Final World Record-Breaking Bugatti Chiron Super Sport 300+ Delivered
The Chiron Super Sport 300+ is the fastest Bugatti ever made, redefining what is possible when it comes to speed and aerodynamics – now, the last of this limited edition has been delivered.

The final edition of the Chiron Super Sport 300+1 – built in honour of the model’s record-breaking 304.773 mph top speed run – has now been delivered, completing its production run of just 30 models. Breaking new ground in straight-line performance, this Chiron Super Sport 300+ is a master class in engineering finished – as with every other 300+ – with an exposed carbon fibre body and Jet Orange accents.

When the Chiron Super Sport 300+ – piloted by Bugatti’s Official Pilot Andy Wallace – smashed through the 300 mph barrier in 2019 the world stood to attention; never before had a production car reached such speeds. It immediately occupied a spot in history and now stands as a marker in the quest for ever greater performance and speed. Following the world record success, during a celebration of Bugatti’s 110th anniversary, Bugatti committed to building 30 examples of the record-breaking car for customers, the last of which has now gone to its private home.

Christophe Piochon, President of Bugatti Automobiles, said: “In the long history of Bugatti, there are vehicles that come to define their era. The Type 35 transformed motor racing, the Type 41 Royale redefined opulence, the Type 57 SC set new standards for design, and now there is the Chiron Super Sport 300+, hitting speeds that were long thought to be impossible in a production car. Its achievements have secured it legendary status in the Bugatti history books, and we’re delighted to have seen all 30 examples of the Chiron Super Sport 300+ delivered to some of our most passionate customers.”


To achieve its uncharted top speed of 304.773 mph (490.484 km/h) the Chiron Super Sport 300+ had to reach beyond the extreme standards set by the Bugatti Chiron2 in terms of both power and aerodynamics. A re-engineered version of Bugatti’s legendary 8.0-liter W16 engine surpasses the Chiron’s power output by 100 PS, resulting in a total of 1,600 PS. Bugatti’s team of world-class engineers developed a new thermal management system for the hyper sports car’s engine and gearbox, as well as making refinements to the software governing the engine, gearbox, powertrain and turbochargers.

But power is nothing without stability, especially at speeds never mastered by a production car before. While it remains faithful to the timeless beauty of the Chiron’s design language, the Chiron Super Sport 300+ features a ‘longtail’ which extends the car by approximately 25 cm. This allows the laminar flow to pass over the body for a longer period of time, therefore reducing aerodynamic stall by more than 40%. Air curtains adorning the hyper sports car’s front corners disperse excess air pressure towards the car’s sides. Simultaneously, air outlets at the wheel arches and behind front wheels guide excess pressure away, reducing drag by producing a small amount of negative lift.

The Chiron Super Sport 300+’s liberal use of exposed carbon fibre flows through into the car’s engine cover, and even the windscreen wiper, contributing to crucial weight-saving that helps the hyper sports car push the envelope of performance. Subtle touches, including the Bugatti ‘Macaron’ logo made of genuine silver and black enamel, add to the sense of exclusivity and rarity. Extremely light and strong magnesium alloy wheels are finished in a bespoke colour named ‘Nocturne’.

All 30 examples of the Chiron Super Sport 300+ are now delivered, each one of them a unique piece of automotive history as well as one of the fastest and most technically advanced cars in the world.

InFocus 21.07.22

© 2022 BUGATTI
All rights reserved.

Tailor Made
Compact SUV
New Dimension
Super 3
Cup 2022
Sustainable + Review
Partners + Review
Standalone + Review


Awaiting review.


• Bentley becomes the first company to secure “Net Zero Plastic to Nature” certification following completion of a plastic stewardship assessment focusing on logistics and packaging
• The journey charts use, reduction and recycling through the value chain and compensates with investment in plastic recycling projects
• The status is awarded by plastics reduction and circular economy experts at emissions reduction organisation South Pole
• It confirms that Bentley has a robust internal reduction and recycling strategy in place and supports two new plastic collection projects in India and Thailand
• Further plans to scale up plastic reduction across other business areas in second half of 2022
• Achievement part of Bentley’s industry-leading Beyond100 strategy to achieve carbon neutral status by 2030

(Crewe, 18 July 2022) Bentley Motors has become the first company to be awarded South Pole’s Net Zero Plastic to Nature accreditation after engaging in a successful waste stewardship appraisal. The status, which is internationally-recognised, reflects the company’s ongoing environmental initiatives and is a key part of Bentley’s Beyond100 strategy to achieve end-to-end carbon neutrality by 2030.

Bentley’s industry-leading drive to assess, reduce and mitigate the global plastic footprint of its logistics packaging, vehicle protection and aftersales packaging was analysed by independent, Switzerland-based experts at the South Pole organisation.

The in-depth assessment covered everything from operational macro-plastic parts packaging used in logistics and manufacturing, to the disposal of plastic protection downstream at global dealerships. It also assessed micro-plastic emissions from tyre abrasion as part of the logistics and product lifecycle, identifying a total plastic footprint of 165.4 tonnes. The audit found that the majority of plastic waste was already recycled appropriately and made recommendations for in-region improvements to tackle the small amount of non-processed waste which was identified through the assessment.

To secure the status, Bentley has invested in certified units that support two of South Pole’s projects focused on developing specialist plastic waste collection and recycling infrastructure projects. These are with Neela Saga in India and Second Life in Thailand. This action ensures that the full volume of non-processed plastic waste found in the 2021 study has been effectively mitigated.

Peter Bosch, Member of the Board for Manufacturing at Bentley Motors, explains:

“Our drive towards a plastic-free future is an essential part of our Beyond100 strategy and this pioneering collaboration with South Pole has helped us evaluate the impact of the steps we’ve been taking to reduce and recycle plastic reduce around our site by examining every aspect of our logistics value chain. From the bubble wrap and foam used to package inbound parts, to the car body covers and shrink wrap processes employed on vehicle protection andaftersales materials, no stone has been left unturned and we’ve been able to make quick and effective changes."

"For example, we have reduced the amount of plastic parts protection on outbound products from 13 items to six. By removing unnecessary items like vinyl wheel protection and wiper blade covers, we’ve removed 12 tonnes of plastic from our outbound packaging operations in a year – and we’re ensuring that where plastic is still needed to ensure our cars arrive in perfect condition, it is minimal, lightweight and has low CO2 impact."

“Other measures, such as reducing unnecessary packaging for items moved around site, have reduced plastic shrink-wrap waste by 86 per cent. Even the plastic banding we use to secure items on pallets has gone under the microscope, as we’ve carried out tests on a cardboard replacement to ensure that it is equally as effective. We also recognised that one of the greatest contributors is inbound logistics packaging, so we are working closely with our suppliers to reduce packaging on inbound parts – as well as empowering colleagues to quickly and effectively reuse packaging around site."

“As a global brand this process has helped us gain a broader perspective and insight into our footprint out in our regions and we will follow with great interest the progress of the two plastic waste and recycling projects our credits will support in Thailand and India. Our next step is to broaden the scope to cover other aspects of our business.”

Announced in 2020, Bentley’s ground-breaking Beyond100 strategy targets sustainable mobility leadership, reinventing every aspect of the business. The aim is to be end-to-end carbon neutral by 2030, with the Crewe headquarters climate positive thereafter.

South Pole was established in 2006 and helps organisations around the world develop comprehensive emission reduction programmes and strategies that turn climate action into long-term business opportunities. It is aligned with the aims of the Paris Agreement and UN sustainability development goals.

InFocus 18.06.22

Copyright © 2022
Bentley Motors Ltd
All Rights Reserved.

Awaiting review.

"Showcasing Innovations" – an imaginary garage brings Mercedes-Benz innovations to life
Worldwide brand campaign showcases technological highlights of electromobility

Stuttgart. The holistic 360-degree brand campaign "Showcasing Innovations" focuses on pioneering technological features from Mercedes-Benz. In a newly conceived, almost surreal-looking visualisation, four innovations in the EQE are presented on social media, in TV commercials and print ads to illustrate the brand values of comfort, safety and quality:

  • Aerodynamics using the example of the electrically retractable comfort door handles
  • The MBUX Hyperscreen, which adapts completely to its user thanks to artificial intelligence
  • DIGITAL LIGHT with projection functions such as guide markings and warning symbols
  • The electric drive concept with enough range for relaxed long-distance journeys

The campaign film on the social media channels provides a first comprehensive insight. The campaign can also be experienced physically and digitally in an extended form in the Studio Odeonsplatz by Mercedes‑Benz in Munich from today, 7 June to 30 August. A variety of interactive scenarios will invite visitors to an all-embracing customer journey. The look and feel of the setup follows that of the campaign film, and provides further insights into innovations from the history of the brand.


Mercedes-Benz, as the inventor of the automobile, is underlining its’ over 130 years of innovative strength in the campaign with the EQE business saloon(EQE 350+ | WLTP: combined electrical consumption: 18.7-15.9 kWh/100 km; combined CO2 emissions: 0 g/km)and thereby combines brand and product communication with the claim "Innovations by Mercedes". The "Showcasing Innovations" campaign shows how the luxury brand is technologically developing and advancing individual mobility. All the features presented focus on the customer experience as a Mercedes-Benz maxim.The campaign is set in a "magical garage" – a place where many inventions originate. In this virtual "think tank", which could exist far away in space and time, the campaign protagonist Mercedes guides us through magical‑looking rooms and presents the innovations. The surreal effect created for the viewer makes the digital presentation emotionally tangible in a special way and can be seen here.

Campaign details
"Showcasing Innovations" will run in Germany, and internationally with varying market-specific dates. In addition to the long films (94 seconds) on social media, there are eight different TVCs as 30-second cut‑downs, moving image assets and stills in various formats, as well as print and out-of-home ads. The campaign will continue with further activations in late autumn.


  • Lead agency: Antoni for the idea, concept and implementation of the campaign with:
    • Production company: Tempomedia
    • Video: Spellwork
    • Photos: Recom Berlin
  • Agency: Liganova for the idea, concept and implementation of the Magical Garage in the Studio Odeonsplatz by Mercedes-Benz, Munich

InFocus 08.06.22

Copyright © 2022
All Rights Reserved.

Awaiting review.

Opening of Lexus: Sparks of Tomorrow at Milan Design Week

Lexus has unveiled its Lexus: Sparks of Tomorrow exhibit at Milan Design Week 2022, showcasing the brand’s design philosophy and exemplifying Lexus’s commitment to sustainability.

This year’s exhibit presents a trio of design explorations, each inspired by the brand’s human-centred, future-oriented approach to design. This includes an immersive installation by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations; new prototypes from Lexus Design Award 2022 finalists; and radical new sustainable transport concepts by students at London’s Royal College of Art.

Brian Bolain, Lexus’s global head of marketing, commented: “We are excited to return to Milan Design Week with an incredible array of projects that highlight next generation design and our commitment at Lexus to forging a path towards a carbon-neutral future through technology, craftsmanship, and innovation. We are especially thrilled to be able to present the work of the Lexus Design Award 2022 finalists and Royal College of Arts students in the context of Germane Barnes’s ON/ installation, in its second iteration here with lighting design studio Aqua Creations. As Milan Design Week opens, we look forward to seeing how the public engages with the Lexus presentation, and makes our vision for the future their own.”

Developed in partnership with Lexus and Germane Barnes, the ON/ installation presents a vision for an electrified, carbon-neutral and human-centred future. The display showcases the Lexus RZ, the first Lexus dedicated battery-electric model. Rendered in a suspended wire frame, this interpretation of the vehicle embodies Lexus’s vision of a more sustainable future coming into focus, embracing the ideas of electrification, technology, and bespoke design. The RZ is illuminated by Aqua Creations’ Code 130° silk collection of colourful pendant lights, which add a material quality to the immersive installation, illustrating the Lexus vision of a carbon-neutral future becoming a reality. The installation is accompanied by a lounge area featuring the new ToTeM lighting collection by Aqua Creations.


“It is thrilling to revisit the ON/ installation with Lexus and bring the display to Milan,” said Germane Barnes, principal of Studio Barnes. “The original ON/ exhibit featured the LF-Z, a concept car that signalled a move toward carbon neutrality.  Now, with the RZ, we explored the evolution from concept to reality, partnering with Aqua Creations to create an environment that is infused with heightened sense of materiality.  Designing for a future that is collaborative, sustainable, equitable, and prioritises the unique experiences of individuals is both a driving force of my practice and an exciting synergy with the designers showcased across Sparks of Tomorrow.”

Visitors can also explore the work of the six finalists in the Lexus Design Award 2022.  They were chosen by a panel of design luminaries for their original solutions for contributing to a better tomorrow, concepts that articulate the Lexus brand’s three core principles – Anticipate, Innovate, and Captivate – while seamlessly enhancing the happiness of all. The finalists spent three months developing their original proposals and creating prototypes, guided by a team of highly skilled mentors This mentorship is a key feature of the award and rewards the finalists with a once-in-a-lifetime experience.

Lexus’s presentation also includes work by students presenting radical new luxury transport concepts in a creative programme commissioned by Lexus, 2040: The Soul of Future Premium for the Royal College of Art in London.  The project challenged postgraduate students at the college’s Intelligent Mobility Design Centre (IMDC) to explore new vehicle architectures to meet changes in European city life and society and to re-imagine the role Lexus might play as a luxury mobility brand. The six-month programme included mentoring and assessment sessions with Ian Cartabiano and Lance Scott, respectively President and Senior Manager at Lexus’s European design studio, ED2, together with Prof Dale Harrow, Chair of the IMDC, and Dr Chris Thorpe, the RCA’s Intelligent Mobility Head of Programme.

Lexus exhibit dates and opening hours:

6-12 June, 11:00 – 21:00


Superstudio Più (Art Point)

Via Tortona, 27 20144 – Milano, Italy


•           ON/ installation created by Germane Barnes with Aqua Creations

•           Designs by the six finalists in the Lexus Design Award 2022

•           Designs by students at the Royal College of Art (RCA) in London

About Germane Barnes

Germane Barnes is the director of Studio Barnes and Associate Professor at the University of Miami School of Architecture. Barnes’s practice investigates the connection between architecture and identity, examining architecture’s social and political agency through historical research and design speculation.  Believing strongly in design as a communal process, he approaches each condition imposed on a project as an opportunity for transformation.

Barnes was a winner of the 2021 United States Artists Fellowship, 2021 Wheelwright Prize, 2021 Architectural League Prize for Young Architects and Designers, and is a 2021-2022 Rome Prize Fellow at the American Academy in Rome.

InFocus 06.06.22

Copyright © 2022
Toyota (GB) PLC
All Rights Reserved.

Awaiting review.

Volvo Cars is first car maker to join SteelZero initiative in support of fossil-free steel ambitions

Underlining its position as a leader in climate action, Volvo Cars has become the first car maker to sign up to the SteelZero initiative, which aims to increase demand for fossil-free steel and accelerate a transition to carbon neutrality in the global steel industry.

By signing up to SteelZero, Volvo Cars commits itself to stringent CO2-based steel sourcing requirements by 2030. By 2050, all the steel it sources should be net-zero steel, which is in line with the company’s ambition to be climate neutral by 2040.

Steel production is a major source of CO2 emissions for the automotive industry, averaging 33 per cent of all production-related emissions for a new Volvo car in 2021. Globally, steel production is responsible for around 7 per cent of all greenhouse gas emissions.

“A sustainable approach to steelmaking is not just good news for the environment, it is also good business as it limits our exposure to future climate risks and regulations,” said Kerstin Enochsson, chief procurement officer at Volvo Cars. “We are pleased to join the SteelZero initiative and support its ambitions to transform the steel industry. By signalling our demand for responsibly sourced low- and zero-carbon steel, we aim to help drive an increased supply to our sector.”

Jen Carson, head of industry at Climate Group, said: “Volvo Cars joining SteelZero marks an important step change in the global demand signal for low emission and net zero steel, and a pivotal moment for the automotive industry. This sector plays a central role in driving the net zero transition of steel. It’s supporting the creation of a decarbonised steel market internationally, that can enable the sector to meet its own net zero targets and deliver a product that is truly aligned with the climate agenda.”

SteelZero was launched by the Climate Group in partnership with ResponsibleSteel, a steel industry-wide standard and certification body which Volvo Cars has also joined. Through ResponsibleSteel, Volvo Cars gains access to reliable, third-party verified and audited information about its steel supply chain and relevant sustainability credentials, helping to ensure it is responsibly sourced.


As well as CO2 reductions, ResponsibleSteel also focuses on other important issues in the steel supply chain like labour and human rights, engagement with local communities, water use and biodiversity impact.

The SteelZero signing is only the latest initiative by Volvo Cars to address one of car making’s most intensive sources of CO2 emissions. Only last year, it announced a collaboration with Swedish steel maker SSAB to jointly explore the development of fossil-free, high quality steel for use in the automotive industry through SSAB’s HYBRIT initiative.

Volvo Cars is the first car maker to work with SSAB and HYBRIT, an ambitious and advanced project in fossil-free steel development. HYBRIT aims to replace coking coal, traditionally needed for iron ore-based steelmaking, with fossil-free electricity and hydrogen. The result is expected to be the world’s first fossil-free steelmaking technology, with virtually no carbon footprint.

Volvo Cars’ ambition to by climate neutral by 2040 is part of its comprehensive climate action plan, one of the most ambitious in the auto industry. It aims to become a fully electric car maker by 2030 and plans to roll out a whole new family of pure electric cars in coming years.

The company’s electrification plans are part of its ambition to reduce the lifecycle carbon footprint per car by 40 per cent between 2018 and 2025, including through reducing carbon emissions in its supply chain by 25 per cent by 2025.

In terms of its own operations, the company aims for climate-neutral manufacturing by 2025. Already now, all of Volvo Cars’ European plants run on 100 per cent clean electricity, while its Torslanda plant in Sweden is fully climate-neutral. Elsewhere in the world, its Chengdu and Daqing sites in China are also powered by climate-neutral electricity.

Last year, Volvo Cars introduced an internal carbon price of 1,000 SEK for every tonne of carbon emissions from across its entire business, the first car maker to implement such a mechanism across all its operations. The aim is to future-proof its organisation and be ahead of the regulatory curve, as it anticipates and favors more governments implementing carbon price in coming years.

Under the scheme, every car project undergoes a ‘sustainability sense-check’ and a CO2 cost is imposed for every anticipated tonne of carbon emissions throughout the car’s life cycle. The aim is to ensure that each car model would be profitable even under a strict carbon pricing scheme, steering all project and sourcing decisions towards the most sustainable option on the table.

Image feature: Car manufacturing underway at Luqiao manufacturing plant in China

InFocus 31.05.22

Copyright © 2022
Volvo Car Corporation
All Rights Reserved.

Awaiting review.



Maranello, 17 May 2022 – Ferrari unveils a one-of-a-kind Ferrari Roma model, crafted by its bespoke Tailor Made department. The car features exquisite traditional Japanese-inspired detailing while retaining the clean, sophisticated elegance of the original car.

Ferrari Tailor Made is an exclusive programme for those who wish to customise each element of their Ferrari to create a vehicle that truly reflects their personality and tastes. Customers who participate in the Tailor Made programme are assisted by a team of experts led by a personal designer that interprets their desires whilst upholding the aesthetic standards of the Ferrari brand.

This particular car’s story began when Evan Orensten and Josh Rubin, the founders of the award-winning independent US publication dedicated to design, culture and technology COOL HUNTING, were offered, and accepted, the opportunity of customising a Ferrari Roma, to explore how far Ferrari’s bespoke personalisation programme could go and really push the boundaries.

They met Flavio Manzoni, Ferrari Chief Design Officer, in the Ferrari Tailor Made showroom in New York. They had just returned from several research trips to Japan where they had immersed themselves in the country’s traditional crafts and artisanal methods, and proposed bringing some of those ideas and unique materials into the Tailor Made journey as envisioned by COOL HUNTING.

Flavio Manzoni and his team were inspired by the parallels between Italian and Japanese culture and design philosophy: a single-minded devotion to quality, an emotional involvement with the client, and exquisite skills in craftsmanship that have been passed down from generation to generation.

An idea formed – to create a Ferrari featuring some of the unique materials developed from traditional Japanese techniques while employing Ferrari’s customary innovation to modify them to accommodate the requirements of durability and functionality that a modern high-performance car demands.

Traditional Japanese indigo dyes inspired the Ferrari Roma’s colour scheme, particularly the vivid blue exterior paint which was specially developed for this car and named Indigo Metal. This vivid colour perfectly enhances the purity of the Ferrari Roma’s shape – light appears to flow over its bodywork, accentuating its lines through highlights and shade.


Indigo features prominently in Japanese design culture, and the traditional dye is produced naturally. COOL HUNTING had visited Toyama, one of only five remaining indigo farms in Tokushima, Japan’s traditional indigo-growing region. They learned that the dye comes from a green plant which, when harvested and fermented, becomes sukumo, traditional dried Japanese indigo that is mixed with lye, sake and limestone powder to create authentic Hon-Ai indigo dye. Because of its antimicrobial properties it was traditionally used for linens, bedding and clothing.

The same colour palette is used to tie together the vehicle’s exterior and interior into one subtle, holistic statement. The indigo shade is also found in the sakiori fabric used for the seat trim inserts and the carpets.

Sakiori is one of the world’s oldest examples of upcycling, dating from the 1700s when cotton and silk were available only to Japan’s nobility and the very wealthy. Worn-out kimonos were disassembled, their fabric cut into strands and rewoven with new fibres, creating a material that was both warm, comfortable and durable. The word comes from the Japanese saku (to rip up) and oru (to weave).

An innovative solution was identified in making sakiori a viable material. Two vintage kimonos originally made in Amami Oshima, an island in Japan’s southern archipelago were used—an indigo-dyed kimono approximately 75 years old and one approximately 45 years old, dyed in both indigo and the island’s celebrated Amami Oshima Tsumugi mud-based dye. Instead of weaving the kimono strands with cotton or silk as is traditional, it was woven with high-tensile nylon, ensuring the durability required of this material in its application inside the vehicle. This new textile was created in the same place the original materials originated from by Hajime Shoji.

The indigo theme is carried through to the Ferrari Roma’s headlining – a beautifully detailed piece of craftsmanship and design which is exclusively experienced by those sitting in the car. It is comprised of two indigo-dyed hides made with Asai Roektsu in Kyoto—one with a unique solid colour crafted to match the car’s colour scheme, and a hand-painted hide using the Roketsu method, which can be traced back to the 8th century. It is a wax resist-dyeing method that forms intricate repeated patterns around a single colour, and was commonly used to decorate the silk or cotton of kimonos and obis. The hides were then sent to Italy, where they were cut into strips and hand-woven by Italian artisans in a process called intreccio, forming an elegant one-of-a-kind work of art.

The Ferrari Roma’s interior door handles also take their inspiration from Japan – they are enclosed in tightly hand-woven strips of black leather in an homage to tsukami, the ancient art of wrapping the grips of Katana swords.

The COOL HUNTING team were further inspired by a visit to Kaikado, a Kyoto-based family business known for its iconic copper tea canisters. Now made by the fifth and sixth generations of the family, the canisters are so skilfully crafted that they form a vacuum seal as the lid gently falls onto the body. The copper also adopts a unique natural patina with use. Inspired by this, Copper plating is found in details on the Ferrari Roma’s gear shift gate surround and levers, which were plated in Japan. The outline of the dual cockpits, the wheel rims and the kamon are also made in this colour.

The unique crest on the car’s dedication plate on the central armrest and door sills is a custom-made “kamon,” a symbol passed down from generation to generation in Japan. Designed by Kyogen, it represents a wheel from an ox-drawn carriage (popular transportation among aristocrats during the Heian period, 794-1185) combined with the eight pistons of the Ferrari Roma’s V8 engine forming its spokes. The numeric theme is continued in the eight wave crests that encircle the wheel – symbols of good luck, power and resilience.

This subtle but exceptionally detailed Ferrari Roma brings together Italian and Japanese design culture in a harmonious form. It is a beautiful example of the unlimited wealth of combinations and possibilities that are available through the Ferrari Tailor Made programme.

The Ferrari Roma features refined proportions and timeless design combined with unparalleled performance and handling. Not only is the Ferrari Roma an icon of Italian design, but it also represents the pinnacle of performance in this category, thanks to its 620-cv turbo-charged V8 from the family of engines that won the overall International Engine of the Year award four years running.

The Tailor Made Ferrari Roma Specially Crafted for COOL HUNTING will be on display in the Ferrari Tailor Made Showroom during the New York Design Week (NYC X DESIGN), celebrating the space where this incredibly dynamic collaboration started, bringing together diverse cultural and creative forces from different parts of the world in a unique and special way.

InFocus 27.05.22

Copyright © 2022
Ferrari S.p.A..
All Rights Reserved.

Awaiting review.

BMW Group - Successful industrialisation and digitalisation of additive manufacturing

+++ Standard production of metal 3D printing enters final straight
+++ BMBF-funded project successfully implemented
+++ Fully automated production ensures maximum productivity

 The industrialisation and digitalisation of additive manufacturing (AM) for automotive series processes has been successful.

A project consortium funded by the German Federal Ministry of Education and Research (BMBF) and led by the BMW Group was launched three years ago, with small and mid-sized enterprises, large companies and research institutes. The common goal was to revolutionise metal 3D printing in standard production of cars. 

The 12 members of the consortium presented the successful implementation of the IDAM (Industrialisation and Digitalisation of Additive Manufacturing) project at the BMW Group Additive Manufacturing Campus in Oberschleißheim, where a digitally connected, fully automated 3D printing production line has been set up and prepared for automotive standard production. An additional line is located at the firm GKN Powder Metallurgy in Bonn.

Around 50,000 components per year can be manufactured cost-effectively in common part production, as well as more than 10,000 individual and new parts, by means of 3D printing using Laser Powder Bed Fusion (LPBF): The starting material, metal powder, is remelted with a laser, layer by layer, at the site where the solid component needs to be created at each level. Using this 3D printing process means certain tools are no longer required and new design possibilities can be realised – which greatly increases flexibility.

Having started out from a concept outline in 2019, fully automated driverless transport systems (FTS) now carry the 3D printers’ mobile build chambers between modules in the IDAM production lines. The machines are orchestrated by a central control unit that consolidates all production data from individual line modules to ensure maximum productivity and quality.

Having started out from a concept outline in 2019, fully automated driverless transport systems (FTS) now carry the 3D printers’ mobile build chambers between modules in the IDAM production lines. The machines are orchestrated by a central control unit that consolidates all production data from individual line modules to ensure maximum productivity and quality.

Over the course of the project, innovative concepts were developed for automated generation of 3D printing construction data. Fully automated modules now transport the processed metal powder to workstations where they prepare the material independently. Post-processing of the manufactured components takes place at specially designed stations that are also fully automated. The quality of the components is top priority. Quality assurance of the finished parts takes place in-line, during the laser melting process, using sensors. This includes checking emissions from the molten pool with a CMOS camera and pyrometer. AI algorithms are used to correlate the data collected with actual component quality. This means process deviations can already be identified during production and component quality evaluated.


Successful implementation of the project called upon the expertise of all project partners. This was the only way to achieve digitalisation and automation in mechanical and plant engineering, in component design and in the area of metal 3D printing.

“From the very first day of the project, you could feel the team spirit among the partners. Learning from one another, developing innovative solutions together and making the best use of each partner's individual strengths – those were key to successful industrialisation and digitalisation of additive manufacturing,” according to Felix Haeckel, consortium leader and BMW Group project manager.

InFocus 25.05.22

Copyright © 2022
BMW Group.
All Rights Reserved.

Awaiting review.


  • Rolls-Royce Motor Cars to present next coachbuilt Boat Tail
  • Global public unveiling at Concorso d'Eleganza, Villa d’Este on 21May 2022
  • Boat Tail represents the apex of the marque’s coach building capabilities
  • Created by a client in homage to his father and family heritage
  • Unique exterior finish and interior detailing inspired by mother-of-pearl

“Coachbuild elevates our work as a House of Luxury into a new space; it is the haute couture of our industry. For the commissioning patron it offers the ultimate in individuality, self-expression and Bespoke service. Far more than just a beautiful motor car, a coachbuilt creation becomes a legacy that embodies something extraordinarily personal and emotionally resonant for each client. For our designers, too, Coachbuild provides unparalleled creative freedom; opportunities to take design, materials, engineering and craftsmanship to the very highest levels. For Rolls-Royce as a marque, it is both a return to our roots and a contemporary revolution, in which we deliver the impossible in conventional automotive manufacturing into a stunning reality.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“Every Rolls-Royce Coachbuild commission is, of course, incredibly special; but in this case, there was an additional depth of feeling. Creating a motor car in honour of a revered client’s father and family history is an extraordinary privilege; a responsibility that we took very much to heart. The commissioning patron's deep-rooted connection to Boat Tail is an inspiration – the result far exceeds a means of conveyance to become, quite literally, a moving work of art."

Alex Innes, Head of Coachbuild Design, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars is honoured to present the next chapter of its Boat Tail coachbuilt commission – one of just three that have been, and ever will be made.

The essence of Rolls-Royce Coachbuild is that each commission tells a story entirely unique and personal to its owner, reflecting their own history, tastes and sensibilities. With this in mind, Boat Tail, revealed at Concorso d'Eleganza, Villa d'Este 2022, on the shores of Lake Como in northern Italy, is a masterwork of restraint, sophistication, elegance and attention to detail.

Boat Tail is entirely hand-built, with the body panels fashioned from vast, single sheets of aluminium to create the distinctive outline inspired by the racing yachts of the early 20th century. In every respect, this remarkable motor car is entirely unique.

It was commissioned by a patron whose family business has grown from his father's origins in the pearling industry. Widely travelled, internationally educated and cosmopolitan in his tastes and influences, the client is an established patron of the arts, who additionally owns a sizeable collection of classic and modern cars, housed in a dedicated private museum.



A level of sophistication, garnered from the client's extensive knowledge of luxury, is clearly visible in this coveted objet d'art. The overall design aesthetic is restrained; a study in carefully considered materials and precise details that together create a highly personal and emotionally resonant homage to the client’s father. 

At the onset of the commissioning process, the client presented Rolls-Royce Coachbuild Designers with a selection of four pearl shells, personally chosen from his private collection for their unique colour and complexity. The shells provided inspiration for the exterior colour, which is one of the most complex Bespoke finishes ever created by Rolls-Royce.

The foundation of the colour is a shimmering blend of oyster and soft rose, with large white and bronze mica flakes adding a unique pearlescent quality that changes subtly under different light conditions. The contrasting cognac-coloured bonnet, created specifically for this Boat Tail, contains fine bronze and gold coloured aluminium mica flakes complete with a layer of crystal and iced matt clear coat, adding significant warmth and depth to the car's appearance. The technical fibre lower sills of Boat Tail incorporate a rose gold woven thread.

The rear deck, which houses Boat Tail's unique 'butterfly-design' hosting suite, is swathed in Royal Walnut veneer, inlaid with rose gold-plated pinstripes with a satin-brushed finish to ensure a sensitive and sophisticated appearance. The Royal Walnut was specifically selected by the client for its beautiful properties as it matures over time, a material that will gradually transition to the tonal properties of the cognac colour. From above, one observes a harmonious balance and satin effect of the iced bonnet and tactile wooden rear deck, in contrast with the high-gloss front and side perspectives.

From the front, the Pantheon Grille, milled from a single, solid billet of aluminium, is graced with a Spirit of Ecstasy fashioned in rose gold.

The interior is a beautifully curated combination of perfectly matched cognac and oyster-coloured leathers and Royal Walnut veneer, with rose gold and mother-of-pearl accents throughout. The leathers, complete with a pearlescent finish, accentuate the surfaces and forms of Boat Tail's seats and interior design. The transmission tunnel is formed from Royal Walnut veneer with rosegold pinstripes, drawing a direct visual reference to the rear deck and adding a glowing warmth to Boat Tail's interior.

The centrepiece of the dashboard is a timepiece made from mother-of-pearl,chosen and supplied by the client from his own collection; the fascia of which is pure and minimal in its appearance so as not to detract from the precious material. The same prised substance graces the control switches and instrument dials, creating a strong visual and material connection between the car, the owner, and his family heritage.

Alex Innes, Head of Coachbuild Design, said, “Boat Tail is a step-change in ingenuity and creative liberty. Building a motor car by hand offers a new realm of exploration and possibility: we can accomplish things and resolve challenges that normal industrialised methods would prohibit. This is the tale of two worlds: a modern motor car of contemporary design, made possible by historical techniques and time-honoured craft. It is truly, one-of-a-kind.”

InFocus 24.05.22

Copyright © 2022
Motor Cars Limited.
All Rights Reserved.

Awaiting review.

A firework of colours: Exploring Curaçao with the MINI Convertible.

A colourful capital, liquor in many colours, unbelievably white sand and pale blue water: Curaçao in the Caribbean is a peaceful island boasting wonderful scenery. Is there any better way to explore such an island than in a MINI Convertible in Caribbean Aqua?

Munich/Willemstad. It’s not difficult to experience the Netherlands in a completely different way. All you have to do is travel a good 8,200 kilometres southwest and you're there: on Curaçao, the 444-square-kilometre Dutch island in the Caribbean, about 60 kilometres north of Venezuela. As one of the three ABC islands, the windward isle is perfect for exploring in a MINI Convertible. As it is too flat for “ascending” rain and is in the direct influence of the northeast trade wind, there is little rainfall.

The average temperature is 28 degrees - so if you don't mind the sun, you can open the electric 3-in-1 textile roof in just 18 seconds before starting off. You can raise the top up to a speed of 30 km/h and then leave it open until you park it again in the evening. You will hardly need to use the additional sliding roof function for letting in a fresh breeze on this island. With the top down, the 160-litre luggage compartment can easily accommodate all the swimming and diving equipment you may need to enjoy the island's countless fantastic beaches.

The only way to protect yourself from the Caribbean colour flash is to close your eyes - which is clearly not advisable. Because in addition to the island's 150,000 friendly inhabitants, the great seafood dishes and the wide range of leisure activities, it is this variety of colours that drives away any remaining grey drabness of everyday life. Pretty much everything here is colourful - from the houses and the history to the fish. The MINI Convertible in Carribean Aqua fits in perfectly -especially since public transport won’t take you to every location you would want to get to.


It is best to start exploring "Little Holland” in the capital Willemstad with it centrally located Schottegat natural harbour, where the largest natural inner harbour in the western hemisphere is located. The city centre with its districts of Punda, Otrabanda, Scharloo and the Pietermaai café district is a UNESCO World Heritage Site, partly because of the many historic buildings of Dutch colonial architecture. These include Fort Amsterdam, the Governor's Palace and the Mikvé Israel-Emanuel Synagogue.

While Punda will thrill you with its very narrow and straight streets, the beautifully restored villas in Scharloo and Pietermaii are truly impressive. Things then get really colourful in Otrabanda, where the compact MINI Convertible easily weaves its way through the labyrinth of winding alleys with their small colourful houses.
The city of Willemstad is divided by the Sint Annabaai, the link between the Caribbean and the Schottegat. Two bridges worth seeing connect the city districts: The Koningin Julianabrug handles the major share of traffic flow and is a real highlight. This is because the 500-metre-long trapezoidal frame bridge takes cars over the water at a height of 56.4 metres and gives you an unforgettable view of the old town. And then, for once, you should leave the MINI convertible behind, because further south lies the Koningin Emmabrug which you can only access on foot. The world's unique "revolving old lady" was built in 1888 and is based on 16 floating pontoon boats. If necessary, it is moved by diesel engines so that large ships can pass. We recommend taking a stroll across it, especially at night: Then the houses are colourfully illuminated and make this unique place even more charming.

If you want to drive from Willemstad to the northeastern tip of the island, you don't have a choice - only one road will take you there from the capital. This is where you can put the MINI Convertible through its paces, even if it is not advisable to exploit the car’s full potential. Firstly, you’re not allowed to drive too fast, and secondly, you would miss far too much worth seeing on your trip.

At a crossroads after Grote Berg, we decide to continue north on the south-eastern side of Curaçao - even though detours to the various beaches or smaller towns are possible on both sides. We opt for the Kaminda Monica Kapel-Matheeuw, which takes us to Soto. Once home to Curaçao's largest salt producer, today the restored old buildings house a boutique hotel. Like almost everywhere else, you will of course find wonderful beaches for swimming, snorkelling or simply relaxing. Sometimes you have to pay a few Antillean guilders as an entrance fee, but it's worth it.

Our northernmost stop is the Playa Knip Smoothies ice cream parlour on Grote Knip, a quiet white sandy beach with a lagoon in the north of the island near Westpunt. This is also where the inhabitants of Curaçao come to enjoy their barbeque, jump off rocks into the clear blue water or relax in the sun. On the way back along the northern edge of the island towards the capital, we visit Christoffelpark, a wonderful national park with the highest mountain on the island, the 375-metre-high Sint-Christoffelberg. Finally, don't miss the Hato Caves near the international airport. Drawings from the second Indian settlement wave (around 1500 BC) will fascinate you.

And then, after parking the MINI Convertible for the night, of course, it's time to try out the famous local liqueur. The spiritual drink named after the island is made from the peels of local bitter oranges. In the process, the pomeranian plant residues are soaked in alcohol, which releases the aroma and colouring substances. The liqueur is available either in clear form or in the colours red, orange, green and blue. Of course, the liqueur produced on the island is not even remotely comparable to the drink usually available in Europe as "Blue Curaçao". It's incomparable - like a tour in the MINI Convertible across the Caribbean island of Curaçao ...

InFocus 19.05.22

Copyright © 2022
BMW Group.
All Rights Reserved.

Awaiting review.

Toyota, Air Liquide and CaetanoBus join forces to accelerate
the development of hydrogen mobility in Europe

• Memorandum of Understanding signed by Toyota Motor Europe, Air Liquide and CaetanoBus for the expansion of hydrogen mobility

• Agreement aims for closer cooperation in developing opportunities for hydrogen mobility projects in several European countries

• Objective is to collaborate to create integrated ecosystems where both hydrogen supply and vehicle demand are provided simultaneously

Air Liquide, CaetanoBus and Toyota Motor Europe have signed a memorandum of understanding with the aim of developing integrated hydrogen solutions. Joint projects will explore infrastructure development and the use of vehicle fleets to accelerate the expansion of hydrogen mobility for both light and heavy-duty vehicles. The partnership reflects the shared ambition of the three partners to contribute to the decarbonisation of transport and accelerate the development of local hydrogen ecosystems for multiple mobility applications.

The three companies will use their complementary expertise to address the entire value chain of hydrogen mobility, ranging from renewable or low-carbon hydrogen production, distribution and refuelling infrastructure, to the deployment across different vehicle segments. Initially the focus will be on buses, light commercial vehicles and cars, with a further aim to accelerate the heavy-duty truck segment.

By exploring joint opportunities, the three major players in hydrogen mobility will contribute to the emergence of new hydrogen ecosystems across Europe – a key step towards stimulating demand and facilitating hydrogen access for mobility applications. This includes the infrastructure of refuelling stations, as well as integrated vehicle supply offers (leasing and service) to customers such as taxi companies, fleet operators, local authorities, and others. The integration of different applications and projects within a hydrogen ecosystem, where supply and demand meet, is intended to create a virtuous circle enabling the overall hydrogen infrastructure to further mature. This initiative represents another step along the path of decarbonisation, which is consistent with the stronger focus from European governments and the readiness of hydrogen technologies.

Matthieu Giard, Vice President, member of the Executive Committee of Air Liquide, notably supervising Hydrogen activities said: “As a key solution to reduce CO2 emissions of the mobility sector, low-carbon hydrogen is a crucial enabler of the energy transition. Air Liquide is pleased to partner with Toyota and CaetanoBus. Such partnerships are essential to create efficient ecosystems that will foster the emergence of hydrogen mobility in Europe. Air Liquide has been
committed for more than 50 years to develop the entire hydrogen value chain and will bring its expertise in both the production of low-carbon hydrogen and the development of hydrogen mobility infrastructures. This partnership illustrates the capacity of the industry to bring concrete solutions to the fight against climate change.”

Matt Harrison, President and CEO at Toyota Motor Europe, comments: “We are excited by the opportunity to combine our strengths to expand the development of hydrogen clusters. Toyota’s role is to bring the hydrogen applications into the ecosystem and, by working together with our partners, we want to accelerate and intensify the use of hydrogen as a carbon neutral solution for mobility. This will gradually reduce the costs of hydrogen and its infrastructure while improving the business case for many future applications including mobility.”

Patrícia Vasconcelos, CEO of CaetanoBus, adds: “It is a great pleasure to work on hydrogen projects with these partners and have the chance to reinforce the role of new forms of energy in the pursuit of a sustainable way of living. We are aware of the responsibility of the mobility sector in this mission and our goal as a bus manufacturer is to continuously develop new hydrogen buses, to reduce the carbon footprint in the cities. If we can do it in partnership, to create a full
ecosystem, all the better, because energy transitions are only effective with true alignment between companies, countries, and policies.”


InFocus 17.05.22

Copyright © 2022
Toyota Motor Europe
All Rights Reserved.

Awaiting review.

Bugatti, the Monaco Grand Prix and Louis Chiron –
Writing Motor Racing History


Tight corners, street canyons, and the Mediterranean Sea a hair’s breadth away. No street race is more iconic than the Monaco Grand Prix. Heroes are born here. Racing cars have been speeding down the narrow streets of the 3.3-kilometer circuit since 1929 – all without run-off areas or helpful gravel traps. The circuit demands total concentration, and counts among the most challenging racetracks in the world. Victory in Monaco is considered one of the greatest triumphs in motor racing.

Bugatti has had close ties with the street circuit for more than 90 years. At this year’s 13 Grand Prix de Monaco Historique, starting on May 13, the organizers will be commemorating one of the great events of the motorsport calendar – and therefore also Bugatti.

The idea of hosting a race in the center of Monaco came to Antony Noghès in the mid-1920s when he was General Commissioner of the Automobile Club de Monaco. It took some time for his idea to be realized. In early April 1929, 20 drivers signed up for the event, of which 16 lined up at the starting line on April 14, 1929. Eight of which piloted Bugatti models.

The first race in 1929 was won by the French manufacturer. After nearly four hours, race car driver William Charles Frederick Grover-Williams, otherwise known as W. Williams, was the first to cross the finishing line in a Bugatti Type 35B. This marked the beginning of a new era.

This wasn’t to be Bugatti’s last victory in Monaco. The marque won a total of four times - three of which were consecutive wins. 1929’s success was followed by wins for driver René Dreyfus in 1930, for Louis Chiron in 1931, and for Achille Varzi in 1933.

Louis Alexandre Chiron was born in Monte Carlo on August 3, 1899. He entered his first race in a private Bugatti in 1925 and celebrated his first racing victories in 1927 and 1928. He raised Ettore Bugatti’s attention who offered him, the same year, a cockpit in one of the manufacturer’s race cars.

He officially raced for Bugatti until 1932. Chiron became a star behind the wheel of his Bugatti Type 35C and Type 51. Further development of the Type 35B saw a 2.3-liter straight eight-cylinder engine with up to 190 PS and a top speed of almost 230 km/h.

Chiron sped from victory to victory with Bugatti and in 1928 won the Rome Grand Prix, the Marne Grand Prix, the San Sebastián Grand Prix, and the



Grand Prix d’Europe held in Monza. But he achieved one of his most significant successes in his hometown, Monaco, in 1931, making history in the process. Chiron won the third Monaco Grand Prix in a Bugatti Type 51 to become the first and currently only Monégasque by birth to score a home victory.

Louis Chiron competed in his final Grand Prix in 1955 at the age of almost 56, finishing in sixth place in a Lancia D50 at none other than the Circuit de Monaco. To this day, he is the oldest driver to have ever participated in a Formula 1 Grand Prix.

In tribute, the organizers of the 13 Grand Prix de Monaco Historique have named a starter category after the racing legend: Series A – Louis Chiron, for Grand Prix cars with a front engine built before 1960.

In 2016, Bugatti named its new hyper sports car the Chiron honor of LOUIS CHIRON.

InFocus 14.05.22

© 2022 BUGATTI
All rights reserved.

Awaiting review.

Rolls-Royce PHANTOM:

• Rolls-Royce Motor Cars announces a new expression for Phantom Series II
• Adaptations to the eighth-generation Phantom include 'light-touch' visual and aesthetic enhancements in line with client requests and feedback
• New ‘Rolls-Royce Connected’ feature seamlessly links Phantom with the marque's private members' Application, Whispers
• Launch is commemorated with a new Bespoke masterpiece, Phantom Platino

“Phantom occupies an unrivalled position at the very apex of the luxury world. As our pinnacle product, it represents the very best of Rolls-Royce design, engineering and craftsmanship – a perfect blend of vision, creativity, the finest materials, skill, patience and precision. With Phantom Series II, we have retained and carefully protected everything our clients love about this superlative and luxurious item; subtle, yet meaningful enhancements reflect their evolving tastes and requirements.

“Phantom has always been viewed as the 'best car in the world': our Bespoke capabilities mean that, for our clients, it can be the best car for their world, too.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars



Rolls-Royce products enjoy an expansive lifetime, ultimately becoming timeless expressions of good taste, beauty and luxurious perfection. Phantom occupies a unique, pinnacle position in this regard, being revered for its timeless elegance.

The eighth-generation of Phantom was presented in 2017. In creating the new expression, Rolls-Royce designers and engineers have been guided by the requests of clients, who have implored Rolls-Royce not to make any major changes to an already iconic motor car. In answer to these client demands, only the lightest of design touches, embellishments, and adaptations have been incorporated. Indeed, it is not about what should be changed, but in fact, what should be preserved and protected.


The most obvious and important feature to be retained is Phantom’s commanding presence. This has been further enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille. This gives Phantom a new and assertive modernity, reflecting its driver-focused character.

A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent when viewed from the front. The grille itself is now illuminated, a feature debuted and popularised in Ghost. The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside, and adding further surprise and delightto Phantom's night-time presence.

Phantom’s side profile retains Rolls-Royce’s signature short front and long rear overhang, long wheelbase and broad c-pillar, the latter giving greater privacy for occupants. The silhouette preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail. The ‘split-belt’ line begins at the front fender and curves gently towards the rear door, emphasising the car's long dash-to-axle proportions, before falling gently towards the lantern-like rear lamps. The heavily undercut 'waft line' creates a strong shadow, visually signalling the marque's unequalled ‘Magic Carpet Ride’.

The side profile is further enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets is available to commission in a fully or part-polished finish. Alternatively, Phantom may be graced with a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars.This disc wheel is produced in both polished stainless steel and black lacquer, perfectly encapsulating the sense of flight on land.

Responding to Phantom clients who have previously requested adarkened chrome grille surround, black bonnet reins, windscreen surround and side frame finishers, these may now be commissioned. This aesthetic now enables Rolls-Royce to transform Phantom into the lightest of light or the darkest of dark appearances.

Phantom’s sumptuous interior remainsalmost unaltered: the steering wheel has been made slightly thicker, providing a more connected and immediate point of contact for the owner-driver.

Phantom and Phantom Extended have distinct characters of their own, representing two different seats of power.Phantom is now predominantly favoured by the ever-increasing number of clients wishing to be in the driving seat themselves. For those preferring to command the road from the rear seat, Phantom Extended offers the definitive super-luxurious chauffeur-driven experience.


Now, Phantom includes the debut of ‘Rolls-Royce Connected’. This enables the owner to send an address directly to the motor car from Whispers, the Rolls-Royce private-members’ Application, providing seamless navigation to an event, restaurant, dealership or even the Home of Rolls-Royce itself.

‘Rolls-Royce Connected’ also displays the motor car’s location, security status and current 'health' condition on Whispers; at the touch of a button, the owner can contact a preferred dealership for any servicing requirements or information about the car.


As the marque's pinnacle product, Phantom attracts an elite stratum of Rolls-Royce clients. Established and successful, at the top of their field and often in the public eye, these are determined and demanding people. It is no coincidence that Phantom attracts the most ambitious and challenging Bespoke commissions ever undertaken by Rolls-Royce.

The resulting creations −each an artistic masterpiece in its own right − illustrate a broader truth: since its inception, Phantom has always been whatever the client wants it to be; not only the ‘best car in the world’, but the best car for them and their world.

Self-evidently, there is no such thing as a ‘typical’ Phantom client. Spanning the ‘poles of luxury’, they may be ever-younger or older, modern or traditional, self-made or from long-established wealth. Their commissions reflect a full spectrum of interests and influences. At one extreme, Phantom takes on a subversive, almost rebellious character – youthful, dynamic and daring. At the other, Phantom transforms into an ode to luxury grandeur and timelessness.

The challenge of the Rolls-Royce Bespoke Collective is to accommodate this vast expanse of client characteristics and desires in one pinnacle product. The eighth-generation Phantom has thus been deliberately designed to offer a ‘blank canvas’ for Bespoke personalisation, capable of becoming whatever the client wishes it to be, and a true reflection of their individual style and character.

Phantom's great strength and appeal is that it allows clients to position themselves anywhere between these 'poles of luxury', defining luxury on their own terms. And wherever that point happens to lie, they have the assurance that Phantom itself is − technically, materially, aesthetically and dynamically − still the 'best car in the world'.


To mark the introduction of Phantom Series II and to illustrate Rolls-Royce's Bespoke capability, the marque has created a new Bespoke masterpiece, Phantom Platino, named after the silver-white finish of the coveted and precious metal, platinum.

Phantom Platino continues Rolls-Royce’s exploration into fabric interiors, a story which began in 2015 with the launch of Serenity, a truly Bespoke Phantom with a hand-painted, hand-embroidered silk interior. Heralding the next step in this significant journey, Phantom Platino introduces materials other than leather, an area of exploration for Rolls-Royce and a move that demonstrates a greater acceptance of alternative interior upholsteries.

Echoing the marque’s formative days, the front seats of Phantom Platino are finished in fine Rolls-Royce leather, while those in the rear are upholstered in fabric.

The beautiful tone-on-tone of Platino's interior is achieved by combining two differing fabrics; one created in an Italian mill for its durable yet luxurious appearance, the other derived from bamboo fibres, selected for itslustrous finish.

Both materials share an original repeating pattern based on an abstract interpretation of the Spirit of Ecstasy. In the silken textile, the design is smaller and woven into the fabric to create a more visually stimulating finish. It also appears in Phantom’s Gallery, right in the occupant's line of sight, and on key touch points such as the armrest and centre console. The bamboo fabric is embroidered with larger icons, presenting a tufted appearance commonly found in interior design. This more resilient material is placed on the lower elements of the interior where they will need to withstand most contact.

The same design also appears on Phantom’s dashboard timepiece. The surround is made from a 3D printed ceramic, a truly contemporary execution of a traditional material. Set into an iced finish woodset, the tonal properties of the interior take Phantom to a beautiful and unsurpassed level of opulence.

The largest canvas in Phantom is the Starlight Headliner. In a unique design created especially for Rolls-Royce Platino, the ‘stars’ are placed to draw the eye rearwards, with whimsical shooting stars following the sweeping arc of the pattern.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, says, “We are acutely conscious of our clients' esteem for and love of their Phantoms. They felt it could not be improved; but while naturally respecting that view, we believe it is always possible, indeed necessary, to gently go further in our pursuit of absolute perfection.

The subtle changes we have made for the new Phantom Series II have all been minutely considered and meticulously executed. As Sir Henry Royce himself said: ‘Small things make perfection, but perfection is no small thing’.”


InFocus 13.05.22

Copyright © 2022
Motor Cars Limited.
All Rights Reserved.

Awaiting review.

Statement Dr. Nicolas Peter, Member of the Board of Management of BMW AG, Finance, Conference Call Quarterly Statement to 31 March 2022

The BMW Group has made a strong start to 2022 in an increasingly volatile geopolitical and global economic environment. Our business is performing in line with our expectations. The ongoing war in Ukraine is affecting the availability of vehicle components, which led to brief production disruptions at several European plants during the first quarter. Semiconductors also remain in short supply and we expect the situation to ease at the earliest in the second half of 2022. In China, restrictions to combat the pandemic are affecting our local sales, production and logistics.

Our associates are working hard to manage our supply chains with the greatest possible flexibility so we can minimise the impact on the BMW Group. As expected, compared to the strong first quarter of 2021, vehicle sales decreased by 7.8% in Europe and 9.2% in China in the first three months of this year. However, our US sales still grew by 3.7%. This shows that the BMW Group has an excellent competitive position and is highly diversified. In the current volatile environment, we are benefiting once again from our balanced footprint across all sales regions.

Our consistent focus on emission-free mobility is also gaining further momentum. With the market launch of the BMW iX and BMW i4 last year, we released two allelectric models onto the roads that are in very high demand. In the first quarter, the BMW Group sold a total of 35,289 all-electric vehicles an increase of nearly 150% over the previous year.

Two weeks ago, we unveiled the BMW i7* an all-electric luxury sedan that underlines our innovation leadership in electrification, digitalisation and autonomous driving.


The BMW iX1* will also expand our BEV product range over the course of the year.

In the second quarter, we will launch the BMW i3, the first all-electric 3 Series, tailor-made for the Chinese market.

As you know, we extended our contract with our Chinese joint venture BBA until 2040 and increased our stake in BBA from 50 to 75%.

With the conclusion of this transaction, BBA has now been fully consolidated in the BMW Group's Financial Statements since 11 February 2022 and therefore fully considered in all items pertaining to the income statement, the balance sheet and the cash flow statement.

This development is reflected in higher revenues and operating result in the Automotive Segment. The increase in the cost of sales also includes depreciation
from the purchase price allocation as well as consolidation effects related to intragroup deliveries.

The previously held equity interest of 50% in BBA was revalued to its current fair market value. This resulted in a positive one-time effect of 7.66 billion euros in the Automotive Segment's first-quarter financial result.

The net ammount from consolidation of BBA liquid funds, less than the purchase price, amounted to five billion euros and increased free cash flow in the Automotive Segment in the first quarter.

The BMW Group's figures for the quarter are therefore greatly impacted by the increased stake in BBA and full consideration of the joint venture in the Group Financial Statements. Group revenues for the first three months of the year climbed 16.3% to 31.14 billion euros.

The financial result includes the one-time effect of 7.66 billion euros from the fair market valuation of the existing 50% stake held in BBA. This boosted Group earnings before tax, which totalled 12.23 billion euros at the end of March which resulted in an EBT margin of 39.2%. Without the revaluation of the existing stake and consolidation effects arising from BBA's full consolidation, the Group EBT margin reached 18.4%.

Bolstered by a good performance, we continue to invest systematically and from a position of strength in the future competitiveness of our company. As previously announced, we are focusing on the electrification of our model line-up and on digitalisation, both of our vehicles and our business processes.

Our research and development expenses according to IFRS is therefore mainly in connection with new models, electrification and digitalisation of the vehicle fleet, as well as automated driving. R&D spending for the first quarter stood at 1.57 billion euros and was therefore 9.4% higher year-on-year.

The R&D ratio, according to the German Commercial Code, for the quarter fell slightly to 4.5% (2021: 4.8%), owing to the strong increase in revenues. We expect the figure for the full year to be within our target range of 5 to 5.5% Our capital expenditure is focused on future mobility and was significantly higher year-on-year at 1.1 billion euros (2021: 760 million euros). This represents a capex ratio of 3.5%. We expect the ratio for the full year to be close to our target
figure of 5%.

Let's move on to the individual segments.

In the Automotive Segment, the volume-related decrease in revenues was offset by a strong operating performance. Segment revenues rose by 17.4% to over 26.73 billion euros.

A share of this increase is also due to the first-time inclusion of BBA revenues as well as currency tailwinds. In addition, a favourable model mix and sustained good price realization due to our premium positioning are reflected in the revenue growth. Price increases in the markets helped partially to offset the increase in raw material and energy prices. Income from the resale of end-of-lease vehicles in the pre-owned car market also continued to develop positively.

The cost of sales in the Automotive Segment increased by 20.9% to 22.63 billion euros. This reflects costs for energy and raw materials, increased research and development spending and the higher percentage of electrified vehicles. Effects from the initial consolidation of BBA, amounting to around 1.2 billion euros, also contributed to the increase in the cost of sales.
In addition to consolidation effects of approximately 500 million euros in depreciation of the purchase price allocation, eliminations of intercompany profits amounting to approximately 700 million euros were recorded.

The segment achieved an EBIT of 2.37 billion euros for the first quarter an increase of 5.9% over the same period of last year. The EBIT margin came in at 8.9%.

Excluding the consolidation effects mentioned above, the operating segment result would be around 3.5 billion euros and the EBIT margin would be 13.2%. This reflects the strength of our core segment in the first quarter, particularly given the difficult business conditions.

The financial result for the segment climbed to around eight billion euros in the first quarter of 2022 compared to just over 500 million euros for the prior-year quarter. This includes the one-time effect of 7.66 billion euros from the revaluation of the existing 50% stake held in BBA I referred to before. At the same time, due to the full consolidation, the at-equity result decreased by 170 million euros in the first quarter.

The segment's free cash flow also reflects the full consolidation of BBA. As expected, the aquisition of BBA's liquid funds, less the purchase price, resulted in a net inflow of five billion euros. This was partially offset by changes in working capital, since temporary suspensions of production resulted in a decrease in trade payables. The closure of dealerships in China, due to lockdowns, also led to a decrease in advance payments received from the dealer network. Free cash flow for the segment totalled 4.82 billion euros. On this basis, we confirm our target for the year of at least 12 billion euros.

In the Financial Services Segment, a total of 433,000 financing and leasing contracts were concluded with retail customers in the first three months of the year. The number of new contracts was down 11.4%, compared to the very strong prior year quarter. In addition to the limited availability of new vehicles, due to supply issues, this also reflects more intense competition in the financial services sector, particularly in China and the US.

The strong product mix and pricing led to a higher average financing volume compared to the previous year. As a result, new business volume decreased by only 3.1%.
Segment earnings before tax reached just over one billion euros - a new all-time high in a first quarter. The situation in pre-owned car markets around the world remains exceptionally positive and continues to contribute to high income from the resale of end-of-lease vehicles.

Thanks to an attractive model line-up, the Motorcycles Segment was able to maintain its sales growth. With more than 47,000 units sold, we once again reported double-digit growth (+11.3%) and posted our best-ever first-quarter sales. The segment's operating earnings for the quarter totalled 108 million euro's, with an EBIT margin of 13.5%.

With lower economic expectations, rising inflation and high energy and raw material prices, we face growing uncertainties in our business environment.

Despite these challenging conditions, the BMW Group made a strong start to 2022.
Based on current information, we are able to confirm our guidance for the full year.

Driven by the full consolidation of BBA, we expect to see a significant year-on-year increase in both Group pre-tax earnings and employee numbers.

In the Automotive Segment, despite supply bottlenecks and production downtimes in the first quarter, we forecast that vehicle sales for the full year will be on par with last year. The percentage of electrified vehicles should also increase significantly and the number of fully-electric vehicles should more than double We expect that the BEV share will be at least 10% of total sales volume.

We are targeting a slight reduction in CO2 emissions in the new vehicle fleet and CO2 emissions per vehicle produced.

We still expect the EBIT margin in the Automotive Segment to be within the range of 7 to 9%.

In the Financial Services Segment, we can confirm our target range of 14 to 17% for return on equity.

In the Motorcycles Segment, we anticipate a slight increase in deliveries, with an EBIT margin within our target range of 8 to 10%.

Our guidance assumes that the semiconductor supply situation will ease at the earliest in the second half of 2022.

At the same time, we do not expect the limited availability of vehicle components due to the war in Ukraine to have a significant impact beyond the first quarter.

It is impossible to foresee how the geopolitical situation will evolve. That is why the possibility of the conflict expanding beyond Ukraine or stricter sanctions or countermeasures from Russia are not factored into our guidance. Further restrictions related to the corona pandemic in China are also not included.

Despite geopolitical and global economic uncertainties, the BMW Group remains on track to meet its goals for the year. We are managing our supply chains proactively and are able to respond flexibly to changing circumstances.

Demand for our products remains strong with especially high new orders for our all-electric vehicles.

We are investing in e-mobility and digitalisation to secure the future sustainability of our company, while maintaining our strong operating performance.

That is how we are continuing to navigate the company carefully through turbulent waters and are in an excellent position for 2022.

InFocus 09.05.22

Copyright © 2022
BMW Group
All Rights Reserved.

Awaiting review.

BMW iFACTORY. LEAN. GREEN. DIGITAL. – Master plan for production of the future.

+++ Highly flexible, efficient, sustainable and digital: BMW iFACTORY sets new standards and defines future of automotive manufacturing for the production network of the BMW Group

+++ Board Member for Production Nedeljković: “New Debrecen plant will be first CO2-free vehicle plant.”

Munich. It’s the master plan for the automotive production of tomorrow: The BMW iFACTORY production strategy defines the future orientation of plants and production technologies at the BMW Group and meets the challenges of the transformation to e-mobility. “Automotive manufacturing of the future re-quires a new, holistic way of thinking. With our BMW iFACTORY, we are leading the way and setting new standards in flexibility, efficiency, sustainability and digitalisation,” said Milan Nedeljković, Member of the Board of Manage-ment of BMW AG (right), responsible for Production.

Over the last few decades, the BMW Group has considered itself the bench-mark for innovative, flexible and efficient production technologies in vehicle manufacturing. And it is from this level that the company is now redefining operational excellence. The strategic vision of the global production network is the BMW iFACTORY. LEAN. GREEN. DIGITAL., with its integrative, global approach. “The BMW iFACTORY is not a one-off showpiece but an approach we will implement at all our plants in the future – from our 100-year-old home plant in Munich to our forthcoming plant in Debrecen, Hungary,” said Milan Nedeljković.


The mission: LEAN. GREEN. DIGITAL.

The BMW iFACTORY focuses the BMW Group’s production expertise on three key topic areas: LEAN, which stands for efficiency, precision and extreme flexibility, GREEN, for sustainability, resource-efficiency and circularity, and DIGITAL, for the active use of digitalisation in data science, artificial intelli-gence (AI) and virtualisation. As always at the BMW Group, the holistic ap-proach of the BMW iFACTORY is underpinned by the consistently high stand-ard of flexibility, launch expertise and integration capability in the company’s production system.

LEAN: Based on highly flexible, efficient production

The BMW Group’s production network is on the cusp of a fundamental trans-formation: the Neue Klasse, due for production launch in 2025, is based on a completely new vehicle architecture. With its clear focus on the all-electric drive, it sets the conditions for future vehicle generations to be manufactured efficiently and in line with the company’s profitability and quality goals. The BMW iFACTORY is now set to strengthen the proven success factors of the global production network. Board Member for Production Milan Nedeljković: “Our production network has three key strengths: maximum flexibility, excellent processes and outstanding integration capabilities. We are the absolute benchmark in all three. And they are the focal points of our BMW iFACTORY.” The key topic of LEAN is about highly flexible, efficient production through streamlined processes in competitive structures.

Flexibility remains the key competitive advantage of BMW Group production, now and in the future – and in several respects: The company’s production structures are so flexible that a single production line can produce different drive types and vehicle models. They also set the standard in terms of rapid responsiveness and adaptability, absorbing supply bottlenecks and shortages comparatively spontaneously and reacting quickly to fluctuations in demand.

And for customers, this flexibility means they can change certain elements of their vehicle configuration up to six days before the production date.
The aim of the BMW iFACTORY is to use even more meaningful real-time data from throughout the production process to control global manufacturing more closely and transparently achieve the fastest possible response times. This will enhance not only volume and market planning but also supply chain and inventory management and support targeted work on quality as well.

GREEN: Sustainability along the entire value chain

Avoiding consumption, saving resources and using state-of-the-art technologies: With the BMW iFACTORY, the focus on sustainable production is stronger than ever, reaffirming the BMW Group’s position as the most sustainable manufacturer of premium automobiles. “Environmental, economic and social responsibility are inseparable, and we strive to achieve all three not only in the product itself but along the entire value chain. By 2030 we aim to reduce CO2 emissions from production by 80 percent compared to 2019,” ex-plained Board Member for Production Milan Nedeljković.

Plant Debrecen: The first completely fossil fuel-free plant
With its new plant in Debrecen, Hungary – where production of the all-electric Neue Klasse will launch in 2025 – the BMW Group is entering a new era in sustainable automotive production. “Our plans are for Plant Debrecen to be the first automotive plant in the world to dispense completely with fossil energy sources in its production processes,” said Nedeljković. “Debrecen will be our first CO2-free vehicle plant and puts us clearly at the vanguard of developments in this regard.”

A significant share of the plant’s electricity will be generated directly on site. The remainder will be covered by 100 percent renewables, the vast majority of which will come from regional sources. Nedeljković: “Our contribution to the energy transition makes not only environmental but also business sense because our approach ensures stable prices and secure supplies.”

Another element of sustainable production is consistent circularity. Wherever possible, production materials and resources will be reused. Metal offcuts and filings from milling, for example, will be recycled and reused, while waste heat from cooling will be fed into a circuit to heat indoor spaces and water.

Saving resources significantly benefits the company economically – but smart, effective solutions also make production at the BMW Group unique in terms of environmental credentials. Examples of the technologies realising our commitment include the resource-saving wet-in-wet painting process (IPP) and the use of direct current in car body construction for the very first time.

The energy that powers the BMW Group’s plants around the world is sourced purely from renewables. As Plant Leipzig develops into a centre of excellence for hydrogen, the company’s facilities worldwide are becoming increasingly independent of third-party energy suppliers or other external influences. This is enabled by a combination of self-generated and stored energy with flexible load profiles throughout production. Here, the latest digital methods and com-prehensive systems ensure maximum transparency and support the con-sistent reduction of energy consumption as well as the needs-based use of renewables on the basis of accurate forecasts.

A further key issue in the field of climate protection is biodiversity. The variety of flora and fauna at BMW Group sites worldwide is being promoted through targeted, region-specific measures, from beehives and falcons to meadow or-chards.

Meanwhile, to support GREEN logistics both within and outside the plants, the BMW iFACTORY adopts an open-minded approach to technologies, focusing on environmentally sustainable concepts. Within the next few years, for ex-ample, increased use of rail transport and electric trucks will mean zero local emissions from transport logistics at Plant Munich.

DIGITAL: From innovations to effective use cases

Customised premium vehicles, delighted customers, excellent quality and on-time delivery have always been the goal of digitalisation at the BMW Group. “The BMW iFACTORY is advancing digitalisation by taking data consistency to a completely new level along the entire value chain and across every one of our process chains. We use digital innovations to create effective use cases in production – because for us, innovation and efficiency go hand in hand,” em-phasised Milan Nedeljković.

Production at the BMW Group uses the latest technologies to link all the rele-vant product, process, quality and cost data between development, planning and production processes. The main focus here is on applications from the fields of virtualisation, data science and artificial intelligence.

Virtualisation plays an important role within the BMW iFACTORY strategy model. In a first step, every detail of all the BMW Group’s production sites is being recorded in a 3D scan. In this way, planning work can be carried out virtually at any time and from anywhere. In the next logical step, a virtual representation – or digital twin – is created of each factory in its entirety. This can then be used by planning specialists in real-time collaborations across different locations and time zones. This approach takes the planning of all struc-tures, production plants and even individual processes to a completely new level. It allows virtual products to be integrated into the factory early on, for example, and significantly reduces planning work further down the line. It also allows investments to be otimised and enhances process efficiency and the stability of product launches.

In partnerships like the one with NVIDIA, the BMW Group combines its pio-neering spirit and process expertise with cutting-edge technologies. Applications and augmented and virtual reality support employee training for future processes and technologies, and digital production system planning allows global partners to be integrated into the value chain early on.

Meanwhile, data science provides the foundations for fact-, figure- and (real-time) data-based decision-making. Consistent, transparent data allows the root causes to be identified quickly and proactively so that processes can be optimised. BMW Group production is already an industry pioneer in the effective use of AI and currently uses more than 200 AI-based applications. The technology allows various logistics and production processes to be auto-mated for better quality assurance. In addition, standardised platforms and self-services mean solutions can be scaled rapidly for application across all technologies and locations.

Employees: Fit for the BMW iFACTORY

At the heart of the BMW iFACTORY are the people who create it. Future-fo-cused and highly qualified, the BMW Group’s workforce is ensuring a competitive and successful transformation. The Production division is investing heavily and with foresight in upskilling staff for quality, logistics, maintenance, e/e, e-mobility and digital planning. Thanks to state-of-the-art instruction meth-ods, employees benefit from electronic training programmes that leave them free to train independently and on their own initiative. Extensive additional development options are also available to help them maintain and enhance their skills. More than 50,000 BMW Group employees have already under-gone the training they need to work in electromobility.

The reason: Customers’ wishes and our responsibility

The key factors behind the transformation of BMW Group production are the developments in the automotive market and specifications around climate change. The BMW Group is already doubling its production of electric vehicles in 2022, having delivered more than 35,000 fully electric cars to customers in the first quarter alone. At the same time, the latest technical innovations are supporting the company as it contributes significantly to climate protection and sustainability. Milan Nedeljkovic: “The BMW iFACTORY delivers not only on the increasing customer demand for electric vehicles but also on our desire, as a member of society, to support climate protection and sustainability. We are using digitalisation to make this happen – while remaining absolutely competitive.”

The BMW Group production network
For decades, the BMW Group has seen itself as a benchmark in terms of production technology and operati-onal excellence in vehicle construction. BMW iFACTORY. LEAN. GREEN. DIGITAL. stands for the strategic target image of the worldwide production network. It provides the answers to the challenges of the transfor-mation towards e-mobility and pursues a global approach.
Lean stands for efficiency, precision, maximum flexibility and outstanding integration capability. Green invol-ves the use of state-of-the-art technologies to establish production with the least use of resources. The aim is to reduce CO2 emissions in production per vehicle by 80% by 2030 compared to 2019. Digital focuses on data science, artificial intelligence as well as virtual planning and development. The BMW Group's produc-tion thus makes a decisive contribution to the company's profitability.

The BMW Group
With its brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading pre-mium manufacturer of automobiles and motorcycles and a provider of premium financial and mobility ser-vices. The BMW Group production network comprises 31 production and assembly sites in 15 countries; the company has a global sales network with representatives in over 140 countries.
In 2021, the BMW Group achieved worldwide sales of more than 2.5 million automobiles and over 194,000 motorcycles. Profit from taxes in the 2021 financial year amounted to €16.1 billion and sales to €111.2 bil-lion. As of December 31, 2021, the company employed 118 people worldwide. 909 employees.
Long-term thinking and responsible action have always been the basis of the BMW Group's economic success. The company set the course for the future at an early stage and consistently places sustainability and resource conservation at the center of its orientation, from the supply chain to production to the end of the use phase of all products.

Start of Production of the new BMW i4 at BMW Group Plant Munich with Munich Plant Manager Peter Weber. (10/2021)

InFocus 04.05.22

Copyright © 2022
BMW Group
All Rights Reserved.

Awaiting review.

Introducing MSO LAB from McLaren Automotive; fusing art and science to create an exclusive new digital community

Introducing MSO LAB the first chapter in McLaren Automotive’s ambitious metaverse strategy bringing a new digital community from McLaren’s in-house bespoke division, McLaren Special Operations (MSO)

Membership of MSO LAB provides access to rare NFT (Non-Fungible Token) drops and opportunity to unlock unique member experiences, opportunities and utilities

MSO LAB membership window opens ahead of soon to drop ultra-limited-edition first genesis NFT collection set to feature iconic McLaren

Supported by the new McLaren marketplace through recently announced partnership with InfiniteWorld, McLaren Automotive’s metaverse partner British luxury supercar maker McLaren Automotive has today announced the launch of MSO LAB from McLaren, introducing an exclusive new digital community which marks the next chapter in the company’s metaverse strategy.

McLaren relentlessly pushes the boundaries of engineering and design and its in-house bespoke division, McLaren Special Operations (MSO), is an atelier home to designers and engineers who push the boundaries of possibility and breathe life into customers’ dream McLarens.

MSO LAB now takes that into the digital Web3 space to create a like-minded community and the ability to further push the limits of performance, possibility and design unencumbered by the constraints of physics or thermodynamics.


Working with McLaren’s design team, MSO LAB will be home to exclusive, limited-edition McLaren NFTs, the first limited edition drop of which is set to launch soon.

Becoming a member of the MSO LAB community, for which McLaren customers will be prioritised, means exclusive access to unique utilities and benefits. 

Membership of the MSO LAB community will unlock access to member-only channels and interaction with McLaren Automotive and MSO teams, early intel and guaranteed access to future drops as well as exclusive rewards – all early members of the MSO LAB community will receive an unseen digital sketch from the McLaren design team, a behind-the-scenes virtual tour of McLaren Technology Centre and the chance to attend McLaren Automotive events.

The utility will evolve as McLaren continues to engage with the MSO LAB community and to explore with them the possibilities of the Web3 era, harnessing new and innovative ways to push the boundaries of access, ownership and experience.

The first MSO LAB drop, Genesis Collection, an invite-only ultra-limited randomised mint will arrive soon, featuring one of the most storied cars in McLaren’s history with pricing and further details set to be released in the next couple of weeks.

All McLaren NFTs will be available on the McLaren marketplace, supported by InfiniteWorld as McLaren Automotive’s recently announced metaverse partner.

“I am delighted to be able to finally pull the covers off the MSO LAB digital community which we have created as a new way to interact with customers and fans in the Web3 universe. McLaren Special Operations is McLaren Automotive’s in-house bespoke division so it is entirely fitting that MSO LAB will be our home where we collaborate in the metaverse and push the limits of possibility and design unencumbered by physical constraints. 

We will soon unveil our first Genesis Collection from MSO LAB drop which will be an invite-only, ultra-limited, randomised mint set to feature one of the most storied cars in our history.” Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive.

InFocus 29.04.22
Copyright © 2022
McLaren Group
All Rights Reserved.

Awaiting review.

Bugatti Type 57 SC Atlantic Showcased at the Guggenheim Museum Bilbao Exhibition


Artistic talent runs deeply throughout the Bugatti family. The art world views Rembrandt Bugatti – brother of company founder Ettore – as one of the most notable and artistically independent sculptors of the early 20 century. His pieces are now on display in several collections and museums across the world. Ettore Bugatti saw the creativity behind his legendary automobiles as an artistic process – a passion he passed on to his son, Jean, which led him to design some of the most elegant and timeless automotive shapes ever conceived. The automobile that is considered by many to be Jean’s crowning achievement is the Type 57 SC Atlantic, regarded as the most valuable and exclusive automobile in the world, which is now granted center stage at the Guggenheim Museum Bilbao as part of a new automotive exhibition.

Situated within the northern Spanish city of Bilbao, the titanium architecture of the Guggenheim Museum Bilbao places it among some of the most spectacular buildings in continental Europe. Known for its displays of modern and contemporary art, the Guggenheim Museum Bilbao is now the host of a new exhibition named "Motion. Autos, Art, Architecture" that has been personally curated by renowned British architect, Norman Foster, celebrating and investigating the parallels between the automotive world and that of art.


Bringing together a collection of around 40 of the automotive industry’s most beautiful, exclusive and technically innovative creations, Bugatti’s legendary Type 57 SC Atlantic is among the hand-picked selection for its breathtaking proportions. Appearing in the “Sculptures” gallery of the exhibition, the Type 57 SC Atlantic’s engineering excellence alongside its distinctive flowing lines were noted when the automobile was chosen for display, having been shaped by Bugatti’s craftspeople – artists in their own right. Fittingly, the Type 57 SC Atlantic is situated next to the celebrated “Walking Panther” sculpture by Rembrandt Bugatti himself within the Guggenheim Museum Bilbao.

The Type 57 SC Atlantic in question is one of two original surviving examples. Loaned to the exhibition by the Mullin Automotive Museum in California, the 1936 automobile was the first unit built, originally for British banker Victor Rothschild. Fashion designer Ralph Lauren is the owner of the last Atlantic produced – of a total of four – and the only other surviving original model. The third-made was involved in a serious collision in 1955, almost entirely destroying the car. It has since been restored using as many original parts as possible, but many of the components had to be made from new.

Jean Bugatti created the second-made Atlantic for his personal use – now infamously known as the“ ”, missing since 1938 and presumed lost during the Second World War. Its disappearance is one of the great mysteries in the history of the automobile. Experts estimate the value of the Atlantic at more than €100 million – if it ever appears again.

President of Bugatti, Christophe Piochon, commented: “The Type 57 SC Atlantic, despite being created by Jean Bugatti over 80 years ago, remains one of the greatest pieces of automotive design ever conceived – there are very few cars in existence that command such a presence. It is the very definition of the automobile transcending into the world of art, making it the ideal specimen to illustrate our brand’s heritage and design philosophies at the Guggenheim Museum Bilbao.”



Jean Bugatti began to modernize the French luxury brand’s models from the late 1920s with his passion and talent for automotive design, before being handed the keys to his father’s company in 1936. Jean designed the Type 57 as a production car and as a racing variant: the ultimate grand tourisme.

The range included various engine options and bodies such as the Galibier (four-door saloon), Stelvio (convertible), Ventoux (two-door saloon) and Atlantic (coupé). By the time production had come to a halt in 1940, about 800 Type 57 models in the different versions had left the factory hall.

However, only four Atlantic models were ever made between 1936 and 1938, adding to its mystical allure and exclusivity. When it first appeared, its body was already strikingly beautiful. The wheels stand out from the body and the bonnet is extremely long for a car with an overall length of only 3.70 meters.

The rear end flows down in an oval shape extending almost to the ground. Six thin tailpipes complete the rear view. An outstanding design feature is a raised seam running vertically from the hinge in the split bonnet to the tail. Like a sharp fin, it divides the body in the middle. Rivets hold the split metal sheets in place.

The Atlantic is powered by a near-silent, robust 3.3-liter straight-eight engine producing up to 200 PS and a top speed in excess of 200 km/h. This was during an era when horse-drawn carts still featured prominently on many roads.

InFocus 28.04.22
Copyright © 2022
All Rights Reserved.

Awaiting review.

On’s new Cloudrunner: leave gravity behind

Like running weightless in space – that’s the sensation Swiss sports brand On set out to achieve with its brand-new support running shoe.

ZURICH, SWITZERLAND, April 21, 2022 — Some training sessions can be especially tough, and can leave you feeling almost glued to the ground. On days like those, the right support is vital. So Swiss sports brand On has developed a new running shoe that provides such support in light, cushioned and comfortable form.

Slip into the new Cloudrunner and you will immediately feel its ultimate comfort. With special support zones in the shoe’s upper and a mesh upper fabric that keeps the foot breathing even on longer runs, the Cloudrunner provides the firmest of foundations for pain-free regeneration runs that are a delight to complete.

“To make the Cloudrunner more supportive we have increased the width of the bottom unit in the forefoot and the heel area, so you land and push off on a wider platform,” explains On’s Head of Footwear Product Management Edouard Coyon. “We sculpted the inside of the bottom unit, so your foot sits inside a cradle, instead of sitting on top of it. The upper nicely wraps around your foot so it is fully supported. We tuned the geometry of the clouds – smaller clouds on the medial side than on lateral – to support the foot’s movement from heel to toe.”

The ergonomic running sensation is further enhanced by the Speedboard®, which is located directly beneath the foot and, in the Cloudrunner, gives additional stability through its slightly wider shape. When the foot lands, Speedboard® absorbs and stores the resulting impact energy and then releases this into the take-off. It’s the combination of its CloudTec® cushioning and its Speedboard® agility that makes the Cloudrunner such an effortless experience that feels lighter and easier with every running stride.



The unique blend and balance of cushioning and support deliver outstanding comfort, too. Asphalt will never have felt so soft. And, given that the Cloudrunner has been specially developed with running novices and returnees in mind, this high wearer comfort can prove the decisive factor in keeping going and not giving up.

The all-new Cloudrunner also features all the usual On eco-credentials: more than 90% of its polyester is recycled, and over 30% of the entire shoe is made from recycled materials.

InFocus 26.04.22
Copyright © 2022
All Rights Reserved.

Awaiting review.

Space travel in the heart of the megacity

• Audi urbansphere concept offers a radical vision for the future of urban travel
• Designed in collaboration with customers, a high-tech interior sets a new benchmark for the passenger in-vehicle experience
• PPE technology platform with an electric drive system

Systematically designed from the inside out, Audi has unveiled plans for the Audi urbansphere concept car. Designers and engineers initially created the Audi
urbansphere for use in traffic-dense Chinese megacities, although the concept is also suitable for any other metropolitan center in the world. In these urban areas, where personal space is in particularly short supply, the concept car offers the largest interior space of any Audi to date. It intelligently coordinates this with technologies and digital services that appeal to all the senses and offer a whole new level of experience.

“In order to meet the demands of our Chinese customers, Audi’s design studios in Beijing and Ingolstadt worked together closely to jointly develop the Audi urbansphere concept car,” says Markus Duesmann, Chairman of the Board Management at AUDI AG and responsible for the Chinese market. For the first time, potential customers in China could also take part in the development process, contributing their own desires and perspectives as part of a proces known as “co-creation”.

The result can be seen in the Audi urbansphere concept and its particularly striking interior. The spacious automobile acts as a lounge on wheels and a mobile office, serving as a third living space during the time spent in traffic. To this end, the Audi urbansphere combines the luxury of complete privacy with a comprehensive range of high-tech features on board, even during the daily rush hour. Automated driving technology transforms the interior, in which a steering wheel, pedals, or displays are notably absent, into a mobile interactive space that provides a gateway to a wider digital ecosystem.

Audi sphere – first class to the power of three
Audi skysphere, Audi grandsphere, and Audi urbansphere are the three concept cars that the brand with the four rings has developed to showcase its vision for the world of premium mobility of tomorrow. In the process, Audi is creating a vehicle experience that goes far beyond the purpose of merely spending time in a car to get from point A to point B.

Sphere number 1: The electrically driven roadster Audi skysphere concept debuted in August 2021. It presented a spectacular vision of a self-driving GT that transforms into a self-driving sports car with a variable wheelbase.

Just a few weeks later, Audi unveiled the second model in the sphere series, the Audi grandsphere concept, at the IAA 2021. This large four-seater sedan exemplified the brand’s ambition to define the future of progressive luxury.

What both concept cars have in common with the Audi urbansphere is that the entire concept is based on level 4 autonomous vehicle technology. Audi is currently working with CARIAD, Volkswagen Group’s software business, to introduce this technology within the second half of the decade.

Interior size

Even at first glance, the Audi urbansphere concept reveals itself to be the largest model in the sphere family and of all Audi concept cars to date. Its grand dimensions – 5.51 meters (18 feet) long, 2.01 meters (6.6 feet) wide, and 1.78 meters (5.8 feet) high – place it in the upper echelons of the automotive world, yet the Audi urbansphere concept radically breaks with the conventions of the segment.

This is because it has been systematically designed around its passengers, from the inside out. The most important dimension is the unrivaled wheelbase of 3.40 meters (11.2 feet). The interior of the Audi urbansphere is not subject to the conventional maxim of squeezing as many
seats, storage compartments, and functional elements as possible into a space limited by thephysics of driving. Instead, it prioritizes the occupants’ need to experience ample space as a
distinctive comfort factor.

"To make e-mobility even more attractive, we think about it holistically and from the customer's needs,” says Markus Duesmann. More than ever before, it is not just the product that is decisive, but the entire ecosystem. That is why Audi is creating a comprehensive ecosystem with services for the entire car. The Audi urbansphere concept also offers everyone onboard a wide range of options to use that freedom to provide a highly-personalized in-car experience: communication or relaxation, work or withdrawal into a private sphere as desired. As such, it transforms from being strictly an automobile into an “experience device.“

Thanks to Audi’s own options and the ability to integrate digital services from other providers, the possibilities are nearly endless. These can be used to access a wide range of services related to the current trip. The vehicle also takes care of everyday tasks that go beyond the ride itself– such as making dinner reservations or shopping online from the car. In addition, the autonomous Audi urbansphere concept picks up its passengers at home and independently takes care of finding a parking space and charging the battery.

Customized infotainment offerings are also available, such as the seamless integration of onboard music and video streaming services. Audi will also offer customers exclusive perks, including access to concerts, cultural events, and sporting events based on their individual preferences.

The architecture – from the inside out

Even the “sphere” in the name sends a signal: the heart of the Audi skysphere, grandsphere, and urbansphere concept vehicles lies in its interior. That makes the inner space the foundation of the vehicle’s design and technology and therefore the occupants’ living and experience sphere while on the road. Their needs and desires shape this space, its architecture, and all of the integrated functions. As a result of this shift, the design process itself also changes. At the beginning of all discussions, the focus is solely on the interior. Only then are the package, exterior lines, and proportions designed, along with the technological specifications, turning the automobile into a complete work of art.

Surface, form, function – the interior

The doors of the Audi urbansphere concept are counter-hinged at the front and the rear; there is no B-pillar. As a result, the whole world of urbansphere interior opens up to passengers as soon as they climb in. Seats that swivel outward and a red carpet of light projected onto the ground next to the vehicle transform the very act of entering the car into an experience of comfort.

A wheelbase of 3.40 meters (11.2 feet) and a vehicle width of 2.01 meters (6.6 feet) delineate what is a more than stately footprint, even for a luxury-class automobile. Together with 1.78 meters (5.8 feet) of headroom and expansive glass surfaces, these dimensions provide an exceptionally spacious experience of the interior.

Four individual seats in two rows offer passengers luxurious first-class comfort. The seats in the rear offer particularly generous dimensions and a wide range of adjustment options. In Relax and Entertain modes, the backrest can be tilted up to 60 degrees while leg rests extend at the same time. The center-mounted armrests integrated into the sides of the seats and their counterparts in the doors create a comforting feeling of security.

The seats also cater to passengers’ changing social needs in a variety of ways. While conversing, they can turn to face each other on their swiveling seats. On the other hand, those who want some seclusion can conceal their head area from the person sitting next to them using a privacy screen mounted behind the headrest. In addition, each seat has its own sound zone with speakers in the headrest area. Individual monitors are also built into the backs of the front seats.

When passengers want to use the infotainment system together, on the other hand, there is a large-format and transparent OLED screen that pivots vertically from the roof area into the zone between the rows of seats.

Using this “cinema screen,” which occupies the entire width of the interior, the two passengers in the back row can take part in a video conference together or watch a movie. Even split-screen use is possible. When the screen is not in use, it offers a clear view into the front thanks to its transparent design or – when folded upwards – through the glass roof area to the sky.

Like in the Audi grandsphere concept, the interior of the urbansphere blends space and architecture, digital technology, and authentic materials into a single entity. The lines emphasize the vehicle’s horizontal proportions. The open, wide interior supports the impression of a one-of-a-kind space. The steering wheel, pedals, and conventional dashboard can be hidden during automated driving, which enhances the feeling of transparency and spaciousness.

The seating surfaces and backs of the two seats with integrated seat belts are visually separate. Between the rear seats – normally locked in place in a low position – is a center console that swivels upwards. It contains a water dispenser and glasses – another testament to the Audi urbansphere concept’s first-class credentials.

The Audi urbansphere also qualifies as a wellness zone thanks to innovative digital options that emerged in no small part through input from the co-creation process with Chinese customers. Stress detection is a prime example – this adaptive program uses facial scans and voice analysis to determine how passengers are feeling and offers personalized suggestions for relaxation, for example with a meditation app that can be used via the personal screen and the private sound zone in the headrests.

Less is more – displays and operation

In the Audi urbansphere, simplicity has become a design principle. Neither circular instruments nor black screens for virtual display concepts are visible before activating the driving functions. Instead, passengers find clearly structured and calm zones made from the highest quality materials. Wood and wool, as well as synthetic textile fabrics, are used in paneling, seat coverings, and floor carpets, all of which have a high-quality feel and are pleasant to the touch. Soft beige and gray tones structure the interior horizontally. A dark, toned-down green serves as the color of the seat shells and soothes the eye. The interior color zones become lighter from top to bottom and, together with the natural light entering the space, create a homogeneous, wide interior.

The vehicle comes to life at the touch of a fingertip, along with a number of displays, albeit in the form of projections on the wooden surfaces below the windshield, which can be surprising at first. Depending on the driving status – whether manual with a steering wheel or level 4 – they are either distributed across the entire width of the interior or segmented for the driver and front-seat passenger, displaying all of the necessary travel information in ultra-high resolution throughout the journey.

In addition, a sensor bar is integrated under the projection surfaces for quick switching between content – for instance, for music or navigation. It shows all the functions and applications that are active in the car. Icons flash for the different menus.

One particular, extremely innovative control element is located near the door cut-out on the interior cladding: the MMI touchless response. If the passenger is sitting in the upright position, far forward in his or her respective area, they can use this element to physically select various function menus via a rotating ring and buttons and click their way through the individual levels, allowing for simple and intuitive operation.

Even if the seat is fully reclined, passengers can still make use of this convenient feature thanks to a combination of eye-tracking and gesture control. A sensor directed at the eye detects the line of sight when the control unit is to be engaged. And the passenger only needs to make hand movements that are similar to physical operation – without leaning over – to operate the system without touching a thing.

Whether it is eye-tracking, gesture or voice control, or touch, the same thing applies to all operation modes: the Audi urbansphere concept adjusts to the individual user and learns his or her preferences and frequently used functions – and on that basis, it can not only sensibly complete rudimentary commands but also give personalized suggestions directly to the user.

Control panels are even integrated into the armrests on the doors. That way, the car always offers passengers invisible touch surfaces using an optic indicator to show its position. At the same time, there are VR glasses in the armrests on the left and right doors that can be used in conjunction with infotainment options – for instance for the Holoride system.

Sustainability as a guiding principle

Many of the materials in the interior of the Audi urbansphere concept, such as the hornbeam veneers, come from sustainable sources. This choice of material makes it possible to use wood that has grown close to the site, and the entire trunk can be utilized. No chemicals are used during the manufacturing process. The seat padding is made of ECONYL®, a recycled polyamide. This material can also be recycled after its use in the automobile – without any loss of quality. The fact that the respective materials are installed separately also plays an important role in the ability to recycle them, as mixing them would drastically reduce the potential for recycling.

Bamboo viscose fabric is used in the armrests and in the rear of the vehicle. Bamboo grows faster than ordinary wood, sequesters a great deal of carbon, and doesn’t require herbicides or pesticides to grow.

The flowing silhouette of the vehicle body features traditional Audi shapes and elements, which are combined here to create a new composition featuring the distinctive Singleframe, with the digital eyes of the adjacent lighting units, a widely curved, dynamic roof arch, a massive rocker panel that conceals the battery unit, large 24-inch six double spoke wheels (a reference to the iconic 90’s Audi Avus concept car) which convey lightweight design and stability, reminiscent of functional motorsport wheels and the Bauhaus tradition of the brand’s design.

The implied wedge shape of the vehicle body is emphasized by the large, flat windshield. At the front and also at the rear, there are large digital lighting surfaces that leave their mark on the design and at the same time serve as communication elements.

The Audi urbansphere defies classification into conventional vehicle categories. Nevertheless, it reveals itself to be a typical Audi at first glance. The similarities to the Audi grandsphere concept are particularly eye-catching. The monolithic design of the vehicle body shares commonalities with these two concept cars, as do the sculpted, soft shape of the wheel arches. A long wheelbase of well over three meters (9.8 feet) and short overhangs indicate that this is an electric vehicle. Elegance, dynamism, an organic design language – these are the attributes that immediately spring to mind despite the stately proportions of the Audi urbansphere, just as they do in the significantly flatter grandsphere.


Visible technology – light

In the front end, there is an innovative interpretation of the Singleframe that defines Audi’s look: it is shaped like a large octagon. Even though the grille has lost its original function as an air intake on the EV, it still remains prominent as an unmistakable signature of the brand. The digital light surface lies behind a slightly tinted, transparent visor that covers a large area of the front. The three-dimensional light structure itself is arranged in dynamically condensed pixel areas. The upper and lower edges of the Singleframe are still made of aluminum and the vertical connections are formed by LEDs as part of the light surface.

The entire surface of the Singleframe becomes a stage or canvas (known as the “Audi Light Canvas”) and can be used for communication – with dynamic lighting effects to clearly signal to other road users in order to improve road safety. Low beams and high beams are implemented via light segments in the outer sections of the Singleframe and a similarly functioning matrix LED surface is located in the rear.

The lighting units to the right and left of the Singleframe look narrow, like focused eyes. These digital lighting units, known as Audi Eyes, echo the logo of the brand with the four rings, as they enlarge and isolate the intersection of two rings to form a pupil – a new, unmistakable digital light signature.

The illuminated surfaces – and therefore the expression of the eyes – can be adapted to the traffic situation, environment, or even the mood of the passengers. As a daytime running light, the gaze can be focused or open, and the iris can be narrow or wide.

A digitally created eyebrow also functions as a dynamic turn signal when required. Thanks to its outstanding visibility, it makes an unmistakable statement in the service of safety.

One special tribute to China is a luminous accessory that passengers can take with them when they leave their Audi urbansphere – the Audi Light Umbrella, a self-illuminating umbrella. Inspired by traditional Chinese umbrellas, this one acts as a protective companion and multifunctional light source – the inner skin of the umbrella is made of reflective material, so the entire surface acts as a glare-free lighting unit. The Audi Light Umbrella not only gives users a better view of their path, it becomes more visible– when crossing a street or in dangerous situations, activating a rhythmic flashing of the luminous cone by means of artificial intelligence and sophisticated sensor technology. And the Light Umbrella also literally places its wearer in the best possible light, given that it evenly illuminates their face for perfect selfies whenever needed.

Drive system and charging

The technology platform of the Audi urbansphere – the Premium Platform Electric or PPE – was designed exclusively for battery-electric drive systems and therefore takes full advantage of all the benefits of this technology. The key element of the PPE is a battery module between the axles, which – as in the Audi grandsphere – holds around 120 kilowatt hours of energy. Audi has succeeded in achieving a flat layout for the battery by using almost the entire base of the vehicle between the axles.

Together with the large 24-inch wheels, this produces basic proportions that are perfect not only from a design perspective. The core benefits include a long interior and therefore legroom in both rows of seats.

Additionally, the absence of a gearbox cover and a cardan tunnel increases spatial comfort in electric cars.

The Audi urbansphere concept’s two electric motors are capable of delivering a total output of 295 kilowatts and a system torque of 690 newton meters. These are impressive figures that are often not fully utilized when driving in dense urban traffic. Nevertheless, the Audi urbansphere is still equipped with permanent quattro four-wheel drive – an essential feature for the brand’s high-performance models.

The concept car has one electric motor on each of the front and rear axles which, by means of electronic coordination, implements the permanently available all-wheel drive as required, balancing these perfectly against economy and range requirements.

One innovative feature is that the motor on the front axle can be deactivated as required in order to reduce friction and thus energy consumption when coasting.

Fast charging, high range

The heart of the drive system is the 800 volt charging technology. It ensures that the battery can be charged with up to 270 kilowatts at fast-charging stations in the shortest possible time. As such, charging times approach those of a conventional stop to refuel a car powered by an internal combustion engine: just ten minutes are enough to charge the battery to a level sufficient to power the car more than 300 kilometers (186 miles). In addition, the battery, which holds more than 120 kilowatt hours, can be charged from 5 to 80 percent in less than 25 minutes. This means that a range of up to 750 kilometers (466 miles) can be expected according to the WLTP standard – and even when used for more energy-intensive city and short-distance trips, it is generally possible to avoid making unexpected stops to charge.

Air suspension for maximum comfort

The front wheels are connected via a 5-link axle that has been specially optimized for electric vehicles. In the rear, there is a multi-link axle that, like the front axle, is made of lightweight aluminum. Despite the long 3.40 meter (11 foot) wheelbase, the steerable rear wheels provide excellent maneuverability.

The Audi urbansphere concept, like its closest relative the grandsphere, features Audi adaptive air suspension – a single-chamber air suspension system with semi-active damper control. It offers outstanding comfort not only on city highways, but even on the uneven, often patched asphalt of downtown streets with no noticeable body movement.

InFocus 21.04.22
Copyright © 2022
All Rights Reserved.

Awaiting review.

Tomorrow is yours with the smart #1

smart celebrates the start of tomorrow's mobility today with the world premiere of the all-new compact SUV – smart #1

Mobility nowadays: it brings people together, connects ideas and cultures, and sparks a variety of shared experiences. At this moment in time, technology has finally become an enabler for people, adapting to their lifestyles rather than vice versa. As a result, the development of the automobileaway from simple means of transportation has reached new heights. It becomes a close companion. This is the core of smart #1.


Tong Xiangbei, Global CEO of smart Automobile Co., Ltd. says: "The world premiere of the smart #1 in Berlin marks another milestone on the incredible road of development we began with the brand's renewal. As the first of the new generation all-electric product family, the all-new smart #1 is the perfect embodiment of this renewal. Now, smart has entered a new phase of full speed development, further spurred on by our Europe and China "dual-home" business strategy. Our team, working between Europe and China, are making fantastic progress, and we are extremely confident that the global market will embrace the unique, premium all-electric urban mobility experience offering from smart."


Design that redefines space and breaks boundaries
The form of the smart #1 is shaped by new design, new technology and a new approach to create an urban companion. Just like the smart brand itself, the values of the design are an invitation to connect with the car on a purely personal level. The exterior is forward-thinking and progressive with elements such as concealed electric door handles, frameless doors, and the floating halo roofthat users would not expect on a car in this category. At every angle there is always a new detail to explore. The space to footprint ratio is pushed to the maximum: The all-new smart #1 with its 4270 mm length, wheelbase of 2750mm and the max. 19” inch rims are creating an impressive interior space with an enhanced 360°view.

Gorden Wagener, Chief Design Officer Mercedes-Benz AG: “The new smart #1 stands for the re-start of the smart brand and showcases our new design DNA of Sensual Product”, says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG.
“It is grown up, cool and embodies beauty with smart solutions. Therefore, it is new, fresh, and enchanting. Our new smart #1 has the potential to make smart a leading design brand.”

Connectivity and user-centricity as standard for today’s mobility
smart #1 is putting the customer at the center. With a dedicated app environment and customizable infotainment user interface, the car embraces purposeful and human-centric technology to connect people, places, and experiences both virtually and in real life. The all-new smart will feature an avatar as intelligent companion with AI based voice control within its user interface. This seamlessly ties into the interconnected ecosystem of the car, the smart app, and data clouds – all linked with personal smart ID and protected by highest cyber security encryption standards.

To meet the needs of users in terms of ever-changing mobility, the all-newsmart #1 and all connected products and services form one coherent, intuitive, and adapting ecosystem. A centralized, high-performance computing architecture ensures dynamic over the air updates so that more than 75% of all ECUs in the car can be continuously iterated and updated remotely (OTA). In combination with full integration of the customizable ambient lighting and operating menus, driving and interacting with the car becomes a natural and immersive experience.

smart sees the advanced technologies in the car as enablers for an authentic and worry-free electric mobility experience. The smart #1 launch specification provides a 200kW peak performance and will be capable of AC charging from 10-80 % with 22kW in 3 hours. With DC super-fast charging this can be accomplished in under 30 minutes. The compact SUV allows users to connect the smart #1 with friends via app and includes a digital key with a peer-2-peer-system. As a matter of course, the smart #1 is also designed to ensure passenger safety as best by a range of driver assistant systems.

The smart business model of the future
Since smart is committed to uncompromising quality of experience and interactions, the company creates a progressive and intuitive digital ecosystem for its customers that puts experience first and redefines the concept of commerce and daily mobility. Together with a network of experienced partners, smart will provide a real and customer-oriented omni-channel experience along the entire customer journey: The user decides when and where to gather information, create experiences, make the purchase, or just stay in dialog with smart – while ensuring a seamless switch from online to offline and back. For that reason, a full embedded physical retail will remain a key success factor of the business model.

Dirk Adelmann, CEO smart Europe GmbH: “We are very proud to finally present the production version of our smart #1. It is not only a symbol for our new smart approach, but it is also the nucleus of all things to come. With the re-branding we will put an even greater focus on a seamless mobility experience.

In Europe, smart will work closely with long-trusted strategic partners to set up the most suitable and right-sized network. With their new design, the smart showrooms will reflect the new design DNA and the premium appearance of the smart brand, welcoming customers to experience the all-new smart vehicles."

About smart Europe
smart Europe GmbH was founded in June 2020 as a wholly owned subsidiary of smart Automobile Co., Ltd. Based in Leinfelden-Echterdingen, near Stuttgart, smart Europe’s international team is responsible for all sales, marketing and after-sales activities for the next generation of smart vehicles, products and services of the smart brand in the European market. With Dirk Adelmann as CEO and Martin Günther as CFO, the company is developing its full potential in Europe with a highly efficient and customer-oriented business model.  smart Automobile Co., Ltd. was established as a global joint venture between Mercedes-Benz AG and Geely Automobile Co., Ltd. The aim is to position smart as a leading provider of intelligent electric vehicles in the premium segment. The all-new compact SUV has been presented in April 2022.


InFocus 13.04.22
Copyright © 2022
smart Automobile Co., Ltd.
All Rights Reserved.

Awaiting review.

  • Electric Jaguar XK140 by Lunaz gifted to Brooklyn Beckham
  • David Beckham is an investor in Lunaz, among the UK’s fastest growing companies
  • XK140 full restored, modernised and electrified in Silverstone, England
  • Prices start at £350,000 + taxes. Waiting list for next deliveries until January ‘24
  • Investment round values Lunaz, established in 2018, at $200 million (USD)
  • Lunaz also makes UEV refuse truck. First deliveries in 2023 

“In creating this beautiful, electrified Jaguar XK140, we are honoured to bridge the gap between David Beckham’s professional life, where he is an investor in Lunaz and his family life. This remarkable car is the perfect gift to his son Brooklyn and daughter-in-law, Nicola on their wedding day. In every respect, this extraordinary electric classic car by Lunaz symbolises a bright, positive future.”

David Lorenz, Founder & CEO, Lunaz 

Lunaz investor, David Beckham, has presented his son, Brooklyn and his daughter-in-law Nicola , with an all-electric Jaguar XK140 Open Two Seater (OTS) by Lunaz as a gift to mark his eldest child’s wedding in Palm Beach, FL, USA.

This clean-air classic, bespoke commissioned by Beckham is the product of thousands of hours of work from the company’s 120 strong team of craftspeople, designers and Electric Vehicle (EV) technicians and was built entirely in-house at the home of Lunaz in Silverstone, England. 

This 1954 XK140 is appointed in a beautiful light blue. Every Lunaz customer is afforded the opportunity to name their unique colour. At the client’s request, the name for this particular colour will remain confidential. 

The fully restored and up cycled interior is presented in a light cream, offering contemporary expression to the car’s classic aesthetic. Like every classic by Lunaz, modern technology is discreetly hidden. Dials and switches faithfully reflect the original Jaguar design but with subtle updates to provide information on the battery level and to operate contemporary functions.  

The driver will also benefit from up rated brakes, suspension and steering; making this most celebrated British automotive icon a car that can be driven and enjoyed every day. 

In June 2021, Beckham announced that he was investing in Lunaz, Britain’s fastest growing clean-tech company. Since then, the company has expanded rapidly, growing its workforce by 200% and is soon to establish the UK’s largest remanufacturing and electrification facility adjacent to its current home on the Silverstone Technology Park. This takes Lunaz’ total manufacturing footprint to 210,000 sq/ft making it the largest company within the globally renowned Silverstone Technology Cluster by space and employees.

This expansion will see Lunaz enter full production of Up cycled Electric Vehicles (UEVs) for industrial applications. Indeed, the company recently unveiled the world’s first fully electrifiedand up-cycled refuse truck. This approach responds to the growing global requirement to plot a much more sustainable course to the transition of passenger and industrial vehicles to clean air power trains. 

By up cycling and electrifying, in essence returning the vehicle to a factory-new standard, Lunaz saves 80% of the embedded carbon versus replacing it with new. This also saves significant capital making up cycling a cleaner, better and greener route to the rebalancing of global fleets to electric powertrains. 

The company recently announced the conclusion of a private investment round through 2021. This included the introduction of Beckham, the Barclay, Reuben and Dallal families as major shareholders. 

InFocus 11.04.22
Copyright © 2022
Lunaz Group
All Rights Reserved.

Awaiting review.

Volvo Cars Tech Fund invests in sustainable lightweight materials firm Bcomp

Volvo Cars has made a strategic investment in Bcomp, an innovative Swiss firm that develops high-performance lightweight materials based on natural fibres, through the Volvo Cars Tech Fund, its venture capital arm.

To create its materials, Bcomp uses flax fibres, a bio-based material that offers significant savings in terms of weight, energy use and emissions versus regular plastic parts. The material also enables design options for aesthetic surfaces.

Volvo Cars is actively exploring the use of natural fibre composites in its next generation of pure electric cars, while its strategic affiliate Polestar also aims to use Bcomp’s materials in forthcoming models.

Volvo Cars used Bcomp’s materials in its most recent concept car, the Volvo Cars Concept Recharge. Bcomp’s calculations show that compared to regular plastic parts, the natural fibre-based composites are up to 50 per cent lighter, use up to 70 per cent less plastic and generate up to 62 per cent lower CO2 emissions.


“This investment is yet another example of our commitment to sustainability and strategic focus on reducing our carbon footprint,” said Alexander Petrofski, Head of the Volvo Cars Tech Fund. “We have a long tradition of partnering with leading technology firms such as Bcomp because we see joint benefits in helping them to scale and develop innovative products in global markets.”

Revealed in the summer of 2021, the Volvo Cars Concept Recharge demonstrates the steps Volvo Cars aims to take in all areas of pure electric car development to reduce its cars’ and its overall carbon footprint. The company plans to sell only fully electric cars by 2030 and aims to be a climate-neutral business by 2040.

“We’re very encouraged by the possibilities offered by flax composites, which is why we used them both in the interior and on the exterior of the Volvo Cars Concept Recharge,” said Robin Page, Senior Vice President Design at Volvo Cars. “It is a material that is environmentally responsible with a very low carbon footprint that also delivers an attractive and natural aesthetic.”

Inside the Volvo Cars Concept Recharge, Volvo Cars has used a flax composite for the lower storage areas, the back of the headrests and the footrests. On the exterior of the car, the front and rear bumpers as well as the sill mouldings consist of flax composites.

The ambition to constantly reduce emissions and become climate neutral by 2040 is part of Volvo Cars’ climate action plan, one of the most ambitious in the industry. Already by 2025, the company aims to reduce lifecycle CO2 emissions per car by 40 per cent compared with 2018.

Financial details of the Volvo Cars Tech Fund investment in Bcomp were not disclosed.

InFocus 06.04.22
Copyright © 2022
Volvo Car Corporation
All Rights Reserved.

Awaiting review.

Bugatti Rimac to Open New
Berlin Design and Engineering Hub
A new engineering and design center in Berlin will be a focal point of the future of Bugatti Rimac. Achim Anscheidt, recently appointed Design Director at Bugatti Rimac, will work hand-in-hand with CTO Emilio Scervo between Berlin and Zagreb to develop the next generation of Bugatti and Rimac hypercars.

Achim Anscheidt, recently appointed Design Director at Bugatti Rimac, will work hand-in-hand with CTO Emilio Scervo to develop the next generation of Bugatti and Rimac hyper sports cars.

As two of the world’s most renowned hypercar manufacturers embark on an all-new era under the Bugatti Rimac joint company, a new innovation hub in Berlin expands its European footprint. Focused on the design and engineering of future Bugatti Rimac technologies and products, the Berlin-based team will work hand-in-hand with colleagues at the Bugatti Rimac HQ in Zagreb, overseen by newly-announced Bugatti Rimac Design Director, Achim Anscheidt, and Bugatti Rimac CTO, Emilio Scervo.

While the Headquarters of Bugatti Rimac remain in Zagreb with the majority of employees and future expansion building-up in Croatia, this new Berlin hub operates under a new German subsidiary company, Bugatti Rimac GmbH. It houses not only design and engineering teams, but also other Bugatti Rimac functions, including Procurement, Finance, Program Management, IT, Legal and Marketing that work hand-in-hand with their colleagues in Croatia and in Molsheim. It is very deliberately chosen as one of the most vibrant, creative and innovative areas of Germany. 

For decades, Berlin has thrived as a city that nurtures start-ups and rewards outlandish ideas. To this day, it remains an epicenter for artists and designers, as well as technology start-up businesses and incubators. It is the ideal platform from which to nurture the new engineering and visual identity of future Bugatti and Rimac vehicles under Bugatti Rimac. 

The Group’s global headquarters is located near Zagreb, Croatia, and will transition to the brand-new, €200M, 100,000m2 Rimac Campus. Bugatti will maintain its production facilities in Molsheim, France, where it will continue to manufacture its cutting-edge hypercars. 

To forge the next chapter of automotive history as a multinational company, Bugatti Rimac combines Rimac’s unique agility, in-house technical expertise and innovative drive with Bugatti’s expansive heritage, engineering excellence and unique design will create the next generation of sector-defining hypercars.

Together, Achim Anscheidt, Chief Designer and Emilio Scervo, CTO of Bugatti Rimac, will assemble the kind of forward-thinking minds necessary to develop the future of the world’s leading hypercar business. Positions are already available for Concept Chief Engineer, Head of High-Voltage Systems and Components, Head of Fine Mechanics, as well as design roles with specific focus on interior, exterior and VR. 

Adriano Mudri, previously Director of Design of Rimac Automobili, is becoming the Director of Design of a future mobility-focused sister company to Rimac, developing next-generation vehicles that will be revealed at a later point.  

Mate Rimac, CEO at Bugatti Rimac, said: “Bugatti Rimac GmbH is an exciting new expansion of the business. This new subsidiary will be deeply involved in many exciting hypercar projects that we are very much looking forward to sharing with the world. Our team is expanding day by day, and Bugatti Rimac GmbH represents an opportunity for the very best in the industry to join us, demonstrate their skills, and be part of a company that’s re-defining the hypercar.”

Achim Anscheidt, Design Director at Bugatti Rimac, said: “From the inception of the Veyron to the end of the Chiron era, this legacy will mark one chapter of the Bugatti story but now we are preparing for an all-new era with Bugatti Rimac. With the opening of our new Berlin office, we’re preparing to evolve this story towards new innovative horizons, with a fresh design direction that reflects the cutting-edge electrification technology pioneered by Rimac Group. It is of utmost importance for us to preserve the stylistic DNA of a Bugatti, however our characterizing design identity continues to be authenticated by the means of form following performance. With new electrified technologies, our design focus will change by necessity, ushering in a proportion perfectly honed to both the excitement of the combustion engine and the instantaneous power of the electric drivetrain. I am also very excited to help evolve the Rimac brand and design DNA, which, in a relatively short time, has already received global recognition.”

Emilio Scervo, CTO at Bugatti Rimac, said: “The Veyron and Chiron were of the same family but now we have the opportunity to establish a new lineage as part of the Bugatti Rimac era. With the world-leading performance electrification expertise, pioneered in the Rimac Nevera, and the unrivaled combustion engine innovation of the Chiron, the possibilities for unleashing new levels of ability and performance are almost endless. Working hand in hand with Achim will enable us to deliver engineering works of art; a modern synthesis of beauty and performance, emotional engagement and engineering prowess.

“Our aim is to pursue the best materials and the latest technologies, but also the finest and boldest minds, and with our new facility in Berlin we believe we have the infrastructure in place to deliver on this fascinating challenge.”

InFocus 31.03.22

Copyright © 2022
Bugatti Rimac d.o.o.
All Rights Reserved.

Awaiting review.

Mercedes-Benz wins landmark road monitoring programme in the Netherlands

Mercedes-Benz vehicle data and advanced software tools push efficiencyand safety to a next level with large-scale digital infrastructure agreement

Legend Mercedes-Benz wins landmark road monitoring programme in the Netherlands: vehicle data and advanced software tools push efficiency and safety to a next level with large-scale digital infrastructure agreement.


Stuttgart / The Hague. Mercedes-Benz has been awarded a far-reaching contract for road monitoring through vehicle data by the Netherlands’ Ministry of Infrastructure and Water Management (Min I&W). The project spans two years and covers three key areas: Winter Management, Asset Management and Road Safety. The geographical breadth of the Road Monitor programme (ROMO) extends across all provinces of the Netherlands with a roads network of more than130,000 kilometres. Mercedes-Benz will work in close partnership with the Dutch authorities to provide valuable and easy-to-use insights that will help make cities and communities more liveable, with, safer, more efficient and more sustainable mobility. The project partners will use advanced software analytics to leverage anonymised data for good and ensure greater safety for all road users. Data protection has the highest priority. The raw material for this is anonymised data from car-to-X or other systems from intelligent, connected Mercedes-Benz vehicles.

“Winning this important reference project in Europe for intelligent road monitoring marks a major step forward for Mercedes-Benz in our clearly stated aim to ‘Lead in car software’. By scaling up our high-impact road-monitoring solutions, we are actively fostering our vision of accident-free driving and making an important contribution to general road safety in the Netherlands,” says Daniel Deparis, Head of Urban Mobility Solutions, Mercedes-Benz Group AG. “Through the intelligent gathering, processing and visualisation ofour anonymised vehicle data, our algorithms and digital tools will be able to deliver action-guiding insights and thereby aid responsiveness and decision making in critical infra structure projects. Not only users and experts, but also the wider public and generations to come will be able to benefit from this.”

Mark Harbers, Minister for Infrastructure and Water Management, the Netherlands: "Digitalisation and automation can bring us tremendous benefits. On the one hand for our ambitious goals on road safety, on the other hand for our challenge on maintaining the Dutch state of the art infrastructure. I am enthusiastic that we will now use vehicle sensor data to dynamically plan our road maintenance. Moreover this information can help us find safety hotspots and guide our winter service vehicles. We are looking forward to start this endeavour with Mercedes-Benz, and showcasing this to Europe as a best practice.”

By working together on this unprecedented scale, experts from both Mercedes-Benz and the Netherlands’ Min I&W will build on existing assets to create added value through individualised solutions tailored to specific needs. This creation of shared value will not only assist the experts in their day-to-day work, but also aims to establish a whole new level of safetyfor citizens.

Furthermore, by maximising the use ofavailable data and knowledge, the project will also improve the efficiency and thereby the sustainability of traffic systems throughout the roads network, for example with regards to the management of traffic flows. The outcomes have the potential to cascade from localised community improvements to larger-scale environmental benefits. In this way, Mercedes-Benz vehicle data will provide valuable raw material for the development of digitally based answers to challenges in road traffic.

The project demonstrates the brand’s unwavering commitment to road safety underpinned throughout the decades by innovation. It is also a powerful example of Mercedes-Benz’ sustainable business strategy, a core element of which is mobility for liveable cities.

Collision hotspots, icy roads and potholes– leveraging the power of data for better and safer mobility

In the first of the three key areas of the programme, Road Safety, Mercedes-Benz has been a leaderfor decades with its passive and active safety systems. Up to 45 different cutting-edge advanced driver assistance systems (ADAS) already contribute significantly to traffic safety by mitigating the effects of a collision or, indeed, avoiding it altogether. Through the aggregation and processing of anonymised data gathered from these safety systems via the Mercedes-Benz Vehicle Cloud, the company has the capability to extend this benefit beyond the immediate scope of its own vehicles.

As part of the programme with the Netherlands’ Min I&W, Mercedes-Benz Urban Mobility Solutions will provide a data dashboard that will help identify potential collision hotspots before collisions have even occurred. The company has already proven the effectiveness of this system in a pioneering pilot project with Transport for London. The basis for this isso-called "near-accident data". Scaling up this approach in the Netherlands, the team will use anonymised ADAS data to detect and analyse concrete locations where on-board safety systems are being deployed on a frequent basis. When combined with further public data sources and existing data on historical collision events, this can provide city planners with targeted insights to assist with infrastructure improvement and development. The system can increase the safety of all road users across the board in equal measure –driver, cyclist or pedestrian. The system can also evaluate the effectiveness of infrastructure measures taken in the past.

In the area ofWinter Management, Mercedes-Benz will merge anonymised car-to-X data with external sources such as static weather stations managed by the Dutch road authorities to identify adverse road conditions in real time. For instance, when ESP or ABS sensors detect low road friction, the anonymised data, including GPS information, is sent to the Mercedes-Benz Vehicle Cloudviathe mobile communications network. Once processed in the backend, the information can then be sent to digital maps and dashboards in road maintenance depots, enabling quick and effective deployment of the necessary resources. First piloted by Mercedes-Benz in the mountainous Zollernalb region of Germany, located in the Swabian Alps, this early identification of risk improves traffic safety. And the targeted use of resources such as salt and grit exactly where they are needed also has environmental benefits.

InAsset Management, Mercedes-Benz is setting a standard in so-called predictive infrastructure. By identifying problems with and damage to infrastructure based on vehicle data, the road monitoring programme in the Netherlands will support maintenance of the roads network. Early identification of damage such as potholes and other road surface problems as well as abrasion of lane markings and missing or damaged traffic signs has the potential to increase the efficiency of maintenance work and improve safety. In the case of potholes or surface waviness, Mercedes-Benz data can identify not only where such damage exists, but also the intensity and development over time. This information is valuable to authorities for advance planning and prioritising the deployment of maintenance resources.

A further important aspect for the road monitoring programme is its easy-to-use front end known as the Mercedes-BenzDataDashboard .Working collaboratively with experts and users from the Dutch authorities, Mercedes-Benz Urban Mobility Solutions will visualise the findings from its data analysis in interfaces tailor made to the specific needs in each of the three key areas.

Safeguarding data anonymity
The responsible handling and protection of data is a top priority at Mercedes-Benz. In all its data-driven mobility initiatives, including the road monitoring programme in the Netherlands, data is fully anonymised. Furthermore, it can only be transmitted and used if the owner of the car has given consent to the processing of such data via the “Mercedes me” app. Mercedes-Benz does not share raw data and no aspect of the data itself is traceable to the source vehicle.


InFocus 30.03.22

Copyright © 2022
Mercedes-Benz Group
All Rights Reserved.

Awaiting review.

Rebellion Timepieces sets the imagination in motion with the Weap-One biaxial Tourbillon.

With the Weap-One biaxial Tourbillon watch, the flying tourbillon is definitively embedded in modernity with its daring design and unprecedented calibre.


In Rebellion’s watch making laboratory, glass tubes are reminiscent of the famous test tubes used for experiments. But here is where the similarity ends. They unleash creativity! So, after having revolutionised the use of sapphire with the Weap-One Asymmetrical flying Tourbillon and Weap-One Diamond Asymmetrical flying Tourbillon watches, Rebellion Timepieces once again provokes emotion with the Weap-One biaxial Tourbillon. A flying tourbillon, reinterpreted by Rebellion Timepieces, swirls in a slender 25 mm diameter and 53 mm long sapphire and titanium case. This development gives the regulating organ additional soul by contributing to the performance of the calibre and also to the aesthetics of the timepiece.

For this new timepiece the flying tourbillon is positioned on a frame held on either side by two plates. As if in suspension, it operates its gyrations on two axes; it operates its gyrations on two axes both in one minute. Thanks to the presence of its flying tourbillon, the Weap-One biaxial Tourbillon effectively resists the negative effects of gravity while having a real power of visual attraction! Precision is ever present, as is performance. The calibre guarantees at least 50 hours of power reserve once the mechanism is wound. This ingenious hand-wound movement is the result of a complex assembly, the outcome of long-term development. Two discreet flat titanium crowns, perfectly integrated, close its atypical cylinder-shaped case. The left-hand one is dedicated to setting the time and the right-hand one to winding the calibre. The hours and minutes are displayed using two rollers positioned at the ends. The numerals coated with coloured Super-Luminova®, along with the Swiss Made label and the name of the brand affixed to the tourbillon frame, all together accentuate the offbeat style of the piece and give it a surprising personality in the dark.


InFocus 29.03.22
Copyright © 2022
REBƎLLION Corporation 
All Rights Reserved.

Awaiting review.

Dynamic start to the cabriolet season: sales release for the Mercedes-AMG SL
Mercedes-AMG SL 55 4MATIC+ and SL 63 4MATIC+ now available for configuration and ordering


Affalterbach.  The new Mercedes‑AMG SL is now available to order, in a happy coincidence with the start of spring in the calendar last Sunday. The new edition of an icon returns to its roots with a classic soft top and sporty character. At the same time the luxurious roadster, as a 2+2‑seater, is particularly suitable for everyday use and brings its power to the road here for the first time with the fully variable AMG Performance 4MATIC+ all-wheel drive. The SL 55 4MATIC+ (fuel consumption combined 13.0‑12.2 l/100 km, CO2 emissions combined 294‑277 g/km) starts at the base price of 158,240.25 euros; the SL 63 4MATIC+ (fuel consumption combined 13.0‑12.5 l/100 km, CO2 emissions combined 294‑282 g/km) is available from 187,097.75 euros. High-tech components such as the AMG ACTIVE RIDE CONTROL suspension with active anti-roll stabilisation, rear-axle steering, the optionally available AMG ceramic high-performance composite braking system and the standard-fit DIGITAL LIGHT with projection function sharpen the sporty specification. In combination with the AMG 4.0‑litre V8 biturbo engine, this results in a driving experience of the highest order. Numerous options also offer a broad spectrum of individualisation from sportily dynamic to luxuriously elegant, depending on the customer's wishes.

The legend of the "SL" celebrates a milestone birthday this year: exactly 70 years ago, a sports car saw the light of day in Stuttgart and immediately became a legend. With the road-going 300 SL racing sports car (internal designation W194), the Mercedes‑Benz brand accumulated one success after another on the world's racetracks from 1952 onwards, and the SL model name quickly became a legend as a result. The successful racing car was followed in 1954 by the 300 SL production sports car (W198), which became known as the "Gullwing" because of its unusual doors. Other milestones in the model's history were the "Pagoda" (W113, 1963-1971), the evergreen R107 (1971-1989), which was built for 18 years, and its successor, the R129 (1989-1995).

This tradition is now being continued by the latest generation of the SL, developed completely independently by Mercedes‑AMG. Two output levels of the AMG 4.0-litre V8 biturbo engine are available at the start of sales. The engines are assembled entirely by hand at the company's site in Affalterbach according to the "One Man, One Engine" principle. In the top model, the SL 63 4MATIC+, the drivetrain develops 430 kW (585 hp) and provides a maximum torque of 800 Nm over a wide speed range from 2500 to 4500 rpm. Accelerating from 0 to 100 km/h takes only 3.6 seconds, while the top speed is 315 km/h. In the SL 55 4MATIC+, the V8 unit develops 350 kW (476 hp) of power and 700 Nm of maximum torque. The sprint from standstill to 100 km/h is completed in 3.9 seconds; the top speed is reached at 295 km/h.

Innovative technologies for maximum driving pleasure, comfort and safety
Both models feature the AMG SPEEDSHIFT MCT 9G transmission as standard, which combines an emotively appealing gearshift experience with extremely short shift times. AMG Performance 4MATIC+ all-wheel drive technology is standard on both V8 models: its fully variable torque distribution between the front and rear axles ensures optimum traction at the physical limit as well as high driving stability and driving safety under all conditions. For the first time, a series-production Mercedes‑AMG vehicle also features a multi-link front suspension with five control arms arranged entirely within the rim. This significantly improves the kinematics. At the rear axle, a 5‑link design likewise controls the wheels.

The SL 55 4MATIC+ drives with a newly developed AMG RIDE CONTROL steel suspension equipped with particularly high-performance aluminium shock absorbers and lightweight coil springs. Optional for that model, standard for the SL 63 4MATIC+: the innovative AMG ACTIVE RIDE CONTROL suspension with active, hydraulic roll stabilisation. The system enables optimal cornering and load-change behaviour, with AMG-typical driving characteristics in terms of dynamics, precision and feedback for the driver. At the same time, it increases ride comfort when driving in a straight line and over bumps.

For the first time in the long history of the SL, the V8 models are equipped with active rear-axle steering (HAL) as standard. Depending on the speed, the rear wheels steer either in the opposite direction (up to 100 km/h) or in the same direction (faster than 100 km/h) as the front wheels. The system thus enables both agile and stable driving behaviour.

The SL equipment range: great variety for an individual look
The equipment details and the numerous options offer a wide range of individualisation for the most diverse customer wishes - from sportily dynamic to luxuriously elegant. This includes twelve paint colours,including the twoexclusive SL tones hyper blue metallic and MANUFAKTUR monza grey magno, three roof colour variants and numerous new wheel designs. Five exterior design packages are available to further sharpen the look in the direction of elegance or dynamism: AMG Aerodynamics Package, AMG Carbon Package, AMG Chrome Package, AMG Night Package and AMG Night Package II.

The SL 55 4MATIC+ runs on 19-inch AMG multi-spoke light-alloy wheels as standard, optionally in silver or matt black. The SL 63 4MATIC+ stands on 20-inch AMG 5‑twin‑spoke light-alloy wheels. The range of wheelscomprises a total of nine different variants. They include two aerodynamically optimised 20-inch options in 5‑twin‑spoke or multi-spoke design. The range is rounded off with 21-inch AMG light-alloy wheels in a 10‑spoke design and 21-inch AMG forged wheels in a 5-twin-spoke design, both in two colour variants.

"Handcrafted in Bremen": new SL being built at Germany's northernmost Mercedes‑Benz assembly plant
Like its predecessor, the new SL also comes off the production line at the Mercedes‑Benz assembly plant in Bremen. It is thus the first vehicle developed entirely by Mercedes‑AMG to be built at this location. The use of automated guided vehicles (AGVs) ensures the delivery of materials direct to the production lines. State-of-the-art technology is also found at the 'wedding' station, the heart of every assembly hall: the V8 engine, supplied "just in time" from Affalterbach, is connected to the body here.

The figures shown are the WLTP CO2 values measured according to Article 2 No. 3 Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

Manufacturer's suggested retail price in Germany, plus 19% VAT.

InFocus 23.03.22

Copyright © 2022
Mercedes-Benz Group
All Rights Reserved.

Awaiting review.

Rebellion Timepieces signs a new feat: the T-500

With the T-500, performance enters a new dimension. It takes the form of a watch with an audacious design and uncompromising mechanics.

In 2010, with the T-1000 watch, Rebellion Timepieces shook up the codes and conventions of traditional watchmaking and at the same time signed its first exploit. Its sculptural titanium case (46.7x46.9x19.5mm), born under the inspired pencil of Eric Giroud, integrates a revolutionary manual winding movement. The caliber with double inclined balance has a record power reserve of 1,000 hours! Six barrels are powered in parallel via a central transmission shaft driving two chains, and discharge in series to provide linear power to the regulator. The hours and minutes are displayed in a new way using two rollers.

This year, Rebellion Timepieces proves its ability to innovate with the T-500. Its direct affiliation with the T-1000 is unmistakable: a case with an original and stylish architecture is associated with a high-performance caliber with 450 hours of power reserve!

Under the curved sapphire crystal, an impressive mechanical display is revealed. The movement, designed by Concepto as a kinetic sculpture, adopts the same architecture as the T-1000 with its inclined balance. Assembled with 380 parts, this vertical movement, still hand-wound, is composed of six barrels that are recharged with energy using a lever. Each of them is decorated with a tire engraving that evokes the strong link between Rebellion Timepieces and motor racing. The hours and minutes are still displayed on parallel rollers.

In addition to its long autonomy, the caliber also gains in precision compared to the T-1000 thanks to the frequency of its balance which increases to 28,800 vibrations per hour.


The eloxed movement covers come in a choice of five colors: blue, red, green, orange and black. Their presence enhances the design of the rectangular case, in titanium or black DLC titanium, topped with a round sapphire crystal. For a comfortable wear, the T-500 comes with a leather or rubber strap closed by a folding clasp.

InFocus 22.03.22
Copyright © 2022
REBƎLLION Corporation 
All Rights Reserved.

Awaiting review.

Sports car manufacturer ends 2021 financial year with new record highs

Porsche ambition for 2030: More than 80 per cent all-electric new vehicles

Over the past financial year, Porsche AG has underpinned its position as one of the world's most profitable automobile manufacturers. The Stuttgart-based sports car manufacturer reached a new all-time high in both sales revenue and operating profit. Sales in 2021 were €33.1 billion, €4.4 billion more than in the previous year, representing growth of 15 per cent (previous year's sales: €28.7 billion). Operating profit was €5.3 billion, exceeding the previous year's figure by €1.1 billion (plus 27 per cent). Porsche thus generated an operating return on sales of 16.0 percent (previous year: 14.6 per cent).

S22_1536: Oliver Blume and Lutz Meschke announced the figures for the 2021 financial year on Friday.

"Our positive business result is based on courageous, innovative and forward-looking decisions," said Oliver Blume, Chairman of the Executive Board of Porsche AG. "Our industry is experiencing what is probably the greatest transformation in its history," says Blume. "We set a strategic course early on and are robust on the operational front. This success is teamwork." Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board for Finance and IT, sees the basis for the strong figures in Porsche AG's healthy cost structure in addition to the attractive product range: "Our business figures reflect the excellent earning power of our company. They demonstrate our value-creating growth and the robustness of our successful business model – even under difficult conditions such as the semiconductor shortage."

Net cash flow grew by €1.5 billion to €3.7 billion in 2021 (previous year: €2.2 billion). "This indicator also provides impressive proof: Porsche is excellently positioned," says Lutz Meschke. The positive development is also based on the ambitious 2025 profitability program. This is designed to sustainably support earnings through new innovations and business models. Meschke: "Thanks to our highly motivated employees, our profitability program has been a complete success. Porsche has further increased its efficiency and lowered the break-even point. This gives us the leeway to invest in the future viability of our company despite the tense economic situation. We are resolutely driving forward investments in electrification, digitalisation and sustainability. I am optimistic that Porsche will emerge from the current global crises stronger."

The tense world situation calls for humility and caution: "Porsche is looking at the armed conflict in Ukraine with great concern and dismay," says Oliver Blume. "We continue to hope for a cessation of hostilities and a return to diplomacy. The safety and integrity of the people are paramount." To help people in need in Ukraine, Porsche AG has donated a total of €1 million. Experts are continuously determining the degree of impact on Porsche's business activities in a task force. The supply chains for Porsche plants have been affected, which means that on-schedule production is no longer possible in some cases.

"We have challenging months ahead of us, both economically and politically, but we are nevertheless sticking to our strategic goal, which has been firmly anchored for years, of ensuring an operating return on sales of at least 15 per cent in the long term," emphasized CFO Lutz Meschke. "Our task force has already taken initial measures to safeguard our earnings. In this way, we want to ensure that we can continue to meet our high earnings targets. The extent to which this succeeds also depends on external challenges that we cannot influence." Internally, however, Porsche has created all the conditions for a successful business model: "Strategically, operationally and financially, Porsche is in an excellent position. We are therefore looking to the future with confidence – and welcome the consideration of an IPO of Porsche AG. This would allow Porsche to raise its profile and increase its entrepreneurial freedom. At the same time, Volkswagen and Porsche could continue to benefit from joint synergies in the future."

In 2021, Porsche delivered 301,915 vehicles to customers worldwide. This means that the 300,000 mark was exceeded for the first time in the company's history (previous year: 272,162 deliveries). The bestselling models were the Macan (88,362) and the Cayenne (83,071). Delivery figures for the Taycan more than doubled: 41,296 customers took delivery of the first all-electric Porsche. This even overtook the iconic 911 sports car, although the latter also set a new record with 38,464 units. Oliver Blume: "The Taycan is 100 per cent a Porsche and inspires all kinds of people – existing and new customers, experts and the trade media. We are stepping up our electric offensive with another model: By the middle of the decade, we want to offer our mid-engine 718 sports car exclusively in an all-electric form."

Last year, almost 40 per cent of all new Porsche vehicles delivered in Europe were already at least partly electric – i.e. plug-in hybrids or fully electric models. In addition, Porsche had announced its intention to be carbon-neutral on the balance sheet in 2030. "In 2025, half of all new Porsche sales are expected to come from the sale of electric vehicles – i.e. all-electric or plug-in hybrid," announced Oliver Blume. "In 2030, the share of all new vehicles with an all-electric drive should be more than 80 per cent." To achieve these ambitious goals, Porsche is investing in premium charging stations together with partners – and additionally in its own charging infrastructure. Further extensive investments are flowing into core technologies such as battery systems and module production. In the newly founded Cellforce Group, high-performance battery cells are being developed and produced that are expected to be ready for series production by 2024.

In 2021, Porsche increased its deliveries in all global sales regions. Once again, the highest-volume individual market was China. With almost 96,000 deliveries, an increase of eight per cent was recorded here compared to 2020. Porsche grew rapidly in North America: In the United States, the number of deliveries rose by an impressive 22 per cent to more than 70,000 units. A very positive development was also observed in Europe: In Germany alone, Porsche increased its new vehicle deliveries by nine per cent to almost 29,000 units.

InFocus 21.03.22

Copyright © 2022 Dr. Ing. h.c. F. Porsche AG.
All Rights Reserved.

Awaiting review.

CEO Markus Duesmann: “The power to shape the transformation is in our hands”

The tragedy unfolding in Ukraine underscores that we cannot take peace and freedom for granted, even in Europe. At AUDI AG’s Annual Media Conference, Audi CEO Markus Duesmann gives his take on the war in Ukraine and its impact on the company’s business activities. How is Audi implementing its e-roadmap? What synergies does closer cooperation between Audi, Bentley, Lamborghini and Ducati have to offer? What role will China play in the company’s electrification strategy? Markus Duesmann’s key messages for the 2022 Annual Media Conference.

On the war in Ukraine …

  • “We are shocked and deeply moved at the ongoing news about the war in Ukraine. We are learning from the worst-case scenario that peace in Europe cannot be taken for granted. We continue to hope for a rapid cessation of hostilities and a return to diplomacy.”
  • “This war has also impacted our business. Volkswagen Group has stopped production in and export activities to Russia. A task force is working on reducing supply bottlenecks and maximizing supply security.”
  • “At the same time, it is obvious that security policy aspects now make the shift away from fossil fuels even more necessary. This will hopefully accelerate the energy revolution.”
  • “What’s key now is that politicians and the business community work together to address medium- and long-term possibilities and develop a plan for how to move forward.”



On the 2021 annual financial statements …

  • “Our performance in the past year proves that we don’t just have specific action plans, but also the financial clout to lead the transformation of the automotive industry.”
  • “With an operating profit of 5.5 billion euros and a net cash flow of 7.8 billion euros, we are in a solid position. Our key financials for 2021 prove that we are on the right track: we exceeded previous results both in operating profit and net cash flow. We are very proud of this outstanding team performance. After all, only a healthy car industry will be able to shape the sustainable mobility of the future.”

On “Vorsprung 2030” and the e-roadmap …

  • “E-mobility is by far the most efficient way to defossilize. This is why we are expanding our portfolio to over 20 models by 2026.”
  • “The Audi A6 Avant e-tron concept embodies the dynamics and elegance of the future electric luxury class at Audi. With the production model set for launch at a later date, we are expanding our e-model portfolio in one of our core segments.”
  • “Charging must be as simple as refueling – and ideally even more convenient. We successfully launched the pilot phase of our additional premium fast-charging service, the Audi charging hub, in December. This summer, we are launching a second pilot in Zurich.”

On collaboration in the Premium brand group …

  • Their expansive combined portfolio means Audi, Bentley and Lamborghini are prepared to take on the competition from all sides in the premium and luxury segments. Plus, there’s Ducati in the motorcycle segment.”
  • “Lamborghini and Bentley clearly stand to benefit from Audi in the transition to e-mobility: these brands would struggle to make the huge investments on their own.”
  • “Each brand has its own unique expertise: Lamborghini, for example, in lightweight and super sports car construction. Or Bentley in interiors and high-quality leather and wood processing. I consider it crucial to see the brands’ differences as some of their greatest strengths. Audi certainly stands to benefit in these areas.”
  • “We expect synergies to reach an amount in the hundreds of millions of euros over the next few years.”

On plans for China …

  • “The Audi FAW NEV Company, or NEV Co. for short, plays a key role in our electrification strategy for China. That’s why we are so pleased we reached this milestone in February, when we were able to conclude the planning and approval phase.”
  • “With this important decision made, we can now go full steam ahead with the development of the company and start construction for the new facility. We are investing a total of 2.6 billion euros in this project, including the new plant.”
  • “From late 2024 on, we will locally produce the first models based on the PPE platform, together with our partner FAW. The first to be launched will be three models from the Audi A6 e-tron and Q6 e-tron series.”

InFocus 17.03.22

Copyright © 2022
All Rights Reserved.

Awaiting review.

Transformation and responsibility: BMW Group steps up technological change for sustainable future

After a successful 2021, the BMW Group is speeding up technological change and pushing forward with the transformation towards sustainable mobility. The company is preparing for a comprehensive leap in technology in its Neue Klasse and significantly upping the pace once again as it continues to ramp up e-mobility.

  • Outlook: Bold technological transformation and business success will continue to go hand in hand in 2022
  • E-mobility ramp-up: 15 BEV models in production
  • Electromobility: Neue Klasse will speed up market penetration – BEV share of 50 percent could be reached earlier
  • Neue Klasse brings technological advances in next-generation battery cells, automated driving, circularity and digitalisation
  • Lean, green, digital: Neue Klasse ushers in production of the future
  • Strong free cash flow for Automotive Segment in 2022
  • Share repurchase authorisation proposed
  • Zipse: “2021 provides evidence of successful transformation”

 After a successful 2021, the BMW Group is speeding up technological change and pushing forward with the transformation towards sustainable mobility. The company is preparing for a comprehensive leap in technology in its Neue Klasse and significantly upping the pace once again as it continues to ramp up e-mobility. At the same time, the BMW Group is involving its stakeholders, from employees to the capital market to society, in its successful, consistently implemented transformation strategy.

“We see 2021 as clear evidence that successful transformation pays off. The strong result we achieved in financial year 2021 is the outcome of our consistent strategy – with an open-technology approach and the right products at the right time,” said Oliver Zipse, Chairman of the Board of Management of BMW AG, on Wednesday in Munich. “We have laid the foundations to build on this success in the coming years: With the Neue Klasse, we are leading sustainable mobility into a new technological dimension. By extending the contract with our BBA joint venture until 2040, the BMW Group is also taking its growth to the next level.”

The BMW Group is monitoring the current development of the situation in eastern Europe with great concern and dismay. As a global company, the BMW Group stands for the peaceful coexistence of different cultures all over the world – at all times and in all locations. The thoughts of our BMW Group employees are with all those who are experiencing suffering and loss in this war.

“In the current situation, three things are paramount for the BMW Group: helping the victims and those affected wherever we can, securing our day-to-day operations worldwide and continuing to systematically implement our long-term strategy,” said Zipse. “The major challenges we are already facing, such as the fight against climate change and the transformation towards sustainable mobility, must still be confronted with the same intensity . It is especially important in times of crisis not to stop doing the right things.”

Employees key success factor in transformation

All stakeholders in the company benefit from how the BMW Group is approaching the transformation: In response to the technological shift taking place and continued growth prospects, the BMW Group plans to add new jobs worldwide this year that will expand its workforce by to up to five percent. In this way, the company is contributing to social prosperity at its locations worldwide. Current BMW AG employees will see a noticeable increase in their profit-sharing bonus for 2021, in line with Group net profit.

“The main secret to BMW’s success is our associates: They deserve our thanks, our respect and our recognition for their achievements in 2021. We all share the same core belief that we at the BMW Group move people, touch their hearts and inspire their minds. We are working together to continue this success in the future,” said Zipse.

Nicolas Peter, member of the Board of Management of BMW AG responsible for Finance, adds: “Our workforce also benefits from the success of the company: Last autumn, for instance, we once again expanded the preferred stock programme introduced in 1989 that allows employees to buy shares in the company on favourable terms.”

Environment also benefits: CO2 fleet emissions once again significantly reduced

The environment is another key stakeholder for the BMW Group and also benefits from the course taken by the company: Based on preliminary calculations, the BMW Group reported an EU fleet emissions figure of 115.9 grams of CO2 per kilometre and therefore once again significantly overfulfilled its CO2 fleet target of 126 g/km. 2021 was also the first year in which the BMW Group’s entire production and all its sites worldwide achieved a net zero carbon footprint.

In 2021, the company became the first German automotive manufacturer to join the Business Ambition for 1.5° C campaign launched by the Science-Based Targets Initiative and therefore committed to the goal of complete climate neutrality throughout the entire value chain by 2050 at the latest. To take account of all aspects of holistic sustainability, the BMW Group aims to significantly increase the percentage of secondary material used in its vehicles. The "Secondary First" approach seeks to gradually expand the percentage of recycled and reused materials used from the current average of almost 30 percent to 50 percent in the Neue Klasse. The BMW i Vision Circular already provided a glimpse of what individual, sustainable, luxurious mobility in the urban environment could look like in 2040built from 100-percent secondary material and renewable raw materials – and 100-percent recyclable.

All BMW AG shareholders also have the opportunity to participate in the company’s success during the transformation: The Board of Management and Supervisory Board will propose a dividend of 5.80 euros per share of common stock (preferred stock: 5.82 euros) for the financial year 2021 to the Annual General Meeting. This represents a payout ratio of 30.7%.

“The higher dividend allows our shareholders to benefit from the company’s strong performance last year. Appropriate participation in the company’s success is important to us. We will continue to apply sound judgement, remaining equally focused on the successful, sustainable development of the company and our shareholders’ expectations. Even in times of high volatility, amid the challenges of a far-reaching transformation, we are still optimising our company’s profitability and enabling our shareholders to benefit from it to an appropriate extent,” said Peter.

Majority stake in joint venture BBA will boost electric offering in China

Another important element in the future orientation of the company is the extension of the contract with the BMW Brilliance Automotive (BBA) joint venture in China, combined with acquisition of a majority stake. Since February, the BMW Group has held 75 percent of the shares in the company, which has since been fully consolidated in the Group Financial Statements of BMW AG.

“A successful global company must be able to thoroughly understand and fulfil customers’ needs and wishes in all three main regions of the world. With our new footprint in China, we will be able to meet this requirement to the same extent in all regions,” said Zipse. One of the ways in which the BMW Group will achieve this is by expanding its range of fully-electric vehicles in the world’s largest market for e-mobility and launching production this year of a fully-electric variant of the BMW 3 Series Long-Wheelbase Version that has been specially customised for China. The company has already announced that the BMW X5 range will also be expanded to include a variant produced locally in China.

Strong free cash flow expected – share repurchase authorisation to be proposed to Annual General Meeting

Based on its strong operating performance during the transformation and confidence in the company’s continued success, the BMW Group is setting itself ambitious targets for free cash flow: For 2022, the BMW Group expects free cash flow in the Automotive Segment to reach at least seven billion euros. In addition, there will be a positive one-time effect from recognising BBA’s liquid assets in the balance sheet for the first time amounting to approximately 5 billion euros. Payment of the acquisition price of around 3.7 billion euros in February has already been considered.

Thanks to its successful business development, the BMW Group has a healthy balance sheet and a very solid financing structure, with the potential to generate sustainably high free cash flow. One reason for this is the recent full consolidation of BBA in the BMW Group Financial Statements. The Board of Management and Supervisory Board will propose to the Annual General Meeting that the Board of Management be authorised, among other things, to purchase and retire treasury shares. In accordance with the legal framework, the Board of Management would be authorised for a period of five years to purchase shares in the company worth up to ten percent of the total share capital and to retire or to use them.

Innovation drives demand: BMW Group steps up technological change and e-mobility ramp-up significantly

Validated by the success of its fully-electric models so far, the BMW Group is also raising its targets for the e-mobility ramp-up: This year, including pre-production vehicles, the company will already have 15 fully-electric models in production – covering around 90 percent of its current segments. In addition to existing models like the BMW i4BMW iX and MINI SE*, this also includes four high-volume BMW model series: the BMW 3 Seriesand BMW 5 Series, the BMW X1 and the BMW X3. The new BMW 7 Series also has a special role to play in 2022, with the launch of the new BMW i7.

“The BMW iX and BMW i4 are probably the best electric cars on the market currently – the test reviews and strong demand from our customers speak for themselves. This year, the BMW i7 will take things to the next level,” said Zipse.

With the introduction of the BMW iX and BMW i4, the BMW Group has significantly expanded its digitalisation of the customer interface. For instance, as well as offering intuitive configuration to simplify the purchasing process, pre-configured new vehicles and newer used cars across the entire model range can already be bought online in the BMW Group’s domestic market of Germany. By 2025, the company plans to sell around a quarter of its vehicles entirely online.

InFocus 1603.22

Copyright © 2022
BMW Group
All Rights Reserved.

Awaiting review.


 Operating profit of €389 million – more than double previous highest
 Follows annual sales of 14,659 cars
 Bentley continues as most popular brand in higher echelons of luxury sector - €200,000 and €250,000
 Performance supports Bentley’s forward-looking Beyond100 strategy
 Record figures underpinned by €3 billion investment in Crewe factory and future products
 Bentley to build new electric model every year for five years from 2025

(Crewe, 15 March 2022) Bentley Motors today announced the luxury marque’s financial results for 2021, complementing the company’s record sales performance during the same 12-month period. Operating profits rose to €389 million, which was €369 million more than in 2020.
Turnover last year reached €2.845 billion, while an increased level of personalisation and a model mix dominated by Speed, Mulliner and Hybrid models resulted in the average revenue per luxury car rising by eight per cent over 2020. This contributed to an impressive return on sales of 13.7 per cent.
Bentley had already announced that it had delivered 14,659 extraordinary cars in 2021, a 31 per cent increase on the previous record year of 2020. Furthermore, there was a steady increase of customer interest in new models resulting in an order bank at record levels at the start of 2022.

The figures are also a vindication of customer appreciation of the freshest model line-up in the luxury segment and of Bentley’s ground-breaking Beyond100 strategy, to be end-to-end carbon neutral by 2030. The initiative has been underpinned by a ten-year investment programme at the Crewe factory, a €3 billion sum representing the biggest transformation and investment programme in Bentley’s history. The company plans to build one new electric model each year for five years from 2025 onwards, as the entire model range undergoes electrification.

Commenting on the figures, Adrian Hallmark, Chairman and CEO of Bentley Motors, said:
“These results were achieved against a continued backdrop of economic uncertainty. They represent a major achievement for everybody involved at Bentley Motors, as we push forward with our Beyond100 programme to reinvent our entire product range in the build-up to carbon neutrality by 2030.”
Jan-Henrik Lafrentz, Member of the Board for Finance and IT, Bentley Motors, added:
“Brand strength has been key to Bentley’s financial performance in 2021, with new models such as Bentayga Hybrid helping to drive profit to a record €389 million. Increasing demand for our hybridised models, supported by €3 billion of sustainable investment in our Crewe factory, will ensure we remain the benchmark manufacturer in sustainable luxury mobility.”

InFocus 15.03.22

Copyright © 2022
Bentley Motors Ltd
All Rights Reserved.

Awaiting review.

Lotus Drive: new e-commerce platform for direct sales goes live

  • Online platform to configure, choose payment method, value part-exchange and place order direct with Lotus
  • Process integrated with recently upgraded model configurator
  • Delivers consistent and highly personal shopping experience for customers
  • Choose to collect car from Hethel and receive unique Lotus factory experience

Lotus has launched Lotus Drive, a new e-commerce platform which allows customers to configure a car, choose a payment method, value a part-exchange, and place an order directly with Lotus.

It’s live now on www.lotuscars.com, and has been carefully created to be intuitive and easy to use.

The Lotus Drive purchase process has been integrated with the model configurator, recently upgraded so customers can view their potential purchase from every angle and in multiple lighting environments. They can even see it dynamically, as the advanced technology can place their exact spec of car in a stunning ‘movie’ backdrop on a beautiful Californian mountain road.

The launch of Lotus Drive follows the restructure of the UK showroom network from a retailer to a retail agency model, announced by Lotus in January.


Completing the sale is also direct with Lotus. When their Emira is built and ready for delivery, the customer completes their transaction via Lotus Drive and decides if they want to collect their car from a retail agent or have it delivered to their door. Customers can even pick it up from the newly upgraded Hethel site in Norfolk – the home of Lotus since 1966 – as part of a unique Lotus factory experience.

Lotus Drive is about placing every customer at the heart of every transaction to meet their needs. A recent Capgemini survey found 69% of customers said they expect to purchase their next car online, 74% said they prefer prices being the same online as offline, and 88% said they would prefer buying direct from the manufacturer if it’s a seamless online process.*

Geoff Dowding, Executive Director, Sales and Aftersales, Lotus, said: “Lotus Drive gives us the ability to deliver a consistent and highly personal shopping experience to our customers. Additionally, it will allow us to understand what cars customers want and build them to order, as well as gather and use customer data to personalise offers.”

Lotus Drive is currently only available to UK customers, selling UK-homologated versions of the Emira V6 First Edition. The purchase process delivers a logical and intuitive journey for the customer.

  • Start by clicking ‘Configure & Reserve’ to access the upgraded configurator, customising the spec with selections on powertrain, paint, wheels, tyres and other elements via the on-screen menu
  • Once complete, click ‘Reserve Your Emira’ and indicate whether it’s a Hire Purchase (HP), Personal Contract Purchase (PCP) or Cash Purchase
  • If it’s HP or PCP, tailor the finance package to suit your budget
  • Got a car to trade in? Value your part-exchange vehicle based on its condition
  • Check for finance eligibility and complete the credit check
  • Choose how you want to take delivery – retail agent, home or Hethel
  • The final step is to reserve the vehicle with your personal details
  • Once completed, a programme of regular communications from Lotus will follow

Lotus Experts working at Lotus retail agents have been trained on how to help customers complete the process in the showroom. And Lotus Customer Care (0330 0948 047) is on hand to provide further support, answering any questions relating to the order.

*Agency Sales Model: Accelerating the Future of Automotive Sales, Capgemini, 2022

InFocus 07.03.22

Copyright © 2022
Lotus Cars
All Rights Reserved.

Awaiting review.

Volvo Cars tests new wireless charging technology

Volvo Cars is integrating and testing a new wireless charging technology in a live city environment together with selected partners, evaluating its potential for future electric cars.

Over a three-year period, a small fleet of fully electric Volvo XC40 Recharge cars will be used as taxis by Cabonline, the largest taxi operator in the Nordic region, and charged wirelessly at stations in Gothenburg, Sweden.

The wireless charging test is one of many projects outlined within the strategic initiative Gothenburg Green City Zone, under which designated areas within the city are used as live testbeds for the development of sustainable technologies.

“Gothenburg Green City Zone lets us try exciting new technologies in a real environment and evaluate them over time for a potential future broader introduction,” said Mats Moberg, head of Research and Development at Volvo Cars. “Testing new charging technologies together with selected partners is a good way to evaluate alternative charging options for our future cars.”

The charging stations used in the test are delivered by Momentum Dynamics, a leading provider of wireless electric charging systems. The charging starts automatically when a compatible vehicle parks over a charging pad embedded in the street, allowing drivers to conveniently charge without getting out of their car.  


The charging station sends energy through the charging pad, which is picked up by a receiver unit in the car. To easily align the car with the charging pad, Volvo Cars will use its 360-degree camera system. For the fully electric XC40 Recharge cars, the wireless charging power will be more than 40 kW, making the charging speeds around four times faster than a wired 11 kW AC charger and almost as fast as a wired 50 kW DC fast charger.

In total, the Volvo cars will be used for more than 12 hours a day and drive 100,000 km per year, which also makes this the first durability test of fully electric Volvo cars in a commercial usage scenario. 

Other partners involved in the wireless charging project include the company’s own Swedish retailers Volvo Bil and Volvo Car Sörred, Swedish energy company Vattenfall and its charging network InCharge, the city energy company Göteborg Energi, and Business Region Gothenburg, a municipal economic development agency owned by the City of Gothenburg.

Last year, Volvo Cars took part in launching the Gothenburg Green City Zone initiative, which aims to achieve emission-free transport by 2030. Using a real city as a testing ground will enable the company to accelerate development of technologies and services in the areas of electrification, shared mobility, autonomous driving, connectivity and safety.

InFocus 05.03.22

Copyright © 2022
Volvo Car Corporation
All Rights Reserved.

Awaiting review.

Big on presence, big on comfort and exclusively for the Chinese market: the new BMW X5 xDrive30Li and the new BMW X5 xDrive40Li.

The BMW Group is continuing to expand production capacity for the BMW X5 and to increase the diversity of the executive Sports Activity Vehicle’s model range. New models with an extended wheelbase cater to the requirements of target groups in China. Local manufacture at the joint venture BMW Brilliance Automotive Ltd. will get underway in April 2022. Engineers in Munich, Spartanburg and Shenyang have worked together closely on development and production preparations. Production of BMW X5 continues at Plant Spartanburg.

Munich. The BMW Group is stepping up its long-term involvement in China at the same time as continuing to expand production capacity for the globally successful BMW X5. An additional variant of the Sports Activity Vehicle (SAV) developed and produced exclusively for the Chinese market will soon be rolling off the production line of the BMW Brilliance Automotive Ltd. Dadong plant in Shenyang following a major expansion of the joint venture’s facility. This will mark the first time that executive-segment BMW X models have been manufactured in China. Set to be available in China from April 2022, the BMW X5 xDrive30Li and BMW X5 xDrive40Li boast an exceptionally spacious rear passenger compartment and exclusive equipment features.


The BMW X5 will continue to be produced for the USA and export worldwide at BMW Group Plant Spartanburg in the US state of South Carolina, previously the sole manufacturing facility for the SAV. The capacity freed up as a result of the start of production in Shenyang will be immediately utilised to meet the high demand for the X models in the U.S. and across global markets. Plant Spartanburg is the largest facility in the BMW Group’s worldwide production network and the centre of competence for BMW X models. The plant produces the two best-selling BMW models in the US – the BMW X5 and X3 – among others and will also begin manufacture of the first high-performance hybrid electric model from BMW M GmbH, the BMW XM, towards the end of 2022.

With the introduction of the new models for China and production at the BMW Brilliance Automotive Ltd. joint venture, the BMW Group is responding to the sustained growth in global demand for the BMW X5.

A team of engineers based at the BMW Group’s Munich HQ, as well as Spartanburg and Shenyang worked closely together on the development of the new BMW X5 xDrive30Li and BMW X5 xDrive40Li. Preparation for production was also a joint effort. The outcome is two variants of the SAV which combine the brand’s signature driving pleasure and the hallmark versatility of BMW X models with unrivalled space in the second row and commensurately high levels of passenger comfort.

In keeping with the motto “made in China, for China”, the BMW X5 model variants manufactured in Shenyang cater perfectly to the preferences of customers in the world’s largest car market. Their wheelbase has been extended by 130 millimetres compared to US-built BMW X5 models, all of this extra length is used to enhance seating comfort and legroom for second-row passengers. What is more, occupants in the rear are able to get in and out with exceptional ease thanks to the long rear doors. Standard specification for the new models has also been tailored precisely to the requirements of Chinese customers, comprising features such as specially designed comfort seats and four degrees of extra backrest tilt for the rear seats, a panoramic glass sunroof, ambient lighting as well as a bespoke M Aerodynamics package. Meanwhile, an electroplated finish for selected controls, speakers with perforated metal covers and a newly designed smartphone tray with inductive charging create a modern, premium ambience inside the cabin.

The specially tuned chassis technology, including electronically controlled dampers as standard and – optionally on the new BMW X5 xDrive40Li – two-axle air suspension with automatic self-levelling, strikes the perfect balance between sportiness and comfort. There is a choice of two efficient petrol engines featuring BMW TwinPower Turbo technology (four-cylinder engine with new BMW X5 xDrive30Li, six-cylinder in-line engine with new BMW X5 xDrive40Li) whose power is directed to the road via an eight-speed Steptronic transmission and the BMW xDrive intelligent all-wheel-drive system.

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

InFocus 02.03.22

Copyright © 2022
BMW Group
All Rights Reserved.

Awaiting review.

New production site for electric models in China:
Audi achieves milestone

  • Planning and approval stage completed: Construction on new e-car plant in Changchun to begin; completion by the end of 2024
  • CEO Markus Duesmann: “Central role in the Four Rings’ electrification strategy in China”
  • Production of PPE-based electric cars for the Chinese market

Audi is consistently focusing on the electrification of its model range in China as well. With the Audi FAW NEV Company Ltd., Audi is setting the course for expanding the local e-product portfolio, building a new plant for fully electric Audi models using the Premium Platform Electric (PPE). In recent months, the company jointly founded by Audi and its partner FAW has achieved a new milestone: After intense preparations and successful approval by the Chinese authorities, construction is set to begin on the new plant in Changchun. The site has a production capacity of more than 150,000 electric cars annually – moreover, production will be CO2 neutral and fully connected.

“The Audi FAW NEV Company will play a central role in our electrification strategy in China. We are excited to have achieved another important milestone in the realization of this project along with our partner FAW. Now we can give all our attention to the continued setting-up of the company as well as begin with construction on the new plant,” says Markus Duesmann, Chairman of the Board of Management of AUDI AG. 


New plant sets standards in Audi production network

On an area of approximately 150 hectares, a highly modern plant for fully electric Audi models will be constructed by the end of 2024. “As the newest Audi production site, the plant will set new standards in digitalization, efficiency, and sustainability. By setting up the new Audi FAW NEV Company, we will bring a fresh charge to e-mobility in China,” says Jürgen Unser, President of Audi China. A completely new IT architecture will be put into place to network all site processes. The cross-site environmental program Mission:Zero sets the parameters for sustainability, ensuring production at the Changchun site will be CO2 neutral and fully connected. Production areas at the plant will include a press shop, body construction, paint shop, and final assembly line in addition to an in-house battery assembly. The first buildings will be erected in Changchun when the frost period ends.

First all-electric plant for the brand with the Four Rings in China

The new plant in Changchun will be the first production site in China where only all-electric Audi models roll of the line. With an annual capacity of more than 150,000 cars, the factory will play a central role in the continued electrification of Audi’s product portfolio for the Chinese market. Three models are initially slated for production at the site on the Premium Platform Electric (PPE) codeveloped with Porsche. The first cars to roll off the line will be an electric SUV and an e-limousine.

The Audi FAW NEV Company is the first cooperation company with a majority interest held by Audi in China. CEO Helmut Stettner will also assume management of the new plant.

InFocus 28.02.22

Copyright © 2022
All Rights Reserved.

Awaiting review.

Introducing Super 3: the all-new Morgan

  • Morgan introduces Super 3. An all-new Morgan, Super 3, continues the 113-year legacy of three-wheeled Morgan vehicles
  • Built upon the company’s new three-part aluminium platform, Super 3 is the first Morgan with a monocoque structure
  • Powered by a 1.5-litre Ford three-cylinder engine, it significantly exceeds the power and performance figures of previous three-wheeled Morgan models
  • Super 3 introduces a new product family for Morgan, the design language of which draws inspiration from the jet age, an era in which function influenced form and horizons were broadened
  • Super 3 is focused on offering a unique motoring experience within which driver engagement and the pursuit of adventure is encouraged
  • The most configurable Morgan ever, Super 3 has been designed with a limitless combination of options and accessories for owners to tailor their vehicle
  • Super 3 is meticulously engineered, having undergone the firm’s most rigorous durability programme to date

Malvern, 24 February 2022
The Morgan Motor Company unveils Super 3, one of the most intriguing and distinctive vehicles the company has ever built. Super 3 has been designed from the ground up to offer new levels of character, thrill and adventure, principles that have defined Morgan’s three-wheeled product since the company was founded 113 years ago.

At the very heart of Super 3’s personality is its driving character. Primarily, a three-wheeled Morgan is a vehicle that entices you to get behind the wheel, offering a unique combination of mechanical feel, connection to the environment and visual differentiation from anything else on the road. Few vehicles will engage their occupants like Super 3, which encourages owners to feel present in the craft of motoring and entices them to embark on incredible adventures.

As the company’s most configurable model to date, Super 3 offers an extensive list of options and accessories that allow owners to tailor their own experience. From adventure touring accessories to race-inspired liveries, Super 3 adopts multiple personalities to reflect the individuality of its owner. Three expressions of these personalities can be seen on the launch vehicles.

Like every Morgan, Super 3 will be built in Malvern, Worcestershire, at the company’s Pickersleigh Road factory. Skilled craftsmen and women have been handcrafting cars in these hallowed red brick buildings since 1914, just five years after HFS Morgan invented the first Morgan, known as ‘The Runabout’.


With Super 3, Morgan introduces a new design philosophy. In comparison with the outgoing 3 Wheeler, which was created in the style of the 1920s V-twin-engined three-wheelers, Super 3’s designers and engineers have drawn influences from the mid to late century. The jet age was an era in which there was a logical relationship between function and form, as the horizons of imagination were broadened.

Aerodynamic and mechanical requirements have heavily influenced the form and proportions of Super 3. This is most notable in the cast aluminium structures that provide the face of the vehicle, brace the engine and control the corner packages, while also directing air into the side-mounted cooling packs.

Two rectangular ‘diffuser plates’ – referred to as ‘sideblades’ – intelligently manage cooling requirements while also presenting a platform for panniers, luggage racks and liveries.  

Super 3 is Morgan’s first clean-sheet design since the launch of the Aero 8 in 2000 and the company’s biggest visual departure since the 1962 Plus 4 Plus. Super 3 challenges the typical perceptions of Morgan design yet remains true to the company’s underlying principles and heritage.

The exact positioning of the engine – now car-derived and mounted in-board – within Super 3 is of crucial importance. Chosen in part due to its compact nature, the inline three-cylinder block sits precisely behind the front axle line, delivering optimum weight distribution and desirable proportion. The latter is a key principle for Morgan's designers, who determine it vital that the body of the car is visually towed by its front wheels rather than sat on top of them. Super 3 has a mechanically intricate front end and exhibits linear geometry, which is intentionally contrasted against the trailing aerodynamic passenger compartment.

Honesty of design is one of Morgan’s key principles, and Super 3 embodies this wherever you look. Every feature – no matter how superficial it may appear – has an underlying mechanical purpose: the vehicle celebrates the marriage of design and engineering. Examples of this are prominent throughout Super 3. Features such as the metallic impressions in the footwell side panels, which stiffen the surface but are exposed as a design feature. Everything is honest, with reason.

Super 3’s face portrays two familiar headlights and a horseshoe front grille, both recognisable elements of Morgan design. Mounted on the headlight pods are two small, machined aluminium turrets. These turrets house the indicators and position lights, satisfying wide field-of-vision requirements and resulting in the headlights themselves sitting lower and delivering a low-slung, purposeful aesthetic.

The engine resides beneath the nose cone, which is positioned deliberately to deliver both optimal weight distribution and desirable proportion. This visual mass sits directly behind the centre line of the front wheels and is a principle proportion of Super 3. Beneath the cowl, the engine is visible through a mesh with its moving mechanical components clear to see.

Bracing the engine are structural aluminium castings finished in silver or black. These castings support the engine and corner packages while also ducting air into the cooling packs. The mechanical requirements of these castings have delivered the character of Super 3’s face and have become a crucial design element.

All of the elements of Super 3’s wishbones, pull-rod suspension and headlight structure have been shaped to assist airflow to the radiators behind them, and the mechanical complexity is reminiscent of that of early-century three-wheeled Morgans. The headlight stalks themselves are structural, acting as an additional brace between the upper and lower wishbone pick-up points, while continuing to reflect the vehicle’s trihedral theme.

As well as providing an aerodynamic advantage, the pull-rod suspension brings dynamic benefits by reducing unsprung weight. In parallel with the shape of the front casting, it facilitates a free flow of air towards the side-mounted radiator packs. Visually, the setup reduces clutter and is yet another example of form and function being one and the same.

The engine mount strategy is unique to Super 3. Specifically, the Hartland Strut – named after the Morgan engineer that designed it – is the foremost mount and integral to the face of the car, while managing the torque reaction of the engine.

The front wheel design is by Morgan. The wheels' positive offset allows for the longest possible suspension wishbones, with the brakes mounted far out. This maximises ride quality, handling and stability. The inside face of the wheel arches is closed-off, which works aerodynamically both to reduce wind noise and to help the flow of cooling air to the radiators behind them. To keep Super 3 looking proportionally correct, an all-new tyre has been developed with Avon.


Sideblades (diffuser plates)
One challenge faced during the creation of Super 3 was the desire to maintain a small footprint while also improving on the turning circle of the outgoing model. Sculpted castings carefully flank the engine, with rectangular radiators sitting outboard of these castings, and this limited the space available for the front wheels.

To overcome this challenge, the radiators have been encapsulated behind extremely thin and flat panels. On a jet aircraft, these panels would be referred to as ‘diffuser plates’; on Super 3, these ‘diffuser plates’ are referred to as the ‘sideblades’. The sideblades efficiently manage inbound and exhaustive airflow through the radiators.

Coincidently, this aesthetic reflects a long-standing Morgan design trait of a central body flanked by separate wing forms.

The sideblades also allow numerous luggage mounting options thanks to some uniquely designed universal fixings, also referred to as ‘accessory rails’. Owners can choose from a range of panniers and exo racks that are neatly fixed and secured to the sideblades.

The feedback and experience of existing 3 Wheeler owners has been instrumental in determining Super 3’s adventure and touring credentials. During a decade of Morgan 3 Wheeler production, owners have taken their vehicles on road trips and adventures around the world. These adventures, combined with adventure motorcycle touring and overland vehicle design, provided inspiration to Super 3’s designers throughout the project.

Sideblades can be painted to match the main body colour or finished in a contrasting colour, and they provide a canvas for the application of decals and livery packs.

While the front end embodies mechanical honesty, the tail contrasts this with elegant, streamlined simplicity. An exposed rib forms a beltline around the vertical midpoint of the vehicle. This feature is a nod to traditional seam joining techniques deployed on mid-century aircraft fuselages, and it is often apparent in 'belly tank' racers and early jets. Beneath it lies a unique cut-off tailpipe design, a feature that would normally be impossible but which meets regulations due to its positioning inbound of this beltline.

A casting at the rear apex of Super 3 mirrors the texture and functional prowess of the front castings.  Primarily, the rear casting clamps the two sides of the monocoque structure together. However, it also houses the fog and reverse lights, provides a base for the number plate mount and obscures the all-important pressure relief venting for the rear wheel well. Furthermore, the rear casting integrates a hinge for the rear boot lid and optional luggage rack, and it allows this accessory to be lifted independently or in unison with the boot. Underneath the rear clamshell boot is an enclosure sculpted to provide maximum luggage capacity.

The interior of Super 3 has – necessarily, given its adventure credentials – been designed for resilience. Rated at an approved ingress protection level of IP64, any part of the interior is completely dust-tight and protected against water splashing from any direction, even down to the integrated USB sockets.

The minimalist dashboard features Morgan’s traditional centre-mounted dials, but for the first time in a Morgan they are fully digital. Their surrounds – available in both anodised black or silver finishes – are formed from metal, just like any touchpoint in the cabin, and are cold to the touch, giving a material authenticity. The engine start/stop button, inspired by the ‘missile release’ button on military aircraft, is carried over from the outgoing model.

A choice of seat materials includes vinyl, water-resistant leather, saddle leather with enhanced durability and a technical fabric that combines a high level of water resistance, UV resistance and ease of maintenance and which offers an appealing alternative to leather.

Available for the first time is a footwell heater, making Super 3 even more suitable for adventure, while comfort is further enhanced by a reach- and rake-adjustable steering wheel and a quick-release adjustable pedal box.

A universal fixing – the same as the ones mounted to the vehicle sideblades – is mounted under the dashboard and allows for a cup holder or Quad Lock phone mount to be fitted. Bungee cords can be fitted to the chassis impressions in the outer cockpit to provide a quick storage solution for coats, maps and small bags, while a discreet lockable underseat compartment allows more valuable items to be stored.

Jonathan Wells, Head of Design, Morgan Motor Company, said:
“Morgan 3 Wheeler owners are individual, relish doing things in their own way, and actively seek adventure. With Super 3, we aimed to exaggerate these qualities through design. 
Super 3 stands out as something different. It looks towards our past, is relevant in the present, and reinstates a firm vision of Morgan’s design future. 
It felt natural to derive influences for Super 3 from the succeeding decades its 1920s inspired predecessor was paying homage to. During the ‘jet age’, the balance of form vs function was equalised. It was within these decades that the most aerodynamic forms were, not only required, but also admired.  
Morgan offers a unique cohesion of design, engineering and craft in all of its products, and this is especially apparent within Super 3.  No component is superfluous. Every part has a function and – in most cases – has more than one purpose. This approach has provided significant economic benefits and has allowed us to deliver an exceptional high quality throughout.   
Super 3 gives you a deep mechanical connection to the car and your surroundings. It takes the idea of adventure and escapism beyond just a romantic notion, whilst presenting a blank canvas for self-expression.
Life is rarely more complicated after a drive in a Super 3.”

Chris Arthur, Chief Engineer, Morgan Motor Company, said: “The Morgan Super 3 represents a new level of engineering integrity for Morgan. Superform techniques have allowed us to achieve something that is typically out of reach for niche manufacturers. The monocoque platform is light, stiff, strong and resilient and looks good. Throughout the vehicle, the quality of finish is comparable to that of much larger manufacturers, and we feel we have engineered a car that delivers a lot more value to Morgan customers.
Super 3 remains true to Morgan’s roots because it’s a non-standard construction and every element has purpose. We have employed techniques that are appropriate and improve the quality for the customer. It is a modern take on utilising your own production methods to remain unique.
I am particularly proud to be a part of the team tasked with delivering Super 3. While we have grown in recent years, we remain a small yet hugely resourceful and talented group. Super 3 is a testament to their skill, knowledge and hard work.”

Toby Blythe, Head of Marketing, Morgan Motor Company, said: “Options, accessories and customisation are fundamental to the ethos of Super 3. We identified several key themes among owners of the previous Morgan 3 Wheeler and looked to expand on them. Working with a hand-picked selection of project partners in the premium lifestyle, outdoor and technology industries, we have been able to offer Super 3 owners an almost endless choice of vehicle options that can be specified at order point or at a later date.
The concept of premium utility is something that features heavily in Super 3’s options: the idea that you can equip items that are luxurious and quality yet still ruggedised and functional. This concept is celebrated in products such as the Malle London x Morgan soft panniers, and we are delighted to have worked with such like-minded companies.
We are confident that Super 3 will build on Morgan’s incredible heritage of three-wheeled vehicles by offering something to our existing customers as well as appealing to those who are new to the brand. We can’t wait to watch as Super 3 owners embark on incredible adventures all over the world.” 

InFocus 25.02.22

Copyright © 2022
Morgan Motor Company
All Rights Reserved.

Awaiting review.

The UR-112 Aggregat Odyssey
URWERK’s latest flash of brilliance

Geneva – 23 February 2022.
Amid the calm and serene skies of Haute Horlogerie, an unidentified flying object is looming on the horizon. Could it be the announcement of an imminent upheaval? The intuition of an emotional cataclysm?
Flashing across the night sky, the new UR-112 Aggregat Odyssey appears in a shower of metal! The latest evolution of the UR-112 features a new titanium and steel fuselage. With this limited edition, URWERK – creator of ‘space opera’ watches – pushes its limits further than ever… to infinity and beyond!

Gleaming like Padme Amidala's J-type 327; equipped with two large round eye-like windows like Archie; the ‘owl ship’ from Watchmen. Streamlined like a Klingon Bird of Prey. Grooved like the hull of the Battlestar Galactica. The UR-112 Aggregat Odyssée emerges from the URWERK shipyard in a limited edition, featuring an infinite number of flat, curved, grooved, sculpted, screwed and bonded surfaces, all incorporating advanced finishes alternating between matt and glossy, sandblasted and polished. This painstaking, meticulous work contributes to enhancing the two large cockpits where the rotating prisms representing the UR-112's unique signature operate, akin to two advanced observation posts.

Sophisticated textures
The UR-112 Aggregat Odyssey is the successor to the UR-112 AggregatTwo-Tone. The upper part of this wrist spacecraft is suitable for polishing. The grooved steel cover opens vertically to give access to the secondary power reserve and digital seconds indications. It is mirror-polished on the top with abead blasted edge. Its central titanium body is satin-brushed, grooved, sandblasted and beadblasted, thereby forming a field of functional micro dots. The two steel wings of the UR-112 Odyssey fit into this central body.

Each zone, each space, each element has its own texture, its own finish, its own language. Martin Frei, co-founder of URWERK and head designer, said: "I amlucky enough to experience the birth of our creations first-hand – in the workshops and in close proximity with our watchmakers. I witness the final assembly. I see the material come to life, and even more importantly, finishes that existed only in my mind materialize before my eyes. Like the pencil strokes that draw and refine the outlines of the watch on paper, the traces of machining on the titanium and steel render its creative process visible. It then takes all the magic and mastery of the craftsman's hand to transcript this emotion in the finished product, which is bead blasted, satin-brushed and polished. In the case ofthe UR-112, this was a particularly long and trying process, a real odyssey, which enabled us to convert the strength of the raw material into the refinement of the finished product. “

Digital sequence
The UR-112 belongs to the Special Project line. This is a departure
from the founding concept of URWERK's wandering-hour indication, on a whole new scale. There areno cubes, no carousel with arms, no 120-degree sector-type indication like on so many models that have marked the history of URWERK over the last 25 years. The UR-112 displays jumping hours and trailing minutes on prisms. Shifted to the front of the watch, they are visible in their large sapphire crystal housings. As the hours jump on one side and the minutes advance in five-minute increments on the other, an additional trailing indicator shows the precise minutes. Felix Baumgartner, co-founder of URWERK and master watchmaker said: "Once again we have let our guts speak for us in making a spaceship, a UFO that is a technical challenge. This UR-112 is pure madness in terms of the mechanics and the finishes. We will only be able to make a very limited number and there maybejust five of them, but this is sheer unadulterated watchmaking pleasure!”


Heart of the reactor
The central body of the case contains the driving and regulating components of the UR-13.01 caliber: a large barrel providing 48 hours of power reserve, coupled with an automatic-winding rotor. Pressing the two pushers on the sides of the watch opens the cover to reveal the power-reserve indicator and the spectacular small seconds. The latter is composed of a skeletonized silicon disk attached to a red anodized aluminum bridge, a typical URWERK design feature.

Spatio-temporal module
A long, thin rod stands out in the middle of this incredible vessel. Measuring several centimeters in length, it is possibly the longest component in contemporary watchmaking. To guarantee its lightness and rigidity, this cardan shaft is made of titanium and ensures the coupling with the display module, located at the front of the shell. It establishes this link thanks to a new succession of gears that drive the hours and minutes prisms via two 90° bevel gears. The black aluminum prisms featuring grooved sides are enhanced with Super-LumiNovaTM and are secured by planetary systems that ensure they rotate both on their axis and in space. This kinematic approach calls for absolute precision and contributes to endowing the UR-112 Aggregat Odyssey with a totally unique and unconventional design. So URWERK!

InFocus 23.02.22

Copyright © 2022
All Rights Reserved.

Awaiting review.

Neste’s renewable and circular solutions helped customers reduce greenhouse gas emissions globally by 10.9 million tons in 2021

Neste Corporation, Press Release, 15 February 2022 at 12 p.m. (EET)

In 2021, Neste’s renewable and circular solutions helped customers reduce their greenhouse gas (GHG) emissions globally by 10.9 million tons* altogether. This amount equals the annual carbon footprint of 1.7 million average EU citizens (source: World Bank) or the removal of 4.2 million passenger cars from the roads for a full year.

“With the 10.9 million tons reduction in GHG emissions, we are more than halfway to our commitment of helping our customers reduce emissions with our renewable and circular solutions by at least 20 million tons of CO2e annually by 2030,” says Peter Vanacker, President and CEO of Neste.

“We recognize that we also need to reduce our own climate impact as well, and therefore in 2021 we extended our ambitious climate commitment of reaching carbon neutral production by 2035 and set a concrete target for Scope 3 emissions. We commit to lead the transformation towards a carbon neutral value chain by 2040 and reduce the use phase emission intensity** of sold products by 50% by 2040 compared to 2020 levels, and we’ll do this through increasing the share of renewable and circular solutions and working with suppliers and partners to reduce emissions across the value chain. Finally, we are well on track with our commitment of reaching carbon neutral production by 2035 and have identified over 100 measures to reduce production emissions – some have already been implemented, for example many wind power agreements have been signed with suppliers,” Vanacker says.


Neste has refineries in Finland, the Netherlands and Singapore to produce renewable products entirely from renewable raw materials, with a current annual production capacity of approximately 3.3 million tons.

“As demand for renewable products is growing substantially, driven by higher climate ambitions and supportive regulation, we are continuously expanding our capacity to produce renewable products. Our annual production capacity will increase to 4.5 million tons of renewables as the extension of our Singapore refinery comes on stream at the end of the first quarter in 2023. Together with our Rotterdam sustainable aviation fuel (SAF) optionality project, we expect to achieve a SAF production capability of 1.5 million tons annually by the end of 2023,” Vanacker continues. 

Reducing GHG emissions and replacing crude oil-based products with renewable and circular solutions are at the core of Neste’s strategy and sustainability vision. Neste calculates the carbon footprint of its fuel products over their entire life cycle: from the production of the raw materials to the end use of the final product. This means that Neste’s renewable and circular products offer significant GHG emissions savings that help its customers reduce their carbon footprint or the carbon footprint of their products. 

*) The method used to calculate life cycle emissions and emission reduction complies with the EU Renewable Energy Directive II (EU)2018/2001.

**) Use phase emission intensity is calculated by dividing the emissions from the use of products sold by Neste with the total amount of sold energy (gCO2e/MJ).

InFocus 21.02.22

Copyright © 2022
Neste Corporation
All Rights Reserved.

Awaiting review.

Tradition meets the future: the MINI Cooper SE in the Resolute Edition.

The edition model of the fully electric MINI combines authentic style with sustainable driving pleasure.

Munich. With its combination of tradition-steeped design features and forward-looking drive technology, the MINI Cooper SE (combined power consumption: 17.6 – 15.2 kWh/100 km according to WLTP; combined CO2 emissions: 0 g/km) in the Resolute Edition is a striking embodiment of individual style. The edition model of the purely electrically powered model based on the MINI 3 door offers a particularly appealing blend of classic sporty flair and sustainability. Its exclusive exterior design makes for an authentic appearance inspired by the brand’s history. In this way, the MINI Cooper SE in the Resolute Edition clearly conveys the message that locally emission-free driving fun has now become an integral part of the brand’s character and its more than 60-year history.

With its 135 kW/184 hp electric motor and thrillingly agile handling, the MINI Cooper SE transfers the brand’s hallmark go-kart feeling to the world of electric mobility. Its range of up to 234 kilometres – determined according to the WLTP test cycle – enables locally emission-free driving fun both in an urban setting and on outings well beyond the city limits. These are the qualities that have made the fully electric MINI the brand’s most popular model variant, with global sales figures having almost doubled in 2021. The exclusive design and equipment features of the Resolute Edition now give sustainable driving fun even greater appeal.


With a body finish in Rebel Green – previously reserved for the extremely athletic John Cooper Works models – and the contrasting Pepper White finish for the roof and exterior mirror caps, the MINI Cooper SE in the Resolute Edition has a sporty look in tradition-steeped British style. The deliberate avoidance of chrome elements on the exterior provides a look ahead to the future: instead, the hallmark design features are finished in exclusive Resolute Bronze. These include the surrounds of the headlights, radiator grille and rear lights, the side scuttles on the front side panels and the handles of the doors and tailgate. By contrast, the surrounding strip at the lower edge of the windscreen is finished in Piano Black, as are the inner frame of the radiator grille, the brand logos and the model inscription.

The unmistakable appearance of the MINI Cooper SE in the Resolute Edition is further enhanced by means of bonnet stripes in an exclusive design. Like the door sill trims, they feature a pattern made up of parallel lines with a colour gradient that runs between a light and a dark shade of gold, along with the inscription “RESOLUTE”. The edition model features 17-inch alloy wheels in Electric Collection Spoke design. Alternatively, light alloy wheels of the same format are available in the variant Tentacle Spoke Black.

In the interior of the MINI Cooper SE in the Resolute Edition, the sense of hallmark driving fun is further reinforced by means of seats in the fabric/leatherette finish Black Pearl/Light Chequered and an anthracite-coloured roof liner, as well as black armrests and knee rolls. The sports leather steering wheel in Nappa finish bears an edition-specific MINI Resolute logo on the lower spoke. With evenly curved lines in a light golden tone, the graphic design forms an exquisite pinstripe pattern on the interior surfaces.

The Resolute Edition’s exclusive design features go together to form a perfectly harmonised overall package for premium exterior and interior style. The edition model of the MINI Cooper SE will be available from March 2022. While the car’s look clearly conveys a sense of tradition, this can be combined with state-of-the-art equipment features in the areas of driver assistance, infotainment and connectivity. The optional driver assistance package includes a lane departure warning function which alerts the driver to the risk of leaving the lane unintentionally by causing the steering wheel to vibrate. And Active Cruise Control with Stop & Go function – which is included in Driver Assistant Plus – ensures optimised comfort both on lengthier journeys and in gridlocked traffic. With its modern graphic display on an 8.8-inch touchscreen, the latest generation of the MINI operating system is optimised for quick and intuitive control of the vehicle functions, audio programme, communication, navigation and apps. In addition, numerous digital services are available to enhance driving fun by means of high-quality convenience and entertainment functions.


InFocus 16.02.22

Copyright © 2022
BMW Group.
All Rights Reserved.

Awaiting review.

Boeing Reaches Record $2 Billion in E-Commerce Sales

- Boeing Global Services online sales portal simplifies customer transactions with new tools
- Record online orders reflect continued recovery from COVID-19 impacts

DALLAS, Feb. 14, 2022 / Boeing [NYSE: BA] achieved an annual record for e-commerce parts sales last year with more than $2 billion in online orders. Fueled by investment in digital tools, Boeing Distribution Inc. (formerly Aviall) sold nearly 70,000 parts products through its e-commerce site to commercial and government customers, eclipsing pre-pandemic levels. Commercial orders accounted for $1.5 billion in sales, reflecting the continued recovery in the airline industry.  

"Our $2 billion closeout to 2021 was a great capstone as the market heads to a more stable recovery," said Ted Colbert, president and chief executive officer, Boeing Global Services, at the Singapore Airshow today. "Our e-commerce capabilities are a great example of the digital solutions we provide to enable industry recovery and growth. Our focus as always is on bringing value through our products and services, and we will continue to partner with our customers as they navigate this dynamic environment."


Boeing Distribution Inc.'s online revenue last year was 15 percent higher compared to pre-pandemic levels, while orders were 20 percent higher. The stronger sales came as the company rolled out new tools to improve the customer experience, including a new homepage, a live chat feature, and an online knowledge center.

The refreshed e-commerce parts website, which features over 500,000 products, saw five million visits from 50 countries last year.

"Boeing is improving e-commerce with our customers in mind," said William Ampofo, vice president of Parts, Distribution Services, and Supply Chain, Boeing Global Services. "In addition to launching new digital tools, we are creating a more streamlined process for our customers by realigning strategy, program, and product line management with supply chain and customer support. We will continue to focus on digital and performance improvements, along with simplifying how we engage with our customers."

As a leading global aerospace company, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. As a top U.S. exporter, the company leverages the talents of a global supplier base to advance economic opportunity, sustainability and community impact. Boeing's diverse team is committed to innovating for the future and living the company's core values of safety, quality and integrity.

InFocus 14.02.22

Copyright ©
1995 - 2022 Boeing.
All Rights Reserved.

Awaiting review.

BMW Group strengthens partnership in China: Extension of Joint Venture Contract until 2040 enters into force


Munich. The BMW Group underlines its long-term commitment in China: as of 11 February 2022, the extension of the joint venture contract for the BMW Brilliance Automotive Ltd. (BBA) joint venture until 2040 takes effect.

The agreement on the contract extension was signed by the two joint venture partners back in October 2018, on BBA’s 15th anniversary. The corresponding amendment to the contract comes into force with the new “business licence”, which BBA received today from the relevant Chinese authorities.

“Today marks an important step, as we continue to expand our long and successful commitment to China. We firmly believe that our continued success in the world’s largest automotive market can only go hand in hand with the growth and further development of our BBA joint venture. The joint venture contract has been extended until 2040 and lays the foundation for sustainable business success, creating growth and prosperity in the province of Liaoning and beyond,” said Oliver Zipse, Chairman of the Board of Management of BMW AG.

With the issuance of the new “business licence”, also the increase of BMW Group’s stake in BBA becomes effective on 11 February 2022, as agreed upon by both joint venture partners in 2018. BMW Group now holds 75% of the shares in BBA, while its Chinese partner, Brilliance China Automotive Holdings Ltd. (CBA), indirectly holds the remaining 25%.

Last year, a total of 846,237 BMW Group vehicles were delivered to customers in the Chinese market (+8.9% against 2020). In 2021, BBA produced more than 700,000 BMW vehicles, with around 23,000 employees.

In response to strong demand, BBA is increasing production capacity in Shenyang again this year: The BBA plant in the Dadong district is currently undergoing a comprehensive expansion, while a completely new plant is also being built in the Tiexi district. The BMW Group will use the additional capacity to locally manufacture models for the Chinese market, which are also being produced in other plants. It will also be used to manufacture additional fully electric models in China.

“BBA’s remarkable success story testifies to the proven partnership within the joint venture and with the provincial government in Liaoning,” said Nicolas Peter, member of the Board of Management of BMW AG responsible for Finance. “Our local investments are proving to be the right approach. BBA has significantly contributed to position the BMW brand as a leading premium brand in China. In the past decade alone, BBA has invested more than 10 billion euros in China. Our extended joint venture contract lays the foundation for further mutual growth and progressive development in the future. It therefore paves the way for balanced development in the three main regions of the world, as we have done in the past.”

Founded in 2003 with Chinese partner Brilliance China Automotive Holdings Ltd. (CBA), the joint venture produces BMW vehicles with internal combustion engines and electric drivetrains for the Chinese market and for export at two locations in Shenyang (Liaoning Province).

Effective 11 February, the BBA joint venture will be fully consolidated in the Group Financial Statements of BMW AG. Payment of the purchase price is expected to be completed by 22 February.

InFocus 11.02.22

Copyright © 2022
BMW Group
All rights reserved.

Awaiting review.

Passage de Drake Glacier Blue and Salmon
A melody of colors

Geneva, February 2022 - Czapek introduces two new hues to its successful Antarctique Passage de Drake family of watches. The Passage de Drake Glacier Blue (featured), which will be part of the regular collection, and the Passage de Drake Salmon, a limited edition of 99 pieces.

At Czapek, the continuous quest for Beauty through both mechanical and aesthetical innovation is an obsession. Initiated by the Maison’s spiritus rector, the XIX Century watchmaker François Czapek, this relentless experimentation kept going in the modern history of the company since its relaunch in 2015.
Often, research and development are driven by listening to the aspirations and desires of Czapek’s “Rare People”, as stated in the brand’s motto “We Collect Rare People”. This was the case for the two new dial colors now enriching the Antarctique Passage de Drake collection.

“We at Czapek are watch lovers at the service of watch lovers. Our mission is to provide a creative platform for watch collectors to express their personality through our timepieces. At the same time, we are often avant-gardists in trends”, says Xavier de Roquemaurel, CEO of Czapek & Cie. “Both the light blue and the salmon hues were in our pipeline, but before even announcing them we had many bespoke demands for these colors by collectors. It was then obvious that it was the right path to follow!”


Both the Passage de Drake Salmon and Glacier Blue dials feature the Czapek “Stairway to Eternity” registered pattern, an atypical trapezoid motif whose three-dimensional stamped surface creates a play of shadows across the dial. While the salmon color is created by “galvanoplastie”, galvanic treatment, the Glacier Blue hue could only be produced with a PVD (physical vapor deposition) treatment. In both cases, Czapek collaborated with its Swiss-based longtime partner Metalem.

Both timepieces are powered by the 30mm SXH5 automatic caliber, the first Czapek in-house movement. Its powerful microrotor, made of fully recycled platinum 950, is placed off-center to allow a plunging view into the mechanism. The gear train is held in place by a series of seven skeletonized bridges whose shape is inspired by both the XIX century pocket watches, and by the very modern Czapek Faubourg de Cracovie chronograph’s rotor. The movement has superlative finishing on the bridges merging Haute Horlogerie angling techniques with state-ot-the-art laser engravings.

The Antarctique Passage de Drake Glacier Blue and Salmon are available online at Czapek.com, at the flagship boutique in Geneva, 18 rue de la Corraterie, and at the brand official retailers worldwide.

InFocus 09.02.22

© 2022
Czapek & Cie SA
All rights reserved.

Awaiting review.

Volvo launches UK’s first manufacturer online direct sales platform for approved used cars


•    Volvo Cars Selekt Direct is the UK’s first end-to-end online service for buying pre-owned cars direct from the manufacturer
•    Consumer-focused design prioritises ease of use, speed and pricing transparency
•    Service launch provides a blueprint for Volvo’s ambitious digital sales strategy
•    All Volvo electric cars will be sold online, as will Volvo’s entire global new car sales volume by 2030
•    Cars offered through Volvo Cars Selekt Direct are prepared to rigorous standards, with more than 150 individual checks. Customers can exchange their car within 30 days if not completely satisfied with their purchase
•    Volvo’s UK retailer network remains key to its business, continuing to provide all aftersales services 

Volvo Car UK has taken a motor industry lead with the launch of the UK’s first online platform for the sale of approved used cars, direct from the manufacturer.

Volvo Cars Selekt Direct allows consumers to search for, select and pay for the premium Volvo Selekt approved used car they want in a full, end-to-end service that is both convenient and secure. Designed for ease, speed and pricing transparency, it can be accessed at any time of day using a computer, tablet or smartphone.

This ground-breaking innovation marks a further step in Volvo’s consumer-focused transition to providing digital access to its products and services, both direct to consumers and via its retailers. The company has announced its intention to sell all its new electric models online and for the majority of its UK retail sales to be online by 2025, while all Volvo’s global new car sales are expected to be through online transactions by 2030.

Volvo Car UK’s research confirms growing consumer interest in new purchase models, with one in four people surveyed already saying that they find the direct-to-consumer used online concept ‘very appealing’*. This positive shift in consumer attitude is reflected in the early success of the Care by Volvo car subscription service, which in its first year has delivered more than 2,500 online new sales, equivalent to 15% of all Volvo’s retail sales and 7% of the brand’s total UK new car sales.

The selected pre-owned cars available through Volvo Cars Selekt Direct benefit from rigorous preparation, with more than 150 separate checks before being offered for sale, including software upgrades to ensure optimum performance. Each car comes with 12 months’ Volvo roadside assistance, cover for its next MoT test and the quality guarantee of a comprehensive Volvo Selekt warranty.

Volvo Cars Selekt Direct customers can exchange their car within 30 days or 1,500 miles if they are not happy with their purchase for any reason. The service includes UK nationwide delivery on all cars. Volvo’s UK retailer network will provide all subsequent servicing, maintenance and repair services.

Kristian Elvefors, Volvo Car UK Managing Director, said: “In designing Volvo Cars Selekt Direct, we have focused firmly on the needs of consumers, personalising the service so it works in the way that’s right for them. That means not just the convenience of direct online access, but also peace of mind that the process is secure, robust and delivers a premium experience that fully reflects the qualities of our brand.

“With Volvo Cars Selekt Direct, we are improving our service to consumers and developing a blueprint for our transition to online sales. Strategically, our retail partners will remain central to our business in providing full aftersales support, including servicing, maintenance and repairs.”

*Source: Volvo Car UK-commissioned research of 1,032 in-market premium car buyers, carried out in September 2021

InFocus 07.02.22

Copyright © 2022
Volvo Car Corporation All rights reserved.

Awaiting review.

Bugatti Chiron – The Importance of the Chiron in the Automotive World

BARRIER. (MOLSHEIM 20 01 2022)

It seemed an impossible task. The Veyron 16.4 was already a car that redefined the limits of performance, luxury and everyday usability, but Bugatti engineers were challenged with making a practically perfect car even better. The result was the Chiron; the first luxury hyper sports car with at least 1,500 PS. Since 2016, it has been hand built in Molsheim, Alsace, redefining the boundaries of the automotive world once again.

The Veyron, produced between 2005 and 2015, is still considered one of the most advanced vehicles in the world. It was the first production car to push the performance range beyond 1,000 PS and over 400 km/h, creating a new segment of vehicle in the process: the hyper sports car. When developing the Bugatti Chiron, there was one central demand placed on the engineers and designers: make the best even better in every respect. “In-keeping with the company’s long tradition, the Chiron represents the best, most extraordinary vehicle in the world. In every respect, it must excel – not just fast, but beautifully designed, constructed from the finest materials, usable in all conditions and at all times, and comfortable during long journeys. This is what makes the hyper sports car truly unique,” explains Christophe Piochon, Chief Operating Officer of Bugatti Rimac and President of Bugatti Automobiles. Such an extraordinary car must wear an extraordinary name. Chiron was inspired by famous racing driver, Louis Chiron, who raced for Bugatti between 1926 and 1933, winning many races and securing even more podiums. He was the Monegasque driver to win a Grand Prix in his hometown, and was renowned as the best racing driver in the world in this time. His legacy is a fitting one to attach to a car that simply has no equal.

Chiron’s Complete Redevelopment

At the heart of Chiron is an 8.0-liter W16 engine with four turbochargers – just as the Veyron had – but completely redesigned. Upon its release, the Chiron took the world by storm; its 1,500 PS, 1,600 Nm of torque and pioneering technical innovations had never been seen before in a production car. And neither had its performance.

The Chiron accelerates from 0 to 100 km/h in just 2.4 seconds, to 200 km/h in 6.1 seconds, and to 300 km/h in a mere 13.1 seconds. Its top speed is electronically limited, only at 420 km/h. With models such as the– evolved from the first Chiron of 2016 – Bugatti has re-engineered and further optimized many drive components, bringing the power output to 1,600 PS – an increase of 100 PS. With a top speed of 440 km/h, the Chiron Super Sport is the fastest production sports car ever made.

Engineering such performance into the Chiron was no easy task. Air cooling had to be improved over the Veyron to allow more than 60,000 litre of air per minute to be pumped through the engine, while a bespoke coolant system was developed to circulate 800 litres of water per minute through the entire system. If the three coolers for engine oil, transmission oil and rear axle differential oil are included, together with the two water/air heat exchangers and the hydraulic oil cooler, the cooling system of the Chiron has a total of 10 radiators and is the most sophisticated and highest performance cooling system installed on a performance car. Even the catalytic converters are a masterpiece of engineering, about six times the size of those on a regular car, and with a surface area that would cover more than 30 soccer fields.

The overhauled chassis is based around a completely redeveloped carbon fiber monocoque, requiring 320sq/m of carbon fiber. If each of the fibers were laid end-to-end they would stretch to more than 2,200,000 miles, or roughly travelling to the moon and back four times. The chassis utilized Bugatti’s first adaptive technology to give greater control over the chassis height adjustment, the electronically controlled shock absorbers and power assisted steering, the four-wheel-drive, the electronically controlled rear differential, the aerodynamic control system and the stability and brake control system.

Since 2016, Bugatti engineers and designers have developed further versions of Chiron with completely different personalities, covering the whole Bugatti spectrum of performance. The is hungry for corners, whereas the Chiron Super Sport boasts unrivalled longitudinal dynamics. “No two Chirons are the same, because each one is configured individually and produced by hand according to the customer’s wishes. This ensures that every car is indeed unique,” says Hendrik Malinowski, Managing Director of Sales and Marketing at Bugatti Automobiles.

Relentless Innovation and Development

Bugatti vehicles are the pinnacle of innovative power and technical finesse. It was this philosophy that saw Ettore Bugatti first develop wheels made of aluminum over 95 years ago. Alongside the unique engine, the Chiron comprises of impressive solutions concerning materials, components, and other fine details. Highstrength stainless steels such as aircraft-grade stainless steel are used for the wishbones. High-strength threaded bolts made from titanium are used to connect the driver’s cab to the drive unit. The brake caliper pistons are made from titanium, too, and in Chiron Pur Sport lightweight magnesium wheels save 16kg of unsprung mass.

Since 2016, the Chiron has utilized the industry’s first series-produced metal 3D-pressure-functional component installed: a water-flow high-pressure pump console in the transmission oil reservoir. The Chiron Sport’s* 3D-printed titanium exhaust trim has around 4,200 layers of metal powder on top of each other and are fused tightly together. In Chiron Super Sport, designers and aerodynamicists developed a longtail to ensure that the air flowing over and under the vehicle remains attached to the bodywork as long as possible, thereby reducing air resistance. In parallel, newly developed air curtains at the front help to optimally guide the air around the corner. Furthermore, the Chiron is the first car ever to feature a fully hydraulically adjustable chassis– just like a jet. To enable the Chiron to brake safely from its top speed of over 400 km/h, the rear wing folds upwards and acts like a brake flap. Bugatti controls these active aerodynamics at the rear and front with a total of 18 hydraulic cylinders.

The Highest Standards of Quality and Comfort

Since the very first Chiron, every vehicle has met the highest standards of luxury, comfort, everyday drivability, and durability. Each vehicle, even from the most limited of runs, is carefully developed and subjected to extreme loads in order to ensure optimum safety, reliability and comfort in all environments. Only after a highly indepth quality check are the vehicle components used in the hyper sports car. Each powertrain runs for eight hours on a performance test bench before being installed in the Chiron. The employees tighten at least 3,800 screws and check them several times, assembling more than 1,800 individual parts into a single, unified piece of engineering art.

Every car is subject to an extensive acceptance and quality process over numerous days before being delivered to the customer. In addition to checking all vehicle functions, Bugatti is meticulous when it comes to the material finish and the paintwork. It takes three weeks to apply the individual layers of paint to the car body.

The exposed carbon, for which Bugatti is the market leader in terms of production quality, has six layers, while the top coat has up to eight. Between each step, the work is carefully examined, with each layer applied, sanded, and polished by hand.

It can take up to six months before a Bugatti hyper sports car reaches the open road. “The origins of the Bugatti brand lie in art and the innovative pursuit of technical excellence. This is unique in the automotive world. We are committed to this tradition and have brought it into the 21 century with the Chiron. Customers experience this in several dimensions during the drive,” says Mr. Piochon.

Chiron Breaks Several World Records

Bugatti has broken several world records with the Chiron. In August 2017, the Chiron went from 0 to 400 km/h and back to 0 again in 41.96 seconds – a record-setting time. In August 2019, Bugatti was the first manufacturer ever to smash the 300-miles-an-hour limit. At 304.773 mph (490.484 km/h), Bugatti set a new speed record. Never before had a series producer hit such speeds. This record remains until today.

All 500 planned Chiron vehicles have been sold, and Bugatti is looking to the future. The development of new projects is progressing every day. Just as Ettore Bugatti would have wanted, and who famously once said: “If it is comparable, it is no longer Bugatti.”

InFocus 04.02.22

© 2022 BUGATTI
All rights reserved.

Awaiting review.

Neste’s Market and Innovation Outlook for creating a renewable and circular future is now published

Neste Corporation, Press Release, 2 February 2022 at 9.00 a.m. (EET)

Neste has today published its new Market and Innovation Outlook report, The Change Book, which compiles Neste’s expert views based on validated data for regulators, innovators, industry players and other organizations aiming to create a renewable and circular future. The publication provides insight and addresses the key questions on how to develop global regulatory frameworks, connections between consumers and circular economies, how to lead a wider industrial emissions revolution, and how to create sustainable global mobility. Above all, The Change Book is an invitation to collaborate in expediting the development of new technologies needed for sustainable change.

Global ambition and commitments to tackle the climate crisis are on the rise, and the time to act and make a low-emission economy a reality is now. It is paramount to establish greater clarity around long-term policy targets and regulatory frameworks to lay the groundwork for accelerating change. The Change Book examines the balance between utilizing existing solutions while innovating new technologies and the need for a regulatory level playing field.

“The data shows clearly that we should embrace all solutions to reduce emissions and enable the use of a full toolbox of raw material options rather than trying to guess and pick technological silver bullets. We need breakthrough innovations and focus on research and technology development in order to provide cost-efficient and value-creating solutions for the future,” says Lars Peter Lindfors, Chief Innovation Officer, Senior Vice President at Neste.

The book is divided into three key themes centered around the topics of growing consumer demand for sustainability and circular economy, new opportunities for emission reductions in the industrial sector, and the development and innovation needed for sustainable mobility.

Connecting consumers and the circular economy

The global growth of the middle class and urbanization are ramping up energy demand, consumption and waste generation, but at the same time increasing demand for sustainable solutions. The Change Book takes a closer look at how to tackle growing waste volumes and highlights the potential of chemical recycling as a solution to increase plastics recycling rates and accelerating the shift to a circular economy. With chemical recycling, hard-to-recycle waste plastics can be turned into raw material for high-quality, high-performance polymers and chemicals. Neste aims to process more than 1 million tons of plastic waste annually from 2030 onwards.


Leading an industrial emissions revolution

In the industrial sector, the big question is how to reduce the large amount of CO2 emissions that result from the production of indispensable products and materials. The Change Book highlights some of the key existing and maturing technologies for driving an emission revolution in heavy industries, including solutions around hydrogen, carbon capture, utilization and storage (CCUS), and co-processing.

Exploring routes to low-emission transportation

Reducing emissions in the transportation sector holds enormous potential. However, emissions are persistently rising. As its final theme, The Change Book examines the need for multiple low-carbon solutions to tackle transportation emissions, proposes a voluntary crediting system for allowing renewable fuels to contribute to vehicle CO2 targets and discusses how to achieve carbon-neutrality in aviation.

Collaboration for sustainable change

The accelerating climate crisis demands rapid, tangible actions, and Neste is at the forefront in bringing these actions into practice. With The Change Book, Neste is inviting companies, governments and research institutions to collaborate in expediting the development of innovations and technologies needed to drive sustainable change.

“At Neste, we are relentlessly striving to find new ways to reduce the amount of carbon released into the atmosphere and develop circular solutions to reuse the carbon again and again. There is no doubt in my mind that we will see more real change in the next ten years than we have seen in the last ten. This will keep Neste on track to fulfill our purpose, and the world on track to combat climate change,” says Minna Aila, Senior Vice President,  Sustainability and Corporate Affairs at Neste.

InFocus 02.02.22

© 2022 Neste Corporation
All rights reserved.

Awaiting review.

Proven sustainability: new EQS passes environmental audit

Stuttgart.  From the manufacture of the raw materials and the production of the vehicle through to driving operation and then recycling at the end of a vehicle's life, the life cycle assessment (LCA) undertaken by Mercedes-Benz examines all environment-related aspects of a vehicle model. Independent assessors audit this extensive documentation. As the first model based on the electric architecture for large cars, the EQS 450+ (WLTP combined electric energy consumption: 19.8-15.7 kWh/100 km; CO2 emissions: 0 g/km *1) has now passed the validation audit. The "360° Environmental Check" provides detailed information on consumption, emissions and life cycle assessment, as well as on the use of renewable raw materials and recyclates.

Important factors for the life cycle assessment of an electric car include the production of the high-voltage battery and the external charging processes during vehicle operation. Here Mercedes-Benz assumes two different requirements in its model calculations: in the "EU electricity mix" scenario, the European electricity mix is taken into account for the charging of the high-voltage battery; in the "regenerative" scenario, on the other hand, renewably produced energy is used for the production of the battery cells and for the charging processes in the vehicle use phase. Both scenarios are based on a mileage of 300,000 km for the EQS.


Interesting facts & figures: EQS sustainability at a glance

The EQS battery cell cathodes have a cobalt content of ten percent.

The components of the EQS made proportionately from resource-saving materials (recycled and renewable raw materials) weigh 80 kilograms.

With its Cd figure *2 from as low as 0.20, the EQS is currently the world's most aerodynamic production car. Compared with an aerodynamically good electric car (Cd figure 0.23), this delivers a range advantage of four (WLTP cycle) to five percent (Mercedes long-distance measurement).

The roof of Factory 56, the production facility for the EQS, is equipped with 12,000 photovoltaic modules. These have a maximum output of around 5000 kWp and can thus cover around 30 percent of the factory's energy needs on an annual average. All in all, the energy requirement of Factory 56 is 25 percent lower than that of other Mercedes-Benz assembly buildings.

Around 40 percent of the roof area of Factory 56 is greened, and recycled concrete was used for the first time in the head building.

In 2022, a total of eight Mercedes-EQ electric vehicle series will already be produced at seven locations on three continents.

The floor coverings use a new yarn made of regenerated nylon. One tonne of this yarn (brand name ECONYL) saves more than 6.5 tonnes of CO2 compared to virgin material.

After use in the car, a second life is possible for the batteries: for example, in an energy storage system from Mercedes-Benz Energy. Together with its partners, the company has already brought three large-scale storage systems with a total of around 50 MWh of energy from automotive battery systems onto the German grid. The first 2nd-life battery storage system was connected to the grid in October 2016 in Lünen, Westphalia.

The majority of suppliers, who account for around 90 percent of the the annual purchasing volume, want to supply only CO2-neutrally produced parts in the future. They have declared their willingness to do so in an 'Ambition Letter'. From 2039 at the latest, only production materials which have been produced on a CO2-neutral basis in all value creation stages will be allowed through the Mercedes-Benz plant gates.

Mercedes-Benz started to create transparency in the complex cobalt supply chains for battery cells back in 2018. For this purpose, over 183 facilities were identified and more than 60 audits were carried out according to the guidelines of the OECD (Organisation for Economic Co-operation and Development).

The production of the highly complex lithium-ion batteries at the Hedelfingen plant, part of the Mercedes-Benz site in Stuttgart-Untertürkheim, will be CO2-neutral from 2022. As part of strategic partnerships, Mercedes-Benz has also agreed to purchase battery cells manufactured in a CO2-neutral manner, starting with the EQS.

Since 2005, Mercedes-Benz has published "360° Environmental Checks" as the result of the systematic integration of environmental aspects into product development in accordance with the ISO/TR 14062 standard.

*1 The WLTP electric energy consumption has been determined on the basis of Regulation (EU) No. 2017/1151.
*2 Cd figure 0.20: EQS 450+ with 19-inch wheel/tyre combination and AMG Line exterior in SPORT drive program.

InFocus 01.02.22

© 2022 Mercedes-Benz Group AG
All rights reserved.

Awaiting review.

It’s all systems go as Superyacht Cup Palma 2022 starts to take shape

Superyacht Cup 2012 - Superyacht Cup Palma 2019; Win Win

Just a few weeks into the New Year and plans for the highlight of the Mediterranean superyacht season – Superyacht Cup Palma 2022 – are already well advanced.

Numerous prospective entries from both newcomers and SYC regulars have been received, joining the trio of confirmed J Class entries Topaz, Ranger and Velsheda at the June 29 to July 2 festival of sail, with a 12-15 strong fleet expected.

And as a further sign that it is all systems go for Superyacht Cup Palma 2022, SYC’s long-standing race management partner the prestigious Real Club Náutico de Palma will again provide the elegant setting for the shore base following the success of the venue last year.

“We were able to celebrate our 25th anniversary last year in some style, and we are looking to build on that longevity going forward,” said SYC Event Director Kate Branagh.

“As previously announced, we have made a small change to the dates to welcome the J Class, and we are receiving a lot of early interest from across the superyacht world from both prospective new entries and returning old friends – 2022 is looking set to be a great way to start our second quarter-century.”

Among the first timers planning to join Europe’s longest running superyacht regatta are the 43m Vitters-built La Belle and the 38m Oyster 1225 Archelon.
Meanwhile previous attendees actively planning a return include the streamlined 33m Vitters-built sloop Missy, the 34m Gilles Vaton designed Baiurdo VI – which took a podium place in Class B at last year’s event – and the ultra-competitive 108-foot Baltic built Win Win, an SYC overall winner in both 2019 and 2016.

“Racing at Superyacht Cup Palma has always ticked all the boxes for Win Win – the competition is fierce but fair and friendly, and Palma is such a fantastic world class venue, there is nothing not to like,”
said captain, Will Glenn.

As in previous recent events the SYC offers owners, captains and crews of modern high-performance superyachts the option of competing in a Performance Class, with a separate mass start and bespoke racecourse.

The Performance Class completes a trio of options alongside the long-standing Superyacht Class and the non-spinnaker Corinthian Class, which has itself proved popular since being introduced in 2017.

As ever, off the water the social side of Superyacht Cup Palma will continue to be a major attraction with networking and informal meetings sitting alongside post-racing happy hours, dock parties and the celebratory prize-giving that concludes the regatta.

Superyacht Cup Palma will open with superyacht registration and the captain’s briefing on Wednesday 29 June 2022, followed by three days of racing concluding on Saturday 2 July.

InFocus 28.01.22

Copyright © 2022
The Superyacht Cup.
All rights reserved.

Review: Retro goes high-tech with BMW launching the electrification of the classic Mini. The idea of reversible changes is an interesting twist, putting the original engine/components into storage provides an interesting concept too. The real question for BMW mini owners, me included, is will such a service become available also? I'll keep my fingers crossed on that one. Naturally there is a trade off; a new mini with all the latest gismos at a price, a great trade in allowance for part exchange/re-cycling or the reversible electrification concept. In the interests of the environment and circular economies all parties must be winners, both manufacturer and purchasers alike. These are challenging times for the automotive industry as indeed for drivers too. Electrification, Hybrid Power trains, Hydrogen, for sure Petrol and Diesel are facing extinction... Whatever, congratulations BMW on such an initiative.

Philip Clark

Recharged and electrifying: the classic Mini launches into the future.

Originating from a dedicated team at MINI Plant Oxford, sustainable driving fun is now being created in a classic car. An electric motor for the original Mini combines tradition with pioneering technology - all in the spirit of circular economy.

Munich. If Alec Issigonis could design the classic Mini again today, the iconic small car would have an electric motor. After all, the original launched in 1959 was created during an oil crisis and based on the idea of saving fuel and transporting four occupants and their luggage in the smallest possible footprint. To this day, MINI remains linked to the principles of designer Issigonis with its creative use of space and driving fun. The MINI Recharged project is an opportunity to continue telling the story of the classic Mini in the 21st century, in a sustainable way.

The conversion of classic Minis to an electric drive combines traditional values with future-oriented technology. The idea was born even before the British premium manufacturer had a fully electric car on offer with the MINI Cooper SE (electricity consumption combined: 17.6 - 15.2 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km.). As a one-off, a classic Mini Electric was built in 2018 and presented at the New York Auto Show. The reactions were so positive that a dedicated team from MINI Plant Oxford set to work and developed the plan to make a corresponding offer available to customers who own a classic Mini.

To experience traditional go-kart handling with an emission-free drivetrain, the original petrol engine of the classic Mini is replaced by a modern


MINI Recharged Team Oxford.

electric drive. Only reversible changes are made to the substance of the vehicle during the conversion as part of MINI Recharged. Careful handling of the historical heritage is an important part of the concept. This makes it possible to restore the classic Mini to its original condition at a later date. During the conversion, the original engine of each vehicle is marked and stored so it can be reused in the event of a future retrofit of the classic Mini.

"What the project team are developing preserves the character of the classic Mini and enables its fans to enjoy all-electric performance. With MINI Recharged, we are connecting the past with the future of the brand," says Bernd Körber, Head of the MINI Brand.

The MINI Recharged project means a vehicle's life can be extended in a sustainable way. A classic Mini can now be given a new lease of life, accompanying its owner into the future, whilst maintaining its much-loved heritage.

The drive is a modern electric motor that generates a continuous output of up to 90 kW and accelerates the electrified classic Mini from zero to 100 km/h in approximately nine seconds. The energy is supplied by a high-voltage battery, which can be charged with an output of up to 6.6 kW and enables a predicted range of around 160 kilometres. In addition, every electrified classic Mini from MINI Recharged receives the characteristic central instrument cluster, familiar since the early days of the classic, which now displays the drive temperature, the selected gear, range and speed.

MINI Recharged fans gain a whole new driving experience; a silent drivetrain with instant acceleration and the ability to enter the electric or low-emission driving zones of many large cities, otherwise inaccessible with a combustion engine. For example, the electric classic Mini can drive in Oxford Street or Piccadilly Circus in London, and once again be part of the cityscape, without the driver having to pay an environmental tax (congestion charge) beforehand. In addition, the electric classic conversion does not need a new registration.

MINI Recharged fits seamlessly into the brand's future strategy, which also includes the aspect of circular economy. For this project, no new vehicles are being produced; instead they are being created from much-loved, existing cars. It allows a classic Mini to begin a second, more sustainable life. Today, one in five new MINI models have an electrified drive and now the MINI Recharged project will allow the love of the brand's classic vehicles to become an experience combining the past and the future.

"The bespoke up cycling of the classic Mini is carried out exclusively in the United Kingdom. Each converted vehicle is given an individual number, making it unique. "Individuality also plays an important role with MINI Recharged,"
says Sebastian Beuchel, Head of MINI Global Brand Management. "Unique classic Mini models have always been created, including true works of art on wheels.
That's why future collaborations are also planned as part of the MINI Recharged programme, allowing well-known artists to express their creativity with specially designed classic Mini models."

Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the automotive market in Germany. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures are already calculated on the basis of the new WLTP test cycle. NEDC values listed have been calculated back to the NEDC measurement procedure where applicable. WLTP values are used as a basis for the definition of taxes and other vehicle-related levies that is (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

InFocus 27.01.22

Copyright © 2022
BMW Group
All rights reserved.

Review: The concept of automated driving raises many issues, which without doubt will be addressed and overcome in the fullness of time. When one boards a plane, train, taxi, and public transport of any description one relies totally on someone else to transport you safely from A to B. So the evolution of driverless vehicles is a natural progression that us humans will adopt, choosing different ways to occupy our time during transportation.  I guess we are a long way off ‘Tele-Transportation’ but driverless travel is a strong possibility, even dare I say, hailing a driverless vehicle. Just imagine the benefits! Is it such a crazy idea, obviously Mercedes-Benz and Luminar think not.

Philip Clark

Mercedes-Benz partners with Luminar to enhance pioneering work in next-generation automated driving systems

Stuttgart/Orlando. Today, Mercedes-Benz and Luminar Technologies, Inc., a leading global automotive technology company, announced a partnership to accelerate development of future automated driving technologies for passenger cars. A central component of this is the optimal access to new technologies and global competencies.

The new partnership with Luminar underlines Mercedes-Benz’s policy of continuously expanding its network of top-flight tech partners and suppliers for passenger cars. The intent of this partnership is to leverage the foundational lidar technology from Luminar with the aim to industrialize and integrate it into series production Mercedes-Benz vehicles. By shortening development cycles and strengthening technology partnerships Mercedes-Benz seeks to ensure that its vehicles have the most up-to-date technologies.

“Luminar is the perfect addition to our existing roster of first-class cooperations with leading and cutting–edge tech companies. Mercedes-Benz’s achievement of SAE Level 3 already marked a huge milestone for automated driving and I am absolutely convinced that partnerships will increase our level of ambition for what is possible in future. Cooperation is an essential part of Mercedes-Benz’s strategy. Therefore, I am highly delighted to have Austin Russell and Luminar on board for our journey,” says Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, Chief Technology Officer responsible for Development and Procurement.


Austin Russell (left), CEO and Founder of Luminar, together with Markus Schäfer (right), Member of the Board of Management of Daimler AG and Mercedes-Benz AG, Chief Technology Officer responsible for Development and Procurement.

“This partnership is a landmark moment in the industry, demonstrating how substantially increased safety and autonomous driving functions on consumer vehicles are going from sci-fi to mainstream,” said Austin Russell, Founder and CEO of Luminar. “Mercedes-Benz has always been a technological leader and first mover for the industry, with the brand synonymous with automotive innovation, safety, luxury, and quality.”

As part of the partnership, Mercedes-Benz will enable Luminar with a data driven development approach for continuous product improvement and updates.

Automated driving and safety at Mercedes-Benz

Safety is a core element of the Mercedes-Benz brand, which has been setting the pace in the development of active and passive vehicle safety measures for almost 70 years, not only for the benefit of Mercedes drivers, but also for that of other road users. Advanced Driving Assistance Systems can make life much easier in many day-to-day situations. Sophisticated systems provide appropriate assistance for cruise control, distance control, steering, and changing lanes. With DRIVE PILOT Mercedes-Benz will offer conditionally automated driving (SAE Level 3) to the customers thus offering a new level of luxury. In December 2021 Mercedes-Benz was the first automotive manufacturer worldwide to secure internationally valid system approval for conditionally automated driving (SAE Level 3) – marking a milestone in automotive development. The company’s DRIVE PILOT automated driving system will enter series production in the S-Class and EQS this year.

About Luminar Technologies

Luminar is a global automotive technology company ushering in a new era of vehicle safety and autonomy. For the past decade, Luminar has built an advanced hardware and software platform to enable its more than 50 industry partners, including the majority of global automotive OEMs. From Volvo Cars for consumer vehicles and Daimler Truck AG for commercial trucks, to tech partners NVIDIA and Intel’s Mobileye, Luminar is the first automotive technology company to enable next-generation safety and autonomous capabilities for production vehicles.

InFocus 25.01.22

Copyright © 2022

Review: Creative thinkers inspire change often challenging what has been established as the norm. One can look back through the centuries and find numerous examples where the vision of one person has effectively changed the world. Rimac Technology has established a reputation as a leading provider of advanced performance electrification technologies working with a number of major automotive manufacturers. The power of the human brain to create is endless, who can predict what revelation tomorrow will bring? Nothing is impossible!

Philip Clark


January 18th, 2022, Zagreb - The Rimac Group is now fully operational, from January 1st, 2022, as an umbrella company that incorporates Bugatti Rimac (active from November 2021) and the new standalone Rimac Technology business.

The Rimac Group is the majority shareholder in Bugatti Rimac with a 55% stake and Porsche owning the remaining 45%. Rimac Technology – the sister company to the previously known Rimac Automobili – is set to become a completely independent company, 100% owned by Rimac Group. It will continue and expand its activities in the engineering, development, production, and supply of high-performance battery systems, electric drive units, electronic systems, and user interface components that Rimac is known for, having established a reputation as a leading provider of advanced performance electrification technologies.

Today, Rimac Technology works with many major automotive manufacturers across Europe, using its engineering expertise in developing the Nevera from the ground up to offer a range of products that takes their customers through the entire product creation process – from concept to large-scale production. Rimac Technology is publicly known to have worked with many global OEMs including Porsche, Hyundai, Kia, Automobili Pininfarina,


Koenigsegg, Aston Martin, while there are many additional projects which Koenigsegg, Aston Martin, while there are many additional projects which are still unknown to the public. Having delivered components for several niche volume projects in the past years, Rimac Technology is ramping up its production capacity and will be manufacturing tens of thousands of high-performance systems per year by 2024 and further ramping up to volumes of hundreds of thousands with products ranging from small hybrid battery systems to full rolling chassis. are still unknown to the public. Having delivered components for several niche volume projects in the past years, Rimac Technology is ramping up its production capacity and will be manufacturing tens of thousands of high-performance systems per year by 2024 and further ramping up to volumes of hundreds of thousands with products ranging from small hybrid battery systems to full rolling chassis.

Rimac Technology is free from any oversight by any other manufacturer, including investors into the Rimac Group business. It’s just as important for Rimac Technology clients that their projects are kept confidential, as that it is delivered with the required cost, performance and on time.

As CEO of Rimac Group, Mate Rimac will run both Bugatti Rimac and Rimac Technology. Bugatti and Rimac Automobili both continue as separate respective brands, both operating as part of Bugatti Rimac with shared R&D and other core functions while retaining existing production facilities and distribution channels. Bugatti Rimac represents the company that will develop the future of both Bugatti and Rimac vehicles, by joining resources and expertise in research and development, production, and other areas.

Rimac Technology today is a 1,000-people company based on the outskirts of Zagreb, Croatia. From 2023, The Rimac Group, including Rimac Technology, will be headquartered at a new 200,000 m2 Rimac Campus on the outskirts of Zagreb in Croatia. Large enough to accommodate over 2,500 people, the Campus incorporates every aspect of The Rimac Group business, including production of the Nevera next-generation all-electric hypercar and high-volume production of components for other OEMs.

Mate Rimac, CEO of The Rimac Group, said: “If we go back to the very beginning of the Rimac Automobili business in 2009, the dream for me was to build my own electric hypercar. With Nevera we believe we’ve achieved that dream, creating a car that is not only the fastest accelerating in the world, but also comfortable, usable and brimming with our advanced technology. But Nevera isn’t just a standalone project; it’s a showcase of what Rimac Technology can do free from the costs or volume restraints of a large-scale manufacturer. We believe once you’ve pushed the technology as far as it can go; it makes it a lot easier to scale up to higher volume and lower cost. The e-Axles, Torque Vectoring, battery systems, connectivity, AI, and countless other electrical systems on Nevera are all our own creations, and each of them can be scaled to suit applications you might find on a range of higher volume performance vehicles.

Separating the technology business into its own entity is a natural step as the focus of the two markets, hypercars and components are completely different. For example, the products of Rimac Technology, while being on the cutting edge of performance, also need to be extremely cost competitive and producible at huge scales, while those issues are secondary for the hypercar business. This new structure will enable each company of the Rimac Group to flourish to their full potential, while still sharing the synergies between them – for example using our own hypercars as testbeds for new technology before we offer it to other OEMs.”

The Rimac Group, led by CEO Mate Rimac, is the majority shareholder of Bugatti Rimac and the sole stakeholder of Rimac Technology. The Group brings together the most advanced hypercars in the world with a globally renowned team developing high-performance electrification, autonomous and software solutions for the world’s largest OEMs. The Rimac Group is based on the outskirts of Zagreb, Croatia, with locations around Europe, and currently employs more than 1,300 people. From 2023, The Rimac Group will be headquartered at a new state-of-the-art 200,000 m2 Rimac Campus, large enough to accommodate over 2,500 people.

InFocus 24.01.22

Copyright © 2022
Rimac Group.

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