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MERCOSUR-EUROPEAN AGREEMENT


The trade agreement between Mercosur and the European Union, which provisionally entered into force in early May, is generating positive expectations for Brazilian companies participating in the Italian trade show Expo Riva Schuh. Considered one of the leading footwear trade shows in the world, the event takes place from June 13 to 16 in Riva del Garda. Support for the participation of 29 Brazilian footwear brands is provided by Brazilian Footwear, the export promotion program for the sector maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).


Carla Giordani, from Abicalçados’ Business Unit, notes that the trade show is internationally recognized for its high trading volumes and direct access to major players in the European market. “This year, Brazilian footwear companies are exhibiting under more competitive conditions following the entry into force of the trade agreement with the European Union and the gradual elimination of import tariffs across the countries that make up the bloc,” says Carla. She also highlights the potential of the market, which imported 3.5 billion pairs of footwear in 2025, generating US$71.1 billion and accounting for more than 40% of global footwear imports.

Expo Riva Schuh hosts two editions annually, welcoming more than 1,000 exhibiting brands and 12,000 buyers from around 100 countries at each event. Approximately 80% of those buyers come from Europe.

Participating in Expo Riva Schuh with the support of Brazilian Footwear are the brands Actvitta, Ala, Andacco, Awana Group, Bebecê, Beira Rio, Boaonda, Bonton Leather Care, BR Sport, Capelli Rossi, Democrata, Dijean, Globo, GVD International, Jorge Bischoff, K360, Kidy, Klin, LightGel, Loucos & Santos, Madeira Brasil, Modare Ultraconforto, Moleca, Molekinha, Molekinho, Piccadilly, Vizzano, Werner, and Zatz.

 

 
 
 
 
 
 
 

 
 
 

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09.06.26