MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1536)-1
19th - 21st September 2021:
#RESTARTTOGETHER:
A SUCCESS EXCEEDING EXPECTATIONS

Milan, 21 September 2021 - #restarttogetherworked. Today, MICAM, the International Footwear Exhibition, MIPEL, the event dedicated to leather goods and accessories, and THEONEMILANO SPECIAL FEATURED BY MICAM, the Haut-à-Porter Exhibition, came to a close after three days, with all three events attracting a large number of trade visitors and dealers.

The synergy triggered last year under the project StrongerTogether that brought all the fashion-accessory fairs together for the very first time, paid dividends by helping companies to keep focussed. This year, too, trade visitors demonstrated their enthusiastic support for the format by flocking to all three events.

Over the three-day period, a total of 22,274 trade visitors were able to peruse the products offered by the 735 companies exhibiting at the three events.

Among the stands there was an evidentdesire to experiment, with many companies focussing on new designs, new materials, and new shapes and colours, proving just how important the occasion is in presenting the market with innovative content and products.

Apart from making it easier to do business, the return to a ‘live’ format was met with enthusiasm on the part of manufacturers and buyers who were happy to be able to meet in person again, and to conclude deals after feeling for themselves the quality of the products on display.

Siro Badon Chair of Assocalzaturifici and MICAM Milano, was satisfied with the result: “This edition marks our ‘renaissance’. The real protagonists were the exhibitors who once again believed in the event. Seeing in their eyes the light and the enthusiasm of those who are finally beginning to put a difficult situation behind them is priceless. MICAM reaffirms its strategic role for the entire sector as a hub for relaunching businesses, strengthening their presence and competitiveness in international markets. A positive trend also confirmed by the numbers which, after the crisis in 2020, see both industrial production (+ 13%) and turnover (+ 22%) increasing in the first half of the year, as well as spending by Italian families (+ 17.4%) and exports (+ 31.5% in value)”.

 

“The synergy we created a year ago has proved to be afirst-rate instrument, capable, once again this year, of meeting the needs of those operating in the industry – comments Franco Gabbrielli, President of MIPEL. – “We are satisfied and proud. The results of this Mipel 120 edition are even higher than expectations. A special thanks goes to our brave manufacturers who have met the challenge by returning ‘in person’ and contributing to the general climate of "renaissance" pervading Italy at the moment. It is no coincidence that we chose the “Mipel Play” concept, celebrated with the presence of Italy’s Olympic athletes who so inspired us this summer. The same spirit that will animate the first edition of Mipel LAB, starting tomorrow together with Lineapelle, and that will be an inspiration for the many activities that await us in the coming months”.

“A success for everyone – says Norberto Albertalli, president of The One Milano – one thatis indicative of the strength of the accessory sector and is presented in the form of a solid format capable of attracting buyers from Italy and abroad. We are happy to be part of this initiative that we want to develop in the future as well, to confirm a project created to offer companies a business platform to believe in and use with confidence”.

 

“The #restarttogethernetwork is not limited to the three events that end today - says Luca Palermo, CEO of Fiera Milano – In fact, HOMI, the Fashion&Jewels Exhibition, which closed with 12,275 visitors, will be followed by LINEAPELLE, the most important international event in its sector, starting tomorrow. These events demonstrate both the importance of creating a synergetic system and the centrality of trade fairs in helping such a vital industry for the country to get started again - concludes Palermo.

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1531)-2 19.09.21
Meet the Olympic and Paralympic Champions at MIPEL120

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MIPEL120 AT THE STARTING BLOCKS: 19/21 SEPTEMBER 2021, HALL 1, FIERAMILANO-RHO

Mipel celebrates its 120th edition in the presence of special guests such as the Italian Olympic and Paralympic champions (Tamberi, Tortu, Rosolino, Liverani and Serra)

 

MEET TOKYO 2020 OLYMPIC CHAMPIONS: TAMBERI, TORTU AT MIPEL!

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The events will be held in perfect safety and full compliance with current legislation thanks to an organisational upgrading of the Fieramilano Rho trade fair centre, which is not only adopting all the measures required to ensure safety at the events hosted but is further refining its guidelines for management of visitor flows.

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MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1529)-3
19th - 21st September 2021: MIPEL at the starting blocks

60 years of history celebrated in the presence of special guests such as the Italian Olympic champions Tamberi, Tortu, Rosolino and Italian Paralympic champions Liverani and Berra.

After a year of absence, Mipel is finally getting ready to reopen its doors to the public with the 120th edition, organized with the support of the Ministry of Foreign Affairs and Cooperation (MAECI), ITA - Italian Trade Agency and with the patronage of the Municipality of Milan, from 19 to 21 September at Fieramilano-Rho.

The ribbon-cutting ceremony in the spirit of #RestartTogether, together with the other events HOMI Fashion&Jewels Exhibition, Lineapelle, Micam Milano and THEONEMILANO Special featured by MICAM Milano, scheduled for Sunday 19 at 9.15 am in the presence of the Minister for Economic Development Giancarlo Giorgetti and the President of the ITA - Italian Trade Agency Carlo Maria Ferro.

An important edition, that of the sixtieth anniversary, renamed Mipel Play, to recall the world of sport, which has given great satisfaction to Italy in such a particular year, with a special set-up that will reproduce an athletics track on the perimeter of the event, tennis and basketball courts in the common areas. A way to celebrate a summer of sporting triumphs and give a modern and fascinating image of the Made in Italy movement, breaking down all stereotypes.

To underline the strong link between business, the desire to restart and get back in the game, overcome limits and healthy international competition, an entire day has been organised on Monday 20th September dedicated to the Italian Olympic champions who made the "Bel Paese" dream so much this summer. In fact, two of the Italian Olympic athletes who achieved a real feat during the last Tokyo Games, Gianmarco Tamberi, gold in the high jump, and Filippo Tortu, gold in the 4x100, are expected at Mipel from 11 am onwards. They will be interviewed by former Olympic champio Massimiliano Rosolino (who has won 60 medals in his career, including 17 golds), as a special Mipel correspondent.

In the afternoon, two more medal-winning athletes are expected: Italian Paralympic athletes Andrea Liverani, bronze medal in the 10-metre rifle shooting, and Alessia Berra, silver in the 100-metre butterfly S13, accompanied by Pierangelo Santelli, President of the Italian Paralympic Committee Lombardy Region, who will be the protagonists of a special interview in the Mipel Talk Area led by Massimiliano Rosolino.

"The swimming crawl of success” will be the title of the interview that will be conducted by journalist Andrea Guolo with the former Olympic champion who will tell his heart-to-heart as well as investigate the correlations between the world of sport and business.

 

"It is an enormous honour for us to have the opportunity to host champions of this level during our event who, with their commitment, dedication, hunger to emerge and desire to overcome any obstacle, have contributed this summer to instilling courage and hope in our Country, A feeling of optimism that had been missing for so long and that seemed to have been further dimmed by this pandemic" - says the President of Mipel Franco Gabbrielli - "I would like our companies to take an example from these brave young men and women, who have never given up and who have believed in it to the end, against all odds. Italy never gives up and in the darkest moments it brings out the best in everyone, this is the hope and the wish I have for the companies in our sector," concluded Gabbrielli.
President of Mipel Franco Gabbrielli    

Mipel also presents its own calendar of events, once again acting as a protagonist of meetings and business opportunities between buyers and brands, but also as a promoter of moments of discussion on some of the main themes so dear to the fashion system today and, more specifically, to the supply chain: sustainability, digitalisation, generational change, aggregation.

With this in mind, on Sunday 19 September there will be a talk moderated by Giulio Finzi, Secretary General of the Netcomm Consortium, entitled "E-commerce: what you've never been told", to which all operators at the event will have free access.

3 intense days of events and meetings that will end on Tuesday 21 September with a speech by Professor Antonio Catalani, lecturer at SDA Bocconi, moderated by Andrea Guolo, on the theme:

"Districts and sustainability: MIPEL Lab, Assopellettieri's solution". The President of Assopellettieri Franco Gabbrielli and some of the founders of MIPEL Lab, the new exhibition format dedicated to Italian leather goods production sourcing, created by Assopellettieri in collaboration with Lineapelle, will also take part in the event, which will make its debut the following day during Lineapelle in Hall 13 of Fiera Milano Rho.

Mipel and ASSOPELLETTIERI are also continuing their commitment to the MISS MIPEL project, the initiative, supported by MAECI and the ITA- Italian Trade Agency, created with the idea of promoting the uniqueness and value of Italian leather goods in the world. A strategic project that will officially start during MIPEL when the first "call" to designers and fashion schools will be"launched". They will be invited to take part in a real competition by submitting their own version of MISS MIPEL. Afterwards, the MISS MIPEL team will select the most valid projects and will entrust their creation to expert leather craftsmen, who will then sponsor and promote them in an innovative way in a special physical and virtual global tour.

A special thanks for the support that has always been given to the event goes to the partner YKK Italia, Italian subsidiary of the YKK Group, world leader in fastening accessories. Precious also the support from Intesa Sanpaolo, Savino del Bene Spa and Finply Srl.

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STAY SAFE WITH MIPEL: visit MIPEL120 safely and download your free entrance ticket

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The events will be held in perfect safety and full compliance with current legislation thanks to an organisational upgrading of the Fieramilano Rho trade fair centre, which is not only adopting all the measures required to ensure safety at the events hosted but is further refining its guidelines for management of visitor flows.

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1521)-5

19th-21st September 2021: Mipel 120: the physical edition returns on the occasion of an important anniversary


From 19th to 21st September at Fiera Milano-Rho exhibition centre, the most important international event dedicated to leather goods and fashion accessories comes back, celebrating its 60th anniversary this year.


New collections, style and quality of leather goods, bags and accessories, return to the fair for the 120th edition of Mipel to be held in presence from September 19 to 21 in the Hall 1 of Fiera Milano-Rho.

The prestigious international event, organized with the support of the Ministry of Foreign Affairs and Cooperation (MAECI), ITA- Italian Trade Agency and under the patronage of the Municipality of the city of Milan, will be presented in a renewed and creative format, even if smaller than in the past. The 120th edition, called Mipel Play, will recall the world of sport, which has made Italy dream so much in the last months, with a special setting that will reproduce an athletics track, tennis courts and basketball courts. A way to celebrate a summer of sporting triumphs for Italy as a Country and give a modern and fascinating image of the Made in Italy movement, breaking down all stereotypes. The "Play" concept therefore wants to emphasize the need to start again, to resume the game of business, the healthy international competition, just like in sports.

“Mipel continues to be a particularly valuable strategic moment for the sector: buyers and companies, especially small ones that have suffered the most from the crisis, need to compare with each other, keep up to date on new developments and trends in the sector, take inspiration, meet each other, as well as do business", explains Franco Gabbrielli, Mipel President and continues "Organizing the fair with a physical format after a completely digital edition means giving an important signal of restart and a positive outlook to a sector that in these months has been alive and optimistic, despite the difficulties”.

General Manager Danny D'Alessandro adds: "We will have 2,500 square meters available for about 80 brands; a great demonstration of confidence in the leather goods sector with numbers that are certainly smaller than "normal" but still similar to those of last September. It will be a smaller exhibition and certainly concentrated because, lacking buyers from key countries such as China, Japan and Korea, exhibitors will focus on quality visibility, but without compromises. After all, this is a gradual rebirth that we hope will be reinforced by the vaccine campaign, ensuring a quick return to pre-Covid values.".

#RestartTogether
Restarting together, restarting with maximum security: this is the meaning behind the hashtag #RestartTogether, launched by the most important fashion shows in September.

Mipel will take place at the same time, totally or partially, with the other main fashion fairs. In Florence, from 11st to 13th September will open the DaTE show: an event dedicated to cutting-edge eyewear. HOMI Fashion&Jewels Exhibition, dedicated to fashion jewelry and accessories, will be held from 18th to 20th September, and from 19th to 21st September, together with Mipel, there will be MICAM Milano, the international footwear exhibition, and THEONEMILANO Special featured by MICAM Milano, the women's haute-à-porter fair.
The cycle of September fairs will be concluded, from 22nd to 24thSeptember, by LINEAPELLE, the international business experience of reference for leathers, materials and accessories for the fashion, luxury and design industries, where the new exhibition format MIPEL Lab will make its debut, a show dedicated to leather goodssourcing, conceived to bring together brands from all over the world with the top Italian leather manufacturers.

MIPEL DIGITAL TRADE SHOW: the digital supports the traditional
"Mipel The Digital Show" is confirmed also this year to complete the services offer designed to support the participating brands. The virtual event will start on September 9th, anticipating the beginning of the physical fairand will go with it in order to ensure maximum visibility to the exhibitors towards those international visitors who, for reasons related to the global health emergency, will not be able to participate. Thus, users will be able to place their orders, meet the participating brands virtually, view the new SS2022 collections and discover what's new in the industry.

MISS MIPEL PROJECT
The MISS MIPEL project continues for this edition, the initiative promoted by Assopellettieri and supported by MAECI and ITA-Italian Trade Agency, born with the idea of promoting the uniqueness and value of Italian leather goods in the world. A strategic project in the field of sustainability and support to training, which consists in the creation of an iconic bag model inspired by the Fifties, which will be reinterpreted by the companies that want to join the project and then distributed worldwide.

MIPEL PROJECTS IN USA AND KOREA
The Mipel initiatives also continue on an international level with the launch of a completely new project in the USA and the confirmation of the well-established event in Korea: events that were conceived and organized thanks to the precious support of MAECI and ITA-ItalianTrade  Agency.

As far as the United States are concerned, Mipel, together with its precious partner Jarbo, a prestigious American retail chain dedicated to luxury products, has created the "ITALIAN HANDBAGS AND ACCESSORIES COLLECTIVE":13 Italian leather goods companies will be hosted from 13th to 24th September 2021 inside a showroom in New York during fashion week. American buyers, who for obvious reasons related to the pandemic, have difficulty in moving outside their borders, will be able to appreciate the collections of Italian companies and proceed quickly and safely to an orders for their stores. The project will continue with itinerant "trunk shows"that will take the products of the same leather goods companies "on tour" directly to various American stores between October and December (among the cities covered there are: Beverly Hills, Newport Beach, Seattle, Bel-levue, Portland, Palo Alto, Birmingham MI, San Francisco and Newton MA). An innovative project that combines the visibility on the B2B market (thanks to the showroom in New York) with the need to make the products available to the final consumer (thanks to the "tour" in the stores in the United States).

Then, from October 12th to 14th, will take place the tenth edition of the "MIPEL Leather Goods Show-room in Seoul", the Mipel well-established Korean event that has always generated great satisfaction among exhibitors and buyers.

Also this edition will not be able to take place in presence because of the restrictions due to the pandemic, but Mipel, together with its partner company, Jaeyoon, is organizing a new format that will allow to show a product of higher and higher level to a wider range of buyers up to reach the Korean VIPs. A series of events that will take place until the end of the year and that will allow to the best selected products the maximum visibility in the Korean fashion world.

MIPEL LAB
Already unveiled with an initial teaser during Pitti Uomo 100, Mipel Lab, the new phygital project with a dual soul, will make its debut in September. A physical one, the new trade fair format in collaboration and at the same time as Lineapelle (22-24 September), which will take place annually and a digital one. Mipel Lab is, in fact, also an innovative and revolutionary B2B platform developed by DS Group in collaboration with EY that puts the best Italian leather goods producers in contact with national and international luxury brands. The aimis to involve brands that today are no present in Italy and to provide a service that is able to put them in contact with the most suitable producer for their needs.

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SILENT MIPEL SHOWROOM
Assopellettieri's innovative format lands in Seoul


After the obligatory stop in March caused by the COVID-19 emergency, one of the most awaited events for the world of Italian leathergoods returns to Seoul, with a whole new look: Mipel Leathergoods Showroom in Seoul evolves and becomes Silent Mipel Showroom in Seoul.

The pandemic made it necessary to revise the well established format created by Assopellettieri with the invaluable support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA-ItalianTrade Agency which will take place from 20th to 26th October 2020 in High Street, Seoul and will see the participation of 21 Italian brands.




Companies will be protagonists with their SS2021 collections exhibited in Seoul and entrepreneurs, even if not physically present, will be able to "meet" buyers and the Korean press through virtual sessions of "Meet the Brands": 20-minutes spaces for each brand concentrated in the first three days of event and dedicated to a selection of companies that will be able to sell themselves and sell their products.

The event was officially inaugurated on the 20th October with a ceremony halfway between the virtual and the real: in the High Street was present the Director of ITA-ItalianTrade Agency Vincenzo Calì who did the honors, while in connection through the Zoom platform have spoken: the Italian Ambassador in Seoul Federico Failla, the President of MIPEL and ASSOPELLETTIERI Franco Gabbrielli and the Director of ASSOPELLETTIERI and CEO of MIPEL Danny D'Alessandro. In the first two days of the event, the physical presence of over 100 buyers has already been registered and the same number of on-line spectators connected during the "Meet the Brands" sessions.



"The Silent Mipel Showroom in Seoul is an example of how it is possible to continue to support companies and do business in this moment of profound crisis, while not moving from the national territory
– comments President Franco Gabbrielli, we are proud to say that this format, conceived by us together with the precious partnership with ITA-Italian Trade Agency and the Italian Ministry of Foreign Affairs and International Cooperation, is the first ever in the Italian fashion scene to be landed across the border and come to life with these characteristics. Korean buyers and press will be able to enjoy live, in physical presence, the collections of our companies set up for the occasion in the spaces of the HIGH STREET Italia building in Seoul; the representatives of the brands, on the other hand, will connect in streaming according to a specific calendar and will have the opportunity to tell about themselves to the Korean world. An innovative format of which we are the forerunners and which we will certainly replicate on other international initiatives".



In addition to these meeting moments dedicated to the brands, seminars dedicated to buyers and the Korean press have also been organized with a focus on the world of Italian leathergoods, on sustainability as a winning element in the leathergoods sector and on the importance of creating "durable" products; very interesting moments of reflection organized with the collaboration of Studio Mattori and Lineapelle.

Below is the list of participating brands:

ALMA TONUTTI - BOLDRINI SELLERIA - BONFANTI - BPRIME - CHRISTIAN VILLA - CLAUDIA  FIRENZE - DEL CONTE - FONTANELLI - GILDA TONELLI - GIOA - GIORGIA MILANI - LANZETTI - LORISTELLA - PIENNE - PLINIO VISONA' - QMAN - SAPAF ATELIER 1954 - STEFANO TURCO - TONELLI UOMO - VALIGERIA RONCATO - VITTORIA FIRENZE

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MIPEL118:
THE EDITION OF COURAGE AND RESILIENCE

The one hundred and eighteenth edition of MIPEL , the international event dedicated to the world of leather bags and accessories, ends today and it will certainly be remembered by organizers, exhibitors and visitors as "the editi on of courage and of resilience".




The event has always been a fundamental moment of meeting between brands, buyers and press from all over the world: the Covid 19 emergency has obviously reduced the number of operators present but at the same time has brought o ut even more the importance of “To be there”, the need to give a strong and concrete signal to the international m arket: the Italian leather goods sector is here, it is strong and want s to restart.

"Probably several will have called us crazy in confirming the fair in this period and under these conditions declares Franco Gabbrielli, Presiden t of MIPEL and Assopellettieri but for us it was a real act of responsibility towards the System and the whole Made in Italy, towards those exhibitors who have always believed in MIPEL and who have done so above all TODAY by siding with us at the forefront. In these days the eyes of the whole world were focused on us, we were among the first to restart with a physical event and we can proudly say that we have passed the test and once again Italy has given a great demonstration of how much it has been able to return to a "new normal" in compliance with the rules and the safety of all"We can say in a loud voice that we, as MIPEL, together with a ll the entrepreneurs present, have protected the leather goods system commented the General Manager of MIPEL and Assopellettieri Danny D'Alessandro especially to the latter goes a huge applause, they are the brave captains of whom we will not forget at the next edition of MIPEL scheduled from 21 to 24 February 2021. We are convinced that when we will have finally put this crisis behind us we will all be proud of to be able to exclaim: I was there and I con- tributed to the restart of the System".

The event proved to be in a phase of profound transformation and listening to the needs of the participating brands: first of all, MIPEL does not completely end today but continues in digital version with the MIPEL DIGITAL TRADE SHOW on NuORDER; member companies will therefore have the opportunity to continue their sales campaign by exploiting the potential of the leading American platform in B2B e commerce. Several ideas and stimuli were also provided during the event through the numerous talks organized in the field of digitalization, sustainability, internationalization as well as the launch of a new consultancy service in the financial field dedicated to the Assopellettieri members. The event was then the moment chosen to formalize the launch of the MISS MIPEL pro- ject, an initiative promoted by Assopellettieri in support of Italian leather goods which will consist in the creation, by 30 selected companies, of a specific bag model reinterpreted according to their own specific characteristics and which will then be proposed to international buyers under the MIPEL brand. Each bag will tell the story of the individual craftsman who made it, enhancing the value of Made in Italy and the originality of each piece. The project also includes the launch of a B2C platform dedicated to the MISS MIPEL brand for direct sales to the final consumer.
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MIPEL TO THE STARTING BLOCKS
The Leather goods meets in Milan
MIPEL President Franco Gabbrielli said: "We wanted to be present without doubt. We do it for ourselves, for the leather goods system and for SMEs. For me, those who will be present will have the ticket to the future".

MIPEL 118th edition is just around the corner: from 20th to 23rd September in a new location: Hall 1 - FieraMilano-Rho will start perhaps the most "special" edition of the main international trade fair dedicated to leather bags and fashion accessories.

The event, organised with the support of the Ministry of Foreign Affairs and International Cooperation and the ITA – Italian Trade Agency and promoted by the Munici-pality of Milan, will be presented in a format that is certainly smaller than in the past but still renewed: "Our presence has never been called into question despite the many difficulties we have had to face in terms of organisation" - explains Franco Gabbrielli, MIPEL President - "For us, this edition marks a very important demarcation line: coming together for this event is fundamental, it means teamwork and a common front in a situation that has caught everyone unprepared, it means having the sector at heart and trying together to relaunch it. This is the message that we have shared with our historic and new exhibitors and with all Italian leather goods manufacturers by giving them an appointment in Milan at MIPEL".

We will have about 90 brands that, confirming their presence, have given a great demonstration to the market: Italian leather goods want to restart" - echoed the General Manager Danny D'Alessandro - "Obviously these numbers are smaller than those we are used to, but we never had a doubt about confirming the edition: MIPEL is an invaluable strategic moment for the sector, companies and buyers as well as doing business come to meet each other, keep up to date with the latest news and trends, take inspiration, meet each other and all this has been missing for 7 months now. It's time to look each other in the eye again, albeit with a mask in front of the mouth"

NEWS AND CONFIRMATIONS

The exhibition "moves" for the occasion inside Hall 1 of Fiera Milano-Rho and will host three special areas of great interest: the Trend Area, which for the occasion will have a new and different concept and the Mipel Square that has been confirmed and will liven up by various talks and events.

An interesting news will be represented by the innovative project MISS MIPEL that aims to promote the uniqueness and value of Italian leather goods in the world. In the country of quality, "Miss Mipel" project has been developed with the idea of "nourishing" the leather goods sector hard hit by the unprecedented crisis (like all sectors, after all), offering companies, in the meantime, an opportunity to show off their skills and, why not, to com-pares themselves with fresh and new ideas, then to propose themselves abroad, both through e-commerce and through numerous pop-up stores that will be set, also thanks to the support of the Ministry of Foreign Affairs and International Cooperation and ITA Agency that have joined the project in support of the System.

Also for this edition MIPEL benefits from their support for the enhancement of major trade fair events. Thanks to public support, the event has strengthened the communication activities of both the traditional and the digital fair, launched MISS MIPEL project and invested in research, selection and hospitality of international buyers.

"MIPEL DIGITAL TRADE SHOW": the digital to support the traditional

To complete the offer of services designed by the organization to support participating brands there is "MIPEL Digital Trade Show", the virtual event that starting on 15th September will slightly anticipate the start of the physical trade fair and then integrate with it in order to ensure maximum visibility for participating exhibitors to those international visitors who, for reasons related to the global health emergency, will not be able to travel. Thanks to this innovative solution, visitors will still be able to place their orders, virtually meet the brands, view collections and discover the latest news in the sector.

The partner chosen to inaugurate the beginning of this digital path is NuORDER, the leading B2B fashion e-commerce platform. Exhibitors will benefit from marketing tools such as digital catalogues, line sheets, 360° images and the virtual showroom, all designed to increase sales.

"MIPEL Digital Trade Show" will accompany the brands in their sales campaign for two months until 15th November 2020.

THE "ITALIAN START UP" PROJECT

In one of the main areas of the event there will be a space dedicated to a selection of young Italian designers who have distinguished themselves for the creative idea of the project.

With this project, called "ITALIAN STARTUP", MIPEL and ITA Agency strengthened their support to emerging realities in order to find new ways to enhance and promote Italian creativity and genius.

#STRONGERTOGETHER

The event will be held at the same time, totally or partially, with the other main fashion fairs: Lineapelle - A New Point of View (22/23), Micam (20/23), TheOneMilano (20/23) and Homi - Fashion & Jewels (19/22). The 5 fairs, which already show a great synergy, are even more compact at the cry of #strongertogether. A strong message of union of the Italian fashion and lifestyle supply chain aimed at the market, an expression of the courage and desire to restart.

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MIPEL TO RE-START

The edition from 20 to 23 September 2020 at FieraMilano-Rho has been confirmed, and will launch "MIPEL DIGITAL TRADE SHOW" in collaboration with NuORDER


The latest edition of Mipel, the most important international B2B fair dedicated to leather bags and fashion accessories, ended with excellent results in terms of visits just before the outbreak of the Covid-19 emergency in Italy; today the event not only confirms its dates (20-23 September 2020 at FieraMilano-Rho), placing itself among the first fairs to take place again physically since the start of the pandemic, but relaunches with an innovative platform: the "Mipel Digital Trade Show,” a virtual event that will guarantee maximum visibility for participating exhibitors to international visitors who, for obvious reasons related to the global health emergency, will not be able to travel. Thanks to this digital solution, attendees will still be able to place their orders, meet participating brands virtually, view the new SS2021 collections and find out what's new in the sector.

The partner chosen by Mipel to inaugurate the beginning of this digital path is the leading B2B e-commerce platform NuORDER. Exhibitors will benefit from NuORDER’s market leading features such as digital catalogs, line sheets, 360 imagery and Virtual Showroom to boost their wholesale business.

“We are excited about this collaboration,” says Franco Gabbrielli, President of Mipel.  “The main international brands of leather goods and fashion accessories that animate our event every year will have the opportunity to get in touch with a qualified network of over 500,000 retailers linked to NuORDER thus creating an unprecedented digital networking system for Mipel. The physical fair remains for us and for the exhibitors an extremely important moment of contact and comparison and the beginning of such a digital path adds further value to the event.”

"NuORDER is an extremely innovative platform to which we have entrusted the task of transporting Mipel into the digital future of trade fairs,”comments Danny D’Alessandro, General Manager of Mipel.“The partnership is a collaboration based on skills: Mipel's undisputed role as the industry's leading trade fair and its global network of contacts are combined with NuORDER technology and the forward-looking approach to B2B e-commerce.”

“We are excited to partner with the global leader of the leather and accessories industry to power its first ever digital trade show,” says Heath Wells, Co-Founder and Co-CEO of NuORDER. “MIPEL has responded quickly to address the needs of its exhibitors and attendees to ensure the crucial connections can still take place alongside its physical event. We are thrilled to provide NuORDER’s leading platform to Mipel’s global network and look forward to the opportunities of enhanced brand discovery and commerce that will be forged through this new way of collaborating.”

ABOUT MIPEL:
MIPEL is the most important B-to-B international event in the world dedicated to leather goods and fashion accessories. It takes place twice a year, in February and September at Fiera Milano-Rho, Milan. A prestigious showcase for companies in the sector, MIPEL offers participating brands a strategic opportunity to meet international buyers, professionals and international press.
In the exhibition area of the FieraMilano-Rho exhibitioncenter, over 300 companies exhibit among known brands, emerging brands and trend setters. With over 24,000 visitors a year, MIPEL confirms itself as an essential appointment to promote and share new style proposals.


ABOUT NUORDER (@nuorder):
NuORDER is the leading wholesale e-commerce platform. Brands use NuORDER to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time. The NuORDER platform was engineered with flexibility and scale in mind processing over $35B in GMV. It empowers businesses of all sizes with enterprise-level technology. Headquartered in Los Angeles, California with offices globally; NuORDER connects more than 2,500 brands and 500,000 retailers, helping them grow and win together. For more information, please visit https://www.nuorder.com/

MIPEL, the most important international leather goods and fashion accessories show - Milan Italy (Z1418)-10

THE GENERAL STATE OF THE ITALIAN
LEATHER GOODS SECTOR

THURDSAY 23rd JULY, 2020 – H 10.00 am
FLORENCE, SALONE DEI CINQUECENTO – PALAZZO VECCHIO

The emergency due to the spread of COVID-19 is having disastrous consequences for the whole Italian economy, including the leather goods sector. In the first quarter of 2020, the Italian leather goods companies suffered a drastic drop in turnover (on average equal to a reduction of 37%); orders fell down by about 45% on average.

ASSOPELLETTIERI –the Italian leather goods companies association- since the beginning of this emergency has fought for alarm voices of the companies in the sector to be heard, a 9 billion euro supply chain (2019 data) which 85% consists of exports; more than 4,000 companies that employ around 35,000 people and which, like many others, are put to the test.

In order to that ASSOPELLETTIERI decided to organize an important moment of exchange of views between all the players in the leather goods sector to talk about this situation and to make companies understand that 'making a system' is, today, an essential value. The main actors of the Italian economic world will also be invited to attend the event.

"The States General of Italian Leather Goods" will be held on July 23, 2020, 10:00 am, in Florence at the Salone dei Cinquecento in Palazzo Vecchio, the event will also be available in live streaming on Mipel TheBagshow youtube channel:  https://bit.ly/2ZE7jDv

The event is co-promoted with the Municipality of Florence.

The choice of Florence as the venue for this event has a symbolic value: Tuscany represents one of the most important leather goods production districts, 60% of the Italian production comes from this region representing one of the main economic assets.
The movement promoted by ASSOPELLETTIERI therefore has to start from Tuscany, obviously widening the range of action meeting the needs, problems and requests of leather goods companies of all the other - equally important - Italian production districts (Lombardy, Veneto, Emilia Romagna, Marche, Abruzzo and Campania).

During this meeting will be discussed proposals and solutions trying to help companies in the concrete, thinking that the future is based on five fundamental pillars:

• Aggregation
• Digitalization
• Internationalization
• Sustainability
• Credit & Finance

The challenges to which companies are called at the moment are crucial: they has to understand the importance of "teaming up", the centrality of digitization that can no longer be considered "the future" but "now", the need to face up internationalization in a different way, with a vision and greater organization, the need to talk about sustainability at 360 degrees and not only regarding the environment and alternative materials, the importance of greater ease of access to credit and finding finance for the company.

In all these cases, anyone can be left alone but has to be supported by the bodies appointed to do so. ASSOPELLETTIERI during this delicate phase wants to act as an efficient link between companies and institutional interlocutors, thanks to a deep knowledge of the sector and a deep-rooted attention to all its peculiarities.
From the largest to the smallest ones, the Italian leather goods sector represents a chain full of excellences and craftsmanship unique in the world, a heritage that is absolutely necessary to preserve.

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