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BFSHOW to welcome international buyers from 60 countries |
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The 6th edition of BFSHOW is set to welcome 164 international buyers from 32 countries, invited both through the Brazilian Footwear Buyer Project — carried out by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — and by BFSHOW itself. In addition, the trade show is expected to attract more than one thousand importers and international visitors attending independently. The organization’s overall expectation is to receive around 12,000 visitors from approximately 60 countries. Considered the biggest footwear trade show in Latin America, the event — promoted by Abicalçados and organized by NürnbergMesse Brasil (NMB) — will take place from May 18 to 20 at the Distrito Anhembi venue, in São Paulo/SP, bringing together around 350 Brazilian brands.
Abicalçados Business Coordinator Paola Pontin explains that the importers were selected in partnership with the event’s exhibitors, taking into account their purchasing potential and market diversification. “These are buyers from different segments, with distinct profiles, helping to democratize opportunities for the brands participating in BFSHOW,” she emphasizes. She also underscores the “perfect timing” for international purchasing, as the trade show takes place during the period when importers stock up for the second half of the year. The Brazilian Footwear Buyer Project is bringing 15 buyers from 11 countries to the event, with a strong presence from North America, Africa, and Europe.
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In addition to the Brazilian Footwear Buyer Project, BFSHOW is also investing in attracting international importers. In total, 149 international buyers have been invited through the initiative, representing 24 countries. Combined with the Brazilian Footwear Buyer Project, the BFSHOW Buyer Program brings together 164 buyers from 94 companies across 32 countries.
Positive momentum
Expectations for international business have strengthened amid a favorable scenario for Brazilian exports. Data prepared by the Brazilian Footwear Industries Association (Abicalçados) indicate that, in April, 8.2 million pairs were shipped — a 9% increase compared to the same month in 2025. In the year-to-date period, exports totaled 34.5 million pairs, a decline of 11.7% compared to the same period last year. Countries such as the United States and Latin American markets have driven the recovery that began in April.
6th BFSHOW
Date: May 18–20, 2026
Time: May 18 and 19, from 9 a.m. to 7 p.m.; May 20, from 9 a.m. to 5 p.m.
Venue: Distrito Anhembi, in São Paulo/SP
More information and registration: www.bfshow.com.br
About Brazilian Footwear:
Brazilian Footwear is an export promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The initiative aims to expand the presence of the Brazilian footwear industry and its brands in the international market through development initiatives, as well as commercial and image promotion efforts. Currently, around 300 companies are supported by the program, which generated US$ 128.3 million for participating Brazilian companies in the past year. Participation is free of charge, and interested companies should contact Abicalçados. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear.
About the Brazilian Trade and Investment Promotion Agency (ApexBrasil):
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out a wide range of trade promotion initiatives aimed at boosting exports and enhancing the value of Brazilian products and services in international markets. These include exploratory and trade missions, business matchmaking rounds, support for the participation of Brazilian companies in major international trade shows, as well as hosting visits by foreign buyers and opinion leaders to experience Brazil’s production capabilities, among other business platforms designed to strengthen the Brazil brand. The Agency also operates in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that enhance the competitiveness of Brazilian companies and the country as a whole. Learn more: https://apexbrasil.com.br
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