSHOW, now in its fourth edition, has already become the biggest tradeshow in the sector in Latin America. “With 30% more space, the tradeshow will continue to grow in the coming years,” he celebrated. “All the exhibitors we spoke with were very satisfied with the national and international visitation. The feeling is one of a job well done,” the CEO remarked, highlighting that 76% of the spaces for the November edition have already been sold.

Exhibitors

Having participated in trade shows for over 20 years, the CEO of Polo Go (Nova Serrana/MG), Ricardo Campos, stated that the company’s sales target was achieved on the first day of the event. “I’ve been attending trade shows for many years, in all states, and this one was the best in terms of business,” he said. A brand of the Ride group, which grew nearly 400% in revenue during the first quarter, Polo Go is confident about increasing sales in 2025.

Mariana Thomasi, Head of Revenue at Linus, São Paulo/SP, highlighted the qualified visitation of national and international buyers invited to the event. “The contacts were very qualified, and this was reflected at the tradeshow. We are excited about our participation, and this is certainly the beginning of a great partnership that will help position Linus in the B2B market,” Mariana emphasized, praising the large number of importers visiting the event, particularly from Latin America.

Suzana Santos, from São João Batista/SC, was also pleased with her company’s participation in the event. “We had excellent results, with the collection being well-received by the market,” celebrated Suzana Santos, the company’s Creative and Commercial Director. According to her, the international visitation was significant. “BFSHOW is on par with any international tradeshow when it comes to attracting buyers. We opened new export markets in the Middle East, Latin America, and Europe,” she said.

Buyers

Lorena Bertu, Director of Loff Shoes, Belo Horizonte/MG, shared that she found new suppliers of premium footwear at the tradeshow. “The event presented an important variety of 'finds'—leather shoes from smaller, more exclusive brands. We left here with all the purchases for our second semester,” she said.

Camille Torres Jara, Purchasing Manager at Nievecitas, Ecuador, attended BFSHOW for the third time. “From the beginning, we’ve worked with Brazilian footwear because it has unique design, technology, and is made with high quality. The event is excellently organized, with a mix of interesting products. We are progressively increasing the volume of Brazilian footwear purchases, and in this edition, we closed about 10% more deals than last May,” she stated.

The next edition of BFSHOW

The next edition of BFSHOW will take place from November 10 to 12 at the Anhembi District in São Paulo/Brazil. The May 2026 edition will be held from May 18 to 20, at the same location.

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Customs policy in the spotlight of the expert panel at the "Shoes & Leather" trade fair
in Guangzhou

The "Shoes & Leather" trade fair took place in Guangzhou from May 15 to 17. 800 exhibitors from 16 countries and regions and more than 13,000 trade visitors from 48 countries and regions attended the trade fair, which is important not only for the Asian market. In addition to machinery for the shoe industry, the trade fair's offerings include materials and components, innovative technologies, as well as shoes and accessories.

The supporting program, including exciting presentations and awards, has been continually expanded in recent years. In light of current events, a prominent panel discussion on the controversial topic of customs policy took place on the first day of the fair. HDS/L Managing Director Manfred Junkert also participated in the international expert panel entitled "Global Supply Chains Shift: How worldwide respond to U.S. reciprocal tariff policy" and clearly explained the German association's position. "We continue to advocate for free trade, but unfortunately we must be prepared for the fact that we will have to expect further restrictions in the future and respond accordingly."

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The biggest footwear tradeshow in Latin America,
BFSHOW opens with 353 Brazilian brands

With a 30% growth compared to its most recent edition, BFSHOW officially opened with 353 footwear brands from all of Brazil’s manufacturing hubs. During the opening ceremony, the strength of the industry was emphasized — even amid international economic instability, the sector is projecting growth of over 2% throughout 2025. The fourth edition of the show, taking place from May 19 to 21 at the Anhembi District in São Paulo, is expected to welcome more than 10,000 retailers from every Brazilian state, along with around 1,200 importers from 62 countries. The trade show is organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil.

On the occasion, the Executive President of the Brazilian Footwear Industries Association (Abicalçados), Haroldo Ferreira, emphasized the growth of the show organized by the national footwear industry through its representative entity: “It’s important to highlight that the strength of the Brazilian footwear sector is a direct result of the companies themselves, which — despite all the challenges, widely reported in the media every day — continue to create products with outstanding sustainability, quality, and design, supplying not only Brazil but also more than 160 countries around the world.” According to him, BFSHOW is more than just a trade show — it is “a tribute to the Brazilian footwear industry and to the national expertise in shoe manufacturing.”

João Paulo Picolo, CEO of NürnbergMesse Brasil, highlighted the rapid growth of BFSHOW, which in just its fourth edition has already become the biggest trade show for the sector in Latin America. “We are among the three largest event organizers in the country, with a portfolio of more than 15 business trade shows across 28 different industries. And BFSHOW, now in its fourth edition, proudly stands as one of the greatest symbols of that growth. This edition brought remarkable results, including a record-breaking buyer project with 681 national and international buyers invited by the trade show and Abicalçados through Brazilian Footwear — the export promotion program carried out in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil),” he said.

Resilience
Representing the Government of São Paulo, the State Secretary for Government and Institutional Relations, Gilberto Kassab, emphasized the resilience of an industry that “makes Brazil proud.” “The footwear sector has faced countless challenges over the past decades and has continued to grow thanks to the strength of its companies. Of course, it still needs support, but it is a very strong segment of our economy and a driver of development across the country,” he said.

The footwear hub of Rio Grande do Sul was represented by the state’s Secretary of Economic Development, Ernani Polo. “The footwear industry is strategic for the state of Rio Grande do Sul, and it is essential that we work together — government and industry — to support its development,” said the secretary, adding that one-third of the brands exhibiting at BFSHOW are based in Rio Grande do Sul.

Payroll Tax Relief
Representing the presidency of the Federal Chamber of Deputies, Congresswoman Any Ortiz highlighted the partnership between lawmakers and the Brazilian footwear industry. She recalled the recent extension of the payroll tax relief, which — although not fully preserved — was ultimately secured after extensive negotiations between Congress and the Federal Government, and will remain in effect through the end of 2027. “This trade show is our foundation for defending the renewal of payroll tax relief. The development of the sector depends on a lower tax burden, as a means to foster formal employment by improving the competitiveness of our industry,” she stated.

The opening ceremony also featured a video message from Brazil’s Vice President, Geraldo Alckmin, who is currently in Rome. In the video, he emphasized the Federal Government’s efforts to improve the competitive conditions for national industry, citing the recently issued decree that regulates the law on accelerated depreciation.
 
SERVICE INFORMATION
4th BFSHOW
Dates: May 19–21 — from 9 a.m. to 7 p.m. on May 19 and 20, and from 9 a.m. to 5 p.m. on May 21
Venue: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana district, São Paulo/Brazil)
More information and registration: www.bfshow.com.br

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VISIONARIES, WE ARE READY TO INSPIRE YOU!

The DaTE 2025 exhibitors' list is now online: an ecosystem of creativity, research and audacity that brings together the most innovative players in the industry in an exclusive, undiscovered location! https://dateyewear.com/en/espositori
Independent brands, experimental projects and new visionary routes are ready to welcome you and imagine the future of eyewear.
Whoever crosses the doors of Cocoricò - Riccione, from September 13 to 15th.

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News Desk

Buyer Project to
bring more than
680 national and
international
buyers to BFSHOW

 

FOREVER YOUNG:
ITALIAN LEATHER
AND THE VALUE
OF TIME LINEAPELLE
AT THE ITALIAN
PAVILION AT EXPO
2025 OSAKA

 

Milano Fashion
Institute: the bridge
between academic
training and the
world of fashion

 

Arena BFSHOW
debuts with
influential names
in trends and business

 

Filo64 at Fiera
Milano Rho on
September 23rd
and 24th

 

HDS/L considers IGBCE
demands unrealistic –
responsibility for the
location and
employment is required

 


Buyer Project to bring more than 680 national and international buyers to BFSHOW

With 353 Brazilian brands already confirmed, the 4th edition of BFSHOW will host 681 buyers, including 175 international guests. As the biggest footwear trade show in Latin America, the event takes place from May 19 to 21 at Distrito Anhembi, in São Paulo/SP. More than 10,000 retailers and importers are expected over the three-day event — including guests selected in partnership with the exhibitors. The trade show is an initiative by the Brazilian Footwear Industries Association (Abicalçados) and is organized by NürnbergMesse Brasil.

Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, explains that both national and international guests were selected based on recommendations from the exhibitors. The invitations were extended by Abicalçados through Brazilian Footwear — the export promotion program carried out in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — and by the trade show itself. “As a trade show created by and for the footwear industry, BFSHOW embraces a democratic approach, with decisions made jointly with its exhibitors,” she says. The event is expected to welcome more than 10,000 buyers, including 1,200 international guests from all continents. “Most of the domestic retailers and international importers attend on their own, drawn by the largest footwear showcase in Latin America under one roof,” Letícia concludes.

Local buyers
One of the confirmed local buyers at BFSHOW is Alexya Nogueira, from Grupo Oscar — one of the leading retail groups in Brazil, with more than 180 physical stores across five states: São Paulo, Minas Gerais, Rio Grande do Sul, Santa Catarina, and Pernambuco. “We’re looking for variety and new women’s footwear collections, and BFSHOW delivers a very complete experience, combining fashion, trends, and fresh launches,” she emphasizes.
Meirielle Cajueiro de Oliveira Torres, buyer at W&M, based in Recife/PE, has been sourcing footwear and accessories at BFSHOW for the past two years. “The trade show is a valuable opportunity to connect with suppliers, buyers, and potential partners,” she says.
International buyers
One of the confirmed international buyers is David Benzikry, CEO of Spring Footwear Corp., from the United States. Already working with Brazilian brands, he says this will be his first time attending BFSHOW. “We import more than US$50 million in footwear annually and are the largest national footwear distribution chain in the U.S. Brazilian footwear is a blend of fashion, functionality, and feeling,” he says. According to Benzikry, the company plans to establish new contacts at BFSHOW. “The tariffs between China and the U.S. are playing a key role in driving our search for new partners in Brazil,” he adds.

Nina Di Matteo, buyer at H & B Links Pty, from Australia, imports between 3,000 and 5,000 pairs of Brazilian shoes annually. “We want to increase that volume, as both of our stores sell exclusively Brazilian products. At the trade show, we’re looking for new suppliers of leather footwear,” she says.

Buyer Palath Veettil Muhammed Saheer, from Jamjoom Fashion in the United Arab Emirates, also plans to expand his selection of Brazilian products through new business at BFSHOW. “We already import Brazilian footwear for our 60 stores and want to continue strengthening this partnership,” he says. According to him, Brazilian footwear is in high demand in the Arab market due to its quality and design.

EVENT DETAILS
4th BFSHOW
Date: May 19 to 21 — from 9 a.m. to 7 p.m. on May 19 and 20, and from 9 a.m. to 5 p.m. on May 21
Venue: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana neighborhood, São Paulo/SP)
More information and registration: www.bfshow.com.br

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FOREVER YOUNG: ITALIAN LEATHER AND THE VALUE OF TIME
LINEAPELLE AT THE ITALIAN PAVILION AT EXPO 2025 OSAKA


The World Expo 2025 theme is “Designing Future Society for Our Lives”.

Then, the theme of the Italy Pavilion is “Art Regenerates Life”.

We are in Japan, for Expo 2025 Osaka. The event, in particular during April 13th, had started its biannual cycle of fittings, events and presentations held at the Grand Ring, a wooden structure built on the artificial island of Yumeshima (Osaka Bay).

May 13/14th Expo 2025 Osaka the host, inside the Italian Pavilion, two days of talks and workshops conceived and proposed by LINEAPELLE, essentially a great strategic opportunity in order to support the internationalization of Made in Italy.

For the Italian leather and fashion supply chain, the Japanese Market has always been a highly crucial destination, especially for its attention regarding the creative and manufacturing quality of accessories and components, as well as in terms of naturalness of materials. Evidence of this is the fact that LINEAPELLE has always been hosting a large number of exhibitors and visitors coming from the Land of the Rising Sun, while twice a year it is present at the Tokyo Leather Fair with a Trend Area and various seminars on the development of fashion trends. Then, still in partnership with Tokyo Leather Fair, LINEAPELLE yearly promotes the Leather Design Competition, which showcases the creativity of the students from Japan’s leading fashion and design schools.

Considering this network of relationships, LINEAPELLE couldn’t be omitted in the list of protagonists of the Italy Pavilion at Expo 2025 Osaka, where it presented two days of storytelling, essentially based on the value of time. The one that is necessary in order to produce the most beautiful leather in the world, which is accompanied by the innovative craftsmanship of accessories, components and small parts for the fashion and luxury industry, additional examples of how the Italian manufacturing excellence is unmatched in emphasizing one of its best virtues: durability.

“Forever Young: Italian Leather and the Value of Time” proposed a diversified divulgation activity aimed at the horizons of the Italian craftsmanship culture, strictly related to leather and fashion.

Historic horizons, with the presentation of the volume The Tannery of Pompeii, a story in images and words of the patronage project that has seen UNIC - Italian Tanneries and LINEAPELLE support and work alongside the restoration of the tannery found in 1873 within the archaeological excavations of the site, until its reopening to the public, in 2023.

Handcrafted horizons, with the proposal of a series of workshops that granted visitors the opportunity to discover, in an active and participating way, the excellence of Italian craftsmanship, including in particular the precious art of the glove.

Circular and local horizons, by deepening with the help of UNIC - ITalian Tanneries the historical and innovative green dimension of the Italian tanning industry, a true international case history in terms of attention towards the environment, management of the resources, recycling, reuse of waste and garbage and social responsibility. These are all key elements that represent winning factors within a business model based on the valorization of the production districts, each one characterized by its own identity and beauty.

Chromatic horizons, through the involvement of visitors in workshops that deepen the meaning of “the color as a key factor in order to facilitate the development of creativity and within the definition of quality, value and durability of leather and Italian production”.

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NEWS


Milano Fashion Institute: the bridge between academic training and the world of fashion

Milano Fashion Institute, the business school of the National Chamber of Italian Fashion, confirms itself as a point of reference in managerial training for the fashion sector. With a highly specialized educational offer, the Institute aims to bridge the gap between the academic world and the skills required by the industry, training the professionals of the future.

Thanks to an interdisciplinary approach and in close contact with the fashion companies that are members of CNMI, the Milano Fashion Institute prepares its students to face the challenges of fashion management with an international and innovative vision.

For more information on the masters of the Milano Fashion Institute, you can visit the official website: www.milanofashioninstitute.com.

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NEWS


Arena BFSHOW debuts with influential names in trends and business

The 4th edition of BFSHOW, the largest footwear trade show in Latin America, will not only generate business but also, for the first time, host talks focused on trends and business insights. Organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with Nürnberg Messe Brasil, the event will feature 353 exhibiting brands from May 19 to 21 at the Anhembi District in São Paulo/ Brazil

All presentations will take place at the Arena BFSHOW. On May 19, the program kicks off at 5:30 p.m. with Luana Lanzini and Luana Savadintzky, founders of the fashion and research platform Fashion Directions. Titled “Trends & Colors That Sell,” the talk will explore key trends and color palettes set to define the upcoming season, along with practical strategies for applying them to attract new customers.

The second presentation of the day, scheduled for 6 p.m., will be led by Richard Stad, CEO of Aramis. Invited by the Sugar Shoes Group, the executive will speak under the theme “The Power of Restlessness,” sharing his leadership journey and the strategy that enabled the brand to double its revenue.

On the second day, May 20, Fashion Directions returns to the Arena BFSHOW for a presentation on “Key Products for the Upcoming Season.” Starting at 5:30 p.m., retailers will get an overview of the most sought-after items for the next fashion cycle.

Later that day, at 6 p.m., the focus shifts to “The Power of Content to Drive Sales,” a session led by Isabella Aredes, content manager at the platform Steal The Look. In her talk, Isabella will explore how to turn trends and digital behavior into narratives that connect, engage, and sell—combining data, creativity, and authenticity.
The day of presentations wraps up at 6:30 p.m. with the panel “Influencer Marketing: Content, Creators, and Relevance,” featuring Isabella Aredes (Steal The Look), Bruna Olivo (Lança Perfume), and Luciana Wozdik (Arezzo&Co). The discussion promises valuable insights into the real impact of influencer marketing on the fashion industry.

The final day of BFSHOW (May 21) begins earlier, at 10:30 a.m. On this occasion, Caito Maia, founder of Chilli Beans, will take the stage with the talk “Building a Successful Brand.” Known for his bold style and forward-thinking approach, Maia—invited by Ramarim—will share how he built Chilli Beans by combining technology, purpose, and branding. He will also reveal, firsthand, a new development in the sneaker segment.

Immediately after, at 11:30 a.m., the talk “Sportiness on the Rise in Retail” will be presented by the “Luanas” from Fashion Directions. The specialists will discuss how the sporty aesthetic is reshaping retail—and how brands can tap into this trend to develop collections that are both modern and commercially appealing.

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NEWS

Filo64 at Fiera Milano Rho on September 23rd and 24th

The 64th edition of Filo lays another cornerstone: the Exhibition of Yarns and Fibers will take place on Tuesday 23 and Wednesday 24 September 2025 at Fiera Milano Rho – Hall 14.

The decision stems from the desire to further accelerate Filo’s growth and internationalization, and it is consistent among other things, with its recent membership in the IT EX Association, which brings together the most important Italian international fairs. To achieve these goals, the larger and more rational spaces of Fiera Milano Rho are certainly more suited to new needs.

In the search for better responding to the expectations and requests of exhibitors and visitors, the dates and the new location chosen by Filo further confirm the larger growth project of the Exhibition, also in view of an event that in 2026 will attract the interest of the public from all over the world: the Milano-Cortina Winter Olympics.

Paolo Monfermoso, manager of Filo, comments: “The dates of September 23 and 24 allow Filo to fit into the international trade fair calendar in the most suitable way for companies, respecting the timing of a sector that is upstream in the supply chain. The choice to bring the fair to Fiera Milano Rho also allows us to better respond to the needs of exhibitors and visitors, integrating perfectly into a week that sees exhibitions linked to many phases of the textile supply chain taking place in Milan, attracting numerous buyers from all over the world.”

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NEWS


HDS/L considers IGBCE demands unrealistic – responsibility for the location and employment is required

The German Shoe and Leather Goods Industry Association (HDS/L) is surprised and concerned about the demands presented by the IGBCE trade union in Würzburg for the 2025 collective bargaining round in the shoe and sporting goods industry. In an extremely tense economic situation, these exaggerated expectations send a completely wrong signal.

"The German shoe industry has been in a phase of stagnation for years: International competitiveness is suffering from high location costs, regulatory burdens, and trade conflicts. At the same time, consumer restraint is evident. In this situation, presenting demands such as a 7 percent pay increase and a union bonus, which are completely out of proportion to economic reality, is excessive and endangers jobs and investments," explains Manfred Junkert, Managing Director of HDS/L.

An increasing exodus of companies abroad is already being observed – an alarming trend that would be further fueled by unrealistic collective bargaining agreements, Junkert fears. "We are experiencing accelerating deindustrialization. Anyone who wants to preserve Germany as an industrial location must pursue collective bargaining policy with a sense of proportion. What is needed now is a joint effort to secure employment and future prospects, not a headlong collective bargaining round," Junkert continued.

The HDS/L emphasizes its willingness to engage in dialogue and calls for a responsible and realistic collective bargaining round. Only in this way can the foundation for sustainable growth and secure jobs be laid in a challenging global environment.

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NEWS

Working for species conservation:
The general meeting of the International Reptile Leather Association (IRV) met in Frankfurt.

For more than 50 years, the International Reptile Leather Association (IRV), based in Offenbach, has been actively committed to the conservation of endangered species. Since its founding in 1972, the association has worked on solutions for an efficient labeling method for species conservation. The species protection flag developed by the IRV has established itself as a labeling system for reptile leather goods. Since 1987, the species protection flag has been recognized as proof of legality for goods that comply with species protection law and has proven itself in practice as a reliable alternative to the CITES certification system. This has resulted in poaching being largely replaced by population management of reptile species through ranching (controlled removal from a specific area) or farming (targeted breeding). In contrast to other endangered animal or plant species, reptile populations have recovered worldwide, with the exception of a few species, despite or because of commercial exploitation.

At the general meeting, which took place on April 28 in Frankfurt at the Haus der Hessischen Wirtschaft (House of Hessian Business), IRV Managing Director Manfred Junkert emphasized the importance of the CITES certification system: "Not least in times of global and sometimes difficult-to-control online trade, this unique and functional labeling procedure for finished products made of reptile leather is indispensable for species conservation." Also at the general meeting, Torben Schütz was introduced as Manfred Junkert's designated successor. Starting in 2026, the 33-year-old political scientist will succeed the current Managing Director, Manfred Junkert. Schütz aims to strengthen the public's awareness of the IRV and contribute to consumer education.

The IRV currently has 36 member companies, including leather suppliers and leather goods manufacturers, as well as leather processors and subsequent retailers.

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NEWS

ANFAO INAUGURATES "THE LENS OF TIME" IN VENEZIA, AN EXHIBIT THAT NARRATES THE STORY OF EYEWEAR THROUGH ART, DESIGN, AND INNOVATION
7 May – 30 July 2025, Palazzo Flangini, Venezia

Venezia, 7 May 2025“The Lens of Time – The History of Eyewear in Italy” exhibit was inaugurated in the heart of Venezia at Palazzo Flangini. The project was produced and sponsored by ANFAO, curated by Fondazione Museo dell’Occhiale, in collaboration with Fondazione di Venezia and Fondazione M9 – Museo del ’900.

The exhibition is a journey through time, exploring history of eyeglasses – from their Medieval origins through the Industrial Revolution to contemporary design – where it played a starring role in 20th-century Italian pop culture and fashion through cinema, the avant-garde, stylists, and experimentation with shapes. It all unfolds across 12 narrative stages, featuring more than 150 original pieces and never-before-seen materials.

On display are unique eyeglasses from three distinguished Italian collections – the Eyewear Museum of Pieve di Cadore, that of the Vascellari Family, and the Arte del Vedere Collection by Lucio Stramare.

The exhibit also includes a virtual tour of the Pieve di Cadore Museum and an interactive “Timeless Frames” electronic kiosk that allows visitors to virtually try on some of the historical eyeglasses on display and share the images.

Two contemporary works of art by artist Maurizio Paccagnella enhance and complete the museum concept. The first, Trasparenze, is a sculptural piece that draws inspiration from the Cadore mountains – cradle of Italian eyewear – and from the beauty of Murano and Venetian glass, in tribute to the lenses of the earliest spectacles. This installation was crafted using recycled acetate from eyewear production. The second, Sguardonel Tempo, captures the essence of looking through time. Its gently undulating surface – a nod to the Venetian lagoon – reflects the countless gazes of those who have worn glasses throughout history, weaving together the story of humanity with that of eyewear.

“With The Lens of Time, we wanted to stop time – or rather, travel through it – to show how eyeglasses have always been much more than just a functional object. Eyewear has been status symbols, fashion accessories, medical devices, works of art, and witnesses to technological evolution, a reflection of social, cultural, and aesthetic needs. And, above all, they have been, and are, a representation of identity – the identity of regions, of the companies and people who make them, and of the individuals who wear them,” remarked ANFAO President Lorraine Berton.This project grew out of the desire to create a space to celebrate a product that is one of the most authentic symbols of Made in Italy,” she concluded.

Nicola Belli, Vice-President of ANFAOresponsible for production, innovation and Made in Italy, emphasized that “Made in Italy is one of our defining values and it is crucial that we also convey this through a cultural lens. Each piece on display tells a story of centuries-old craftsmanship, constant innovation, and the kind of unique creativity the world admires. This project also plays a key role in inspiring creativity and awareness among younger generations, helping to build a bridge between industry and emerging talent. That’s why, as part of The Lens of Time, we’ve also partnered with IUAV, the University of Venezia, thanks to support from the Ente Bilaterale Occhialeria. Between June and July, we will host three ‘Wave’ workshops involving 60 students who will work in the areas of technology, sustainability, and sports.We’ll be sharing their ideas at a special event at Palazzo Flangini before the exhibit wraps up.”

Actress and presenter Martina Colombari welcomed guests and hosted the opening ceremony alongside distinguished participants: Deputy Chief of the Cabinet of the Ministry of Enterprises and Made in Italy, Elena Lorenzini and Councilor for Tourism and Economic Development of the City of Venezia, Simone Venturini.

Speaking for Fondazione Museo dell’Occhiale, curator of the exhibit, President Vittorio Tabacchi highlighted that the Museum was established with a precise and deeply felt objective, “to preserve and add value to the historical memory of an object that has transformed our way of seeing – and being seen. Eyeglasses aren’t just optical tools; they are silent witnesses to the evolution of society, thought, and individual identity. Preserving their history means recognizing their cultural, human, and innovative value. Ultimately, telling the story of eyewear means telling the story of each of us. With The Lens of Time, we take this living, engaging narrative beyond the walls of the museum, to show that eyewear is also a visual language, a form of design, and of art. We believe the Museum should be a place of memory, but also a driver of the future.”

Vice-President of Fondazione di Venezia, Carlo Boffi Farsetti, pointed out thatThe Lens of Time is the first exhibit to be hosted at Palazzo Flangini, and there could be no better way to inaugurate the Foundation’s new headquarters than with an event like this exhibit – one that honors a truly Italian excellence, particularly tied to the Veneto region, renowned around the world. Today is a memorable day for us because, after extensive renovation, we are finally able to return an architectural landmark to the city in its restored original beauty, and to offer a vibrant space designed to promote cultural and artistic events. This captivating exhibit perfectly illustrates the importance of raising awareness about the eyewear industry – a sector known for its exceptional craftsmanship and production expertise. It’s deeply engaging in how it builds bridges between tradition and experimentation, art and design.”

Elena Lorenzini, Deputy Head of Cabinet at the Ministry of Enterprises and Made in Italy, delivered a message on behalf of Minister Adolfo Urso: TheLens of Time exhibition is a powerful expression of the identity and mission of the Ministry of Enterprises and Made in Italy. Through its content, it reflects the pillars that guide our work: enterprise, excellence, entrepreneurship, and a production chain deeply rooted in local communities – one that adds value at every stage of the process. As part of the official events for National Made in Italy Day, the exhibition stands as a symbol of a brand, an idea, and a shared dream: to make the unique value of Italian craftsmanship tangible, visible, and globally recognized.”

The closing moment of the inauguration was entrusted to art historian Jacopo Veneziani, who fascinated the audience with a visual journey through the evolution of eyewear in art. “Eyeglasses are not just tools – they are frames of identity, mirrors of time, silent storytellers of who we are. As an everyday object and a powerful cultural symbol, eyewear has fully entered the collective imagination, reflecting social, aesthetic, and intellectual transformations. Today, we took a journey through the history of art and representation to explore how eyewear has taken on ever-changing meanings over the centuries: from symbols of wisdom and introspection in 15th-century portraits, to ironic or provocative elements in contemporary painting, and through 18th-century caricatures and the iconography of modern intellectuals.”

Curators of the exhibit, architect Daniela Zambelli, Director of Fondazione Museo dell’Occhiale, and art historian Alessandra Cusinato, then presented the exhibit itinerary in detail, guiding guests through an exclusive tour of the show.

The Lens of Time is part of the official program for the National Made in Italy Day, sponsored by the Ministry of Enterprises andMade in Italy, and is also included on the calendar of the 2025 Venezia Architecture Biennale.

 

Vittorio Tabacchi, Lorraine Berton, Carlo Boffi Farsetti, Nicola Belli, Martina Colombari

During the opening ceremony, hosted by Martina Colombari, speakers included:
- Lorraine Berton, ANFAO President
- Nicola Belli, ANFAO Vice President
- Vittorio Tabacchi, President of the Eyewear Museum Foundation
- Elena Lorenzini, Deputy Head of Cabinet of the Ministry of Enterprise and Made in Italy
- Simone Venturini, Councillor for Economic Development and Tourism of the City of Venice
- Jacopo Veneziani, art historian and popularizer, with a special account of eyewear in art

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NEWS
›KAP.ONE‹
Following the move from the Areal Böhler to the ›Rheinterrasse Düsseldorf‹ for the new format TWODAYS, Igedo Exhibitions is now announcing a further location, a property in a prominent location with the address Karl-Arnold-Platz 1 (›KAP.ONE‹). Many in the industry still know the property as the address of the showrooms of van Laack and (formerly) Luisa Cerano, among others.

"We were able to rent the currently vacant space on the ground floor and in the basement for a temporary period, literally a win-win-win situation for the landlord, for our customers and for us as organisers," says Philipp Kronen, Managing Partner of Igedo Exhibitions, with a wink.

Ulrike Kähler (Managing Director) adds: "With ›KAP.ONE‹, a second, strong location is being created - ideal for our established Showroom Concept. Parallel to Edition #1 and Edition #2 of TWODAYS, we offer an extended duration to all exhibitors and brands that need more than 3 days in Düsseldorf."

Numerous market participants welcome these exciting developments in Düsseldorf as a fashion location, which signals a new beginning and courage in this difficult phase for the industry. Or, to summarise: everyone is already looking forward to the days in Düsseldorf!

Dates and opening times ›KAP.ONE‹ & ›Rheinterrasse‹:

On Saturday evenings, Igedo Exhibitions invites to a "sundowner" on the outdoor terrace of the ›Rheinterrasse‹ with a view of the Rhine.

 TWODAYS Edition #1 |19 – 21 July 2025 together with Neonyt Düsseldorf& Showroom Concept |18 – 21 July 2025, during the Düsseldorf Fashion Days
 TWODAYS Edition #2 |23 – 25 August 2025 together with Showroom Concept |22 – 25 August 2025 TWODAYS ›Rheinterrasse Düsseldorf‹

Showroom Concept ›KAP.ONE‹

Friday: 9.30 a.m. – 6.00 p.m.
Saturday: 11.30 a.m. – 6.00 p.m. Saturday: 9.30 a.m. – 6.00 p.m.
Sunday: 9.30 a.m. – 6.00 p.m. Sunday: 9.30 a.m. – 6.00 p.m.
Monday: 9.30 a.m. – 4.00 p.m. Monday: 9.30 a.m. – 4.00 p.m.

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NEWS
Brazilian footwear companies define target markets for exports


With the goal of boosting and enhancing Brazilian footwear exports, Brazilian Footwear—the industry’s export promotion program run by Abicalçados in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—has defined its priority markets for 2026 and 2027. Following more than an hour of virtual discussions on March 27, representatives from Abicalçados, ApexBrasil, and footwear companies selected the United States, Colombia, Chile, the United Arab Emirates, the United Kingdom, and Japan as top-priority destinations. Saudi Arabia and South Africa were chosen as secondary markets.

According to Letícia Sperb Masselli, Abicalçados’ Business and Relationship Manager, the markets were pre-selected based on both quantitative and qualitative data, which were presented to the companies attending the meeting. “Among the criteria we considered were market size, competition, trade barriers, and consumption potential. The teams at ApexBrasil and Abicalçados created regional rankings and submitted the countries for discussion and a final vote, already backed by qualitative and quantitative scoring,” explained Masselli.

She emphasized that the process is democratic and transparent, aiming to reflect the interests of most companies, regardless of their export maturity—whether they’re just starting out or already well-established in foreign markets. “Latin American markets tend to be more accessible for beginners, due to cultural similarities and geographic proximity. On the other hand, more sophisticated destinations such as Europe and the Middle East are more challenging and better suited for companies with more structured international strategies,” she added.

According to Clara Santos, manager of the Brazilian Footwear project at ApexBrasil, the initiative aims to maintain and expand the industry’s presence in established markets while also exploring high-potential new destinations, especially in Asia and Africa. “The idea is to diversify footwear exports as much as possible, so that internationalization doesn’t become overly dependent on a limited number of markets—and therefore less vulnerable to economic fluctuations,” she noted..

What’s new
Among the highlights for the upcoming two-year cycle are the inclusion of Japan and South Africa (as a secondary market). According to Letícia, Japan was chosen for being a key reference and strategic gateway to the broader Asian market. South Africa, in turn, was selected based on a study conducted by Abicalçados’ Market Intelligence team and will be targeted through buyer and press outreach initiatives.

Challenging moment
The selection of target markets comes at a challenging time for Brazilian footwear exports, amid major shifts in global trade dynamics triggered by the ongoing trade war between the United States and China. Despite the uncertainties, Brazil exported more than 31.5 million pairs of shoes from January to March—an increase of 14% compared to the same period in 2024.

Received 15.04.25 Published 23.04.25


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"Made in Italy" Day

ANFAO are pleased to inform you that, consistently committed to promoting and enhancing the value of Italian eyewear around the globe, ANFAO - Italian Optical Goods Manufacturers’ Association, actively participates in the National “Made in Italy” Day by organizing the exhibit  “The Lens of Time – The History of Eyewear in Italy”.
 
The project is part of a series of initiatives promoted by the Ministry of Enterprises and Made in Italy (MIMIT) for the National “Made in Italy” Day, established to fully appreciate Italy’s creativity and production excellence.

Conceptualized, produced and promoted by ANFAO, with the collaboration of and curated by Fondazione Museo dell’Occhiale, it is  divided into three sections:  the history of eyewear, contemporary design, and the materials and manufacturing techniques employed, highlighting the central role of Italian craftmanship – and in particular the area of the  Belluno district – in the conception and production of eyewear, as a manufacturing excellence which is  famous worldwide.

Through more than 100 items, selected from the valuable pieces at the Eyewear Museum of Pieve di Cadore and from two prestigious private collections, the exhibit narrates the evolution of eyewear from its origins in the 13th century to contemporary experimentation. One-of-a-kind pieces, intriguing objects, interactive technologies, artistic installations, historic images, vintage posters and sophisticated details guide visitors along a pathway that interweaves art, science, innovation, fashion and technology.

“The Lens of Time – The History of Eyewear in Italy” pays tribute to Italy’s cultural and productive identity. It is an opportunity to rediscover a cult object that has maintained its relevance across the centuries, transforming itself from a “hidden device” to a symbol of style and creativity, becoming an essential part of everyone’s look.

The public opening is set for 3 pm on 7 May 2025 at Palazzo Flangini, headquarters of Fondazione di Venezia,  and ANFAO would be very happy to have PCDS Review readers visit!

Please note that access to the exhibit is free of charge until 30 July 2025


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