Brands with defined positioning
Contemporaryfashion will account for a significant part of the offering, with brands such as Vilagallo, EMME, Colour Nude, AlbaConde, Montoto, Pisonero, No Secrets and Elisa Cortés. They will present proposals that address design from the coherence of their collections and an orientation towards the multi-brand channel, with special attention to the product and brand building.
At the same time, thecasualarea will showcase proposals from firms such as Surkana, Meisïe, Orfeo, Tartaruga, Nekane, Mía, or Jaase, representing a segment that broadens the fair's influence and connects with a relevant part of retail. These brands, with a record of accomplishment within the business circuit, will bring dynamism to the exhibition as a whole and complement one of the categories with the greatest presence at the fair.
Footwear will also play a prominent role, with brands such as Victoria, Star Love, Ria Menorca, and ECCO, which will be part of the overall offering as one of the categories with the highest-quality products. Added to this is the guest and special occasion fashion area, with brands such as Sonia Peña, Carla Ruiz, Mouriño, Seda y Color and Máscara, which will offer a specialised range aimed at events and ceremonies.
The proposal will be completed with swimwear and resortwear collections, featuring AFS, Canarias Islas de Moda, Gran Canaria Swim Week, Piti Cuiti, Mele Beach and Twins Fantasy.
From 23 to 25 July at IFEMA MADRID, MOMAD will be an opportunity for buyers and shops to discover new brands, learn about products and make decisions at a key moment to anticipate what will arrive in the market in upcoming seasons.
