Online Activity News 08/10/2020 Z1446

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A complete offer for buyers and exhibitors

Online 24/7, 365 days a year. 
AlwaysOn Show, the digital showcase of TheOneMilano. 


We have designed a dynamic platform capable of catering to all the needs of our clients, whether Buyers or Exhibitors. This is why AlwaysOn is structured around three different levels of interaction and visibility, where our clients can enjoy complete freedom of expression and business.
The first entirely public level is a space where Exhibitors can intercept the final audience, too, to increase awareness for their brand. Users landing on the site, however, cannot view the technical product information, but only browse pictures of the collections.

Access to the second level is allowed only to the Buyers registered and certified by TheOneMilano. This level is a space where you can digitally recreate the physical grounds of the trade show. It serves as a meeting point, where Buyers can access complete product information and pictures of the collections.

A "private showroom", a One-to-One space between Exhibitor and Buyer. The Buyer can request access to the showroom and the Exhibitor can refuse or accept the request, or give temporary access. One to One is the digital solution for opening business talks and for concluding commercial agreements.

AlwaysOn Show, the digital trade show of TheOneMilano.

For any information contact us at, we will be pleased to answer all your enquiries and help you sign in and create your profile.

Online Activity News 25/08/2020 Z1426
Online Activity News - (Z1409)

MIDO4U digital platform - a key B2B resource connecting suppliers with international buyers.

While awaiting MIDO 2021, the MIDO4U digital platform is a key resource that connects exhibitors - who choose to do so - with international buyers. Of course, the digital platform cannot replace an actual fair, where people can mingle and talk business, but it is an accessible means of real, albeit virtual, interaction that ensures the industry a viable way to continue to build business relationships. Users can buy, sell, explore, select and be inspired just visiting the platform. MIDO4U is an occasion, the MIDO way to show how much it cares about eyewear, in any shape!

For buyers: login as VISITOR through the specific button. If it’s the first login, you just need the identity number of your MIDO 2020 pass or register for the first time here After that, you will have your personal credentials to visit the platform every time you want. Once you’re in you can have a look thanks to the search bar and explore the platform through categories: Exhibitors, Brands, All products. In the homepage, you will find the WHAT’S NEW section, with last products updated.

Scrolling your homepage you will find a SUGGESTED FOR YOU area, where you can get inspiration for your exploring or for your buying.

Nowadays we can count for over 10,000 products and you can select which kind you want to visit, making your choose based on Frames, Sun, Lenses, Kids, Sport, Goggles, Technology, Accessories, Materials. Thanks to the platform options you can also organize your WISHLIST and select and review all your FAVOURITE BRANDS.

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