TheOneMilano - Fashion Show - Milan Italy (Z1538) 25.09.21-1
19th - 21st September 2:
#RESTARTTOGETHER:
A SUCCESS EXCEEDING EXPECTATIONS

Milan, 21 September 2021 - #restarttogetherworked. Today, MICAM, the International Footwear Exhibition, MIPEL, the event dedicated to leather goods and accessories, and THEONEMILANO SPECIAL FEATURED BY MICAM, the Haut-à-Porter Exhibition, came to a close after three days, with all three events attracting a large number of trade visitors and dealers.

The synergy triggered last year under the project StrongerTogether that brought all the fashion-accessory fairs together for the very first time, paid dividends by helping companies to keep focussed. This year, too, trade visitors demonstrated their enthusiastic support for the format by flocking to all three events.

Over the three-day period, a total of 22,274 trade visitors were able to peruse the products offered by the 735 companies exhibiting at the three events.

Among the stands there was an evidentdesire to experiment, with many companies focussing on new designs, new materials, and new shapes and colours, proving just how important the occasion is in presenting the market with innovative content and products.

Apart from making it easier to do business, the return to a ‘live’ format was met with enthusiasm on the part of manufacturers and buyers who were happy to be able to meet in person again, and to conclude deals after feeling for themselves the quality of the products on display.

Siro Badon Chair of Assocalzaturifici and MICAM Milano, was satisfied with the result: “This edition marks our ‘renaissance’. The real protagonists were the exhibitors who once again believed in the event. Seeing in their eyes the light and the enthusiasm of those who are finally beginning to put a difficult situation behind them is priceless. MICAM reaffirms its strategic role for the entire sector as a hub for relaunching businesses, strengthening their presence and competitiveness in international markets. A positive trend also confirmed by the numbers which, after the crisis in 2020, see both industrial production (+ 13%) and turnover (+ 22%) increasing in the first half of the year, as well as spending by Italian families (+ 17.4%) and exports (+ 31.5% in value)”.

 

“The synergy we created a year ago has proved to be afirst-rate instrument, capable, once again this year, of meeting the needs of those operating in the industry – comments Franco Gabbrielli, President of MIPEL. – “We are satisfied and proud. The results of this Mipel 120 edition are even higher than expectations. A special thanks goes to our brave manufacturers who have met the challenge by returning ‘in person’ and contributing to the general climate of "renaissance" pervading Italy at the moment. It is no coincidence that we chose the “Mipel Play” concept, celebrated with the presence of Italy’s Olympic athletes who so inspired us this summer. The same spirit that will animate the first edition of Mipel LAB, starting tomorrow together with Lineapelle, and that will be an inspiration for the many activities that await us in the coming months”.

“A success for everyone – says Norberto Albertalli, president of The One Milano – one thatis indicative of the strength of the accessory sector and is presented in the form of a solid format capable of attracting buyers from Italy and abroad. We are happy to be part of this initiative that we want to develop in the future as well, to confirm a project created to offer companies a business platform to believe in and use with confidence”.

 

“The #restarttogethernetwork is not limited to the three events that end today - says Luca Palermo, CEO of Fiera Milano – In fact, HOMI, the Fashion&Jewels Exhibition, which closed with 12,275 visitors, will be followed by LINEAPELLE, the most important international event in its sector, starting tomorrow. These events demonstrate both the importance of creating a synergetic system and the centrality of trade fairs in helping such a vital industry for the country to get started again - concludes Palermo.

TheOneMilano - Fashion Show - Milan Italy (Z1530) 19.09.21-2

 

TheOneMilano
What's going on
17/09/2021

THEONEMILANO SPECIAL FEATURED BY MICAM
More creativity – Less waste

TheOneMilano starts up via AlwaysOn Show, the online face of this September’s Haut à Porter Exhibition, and the in-person “Special featured by Micam” edition at Fiera Milano Rho: an interesting programme for the business and its stakeholders.
From 19 to 21 September, TheOneMilano opens its in-person exhibition at the Fiera Milano Rho complex – alongside Micam, Mipel and Fashion & Jewels with the hashtag #Restarttogether – as well as online with multimedia content: an interwoven history of creativity and “Made in Italy”, the super-brand promoted world-wide by the exhibition in association with Maeci and ICE, the Italian Trade Agency.
Since yesterday, buyers and participants have been able to view the exhibitors’ collections online. From Sunday 19 September, when the “physical” exhibition opens, to 31 October, TheOneMilano’s platform will be hosting 15 Live sneak peaks showcasing Italian Slow Fashion. The focus will be on sustainable, durable designs produced by companies that epitomise the true mood of TheOneMilano.
But what is Slow Fashion exactly?
All will be revealed by TheOneMilano’s CEO Elena Salvaneschi and other experts. She is joined by many key figures from the fashion world to explain inside-out the value of the new way of interpreting collections - a blend of tradition and innovation - looking to the roots of Italian style to safeguard the future.
The aim is to highlight the strong values of iconic garments, emphasising interchangeable designs (to encourage a sensible approach to purchasing), painstaking attention to detail, and fashion that’s designed to be reused and recycled.
It will also provide a chance to look more closely at colours, fashion trends and specific moods for leather clothing and the textile sector, thanks to partnerships with Lineapelle and Style Lift respectively. At the same time there will be a talk on Furmark®, the international fur certification and traceability system that guarantees animal welfare and environmental standards for consumers: an important step forward that brings transparency to every step of the supply chain, thanks to a project developed by the International Fur Federation (IFF) with input from LVMH
(the world’s largest luxury goods Group) and many fashion and fur brands.
Proceedings will all be filmed on a special set at Fiera Milano Rho’s AlwaysOn Show area. Even the set has its own highlight: a “salon” created by famed set designer Margherita Palli, launching the project that from this September’s edition will take TheOneMilano through to February: the theme, naturally, is slow fashion, represented by a series of hands “captured” as they perform their creative gestures, and young, vitamin-rich colours. The “salon”: a place for meetings and tradition, culture and exchanges. To furnish it, the set designer chose “Tramae” by unPIZZO for B&B Italia: 3-D poufs, characterful, hexagonal objects that have been rounded to lose their sharp edges. 

As well as their design, inspiration came from the surface of the poufs: a singular dynamic mix of materials and colours that come to life through an exclusive weave, reinterpreting the tradition of wicker basket-making in a contemporary key and reflecting the salon’s lifestyle message.
Also on the schedule is “Sheer and slow – True luxury is quality”, a talk led by journalist Fabiana Giacomotti. She will present companies and their collections, outlining their fundamental values through different viewpoints on the product: that of the fashion journalist, creative director, stylist and set designer, all from a buyer’s perspective.
An interesting topic will be taken up by Federica Dottori, Head of SMI Sistema Moda Italia’s International Promotion Department at Italian Textile and Fashion. She will be talking about private labels and how the world’s leading stores are commissioning Italy’s outstanding producers to create capsule collections that distinguish their boutiques, spotlighting requests, time-scales and guidelines.
The final session will cover the trade fair models adopted by the exhibition before the pandemic, ready to be developed further now that the vaccination campaign is starting to make travel and business simpler: in association with ICE, Micam, Sistema Moda Italia and EMI, TheOneMilano is promoting Italian production around the world, with a series of exhibitions in target market capitals such as Kiev, Seoul, Moscow and Almaty, as well as a number of US cities: an international business and cultural model that reconciles local needs and languages.

TheOneMilano is Slow Fashion
TheOneMilano, the Haut-à-Porter Exhibition, is the home of storymakers: independent, creative, innovative businesses that convey the “history of production” by means of the SLOW FASHION collections that they have made themselves.

It's a place that welcomes them and all their skill in creating exquisite items made with noble and quality
materials that are destined to last and that are stylish and timeless because they are designed to complement people's lifestyles. DURABLE, BEAUTIFUL AND USEFUL items that are handed down and can be repaired. Items that have sentimental value.

It's the thrill of starting with a project and ending with a product, of Research and Innovation into noble
materials, volumes and details, of SLOWNESS that can help creativity grow, based on new technologies and grand traditions.

It is a stage for companies, mostly family-run, that use natural, renewable raw materials and keep a close eye on the impact of their production processes on the environment, constantly working to reduce it. Businesses that respect the materials they work with, that revalue and renew them by recycling. That are certified and have a short, transparent and traceable production chain. That think of sustainability as a commitment to be upheld every day. Companies with a SLOW approach, because their output is made in a balanced way, doing away with unnecessary remainders.

It is the voice of the excellence of a sector and its creative and productive fabric that believes in its exceptional know-how and HANDS IT DOWN from generation to generation, reinventing the traditional procedures of their trade every day to ensure they are always up-to-date. Of companies that produce unique, different collections with craftsmanship and passion.

It is the contemporary craftsmanship of companies that are committed to responsible growth, adding value to the communities where they live by creating jobs that promote employment for women and young people, with all the benefits of a close distance, employment stability, inclusion and growth. Companies that believe in freedom of choice, inventing new scenarios and SLOWING DOWN to give back some quality time.

It is a project that invites us to constantly innovate without having to renege on our nature and our choices, encouraging us to work together to raise our standards of service to our community and making communication a cornerstone.

TheOneMilano Special, featured by MICAM 92 Milano, is waiting for you at Fiera Milano Rho from 19 to 21 September!
TheOneMilano Special featured by MICAM Milano 92
looks forward to seeing you at Fiera Milano Rho
from 19 to 21 September 2021

so we can all get started again together! 
Don't miss this opportunity and come to discover the new SS 2022 collections and the capsule collections of our Brands! 
We're ready, what about you?!

#RestartTogether

TheOneMilano Special featured by MICAM 92 Milano, will be held at Fiera Milano Rho, inside of the Pav.1 of MICAM 92 Milano and in contemporary with MIPEL120 and HOMI Fashion&Jewels Exhibition.

 

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TheOneMilano - Fashion Show - Milan Italy (Z1526) 11.09.21-3

TheOneMilano
What's going on
10/09/2021

READY TO GO!

TheOneMilano is eventually ready to start again together with Micam, Mipel e Fashion & Jewels.  We are looking forward meeting you from the 19th to the 21st of September at Fiera Milano Rho with our second Special Edition featured by MICAM Milano!

Our exhibition takes place both face to face and online on our digital fair: www.alwaysonshow.it ; prepearing ourselves for our meeting in February 2022, we are going to talk you about Slow Fashion through interviews, webinar and special focuses on the selected companies that will exhibit in this September edition.

Our events calendar is cooming soon: #staytuned!



Restarting together. Slow fashion items for the haut-à-porter exhibition in September, in person, at Fiera Milano Rho

The September edition of the TheOneMilano will see people coming back to the Fieramilano Rho exhibition complex once again, from 19 to 21 September, where a Special Edition featured by MICAM Milano – the international exhibition for the footwear sector – will be taking place for the second year running.

“We are working very hard in anticipation of this long-awaited in-person event, trying to get international buyers, who make up 63% of our visitors, involved as much as possible. The location of Fieramilano Rho is one where all safety regulations and social distancing rules are complied with,” explained Elena Salvaneschi, TheOneMilano CEO. She continued: Exhibiting together with Micam means creating a synergy between the various trade sectors and offering buyers the widest range of options possible.”

TheOneMilano, the Haut-à-Porter Exhibition, is the home of storymakers: independent, creative, innovative businesses that convey the “history of production” by means of the SLOW FASHION collections that they themselves have made, all painstakingly crafted items in noble, top-quality materials. So the purely “aesthetic” exhibition makes way for the consummate skills of Made in Italy companies, and for the positive endorsement of tailored garments made by people to be worn by people.



TheOneMilano Special, featured by MICAM 92 Milano, is waiting for you at Fiera Milano Rho from 19 to 21 September!

TheOneMilano Special featured by MICAM Milano 92
looks forward to seeing you
at Fiera Milano Rhofrom 19 to 21 September 2021
so we can all get started again together! 
Don't miss this opportunity and come to discover the new SS 2022 collections and the capsule collections of our Brands! 
We're ready, what about you?!


#RestartTogether


TheOneMilano Special featured by MICAM 92 Milano, will be held at Fiera Milano Rho, inside of the Pav.1 of MICAM 92 Milano and in contemporary with MIPEL120 and HOMI Fashion&Jewels Exhibition.



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TheOneMilano - Fashion Show - Milan Italy (Z1523) 08.09.21-4

TheOneMilano Special featured by Micam
Restarting together.
Slow fashion ITEMS for the haut-à-porter EXHIBITION
in September, in person, at fieramilano rho

   

The show's really back on the road! A grand return to events with people attending in person: something we've all been longing for and have now achieved. TheOneMilano the women's haut-à-porter Exhibition is raring to get going again.

#RestartTogether in person
The September edition of the TheOneMilano will see people coming back to the Fieramilano Rho exhibition complex once again, from 19 to 21 September, where a Special Edition featured by MICAM Milano - the international exhibition for the footwear sector - will be taking place for the second year running.
"We are working very hard in anticipation of this long-awaited in-person event, trying to get international buyers, who make up 63% of our visitors, involved as much as possible. The location of Fieramilano Rho is one where all safety regulations and social distancing rules are complied with," explained Elena Salvaneschi, TheOneMilano CEO. She continued: Exhibiting together with Micam means creating a synergy between the various trade sectors and offering buyers the widest range of options possible."

Slow Fashion
TheOneMilano, the Haut-à-Porter Exhibition, is the home of storymakers: independent, creative, innovative businesses that convey the “history of production” by means of the SLOW FASHION collections that they themselves have made, all painstakingly crafted items in noble, top-quality materials. So the purely "aesthetic" exhibition makes way for the consummate skills of Made in Italy companies, and for the positive endorsement of tailored garments made by people to be worn by people.
At the September exhibition a whole section will be turned into a photography set to shine a spotlight on this concept and the raw materials and sustainable production processes it involves.  The same companies will be revealing their virtuous business stories via video and content that will focus on their skills, as well as the human and craft aspect of their output, based on the enterprise and creativity required to produce quality garments and items using noble materials that are made to last for generations, thanks also to their suitability for being reused and repaired. 
The project will start with the September TheOneMilano exhibition and carry on through to February's with a series of in-depth webinars for international markets. It is being supported by the Ministry of Foreign Affairs and International Cooperation and by ICE, which via its network of offices around the world will show international buyers the consummate skills of a sector that has great faith in its exceptional know-how and hands it down from generation to generation, reinventing the traditional procedures of their trade every day to ensure they are always up-to-date, and will show the skills of companies that produce unique, different collections with craftsmanship and passion.

In synergy
TheOneMilano Special featured by Micam will therefore be an open exhibition in every sense, with a vocabulary that is innovative and representative of the exhibition itinerary, a natural complement to and development on from the flagship event in February.  
"The partnership with Micam is proof of the will, perfectly reflected in the values of Confindustria Moda that we are members of, to network," Elena Salvaneschi continued. "We want to carry on offering our customers increasingly complete, cutting-edge services and to always come up with ever more useful, real-world tools for them. It is a model that we are replicating with agreements that help our companies to create other 'extended exhibitions'."

Thanks to its collaboration with ICE, Micam, Sistema Moda Italia and EMI, TheOneMilano is promoting "Made in Italy" around the world, taking its exhibitors to roadshow-exhibitions in Seoul, Kiev, Almaty and Moscow.

Digitally
TheOneMilano will also be taking place digitally on its AlwaysOnShow platform, which has been blazing a trail for a new way of doing business since 2017.

During the September 2021 edition thewww.alwaysonshow.com platform will feature digital presentations of the exhibitors' collections, together with in-depth "walk throughs" to also show the details to the buyers who for various reasons can't come to Milan when the exhibition is taking place.  There will also be Sneak Peak "capsules" to provide Buyers with a Slow Fashion purchasing guide, together with a summary of the colour trends for winter 2022/2023.

"We were very pleased with many aspects of the exhibition last March: in spite of it being 100% digital, TheOneMilano performed excellently. This is the path we will continue to follow: currently our platform - up and running for four years now and developed in line with the latest trends thanks to the support of Ice - makes us a year-round online exhibition with peaks of activity a month and a half before and after the exhibition season, coinciding with the sales campaigns," Salvaneschi concluded.

Between 15 February and 23 April this year, TheOneMilano's www.alwaysonshow.com platform had more than 25,000 users, including approximately 9,000 verified buyers, with more than 32,000 sessions and almost 70,000 page views.

TheOneMilano - Fashion Show - Milan Italy (Z1520) 01.09.21-5

 

TheOneMilano
Special
Featured by MICAM 92 Milano


TheOneMilano Special, featured by MICAM 92 Milano, is waiting for you at Fiera Milano Rho from 19 to 21 September!


TheOneMilano Special featured by MICAM Milano 92 looks forward to seeing you at Fiera Milano Rho

from 19 to 21 September 2021 so we can all get started again together! 
Don't miss this opportunity and come to discover the new SS 2022 collections and the capsule collections of our Brands!
 
We're ready, what about you?!

#RestartTogether




TheOneMilano Special featured by MICAM 92 Milano, will be held at Fiera Milano Rho, inside of the Pav.1 of MICAM 92 Milano and in contemporary with MIPEL120 and HOMI Fashion&Jewels Exhibition.

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TheOneMilano - Fashion Show - Milan Italy (Z1511) 07.07.21-6

 

TheOneMilano
What's going on!
05/07/2021

TheOneMilano is Special featured by Micam - 19-21 September 2021 at Fiera Milano RHO 
TheOneMilano—the exhibition dedicated to haut à porter—renews its synergic collaboration with Micam, inviting exhibitors to take part in the Italian post-Covid 19 recovery.
For the upcoming September edition, “TheOneMilano Special, featured by Micam”, 19-21 September 2021 at Fiera Milano Rho, will once more open its doors to visitors. Thanks to this collaborative strategy, exhibitors of TheOneMilano can showcase their creations in the Micam pavilions, and visitors of both exhibitions can see the total look suggestions (footwear, accessories and fur, leather and fabric apparel) designed by the best Italian companies with made-in-Italy production.

Exhibit at TheOneMilano Special, featured by Micam, 19-21 September at Fiera Milano Rho
For information on how to participate to TheOneMilano Special featured by MICAM Milano, please click on EXHIBIT!

Visit TheOneMilano Special, featured by Micam, 19-21 September at Fiera Milano Rho
A new approach to taking on exhibitions. An extended fair. Selected capsule collections to offer buyers the chance to complement prêt-à-porter by the best footwear accessories. TheOneMilano Special featured by MICAM Milano (the physical fair) & www.alwaysonshow.com (TheOneMilano digital fair) Phygital for a new fashion system.
Visit us @Fiera Milano Rho from the 19th to the 20th of September, inside the Micam pavilions.
Please note: In order to make your entrance ticket, register yourself on the Micam Milano website after the the end of July 2021

 

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TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1451)-7
AT THE TOP:
NEWCOMERS AND RECONFIRMATIONS FOR THE EXHIBITION'S BOARD OF DIRECTORS
AND FOR THE CATEGORY ASSOCIATION THAT IS ITS PROPRIETOR

28 October 2020: election day for THEONEMILANO and for AIP,
the category association that is its proprietor.



As his final act in a role that he has held since 7 July 2011 to date, it was the task of the outgoing president of AIP-Associazione Italiana Pellicceria to appoint the Board of Directors that will shape the destiny of THEONEMILANO, the Milan haut-à-porter exhibition. Roberto Scarpella therefore asked 4 members of the 7 member board to continue (the President Norberto Albertalli, the CEO Elena Salvaneschi, the Board Members Cesare Gavazzi [vice president] and Roberto Tadini) and invited 2 newcomers (Umberto Roncarati and Giorgio Guida), replacing Paolo Manetti and Antonio Olivieri who declined to carry on in their roles for personal reasons. The seventh member is of course Roberto Scarpella himself, supported by the whole Board unanimously, providing him with proof of his commitment and the value he has given in his many years on the front line.
   
Norberto Albertalli
Roberto Tadini


With the appointments for the exhibition over, it was the turn of the Assembly of Associazione Italiana Pellicceria, which met in streaming to comply with regulations to contain the Covid-19 pandemic and elected Roberto Tadini as the new President of the category. He succeeds Roberto Scarpella, who will now have the role of Honorary President.

Born in Caravaggio in the province of Bergamo in 1969, Roberto Tadini joined the M.I.B. Manifattura Italiana del Brembo in 1999, after working for ten years in the world of finance. Tadini is a businessman, but also a person who has had close links with the category for years: since 2014 he has been AIP Vice President and since 2016 President of IFDDA (International Fur Dressers’ and Dyers’ Association).

“I remain at the head of a company that I helped create way back in 1995," said Norberto Albertalli, "aware of the difficulties that the exhibition system is going through in these extraordinary times. Exhibitions are an irreplaceable tool for giving companies access to international markets: however there is no doubt that the Covid-19 pandemic emergency has called into question international mobility and the stability of production chains.

The Board of Directors that has been appointed today will have to manage physical exhibitions and digital exhibitions (we devised our own back in 2017 and it has been a real help during these times, even though it will never be a substitute for meetings and handshakes), and it will have to forge alliances and understand that crises are best tackled when you are #strongertogether (it's no coincidence that this was the hashtag for the September exhibition, where we worked with Micam, Mipel, Fashion & Jewels and Lineapelle), curbing self-interest to work on projects together. This crisis will profoundly change our way of being and operating: we need a more balanced world, and the kind of authenticity that complements aesthetics as an end to itself. We need those values of service and community that are the distinguishing characteristic of our exhibition."

“I am honoured and proud to have received the unanimous vote of the AIP Assembly, which elected me President of the category," said Roberto Tadini at the end of the meeting. "It is a demanding assignment, as it is not easy to fill the shoes of a great President like Roberto Scarpella, who led AIP for no less than 9 years with a programme aimed at not isolating the category and increasingly accrediting it at an institutional level, constantly dialoguing with the world of fashion. My thanks go to him, as do the thanks of all of us. I will take up the baton and pledge to work with transparency, as the association always has, and the desire to give a voice to members' needs, driven by innovation. The responsibility of the last 6 years as AIP vice president has given me the chance to familiarise myself with the association's goals and to help build the road ahead that the outgoing president started. There are many challenges in these complex times and I promise that I will be totally committed to taking them on and hopefully overcome them. Together”.

TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1445)-8
SNAPSHOTS from 'TheOneMilano' featured by Micam
TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1420)-9
THEONEMILANO SPECIAL FEATURED BY MICAM THE EXHIBITION MULTIPLIES: EXTENDED AND VIRTUAL, FOR THE PERFECT TOTAL LOOK


Everything must change if it is to remain faithful to itself. And so TheOneMilano the women's haut-à-porter exhibition continues to play an important role in Milan's fashion week.

The September edition of the exhibition will take place from 20 to 23 September in the usual location: the Fiera Milano Rho complex, where it will run for the first time in conjunction and integrated with Micam Milano, the international exhibition for the footwear sector, as was announced during the February edition.

TheOneMilano will make its "Special featured by Micam" début with selected capsule collections to offer buyers the chance to put together total looks of leather, fabric and fur clothing, complemented by the best footwear accessories. All this has been achieved through a far-reaching synergy that reflects the excellent teamwork required for the common good to get Italy back on its feet again by means of trade fairs and the hard work of its companies and institutions.

The last taboo has been broken, and inward-looking exhibitions are making way for extended exhibitions, where brands and exhibitors are supported by several kinds of expertise all working hard to provide their best tools. For TheOneMilano Special featured by Micam, this means being able to have genuine total looks, from head to toe, in a single location, which will appeal to the most demanding buyers too.

So TheOneMilano Special featured by Micam is an open exhibition, a new formula destined to become the norm in TheOneMilano's trade fair vocabulary, the natural culmination and evolution of the flagship February event.
 
"Our vision is to always keep up with the constant changes in the exhibition scenario," says Elena Salvaneschi, TheOneMilano CEO. "We want to continue offering our customers increasingly complete, state-of-the-art services and to create increasingly useful and practical tools for them, to support companies and buyers. This initial, first-time experiment with Micam - a partner we have been working with for some time and one that, like ours, is an exhibition created by trade associations that are members of Confindustria Moda - is a model that we will replicate through agreements that will lead our companies to create other "extended exhibitions": initially with Micam, at foreign events scheduled for the end of the year and for the first few months of 2021."

The September 2020 exhibition will certainly be remembered as one full of courage: TheOneMilano is firmly and decisively launching a new approach to taking on exhibitions - with an "open mood". It also means another great experience: the real-world "TheOneMilano" exhibition is joined by the digital "AlwaysOn Show", a fully-fledged, active project that has been up and running for two years now. AlwaysOn Show ( www.alwaysonshow.com ) will introduce some important new features in September, starting with a dedicated app. The digital platform, which has always been aimed at the B2B sector, will include a section that is open and can be viewed by everyone with no need to register: so visitors can see a preview of products selected by the companies.  But that's not all: a new Wall will give exhibitors the chance to directly upload images of their products, so that they can promote their brand identity even more quickly, and in the "One to One" section they will have the chance to add exclusive products and meet the most interesting buyers "virtually", setting up contacts and sales agreements there and then.

Thanks to crossposting on the corporate website and social media and its exclusive B2B appeal, AlwaysOn Show has already gained thousands of contacts in the shape of companies and individual professionals from all over the world.

The exhibition will be taking place from 20 to 23 September at fieramilano (Rho), with TheOneMilano, Special Edition and its virtual extension www.alwaysonshow.com
TheOneMilano - Italian Fashion Trends Show - Milan Italy (Z1397)-10
TheOneMilano offices are operating by smart working


Dear TheOnemilano Visitor/Exhibitor,

the impact the Coronavirus is having on the world economy and our relationship has been achieving unexpected proportions throughout these weeks.

The North of Italy, which has been hit first, has been able to react quickly and scrupulously both in terms of containment and health support, bringing out the excellence of these areas so hard affected.

The new drastic measures adopted, are functional to a net impact whose results should be seen soon.

In full compliance with the directions of the Italian Government, our offices are fully operating by smart working and at your service for any need.

Nothing has changed in operational terms and TheOneMilano team is working daily on the preparation of the forthcoming events.

We remain at your disposal for any further information,

Best regards
 
Norberto Albertalli
Presidente



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