Final World Record-Breaking Bugatti Chiron Super Sport 300+ Delivered
The Chiron Super Sport 300+ is the fastest Bugatti ever made, redefining what is possible when it comes to speed and aerodynamics – now, the last of this limited edition has been delivered.

The final edition of the Chiron Super Sport 300+1 – built in honour of the model’s record-breaking 304.773 mph top speed run – has now been delivered, completing its production run of just 30 models. Breaking new ground in straight-line performance, this Chiron Super Sport 300+ is a master class in engineering finished – as with every other 300+ – with an exposed carbon fibre body and Jet Orange accents.

When the Chiron Super Sport 300+ – piloted by Bugatti’s Official Pilot Andy Wallace – smashed through the 300 mph barrier in 2019 the world stood to attention; never before had a production car reached such speeds. It immediately occupied a spot in history and now stands as a marker in the quest for ever greater performance and speed. Following the world record success, during a celebration of Bugatti’s 110th anniversary, Bugatti committed to building 30 examples of the record-breaking car for customers, the last of which has now gone to its private home.

Christophe Piochon, President of Bugatti Automobiles, said: “In the long history of Bugatti, there are vehicles that come to define their era. The Type 35 transformed motor racing, the Type 41 Royale redefined opulence, the Type 57 SC set new standards for design, and now there is the Chiron Super Sport 300+, hitting speeds that were long thought to be impossible in a production car. Its achievements have secured it legendary status in the Bugatti history books, and we’re delighted to have seen all 30 examples of the Chiron Super Sport 300+ delivered to some of our most passionate customers.”


To achieve its uncharted top speed of 304.773 mph (490.484 km/h) the Chiron Super Sport 300+ had to reach beyond the extreme standards set by the Bugatti Chiron2 in terms of both power and aerodynamics. A re-engineered version of Bugatti’s legendary 8.0-liter W16 engine surpasses the Chiron’s power output by 100 PS, resulting in a total of 1,600 PS. Bugatti’s team of world-class engineers developed a new thermal management system for the hyper sports car’s engine and gearbox, as well as making refinements to the software governing the engine, gearbox, powertrain and turbochargers.

But power is nothing without stability, especially at speeds never mastered by a production car before. While it remains faithful to the timeless beauty of the Chiron’s design language, the Chiron Super Sport 300+ features a ‘longtail’ which extends the car by approximately 25 cm. This allows the laminar flow to pass over the body for a longer period of time, therefore reducing aerodynamic stall by more than 40%. Air curtains adorning the hyper sports car’s front corners disperse excess air pressure towards the car’s sides. Simultaneously, air outlets at the wheel arches and behind front wheels guide excess pressure away, reducing drag by producing a small amount of negative lift.

The Chiron Super Sport 300+’s liberal use of exposed carbon fibre flows through into the car’s engine cover, and even the windscreen wiper, contributing to crucial weight-saving that helps the hyper sports car push the envelope of performance. Subtle touches, including the Bugatti ‘Macaron’ logo made of genuine silver and black enamel, add to the sense of exclusivity and rarity. Extremely light and strong magnesium alloy wheels are finished in a bespoke colour named ‘Nocturne’.

All 30 examples of the Chiron Super Sport 300+ are now delivered, each one of them a unique piece of automotive history as well as one of the fastest and most technically advanced cars in the world.

InFocus 21.07.22

© 2022 BUGATTI
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Awaiting review.


• Bentley becomes the first company to secure “Net Zero Plastic to Nature” certification following completion of a plastic stewardship assessment focusing on logistics and packaging
• The journey charts use, reduction and recycling through the value chain and compensates with investment in plastic recycling projects
• The status is awarded by plastics reduction and circular economy experts at emissions reduction organisation South Pole
• It confirms that Bentley has a robust internal reduction and recycling strategy in place and supports two new plastic collection projects in India and Thailand
• Further plans to scale up plastic reduction across other business areas in second half of 2022
• Achievement part of Bentley’s industry-leading Beyond100 strategy to achieve carbon neutral status by 2030

(Crewe, 18 July 2022) Bentley Motors has become the first company to be awarded South Pole’s Net Zero Plastic to Nature accreditation after engaging in a successful waste stewardship appraisal. The status, which is internationally-recognised, reflects the company’s ongoing environmental initiatives and is a key part of Bentley’s Beyond100 strategy to achieve end-to-end carbon neutrality by 2030.

Bentley’s industry-leading drive to assess, reduce and mitigate the global plastic footprint of its logistics packaging, vehicle protection and aftersales packaging was analysed by independent, Switzerland-based experts at the South Pole organisation.

The in-depth assessment covered everything from operational macro-plastic parts packaging used in logistics and manufacturing, to the disposal of plastic protection downstream at global dealerships. It also assessed micro-plastic emissions from tyre abrasion as part of the logistics and product lifecycle, identifying a total plastic footprint of 165.4 tonnes. The audit found that the majority of plastic waste was already recycled appropriately and made recommendations for in-region improvements to tackle the small amount of non-processed waste which was identified through the assessment.

To secure the status, Bentley has invested in certified units that support two of South Pole’s projects focused on developing specialist plastic waste collection and recycling infrastructure projects. These are with Neela Saga in India and Second Life in Thailand. This action ensures that the full volume of non-processed plastic waste found in the 2021 study has been effectively mitigated.

Peter Bosch, Member of the Board for Manufacturing at Bentley Motors, explains:

“Our drive towards a plastic-free future is an essential part of our Beyond100 strategy and this pioneering collaboration with South Pole has helped us evaluate the impact of the steps we’ve been taking to reduce and recycle plastic reduce around our site by examining every aspect of our logistics value chain. From the bubble wrap and foam used to package inbound parts, to the car body covers and shrink wrap processes employed on vehicle protection andaftersales materials, no stone has been left unturned and we’ve been able to make quick and effective changes."

"For example, we have reduced the amount of plastic parts protection on outbound products from 13 items to six. By removing unnecessary items like vinyl wheel protection and wiper blade covers, we’ve removed 12 tonnes of plastic from our outbound packaging operations in a year – and we’re ensuring that where plastic is still needed to ensure our cars arrive in perfect condition, it is minimal, lightweight and has low CO2 impact."

“Other measures, such as reducing unnecessary packaging for items moved around site, have reduced plastic shrink-wrap waste by 86 per cent. Even the plastic banding we use to secure items on pallets has gone under the microscope, as we’ve carried out tests on a cardboard replacement to ensure that it is equally as effective. We also recognised that one of the greatest contributors is inbound logistics packaging, so we are working closely with our suppliers to reduce packaging on inbound parts – as well as empowering colleagues to quickly and effectively reuse packaging around site."

“As a global brand this process has helped us gain a broader perspective and insight into our footprint out in our regions and we will follow with great interest the progress of the two plastic waste and recycling projects our credits will support in Thailand and India. Our next step is to broaden the scope to cover other aspects of our business.”

Announced in 2020, Bentley’s ground-breaking Beyond100 strategy targets sustainable mobility leadership, reinventing every aspect of the business. The aim is to be end-to-end carbon neutral by 2030, with the Crewe headquarters climate positive thereafter.

South Pole was established in 2006 and helps organisations around the world develop comprehensive emission reduction programmes and strategies that turn climate action into long-term business opportunities. It is aligned with the aims of the Paris Agreement and UN sustainability development goals.

InFocus 18.06.22

Copyright © 2022
Bentley Motors Ltd
All Rights Reserved.

Awaiting review.

"Showcasing Innovations" – an imaginary garage brings Mercedes-Benz innovations to life
Worldwide brand campaign showcases technological highlights of electromobility

Stuttgart. The holistic 360-degree brand campaign "Showcasing Innovations" focuses on pioneering technological features from Mercedes-Benz. In a newly conceived, almost surreal-looking visualisation, four innovations in the EQE are presented on social media, in TV commercials and print ads to illustrate the brand values of comfort, safety and quality:

  • Aerodynamics using the example of the electrically retractable comfort door handles
  • The MBUX Hyperscreen, which adapts completely to its user thanks to artificial intelligence
  • DIGITAL LIGHT with projection functions such as guide markings and warning symbols
  • The electric drive concept with enough range for relaxed long-distance journeys

The campaign film on the social media channels provides a first comprehensive insight. The campaign can also be experienced physically and digitally in an extended form in the Studio Odeonsplatz by Mercedes‑Benz in Munich from today, 7 June to 30 August. A variety of interactive scenarios will invite visitors to an all-embracing customer journey. The look and feel of the setup follows that of the campaign film, and provides further insights into innovations from the history of the brand.


Mercedes-Benz, as the inventor of the automobile, is underlining its’ over 130 years of innovative strength in the campaign with the EQE business saloon(EQE 350+ | WLTP: combined electrical consumption: 18.7-15.9 kWh/100 km; combined CO2 emissions: 0 g/km)and thereby combines brand and product communication with the claim "Innovations by Mercedes". The "Showcasing Innovations" campaign shows how the luxury brand is technologically developing and advancing individual mobility. All the features presented focus on the customer experience as a Mercedes-Benz maxim.The campaign is set in a "magical garage" – a place where many inventions originate. In this virtual "think tank", which could exist far away in space and time, the campaign protagonist Mercedes guides us through magical‑looking rooms and presents the innovations. The surreal effect created for the viewer makes the digital presentation emotionally tangible in a special way and can be seen here.

Campaign details
"Showcasing Innovations" will run in Germany, and internationally with varying market-specific dates. In addition to the long films (94 seconds) on social media, there are eight different TVCs as 30-second cut‑downs, moving image assets and stills in various formats, as well as print and out-of-home ads. The campaign will continue with further activations in late autumn.


  • Lead agency: Antoni for the idea, concept and implementation of the campaign with:
    • Production company: Tempomedia
    • Video: Spellwork
    • Photos: Recom Berlin
  • Agency: Liganova for the idea, concept and implementation of the Magical Garage in the Studio Odeonsplatz by Mercedes-Benz, Munich

InFocus 08.06.22

Copyright © 2022
All Rights Reserved.

Awaiting review.

Opening of Lexus: Sparks of Tomorrow at Milan Design Week

Lexus has unveiled its Lexus: Sparks of Tomorrow exhibit at Milan Design Week 2022, showcasing the brand’s design philosophy and exemplifying Lexus’s commitment to sustainability.

This year’s exhibit presents a trio of design explorations, each inspired by the brand’s human-centred, future-oriented approach to design. This includes an immersive installation by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations; new prototypes from Lexus Design Award 2022 finalists; and radical new sustainable transport concepts by students at London’s Royal College of Art.

Brian Bolain, Lexus’s global head of marketing, commented: “We are excited to return to Milan Design Week with an incredible array of projects that highlight next generation design and our commitment at Lexus to forging a path towards a carbon-neutral future through technology, craftsmanship, and innovation. We are especially thrilled to be able to present the work of the Lexus Design Award 2022 finalists and Royal College of Arts students in the context of Germane Barnes’s ON/ installation, in its second iteration here with lighting design studio Aqua Creations. As Milan Design Week opens, we look forward to seeing how the public engages with the Lexus presentation, and makes our vision for the future their own.”

Developed in partnership with Lexus and Germane Barnes, the ON/ installation presents a vision for an electrified, carbon-neutral and human-centred future. The display showcases the Lexus RZ, the first Lexus dedicated battery-electric model. Rendered in a suspended wire frame, this interpretation of the vehicle embodies Lexus’s vision of a more sustainable future coming into focus, embracing the ideas of electrification, technology, and bespoke design. The RZ is illuminated by Aqua Creations’ Code 130° silk collection of colourful pendant lights, which add a material quality to the immersive installation, illustrating the Lexus vision of a carbon-neutral future becoming a reality. The installation is accompanied by a lounge area featuring the new ToTeM lighting collection by Aqua Creations.


“It is thrilling to revisit the ON/ installation with Lexus and bring the display to Milan,” said Germane Barnes, principal of Studio Barnes. “The original ON/ exhibit featured the LF-Z, a concept car that signalled a move toward carbon neutrality.  Now, with the RZ, we explored the evolution from concept to reality, partnering with Aqua Creations to create an environment that is infused with heightened sense of materiality.  Designing for a future that is collaborative, sustainable, equitable, and prioritises the unique experiences of individuals is both a driving force of my practice and an exciting synergy with the designers showcased across Sparks of Tomorrow.”

Visitors can also explore the work of the six finalists in the Lexus Design Award 2022.  They were chosen by a panel of design luminaries for their original solutions for contributing to a better tomorrow, concepts that articulate the Lexus brand’s three core principles – Anticipate, Innovate, and Captivate – while seamlessly enhancing the happiness of all. The finalists spent three months developing their original proposals and creating prototypes, guided by a team of highly skilled mentors This mentorship is a key feature of the award and rewards the finalists with a once-in-a-lifetime experience.

Lexus’s presentation also includes work by students presenting radical new luxury transport concepts in a creative programme commissioned by Lexus, 2040: The Soul of Future Premium for the Royal College of Art in London.  The project challenged postgraduate students at the college’s Intelligent Mobility Design Centre (IMDC) to explore new vehicle architectures to meet changes in European city life and society and to re-imagine the role Lexus might play as a luxury mobility brand. The six-month programme included mentoring and assessment sessions with Ian Cartabiano and Lance Scott, respectively President and Senior Manager at Lexus’s European design studio, ED2, together with Prof Dale Harrow, Chair of the IMDC, and Dr Chris Thorpe, the RCA’s Intelligent Mobility Head of Programme.

Lexus exhibit dates and opening hours:

6-12 June, 11:00 – 21:00


Superstudio Più (Art Point)

Via Tortona, 27 20144 – Milano, Italy


•           ON/ installation created by Germane Barnes with Aqua Creations

•           Designs by the six finalists in the Lexus Design Award 2022

•           Designs by students at the Royal College of Art (RCA) in London

About Germane Barnes

Germane Barnes is the director of Studio Barnes and Associate Professor at the University of Miami School of Architecture. Barnes’s practice investigates the connection between architecture and identity, examining architecture’s social and political agency through historical research and design speculation.  Believing strongly in design as a communal process, he approaches each condition imposed on a project as an opportunity for transformation.

Barnes was a winner of the 2021 United States Artists Fellowship, 2021 Wheelwright Prize, 2021 Architectural League Prize for Young Architects and Designers, and is a 2021-2022 Rome Prize Fellow at the American Academy in Rome.

InFocus 06.06.22

Copyright © 2022
Toyota (GB) PLC
All Rights Reserved.

Awaiting review.

Volvo Cars is first car maker to join SteelZero initiative in support of fossil-free steel ambitions

Underlining its position as a leader in climate action, Volvo Cars has become the first car maker to sign up to the SteelZero initiative, which aims to increase demand for fossil-free steel and accelerate a transition to carbon neutrality in the global steel industry.

By signing up to SteelZero, Volvo Cars commits itself to stringent CO2-based steel sourcing requirements by 2030. By 2050, all the steel it sources should be net-zero steel, which is in line with the company’s ambition to be climate neutral by 2040.

Steel production is a major source of CO2 emissions for the automotive industry, averaging 33 per cent of all production-related emissions for a new Volvo car in 2021. Globally, steel production is responsible for around 7 per cent of all greenhouse gas emissions.

“A sustainable approach to steelmaking is not just good news for the environment, it is also good business as it limits our exposure to future climate risks and regulations,” said Kerstin Enochsson, chief procurement officer at Volvo Cars. “We are pleased to join the SteelZero initiative and support its ambitions to transform the steel industry. By signalling our demand for responsibly sourced low- and zero-carbon steel, we aim to help drive an increased supply to our sector.”

Jen Carson, head of industry at Climate Group, said: “Volvo Cars joining SteelZero marks an important step change in the global demand signal for low emission and net zero steel, and a pivotal moment for the automotive industry. This sector plays a central role in driving the net zero transition of steel. It’s supporting the creation of a decarbonised steel market internationally, that can enable the sector to meet its own net zero targets and deliver a product that is truly aligned with the climate agenda.”

SteelZero was launched by the Climate Group in partnership with ResponsibleSteel, a steel industry-wide standard and certification body which Volvo Cars has also joined. Through ResponsibleSteel, Volvo Cars gains access to reliable, third-party verified and audited information about its steel supply chain and relevant sustainability credentials, helping to ensure it is responsibly sourced.


As well as CO2 reductions, ResponsibleSteel also focuses on other important issues in the steel supply chain like labour and human rights, engagement with local communities, water use and biodiversity impact.

The SteelZero signing is only the latest initiative by Volvo Cars to address one of car making’s most intensive sources of CO2 emissions. Only last year, it announced a collaboration with Swedish steel maker SSAB to jointly explore the development of fossil-free, high quality steel for use in the automotive industry through SSAB’s HYBRIT initiative.

Volvo Cars is the first car maker to work with SSAB and HYBRIT, an ambitious and advanced project in fossil-free steel development. HYBRIT aims to replace coking coal, traditionally needed for iron ore-based steelmaking, with fossil-free electricity and hydrogen. The result is expected to be the world’s first fossil-free steelmaking technology, with virtually no carbon footprint.

Volvo Cars’ ambition to by climate neutral by 2040 is part of its comprehensive climate action plan, one of the most ambitious in the auto industry. It aims to become a fully electric car maker by 2030 and plans to roll out a whole new family of pure electric cars in coming years.

The company’s electrification plans are part of its ambition to reduce the lifecycle carbon footprint per car by 40 per cent between 2018 and 2025, including through reducing carbon emissions in its supply chain by 25 per cent by 2025.

In terms of its own operations, the company aims for climate-neutral manufacturing by 2025. Already now, all of Volvo Cars’ European plants run on 100 per cent clean electricity, while its Torslanda plant in Sweden is fully climate-neutral. Elsewhere in the world, its Chengdu and Daqing sites in China are also powered by climate-neutral electricity.

Last year, Volvo Cars introduced an internal carbon price of 1,000 SEK for every tonne of carbon emissions from across its entire business, the first car maker to implement such a mechanism across all its operations. The aim is to future-proof its organisation and be ahead of the regulatory curve, as it anticipates and favors more governments implementing carbon price in coming years.

Under the scheme, every car project undergoes a ‘sustainability sense-check’ and a CO2 cost is imposed for every anticipated tonne of carbon emissions throughout the car’s life cycle. The aim is to ensure that each car model would be profitable even under a strict carbon pricing scheme, steering all project and sourcing decisions towards the most sustainable option on the table.

Image feature: Car manufacturing underway at Luqiao manufacturing plant in China

InFocus 31.05.22

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Volvo Car Corporation
All Rights Reserved.

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