Madrid, 26 May 2026 – MOMAD, Feria Internacional de Moda, Calzado y Accesorios (International Fashion, Footwear and Accessories Trade Show), is enhancing its new International Buyers Programme to broaden its global reach and encourage connections between brands and professionals. From 23 to 25 July, the Recinto Ferial will host a new phase with a more selective model focused on the quality of the collections and the participation of newbrands with their own identities, defined positioning and international ambitions.
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The programme will bring in around 50 strategic buyers from major markets in Europe, Latin America, and Asia, profiles with decision-making ability and an active interest in incorporating new brands and proposals. Professionals from fields such as distribution, retail, and import will attend the July edition of MOMAD to discover high-potential collections and generate new business opportunities.
Buyers will find that MOMAD offers a proposal structured around the main segments of fashion, from contemporary lines, guest and resort wear to denim and menswear, as well as footwear, accessories, and sustainable brands. There are also spaces such as the Trend Zone, intended to highlight new brands and design approaches, and the Best Sellers Zone, featuring products with an excellent commercial record, along with a revamped MOMAD Catwalk that spotlights collections and strengthens their connection with buyers.
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