MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1385)
MIDO’S 50th EDITION HAS BEEN POSTPONED


Today, Saturday February 22, the Board of Directors of MIDO, the world’s leading tradeshow dedicated to eyewear, met in order to set up and define a strategic response to the CoVID-19 emergency, in relation to the upcoming edition scheduled for February 29 to March 2.

MIDO’s organizers have announced that the Board has decided to postpone the 2020 edition until dates, still to be decided, between the end of May and mid June.

“We took this decision out of respect for the current alarming situation and for our exhibitors and visitors - said Giovanni Vitaloni, President of MIDO. As this health crisis is developing in Italy, we could not but choose to postpone MIDO’s 2020 edition. We immediately defined and selected a timeframe within the year which could meet the needs of the eyewear industry at a national and international level.

We are aware that this decision will require industry professionals, exhibitors, buyers, press members, opticians and everyone working for MIDO, including our staff, to re-schedule their attendance, with a significant impact on all internal organizations. 

It will be a twofold effort as we are just a week away from the show, but we cannot honestly think of celebrating our 50 years when the world - and our country now in particular - is experiencing such an international crisis.

We trust though that, for the very nature of the current situation, which is alarming and continuously evolving, our exhibitors and visitors, the media and everyone involved will understand our decision. Our sense of responsibility as business people, but most of all as human beings, towards our families, our children, our colleagues, has compelled us to do something that we would have never wanted to do, especially for this special edition, the year of our 50th birthday.”

The new dates of MIDO 2020 will be announced in the upcoming days in order to let exhibitors re-schedule their presence at the show, in compliance with possible new instruction from the relevant authorities who are dealing with this health crisis and in accordance with how the situation will develop and the availability of the spaces at Rho Fiera Milano, with which we keep constantly in touch.


MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1382)
Looking forward to MIDO 2020 – From eyesight to vision


Save the date: Saturday February 29th at 6:30pm in the Services Center Auditorium, a gala evening of festivities and sharing, open to all MIDO participants. The evening begins with the From eyesight to vision ” presentation by sociologist Francesco Morace, on consumer habits and tastes in eyewear in the last 50 years – from the technical advances of the 1960s to the flamboyant frames of the 1980s, to the turning point of 2020, where consumer-creators dictate their own fashion wants, integrating taste and technology. The awards ceremony follows, honoring the companies that have participated in all 50 editions of MIDO, the show’s Past Presidents, presentation of the Bestore and Stand Up for Green prizes and, to conclude with a flourish, the Golden edition lounge party. We look forward to seeing you there!


MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1379)

Looking forward to MIDO 2020 - Stand up for Green

Mido Golden Edition, we are almost there:  
Stand up for Green, the show’s emphasis on eco-sustainability.


Only a few days remain until the first “Stand up for green” edition – the contest that will acknowledge the prize-winning stand designed and built around eco-sustainable principles. The award grew out of the idea to reward exhibitors for their environmental stewardship awareness and focus on good practices of sustainable living. The winner will be announced on Saturday February 29 at 6:30pm, during the “From Eyesight to Vision” party celebrating MIDO’s 50th anniversary.

The jury will base its selection on the stand’s general approach to sustainability, level of innovation, originality and effective communication of a positive message about the importance of green choices for the future of humanity and the planet.

Glass artisan, Marco Varisco, was commissioned to create the prize, a unique work of crystal art, polished to transparency and then hand-engraved. An elegant and, above all, green prize, it has an almost magical appeal, thanks to the material itself. For 3,000 years, glass has enchanted humankind with its unique properties of transparency and light weight and for its two-pronged nature, for  being fragile and strong at the same time.


MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1368)

As it is evident, the circumstances which have emerged in recent days will prevent most of the exhibiting companies from China from participating in MIDO 2020. As a result, this year, the “Fair East” area (pavilion 7), which traditionally hosts the Asian exhibitors, will not be open.

In order to reduce the impact from this situation, MIDO will make available to the exhibitors who are unable to attend a digital platform making it possible for them to present their new products on-line, and for the visitors registered to view them and come into contact with the companies directly. MIDO4U.COM will be active for the exhibitors from Monday 17 February and for the visitors from Monday 24 February.

“It’s a small but concrete contribution to support our Chinese and Asian colleagues, to whom we address our thoughts and solidarity, that, with their participation, have been attending Mido for so many years “ declared MIDO President Giovanni Vitaloni

MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1362)
Looking forward to MIDO 2020 –
Eyewear of the Future as seen by the Certottica Academy


In honor of the extraordinary 50th anniversary of MIDO, the second-year students of the ITS Academy in eyewear design and engineering (a 2-year postgraduate course funded by the Veneto Region and MIUR, run by Fondazione ITS Cosmo and promoted by Certottica), produced 25 designs as a tribute to the Golden Edition.

Based on input from MIDO, which provided mood inspiration for the 50th anniversary, the students came up with concepts of interpretation – using gold to represent the 50th anniversary, the number 50, the 1970s as inspiration for shapes and trends, the phases of the moon, concentric rings (drawing ideas from the crosscut section of a tree trunk) and the shape of the lens with the MIDO logo.

The best projects will be displayed at the Certottica stand from February 29 to March 2, Pavilion 4 - A04 B10.


MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1358)
Looking forward to MIDO 2020 –
Seven centuries of optical history


Starting this week Mido will lead you to the Milan eyewear exhibition with two  weekly updates.

Silvio Maffioletti, professor in the Degree Course in Optics and Optometry at the Università degli Studi in Turin and at the Istituto di Ricerca e di Studi di Ottica e Optometria in Vinci, and Sergio Cappa, professor at the Istituto Superiore di Scienze Optometriche in Milan and at the Civica Scuola di Ottica e Optometria in Milan, are the authors of the “History of Optics”, a book that examines the world of eyeglasses from 1300 to 1970, that will be presented on Sunday March 1st at 3pm in the OttiClub space, inside the Milan Fairgrounds.

Of momentous importance to the industry, the scientific treatise – written in tribute to the 50th anniversary of MIDO – goes back to the origins to reconstruct the history of lenses and eyewear. Seven centuries of optical history. Seven hundred years that, in the field of vision science, encompass a wealth of personal and collective, cultural and scientific, social and political events. The authors contextualize these events in the times and places in which they occurred, accurately and with a light touch, reconstructing the stages and fundamental connections in the development of lenses. The book ends in 1970, year in which Mido’s first edition took place.

Cappa and Maffioletti guide readers to the discovery of how research and studies, technological application, artisan craftsmanship and industrial progress converge in the advancement of the vision sciences. They also identify and acknowledge the importance of some of the leading players in scientific progress and entrepreneurship. In telling their stories, describing the roles they played, the authors highlight their scientific and entrepreneurial excellence and, together, reveal the determination, passion, and admirable innovative spirit that imbued their stories and their lives.


“History of Optics” by Professor Silvio Maffioletti & Professor Sergio Cappa
MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1354)

Looking forward to MIDO 2020 - “Through the looking glass”


Authored by Adriano Moraglio, well-known Ansa and Il Sole24 Ore journalist, “Through the looking glass” interweaves fact and fiction in a novel that narrates 50 years of MIDO through the personal and professional adventures of a family of opticians. It all begins on May 15, 1970: Giorgio, owner of an optical shop in the suburbs of Turin, decides to take his 12-year-old son with him as he attends the first edition of MI-DO, the Italian optics and ophthalmology trade show being held at the Milan Fairgrounds. Thus begins an extraordinary journey through the world of eyewear that will lead the novel’s main characters to become increasingly passionate about the artisanal and industrial achievements of this industry, and to explore its ancient origins in Italy’s Cadore region. The story is the first-ever account of the growth – through feast and famine – of the leading eyewear exhibition. It spans five decades of Italian history while narrating the exploits of an industry that, by consistently courting international expansion, becomes a driving force in Italy’s economy. “Through the looking glass” is not just a novel but also a photo album of the most defining images from 1970 to the present – a journey through time and the history of MIDO that, from the very first editions, drew industry professionals from around the globe and was poised for success. The book will be presented, in both the  Italian and English editions,  during the press conference at 11am on February 28th at the Gessi Milano Space, via Manzoni 16 a, Milan.


MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1353)
Official press release that was issued today by MIdo

Dear Visitor,

We are constantly monitoring  the situation surrounding the Coronavirus health warning, paying close attention to all the provisions and recommendations from the World Health Organization, the Italian Ministry of Health and the Italian National Institute of Health.

As things stand today, we confirm that the 50th edition of MIDO will take place as scheduled, in compliance with current health regulations.

In light of the restrictions on travel from China prescribed by global authorities, it is possible that many exhibitors and visitors from China will have to cancel their plans to participate in the show.

MIDO has therefore decided to provide a new digital platform to those exhibitors unable to participate that will allow them to introduce their new products on line and the registered MIDO visitors to view them and make contact directly with the companies.

We repeat that, as previously indicated on January 30th, in order to safeguard exhibitors and visitors, MIDO 2020 will adopt all additional preventive measures recommended by the health authorities.

We would also like to express our solidarity with the Chinese people who, at this time, are experiencing a serious health, economic and social crisis.

We are available for clarification or any needs you might have and will promptly notify you of any new initiatives, regulations or changes.

MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1351)
MIDO EYEWEAR SHOW: LESS THAN 30 DAYS BEFORE THE OPENING OF THE “GOLDEN EDITION”

A sensational innovation-filled edition of the biggest
global eyewear event 

Milan, January 30TH, 2020 – Less than 30 days before the opening of the 50th edition of MIDO, aptly named “TheGolden Edition”, taking place February 29th to March 2nd at Rho Fiera Milano. This promises to be a unique, unforgettable year for the exhibitors, media and visitors participating in the event, including encounters with distinguished guests, awards, honors and previews that will make the 2020 edition unlike any other.
After the 11am press conference on Friday, February 28 at the Gessi Milano Space, MIDO 2020 will open its doors at 9am on Saturday February 29. At 6.30pm that evening, a party open to everyone will be held inside the show grounds (detailed program to be revealed in the coming weeks). It will retrace and celebrate the history of MIDO, starting from 1970 when 95 companies participated in MIDO in a 3,000 m2exhibit space. Today, 7 pavilions will be filled by more than 1,320 exhibitors representing 70 countries from around the world. This growth has benefited from a legacy of leadership built over time that, in only the last 5 years, has brought a 20% increase in attendance, which peaked at the last edition with nearly 60,000 attendees.

The evening’s opening ceremony is entrusted to sociologist Francesco Morace who, with the presentation “From Eyesight to Vision”,will map out the future of eyewear as seen through the lens of the last 50 years–a historical overview of how eyewear has changed as a social and lifestyle accessory and how it will evolve in the coming years. Throughout the evening, there will be awards celebrating the past and future of MIDO and of eyewear, including honoring the companies that have participated in all 50 editions, the Past Presidents, the Stand up for Green Award for the most sustainable stand design and the Bestore Award for the best optical centers in the world.

“This very special edition allows us to narrate, through the 50 years of MIDO, the singular, extraordinary story of an object eyeglasses that has become an integral part of our lives, of culture and of the international economy,”remarked Giovanni Vitaloni, President of MIDO and ANFAO.“From the roaring ‘60s and ‘70s to the opulent ‘80s, when fashion and design began to make their mark in the world of eyewear, up to the most recent decades, where technologies have become more and more advanced and cutting-edge, it has become crucial to choose the product based on its quality, beauty and brand, with ever-increasing awareness of the esthetic and practical criteria”.

Among the innovations for the 50th edition are two books that commemorate, in different ways, this major milestone. The “History of Optics”, by Silvio Maffioletti and Sergio Cappa, traces the origins and development of optics from the 1300s to 1970 and will also be the topic of a dedicated event at the OttiClub. Thisfirst-ever scientific treatise is of momentous importance to the industry. The other book, “Through the Looking Glass”, by Adriano Moraglio, commences in 1970 and, interweaving fact and fiction, narrates MIDO through the personal and professional adventures of three generations of opticians.

Eyewear, and the global eyewear supply chain, are still the stars of the show – from machinery to accessories, by way of lenses and frames. All 7 Rho Fiera pavilions, divided into the Fashion District, Lenses, Design Lab, More!, Lab Academy, FAiR East and Tech areas, have been confirmed. At the OttiClub, there will be many opportunities for an in-depth look at the industry. This year, along with some time-tested events– like trends forecast by WGSN– Otticlub offers some interesting innovations:a new survey commissioned by MIDO and SILMO, and a special edition of MIDO Outlook, the observatory that engages thousands of Italian and global players, which,starting with the biggest changes that shaped the last 50 years, explores what future market developments might look like.

MIDO’sdigital outreachensures an ongoing presence on the show’s social profiles: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and Linkedin, and through the hashtags #MIDO2020 #anniversaryofwonder and #livethewonder. Designed to deliver a complete experience of the fair, the updated Mido App is available to help everyone prepare for the largest international event dedicated to the global eyewear industry. The wonder of MIDO will be broadcast live on the show’s MIDOTV video channel, with non-stop programming all 3 days of the show featuring interviews with celebrities, exhibitors, opticians and eyewear connoisseurs. Thanks to a live streaming channel, TV content can be viewed immediately at 3 dedicated locations, on the MIDO YouTube channel and, of course, on the MIDO APP.
           
MIDO Eyewear Show
Milan, February 29 – March 2, 2020 at Rho Fiera Milano
For informationwww.mido.com
Press accreditation https://www.mido.com/accredito-stampa-blogger-mido
#MIDO2020 #livethewonder #anniversaryofwonder
#midoforgreen #standupforgreen
MIDO APP downloadable at Google Play and App Store https://rdly.it/midoapp2020

 

MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1326)

MIDO IN NUMBERS

 
WHAT
MIDO 2019
Exhibitors

1.323

Attendance

59.500

Foreign countries represented

159

Exhibit areas

8

Pavilions
7
Net exhibit space

52.000 square meters

Media exposure

Media coverage - more than 200 articles, including Italian, international, general and trade press

Accredited journalists

More than 500

Social Media Channels
6
Followers

35.570 Facebook
23.600 Instagram

App

4.287 unique visitors

Mido TV

130 videos aired live on YouTube
100.000 views in 3 days

 

ITALIAN EYEWEAR INDUSTRY: FOCUS ON GERMANY*

 
WHAT
DETAILS
Total exports

3.8 billion Euro annually (2018)
More than 90% of italian production is exported

German eyewear market

Valued at roughly 5.6 billion euro per year.
It is the third-ranked export market, after the US and Franceabsorbing 7% of the Italian exports (nearly 270 millions € per year)

 
JAN-SEP 2019
ITALIAN EYEWEAR EXPORTS TOWARDS GERMANY
MKT SHARE
TOTAL
FRAMES
SUNGLASSES
6,9%
+10%
+7,5%
+11,4%

* ANFAO (Italian Optical Goods Manufacturers’ Association) data

 
MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1325)

50 YEARS OF MIDO,
50 YEARS OF HISTORY AND GROWTH
IN THE INTERNATIONAL EYEWEAR INDUSTRY


On May 14, 1970, MIDO opened its doors to visitors for the very first time. At the entrance to Pavilion 30, under the wording “MI-DO – OPTICS AND OPHTHALMOLOGY EXHIBITION”, eight flags, including those of the EU’s founding members: Italy, France, Germany, The Netherlands, Belgium, and Luxemburg, waved in the breeze. Ninety-five exhibitors displayed at the show, occupying a surface area of 3,000 m2; 67 Italian companies and 28 overseas sales agents representing 39 international manufacturers. 34 foreign nations were represented at the first MIDO, from all continents.

Just two years later, in 1972, there were 230 exhibiting companies and 7,000 visitors, not just from Italy, but from 50 countries around the world – a resounding success, especially if one considers the times and the transportation options, not nearly as convenient as today’s.

MIDO set its first records in 1978: exhibit space soared to 24,000 m2 and the number of exhibitors climbed to 400. Also a meaningful year for Italian eyewear, 1978 marked the 100th anniversary of the first Italian eyewear factory, established by Angelo Frescura and Giovanni Lozza in 1878. More than a simple historic event, it was the celebration of an authentic ‘school’ that positioned Italy’s eyewear tradition at the highest international levels.

And now, here we are in the opulent ‘80s: the decade in which fashion struts its way confidently into the world of eyewear and the most in-voguedesigners proudly display their products at the show.  Starting in 1985, MIDO’s growth curve is again on the rise, taking it to new record-setting heights in 1989 with nearly 740 exhibitors and 28,600 visitors, half of them from foreign countries. The ‘90s catapult MIDO into a global leadership position among industry events, making it the global crossroads for industry experts that it still is today – the place where eyewear professionals can explore the entire gamut of products, meet with global suppliers and get a first-hand look at tomorrow’s trends. A plethora of companies around the world produce eyewear and MIDO offers an unparalleled snapshot of them. The burgeoning supply also opens up a new need: for an anti-counterfeiting service. In 1995, MIDO is among the first to introduce it. During this time, the industry has also transformed itself from a community of small, artisanal family-run businesses into a solid, independent industry. Competition is ramping up and market dynamics and the need for market presence have changed in all areas – from distribution to marketing, to press relations.

With the arrival of the new millennium, MIDO updates its claim, opting for “The future is here”. Visitors to the show explore the most daring expressions of an eclectic and experimentation-oriented fashion system and compare and contrast the entire spectrum of products developed by the international eyewear industry. In the years when globalization and internationalization became buzz words, MIDO made itself over, unleashing its own innovative, driving force in the good years and in those less favorable to the global economy. Following that tragic September 11th 2001,the crisis impacted the entire trade show industry and the eyewear sector absorbed the shockwaves.  But the eyewear ‘system’ was quick to react and recover, using MIDO to its advantage: at the 2001 edition, 1,300 exhibitors occupied more than 48,000 m2 of space and 40,000 visitors showed up from all corners of the world.

The new millennium brought celebritiesto Mido, engaged by the industry’s ‘big names’ to increase their sales. In 2015, MIDO again had record-setting attendance, with close to 50,000 visitors, 56% of them from foreign countries and a 10% increase in the number of Italian visitors. From that moment on, exhibitor numbers grow steadily, as do media exposure and attendance numbers. As the eyewear exhibition becomes trendier and ‘cool’, carefully curating its displays and their emotional impact on its audience, the aesthetics of the show itself dramatically change. Consistent with this transformation, the show’s promotional claim also changes, becoming “Live the wonder”, focusing on MIDO’s ability to amaze and engage its audience.

Which brings us to the future and the 2020 edition: year of the 50th anniversary celebrations. Now that corporate social responsibility and sustainability have become topics of great importance and the commitment not only to environmental, but also economic and social sustainability a core responsibility, MIDO has undertaken a dual plan of action that is divided into several parts. These include plans over the next 3 years to obtain ISO 20121 certification, which defines event sustainability management practices that must be able to reduce the harmful social and environmental impacts of the event while contributing to strengthening relations with stakeholders. A‘Stand up for green’ award for the most sustainable stand will be presented at MIDO 2020. The importance of sustainability is the basic premise – a pivotal asset in future development and a driver of modern business.

To celebrate its anniversary, MIDO also commissioned journalist and author, Adriano Moraglio and optician-optometrists, Silvio Maffioletti and Sergio Cappa, to write two books that trace the history of the show and of optics. The former, written by Moraglio and published by Giunti, is a novel titled Through the looking glass: Mido, 50 years a global crossroads. Interweaving fact and fiction, it narrates the 50 editions of MIDO through the personal and professional adventures of a family of opticians. The latter, written by Maffioletti and Cappa, published by Medical Books, is titled History of optics. A unique work of crucial importance to the industry, it examines the history of optics from the 1300s to the present.

MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1323)

MIDO: SUSTAINABILITY IN PROGRESS


CSR (Corporate Social Responsibility) and sustainability have become almost synonymous. If, up until a few years ago, sustainability was understood only as a commitment to the environment, like CSR, it now has three dimensions: economic, social and environmental.

MIDO, the leading global eyewear show, and its associated services company have begun a journey aimed at sustainability and corporate transparency.
The two-pronged approach has several parts. In-house, plastic water bottles have already been eliminated and meeting rooms are provided with special biodegradable green bottles that can be composted with wet waste.

All employees have also approved the MIDO Code of Ethics and Code of Conduct that will be explained to exhibitors, visitors, suppliers and partners. Two fundamental documents that confirm the company’s core values and make its work and goals even more transparent.

“Integrity, fairness, cooperation, professionalism and sustainability are the core values of our code of ethics. It is a document that formalizes the concern MIDO has consistently held for the wellbeing of its staff and the environment. A key step to actively engage everyone, transforming their habits and impacting their way of life,” states Mido President Giovanni Vitaloni.

The Code of Conduct, along with a simpler document – Sustainability, instructions for use – translates the principles expressed in the Code of Ethics into concrete terms and daily life.

At the same time, the MIDO exhibition has embarked on a sustainability plan that aims, over the next three years, to obtain ISO 20121 certification: a standard which defines event sustainability management practices to limit the event’s impact on the environment and the community while helping to strengthen relations with stakeholders.

A Stand up for green award for the most sustainable stand will also be presented at MIDO 2020. The requirements upon which the jury will base its selection include the stand’s general approach to sustainability, level of innovation, originality and effective communication of a positive message about the importance of sustainable choices for the future of humanity and the planet. The contest is open to all exhibitors at the 2020 edition. The winner will be announced at MIDO during the evening festivities to celebrate the exhibition’s 50th anniversary and will be featured in a major communications plan with a dedicated space on the website. The website’s new sustainability area is already active at https://www.mido.com/en/sustainability

“We have long been aware of the environmental and social impact a trade show like MIDO can have and we have always tried to limit it. Today, it is crucial to tangibly adopt policies focused on the environment and sustainability that involve not only us and our event but all the players in the industry with whom we interact,” concludes Vitaloni.

#midoforgreen #standupforgreen


MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1322)

MIDO EYEWEAR SHOW CELEBRATES 50 YEARS WITH
“GOLDEN EDITION” IN MILAN IN FEBRUARY


A sensational innovation-filled edition of the top global eyewear event


A lot of changes have occurred in the world of eyewear from 1970 to the present. MIDO has written its transformative history over the course of these 50 years. At the first edition, there were 95 exhibitors (67 Italian and 28 from other countries) who displayed their products in 3.000 m2 of exhibit space. In 2019, more than 1.320 exhibitors and their wares occupied 7 pavilions and represented 70 countries. A growth pattern benefiting from an ongoing legacy of leadership built over time that, in only the last 5 years, has brought a 20% increase in attendance, which peaked at the last edition with nearly 60.000 attendees from 159 countries.

“Thanks to everyone’s hard work, in 50 years MIDO has gone from being primarily a B2B event to a year-round hub of attraction that involves stakeholders, opinion leaders, buyers, institutions, celebrities, media and Italian and international influencers – remarked Giovanni Vitaloni, President of MIDO and ANFAO, the Italian Optical Goods Manufacturers’ Association. MIDO is the eyewear industry event no one wants to miss. Always on the leading edge of trends, it carefully curates the show’s installations and aesthetics without losing sight of the state-of-the-art tools that make it even more attractive to the media, exhibitors and stakeholders”.

Giovanni Vitaloni, President of MIDO and ANFAO, the Italian Optical Goods Manufacturers’ Association

MIDO’s strength lies in its robust identity as an event where business deals are clinched and as a point of confluence for eyewear professionals who share experiences and catch up on the latest market trends. Germany, where the eyewear industry in general seems unscathed by the country’s economic slowdown (+10%), has long been key importer of Italian eyewear.With 10 million pieces purchased each year, Germany’s domestic market is valued at roughly 5.6 billion euro, making it the third-ranked export market, after the US and France. For the January-September 2019 period, exports of Italian sunglasses to Germany increased in value by 11.4%, while frames were up 7.5%.

“We are extremely pleased with the performance achieved in Germany – stated Giovanni Vitaloni. Fortunately for our industry, we have not yet experienced the signs of slowing or arrest in the German market that have occurred in other sectors. Of course, we must carefully monitor the situation in the coming months because Germany is a crucial market for us, the third in importance after the United States and France, one that consumes a 7% share of our exports, in terms of value. Nonetheless, we are optimistic about a product like Italian eyewear that is made of exclusive materials, offers superior quality and comfort and, above all, service. Features that are highly valued in Germany.”

The goal for the 2020 edition, to be held at Rho Fiera MilanoFebruary 29th to March 2nd, is to deliver an unforgettable event with countless innovations and a few surprises. Work is under way to finalize a packed calendar of events that will engage the entire industry and that will make the 50th edition unforgettable. Among the developments we can share with you in advance is the publication of two uniquebooks that celebrate this key anniversary, each in its own way. The first is a novel titled Through the looking glass: Mido, 50 years a global crossroads by Adriano Moraglio, journalist and author of 20 books. Interweaving fact and fiction, the novel narrates the 50 editions of MIDO through the personal and professional adventures of a family of opticians. The second book, History of optics, was written by optician-optometrist Silvio Maffioletti and Sergio Cappa, optometrist and long-standing professor at the Institute of Optics and Optometry in Milan. It traces the history of optics from the 1300s to the present. The first work of its kind, it is of vital importance to the industry.

Among the other innovations at the next edition of MIDO is its commitment to reduce the environmental impact of the exhibition by promoting Plastic Free policies and the responsible use of water, paper, food and energy. Also during MIDO, a Stand up for green award will be presented to the most sustainable stand. The goal is to become one of the first sustainable trade shows in the world.

In addition to innovations, the exhibit space: all 7 pavilions, divided into the Fashion District, Lenses, Design Lab, More!, Lab Academy, FAiR East and Tech areas have been confirmed. The Bestore Award, the international contest for the best optical shops in the world will be held again, along with an in-depth look at the industry in OttiClub,that this year, together with some consolidated appointments, such as the WGSN forecast of the latest trends, will introduce some interesting insights: the new research commissioned by Mido together with Silmo and a new edition of the Mido Outlook, the observatory engages thousands of Italian and global players in a survey that this time is aimed at investing the future development in the market, starting from the most important changes in the last 50 years.

MIDO’s spirit is quintessentially international but with an all-Italian focus on design and style. “It is the ‘group photo’ of all those who make up the vast universe of eyewear, from the big international players, manufacturers and buyers, to designers and small business entrepreneurs, opticians and ophthalmologists, by way of the entire global eyewear supply chain. The wonder awaits, you won’t want to miss it”.


MIDO Eyewear Show
Milan, February 29th – March 1st-2nd 2020, Rho Fiera Milano
Information: www.mido.com
Press Registration https://www.mido.com/en/press-registration
#MIDO2020 #livethewonder #anniversaryofwonder
#midoforgreen #standupfor
gre
en

MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1287)

THE ROAD TO SUSTAINABILITY
 MIDO introduces the Stand up for green competition, for the most sustainable stand


MIDO continues its journey on the road to sustainability with Stand up for green, the competition that recognises those who plan and create their own stand by adopting eco-friendly criteria, inviting all exhibitors at the 2020 edition to take part. The winner will receive an award at the MIDO fair during an evening event organised to celebrate the event’s 50th anniversary, and will star in a major communication project and website space, where a new dedicated area can be viewed (https://www.mido.com/en/sustainability).

The jury panel will consider the following criteria when awarding the prize: general sustainability of the stand, the level of innovation, originality, and the ability to convey a positive message to the public about the importance of environmentally-friendly choices for the future of humankind and the planet.

To register, exhibitors are asked to fill in and send the application form (available also on the website) with a description of the stand, the materials used, the approaches taken, the reasons behind the sustainable choices, and the goals for improvement in 2021.

The competition joins the already packed programme of events to celebrate the 50th anniversary of MIDO, the international trade fair dedicated to leading international eyewear brands which has acted as a go-to event for the industry since 1970 both in Italy and abroad.

MIDO 2020 constitutes the first milestone on the road to sustainability, which will be celebrated at the fair with training and information events for visitors and exhibitors alike.

"We strongly believe that a commitment to sustainability is now a categorical necessity which everyone, companies and individuals alike, must adopt. We must, and I hope soon, be amazed more by those who are not eco-friendly than by those who are. Today, I am truly proud to announce that our commitment, after taking the first initial steps, is boosted by such an important initiative as the Stand up for green award, which as a priority hopes to incentivise our exhibitors to act by applying sustainable methods," said Giovanni Vitaloni, President of MIDO.

Milan, 21 October 2019


MIDO - Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1282)

MIDO’s milestone 50th anniversary.


Work is already under way on the next edition, marking MIDO’s milestone 50th anniversary. “A packed calendar of events is in the works for 2020, designed to involve the entire industry – companies, opticians, buyers, the media and institutions – for a proper celebration of the Golden Edition”, remarked Giovanni Vitaloni, President of MIDO, the largest eyewear fair in the world.

Sustainability is going to be one of the greatest news for MIDO 2020. The goal is to obtain the ISO20121 certification by 2022. The certification defines the requirements for the organization of sustainable events, that must be able to reduce the impact on the environment and on the community, reinforcing the relations with all stakeholders.

In order to support circular economy, plastic free policies have already been implemented. At the same time, employees have been made aware of the policies related to waste of water, paper, food and energy.

The 50th MIDO anniversary will be an opportunity to get the exhibitors involved by dedicating the prize Stand Up For Green, which will be granted to the most sustainable stand.

The last MIDO edition ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the 3 days of industry professionals from 159 countries to approx. 59,500.

The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still business-driven: effective for extending one’s network of contacts, making deals and talking trade”, Mr Vitaloni added.

The Milan exhibition expresses a strongly international spirit, yet – compared with the eyewear fairs worldwide - with an Italian attention to design and style. ‘MIDO is not just an event’, Giovanni Vitaloni underlines, ‘It is a combination of different businesses and crafts aimed at nourishing the eyewear business, like ANFAO (the national association of optical articles) or CDV (the medical Commission for the protection and health of sight) and DaTE, the exhibition which is dedicated to the most cutting edge and independent firms’.

The significance of the past edition was also apparent in the caliber of visiting officials and in many sports and entertainment celebrities that were spotted in the halls, proving that MIDO also spells glamour and fashion – a must-attend on the calendars of those who want to rock the latest trends. 

The latest activities have contributed to transform a mainly b2b system into a year around pole of attraction for national and international stakeholders, opinion leaders, buyers, institutions, VIPs, media and influencers.

President Vitaloni mentions that ‘visitors have increased by 20% in the last 5 years, with great satisfaction of exhibitors who record a larger number of contacts and sales’.


Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1281)1

MIDO: sustainability in progress
The journey toward environmental and social responsibility has begun

Mido President Giovanni Vitaloni.


Corporate Social Responsibility and sustainability have become almost synonymous. If, up until a few years ago, sustainability was understood only as a commitment to the environment, like CSR, it now has three dimensions: economic, social and environmental.

MIDO, the leading global eyewear show and its associated services company have begun a journey aimed at sustainability and corporate transparency.

The two-pronged approach has several parts. In-house, plastic water bottles have already been eliminated and replaced with large bottled water dispensers, while meeting rooms are provided with special green bottles that can be recycled (composted) with wet waste.

All employees have also approved the MIDO Code of Ethics and Code of Conduct that will be explained to exhibitors, visitors, suppliers and partners. These two fundamental documents confirm the company’s core values and make its work and goals even more transparent.

“Integrity, fairness, cooperation, professionalism and sustainability are the core values of our code of ethics. It is a document that formalizes the concern MIDO has consistently held for the wellbeing of its staff and the environment. A key step to actively engage everyone, transforming their habits and impacting their way of life,” according to Mido President Giovanni Vitaloni.

The Code of Conduct, along with a simpler document – Sustainability, instructions for use –translates the principles expressed in the Code of Ethics into concrete terms and daily life.

At the same time, the MIDO exhibition has embarked on a sustainability plan that aims, over the next three years, to obtain ISO 20121 certification: a standard which defines requirements for the management of sustainable events to reduce their harmful social and environmental impacts while contributing to strengthening relations with stakeholders.

At MIDO 2020, which marks the end of Year Zero on this journey, while the initial steps will be explained, training and informative events will be organized for visitors and exhibitors. A Stand up for green award for the most sustainable stand is also being considered. The importance of sustainability is the basic premise – a pivotal asset in future development and a driver of modern business.

“We have long been aware of the environmental and social impact a trade show like MIDO can have and we have always tried to limit it. Today, it is crucial to tangibly adopt policies focused on the environment and sustainability that involve not only us and our event but all the players in the industry with whom we interact”, concludes President Vitaloni.

 
Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1233)2
The 2019 edition of the
MIDO Eyewear Show closes

IF RECORDS ARE MADE TO BE BROKEN…
MIDO DOES IT WITH EASE, CONFIRMING ITS GLOBAL LEADERSHIP

The 49th MIDO, the largest eyewear fair in the world, ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the 3 days to approx. 59,500 industry professionals from 159 countries.

“The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still business-driven: effective for extending one’s network of contacts, making deals and talking trade”, remarked Giovanni Vitaloni, President of MIDO.

The significance of this edition was also apparent in the caliber of visiting officials. Filled with amazement and admiration, one after another, the Minister of Cultural Heritage and Activities, Alberto Bonisoli; Vice Minister of Economic Development, Dario Galli; Councilor for Digital Transformation and Citizen Services for the City of Milan, Roberta Cocco; and Councilor for Tourism, Regional Marketing and Fashion for the Lombardy Region, Lara Magoni, toured the pavilions during the three days of the show.

Many sports and entertainment celebrities were spotted in the halls, proving that MIDO also spells glamor and fashion – a must-attend on the calendars of those who want to rock the latest trends.
Digital media never slept: the wonder of MIDO was broadcast live on MIDOTV, which produced 130 videos this year, transmitted live on YouTube, garnering 100,000+ views just during the 3 days of the fair. Instagram and Facebook posts reached a million impressions as the excitement of exhibitors, visitors, bloggers and VIPs was captured with the hashtag #MIDO2019.

With MIDO 2019 over, work is already under way on the next edition, marking MIDO’s milestone 50th anniversary. “A packed calendar of events is in the works for 2020, designed to involve the entire industry companies, opticians, buyers, the media and institutions for a proper celebration of the Gold Edition”, concludes Vitaloni.

See you next year: February 29 - March 2, 2020!

The wonder continues … #Livethewonder



 
Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1232)3

Deputy Minister Dario Galli
visits the show

MIDO honors most attractive optical stores, explains eyewear consumer habits, is a business barometer

Milan, 24 February 2019. The 2nd day of MIDO (the international eyewear trade exhibition taking place at Rho Fiera Milano), was a Sunday spent in the world of eyewear, rubbing shoulders with public officials and celebrities, including Fabrizio Corona, Valeria Marina and Cecilia Rodriguez; awards bestowed on the most alluring eyewear stores in the world; and some intriguing surveys that measured market trends and consumer habits around the globe.

“Eyewear is an Italian tradition that, between major brands and SMEs, is now a leading global industry. This leadership also raises its head in pop culture where the bespectacled stars in TV movies are probably wearing Italian frames or shades. MIDO epitomizes the manufacturing prowess of the industry,as well as its ability to innovate, fueling a shared objective to propel high-quality Italian eyewear into the future”, stated Dario Galli, Italy’s Vice Minister of Economic Development.

The Ministry’s number-two met with MIDO and ANFAO President Giovanni Vitaloni at what has become one of the most eagerly anticipated events: the Bestore awards honoring the most magnificent optical stores in the world, chosen from among the many candidates from 35 countries. The winning stores are located in Buenos Aires and London. Argentina’s Infinit Eyewear received the BESTORE DESIGN award while Kite, located in Shoreditch in the he art of London, received the BESTORE INNOVATION award. The jury singled out Infinit Eyewear for the way its layout, materials, design, and furnishings contribute to creating an unforgettable shopping experience for eyewear enthusiasts in Buenos Aires. The award to Kite based in Redchurch Street in London was based on the superb quality experience customers enjoy in this shop where they receive a one-on-one style consultation with an eyewear expert in their own booth, state-of-the-art eye exams and sip an exclusive Bompas & Parr coffee or drink at the Eyebar.

Research was also center stage at the show today with the presentation of key findings about the eyewear market, consumers, trends, and designs. For MIDO, global trend analyst and forecaster WGSN studied the evolution of styles and trends in eyewear delivered in the “Accessories and Eyewear Forecast” presentation. Two classic MIDO surveys were also presented: the OMO-Optical Monitor, essential to understanding consumer behavior in the four global macro-markets, and MIDO Outlook, barometer of the eyewear market.

GFK unveiled the need-to-know findings of the 9th Optical Monitor survey. The study examined eyewear purchase patterns and trends of nearly 5,000 consumers in China, Russia, the US and Japan. Regarding purchase channels, data indicate that the lion’s share of shopping is still done offline; but, the popularity of online purchasing is growing across all continents and, above all, in Japan, where its growth is double-digit. Quality is the main driver for choice. Brand now plays a secondary role. Only in China, where consumers consider eyewear products true status symbols, is it still a key driver. In terms of market segmentation, the main consumer clusters claiming 55% of revenue streams are Sunglass Lovers, successful people keenly aware of their image; and the Young Fashion Hunters, young people who choose to allocate their (albeit  limited) budget to new trends. Interestingly enough, these clusters are found not only in the four macro markets studied but also in the five top European markets – Germany, France, the UK, Spain and Italy, as pointed out in the last edition of the Optical Monitor – an unexpected finding, given the cultural and sociological differences between the Old Continent and the countries analyzed.

The 3rd edition of MIDO Outlook took stock of the current global eyewear market and future expectations. The 1320+ businesses surveyed in 98 countries by GRS viewed the current market as stable. On the brighter side, more than half the respondents (53%) expressed confidence in the future, especially in America and Oceania. As to concerns, the interviewees all viewed fiscal, bureaucratic, and regulatory issues, as well as retail prices and cost of labor, as the trickiest challenges they’re facing. Exports remain a key factor for companies; 40% of them generate more than half of their income abroad (with Western Europe and America the top consumers). The United States is the foreign country with the most networks around the world, while China is considered the one with the greatest future potential. In-depth analysis of the market reveals that opticians remain the favored channel for connecting with clients, although future investments will increasingly focus on e-commerce. Still speaking of distribution, private labels have cornered 35% of the market and are generally considered an attractive bet for the future. The area with the greatest expected market growth is IT systems for the eyewear world. Finally, with a view to staying abreast of the times, companies still consider trade shows the most effective tool for boosting their business (76%), followed by Internet websites (66%) and social networks (55%).



 
Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1230)4
Record - setting number of exhibitors for the international eyewear show – focus on continuity pays dividends


A record-setting MIDO, the 49th edition of the world’s leading eyewear show, opens tomorrow in Milan with 1,323 exhibitors, 110 of themfirst-timers, occupying 52,000+ m2 of net exhibit space.

Saturday to Monday, the 7 completely sold-out pavilions of Rho Fiera will host the top Italian and international players, manufacturers and buyers, designers, entrepreneurs, opticians, ophthalmologists and the entire global eyewear supply chain, keen to meet in Milan every year. The unpredictable but fantastic numbers, mirroring last year’s record, reflect enormous confidence in the trade show tool, the best way to begin the journey toward MIDO’s 50th anniversary, coming in 2020. “The industry is vital and conveys confidence – remarks MIDO President Giovanni Vitaloni.

MIDO is approaching its historic half - century milestone in a climate that, despite international economic uncertainties, is still encouraging for our industry.  

This is reflected in record levels of participation by exhibitors who eagerly bring their A - game to the leading industry trade event, full of energy and determined to pave the way to future success. For them, and for the droves of visitors we expect to see, we have prepared a MIDO filled with creative insights.”

The Ministry of Economic Development actively supports MIDO, which it sees as a pivotal event in promoting the growth of the country’s economic system. This is why 150 top buyers and international journalists (in addition to the tens of thousands of pre-registered visitors), have been invited to attend MIDO. Thanks to the hosted buyers program orchestrated by the Italian Trade Agency (ITA), they will have the opportunity to visit the show and experience the industry’s best first-hand.

MIDO’s gaze is focused on the future of eyewear. Proof of the rapid developments occurring in Italy and abroad is the expansion of the MORE! Pavilion and Lab Academy, the incubator of ideas, where companies that craft the most innovative products and apply cutting-edge business formulas are invited to display.

MIDO also offers unique insights to where global eyewear styles and trends are headed. Thanks to its partnership with authoritative trend forecaster, WSGN, projections of the most contemporary
and future-forward influences in product and lifestyle evolution will be revealed at the show.

“Not just about business – continues Vitaloni – MIDO is a true design show with the spotlight on eyewear.

A walk through its pavilions offers a full-immersion experience of futuristic sitting rooms, LED floors and gigantic lenses: a journey that sparks emotions and offers unrivaled opportunities for deepening insights.”

MIDO 2019 is fully invested in professional training and information at Otticlub, where the latest market data and product trends will be unveiled.

These include presentation of optical-industry studies and research on Sunday,beginning with the semi-annual Optical Monitor, developed by GFK for MIDO and SILMO, a survey of eyewear purchase and use patterns of consumers in China, Russia, the USA and Japan; and the 3rd edition of MIDO Outlook, the eyewear industry barometer.

The show will again honor the leading global optical shops. This year, BESTORE received entries from more than 35 countries for the Bestore Design and Bestore Innovation awards. The former focuses on stores whose outstanding layout, materials, design and furnishings contribute to creating an unforgettable shopping experience; while the Bestore Innovation rewards the most outstanding shop in terms of new ways of engaging in customer service, interacting with suppliers, communication, store history and professional, human and emotional aspects. The awards ceremony takes place Sunday, February 26th, in the Fashion District plaza.

The wonder of MIDO will be broadcast live on MIDO TV featuring celebrities, exhibitors, opticians and eyewear devotees in non-stop programming all 3 days of the show.

Thanks to a live streaming channel, TV content can be viewed immediately at 3 dedicated locations, on the MIDO YouTube channel and, of course, on the MIDO APP.

For real-time updates on all the events and to ‘live the wonder’ in all its dimensions, the new MIDO APP can be downloaded from Google Play and App Stores. The #MIDO2019 app was completely redesigned to ensure a unique experience for visitors and exhibitors at the leading international eyewear show. A new tool that strengthens the dialog between exhibitors, buyers and visitors, the app makes it possible to get your entry pass, browse the catalog and contact optical companies, follow events like the 2019 Bestore Awards, watch MIDO TV and, with the “myCard” function, create your own digital business card to easily share with other #MIDO2019 participants.

Maintaining its clear focus on social media, the show will offer custom content on its official channels, especially on Instagram (@mido_exhibition), as well as posts through Stories, Facebook
(@MIDOExhibition), live broadcasts, and live tweets on Twitter (@MIDOExhibition).

Hashtags for the 49th edition are: #MIDO2019 and #Livethewonder.

Let the Wonder Begin!

www.mido.com



 
Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1231)5
2018: A "WAITING“ YEAR FOR ITALIAN EYEWEAR
EXPORTS PICK UP IN THE SECOND HALF OF THE YEAR AND CLOSE SLIGHTLY ABOVE 2017 AT 3.7 BILLION EURO, UP BY +1.1% DOMESTIC CONSUMPTION LAGS, BUT PRODUCTION AND EMPLOYMENT ARE UP
Mido International Press Conference


THE GENERAL CONTEXT


The general context is not exactly brilliant; global commerce is down and global trade remains weak due to ever-growing uncertainties.

Among the many factors aggravating this state of uncertainty are protectionist policies, tensions between the USA-China and in other areas (Iran, Venezuela), and the Brexit quagmire.

The Eurozone economy keeps growing at a slow but steady pace, with new jobs and lower unemployment driving up consumption, albeit still restrained by the general lack of confidence.

The ECB bond-buying (quantitative easing) program ended, and although a monetary stimulus is still needed, easing restrictions on long-term interest rates might cause them to rise, hence also
increasing the cost of credit.

The strong growth in the USA is also not immune to risks; the longest government shut-down in American history, which started at the end of 2018, might severely affect the GDP and hinder economic growth.

At the end of 2018 the Chinese economy showed further signs of slowing down.

Exports and imports decreased, while restrictive credit policies aimed to offset and rebalance excess production capacity hindered investments.

In mid-2018 the government enacted economic incentives, but private debt remains high.

Regretfully, Italy continues to slow down.

Exports are on a downslide, domestic demand is very weak, employment is stagnant, business confidence is lower and so are investments in 2018.

The Italian eyewear industry results reflect the above illustrated situation.

Export-wise, 2018 was stagnant.

The year certainly got off to a bad start, also because of adverse weather conditions postponing the sunglasses season. Exports however picked up pace late in the year, and ended up being Slightly higher than 2017.

The domestic market at this point is unfortunately in a state of recession. Consumption decreased, and 2018 closed with negative results.

PRODUCTION, COMPANIES AND EMPLOYMENT

In 2018, Italian eyewear production totaled 3,865 million Euro, up by 1.6% from 2017.

Although 2018 was a moderately stable year for the eyewear industry, the sector's growth exceeded the national average.

The number of companies essentially remained the same with 867 businessesnati onwide, 4 more than last year.

Employment perspectives are good, especially because of substantial investments by the largest companies in the industry.

Nearly 400 jobs were created. Without accounting for the different types of contract, at the end of 2018, the eyewear industry had 17, 673 employees, up 2.3% from 2017.

EXPORTS AND TRADE BALANCE


Exports of frames, sunglasses and lenses, accounting for 90% of the sector's overall production, remained more or less in line with 2017, rising slightly by 1.1%, for a total of 3,378 million Euro.
(Preliminary forecast by ANFAO based on the latest ISTAT data for January-November 2018).
In 2018 sunglasses exports were up by 1.2%, totaling approx. 2,525 million Euro.

Exports of frames increased by only 0.4%, totaling about 1,128 million Euro.

Imports increased by 3.8%, totaling close to 1,270 million Euro, thereby confirming the liveliness of the sector.

The Italian eyewear industry trade balance continues to be largely in surplus, (2,468 million Euro export/import balance in 2018), about the same as 2017.

EXPORTS BREAKDOWN BY GEOGRAPHICAL AREA AND COUNTRY.

Exports recovered in the last few months of 2018, especially in October and November, causing the optical-sunglasses year-end results to rise slightly above 2017 (+0.9%).

In some geographical areas however this recovery did not suffice to close the gap and offset the decline in exports suffered in the first part of the year.

Therefore, only Europe and America, which respectively account for 49.7% and 32.3% of the industry exports, posted growth higher than the overall average.

Analysis of the two macro-product segments, frames and sunglasses, reveals differences in contribution to growth, primarily tied to the performance of sunglasses.
Analysis of the overall exports of sunglasses and frames in relation to specific geographical areas, shows that:

➢The main market for eyewear exports in 2018 continued to be Europe, with a growth trend of 2% (+2.5% for sunglasses, 1.2% for frames).

➢In 2018 sunglasses-frames exports to the Americas were 2.2% higher than in 2017 (+4% for sunglasses, + -2.3% for frames).

We should also note the different growth within the two Americas: in North America recovery and growth were solely attributable to sunglasses, while frames played that role in Central and South America.

➢Asia, which now claims 16% of Italian sunglasses and frames exports, suffered a 2.2% decrease in 2018. An opposite performance was reported for exports of sunglasses (-3.9%) and frames (+3.9%).
Also, given the extensive size of the Asian continent, we should note that the sunglasses negative trend primarily originated from Western Asia.

➢Africa currently claims less than 2% of the industry current exports, but its growth potential might be good, although yet untapped.
In 2018 the value of frames exports increased by 4.2%, while that of sunglasses dropped by 23.9%.
Overall, exports to Africa plummeted by 16.2% compared to 2017.

➢Oceania remains a marginal export area, with a less than 0.5% share. The value of Italian sunglasses and frame exports in 2018 dropped by 19% from 2017, with both sectors following the same trend.

➢With regard to imports, Asia remained the leading supplier market with a share close to 75% in 2018, almost solely attributable to Eastern Asia.
The exports analysis by country reveals that:

➢For the United States, (which has traditionally been the eyewear industry main exports market, with a share above 26%), overall exports of frames and sunglasses increased by 2.7% over 2017. Growth was mostly attributable to sunglasses, up by 5.9% in value.
The opposite trend applied to frame exports, down by -5.6%.

➢The trend of Italian exports towards different European counties reflects the general economic situation and the leading countries' slightly slower-paced domestic consumption.

Hence lackluster results were observed for traditionally relevant export countries while excellent performances were posted in North and Eastern European countries that are just starting to show an interest in Italian products.

In 2018 exports of frames-sunglasses to France essentially remained the same as in 2017 (-0.1%).

Frame exports fared well with a 4.1% growth trend, while sunglasses exports were down by -3.1% compared to 2017. Italian eyewear exports to Germany were sluggish, as overall sales decreased by 1.4%, with sunglasses exports up by +1% and frames down by -4.9%.

The trend for exports to Spain was even worse, down by 4.2% from 2017 (-6.3% for sunglasses and +1.2% for optical frames).

The results for exports to the United Kingdom should be considered separately, as last year's good performance might have been fueled by preemptive purchases driven by Brexit-related concerns regarding future export tariffs (especially for sunglasses).

Overall, exports were up by 7% from 2017 (+11.1% for sunglasses, -2.4% for frames).

Overall exports to the Netherlands registered a 9.9% increase in 2018 (+11.7% for sunglasses, and +7.1% for frames).

As initially stated, some North and Eastern European countries are seemingly starting to show interest in Italian eyewear. These two areas have good potential although their shares are still low.
Remarkable Italian eyewear exports were in fact reported for Sweden and Norway in the North, and Poland and Hungary in the East.

In Sweden overall exports for 2018 increased by 23.7% (+32.2% for sunglasses and +12.9% for optical frames); in Norway exports were up by 21.4% (+17.6% sunglasses and +28.8% optical frames); in Hungary the overall trend rose by +18.2% (+21.4% sunglasses and +7.7% optical frames); lastly, for Poland overall exports of optical frames and sunglasses recorded a 2.9% increase from 2017 +2.1% sunglasses and +3.5% optical frames).

➢Let’s now conclude with a look to the eyewear export trends for the industry "emerging" countries.

From a market share standpoint these numbers are still unremarkable, but some are starting to be noteworthy, especially in view of the circumstances.

Such is the case with China, which now claims an overall share of the eyewear industry exports in excess of 5% (5.1% in 2018).

Clearly it's still quite low for a country as large as China, with far greater potential, but this share nonetheless affects the industry's exports and might determine its overall results.

Listed below, ranked according to their current Italian eyewear industry export market share, are the 2018 trends for these countries:

China -2.6%(-1.4% for sunglasses and -6.3% for frames)

Mexico +14.2% (+13.4% for sunglasses and +15.7% for frames)

Turkey -1.1% (+0.5% for sunglasses and -7.9% for frames)

South Korea + 1% (-0.4% for sunglasses and +42.1% for frames)

United Arab Emirates -6.1% (-12.4% for sunglasses and +22.6% for frames)

Brazil -6.8% (-11.3% for sunglasses and +0.7% for frames)

Russia +0.5% (+1.5% for sunglasses and -0.9% for frames)

Israel -19.7% (-25% for sunglasses and +0.2% for frames)

South Africa -9.7% (-17.3% for sunglasses and +11.4% for frames)

Japan +10.4% (+6.8% for sunglasses and +18.1% for frames)

Saudi Arabia -28.8% (-30.4% for sunglasses and -24.1% for frames)

India +18.6% (+18.1% for sunglasses and +19.8% for frames).

THE ITALIAN GLOBAL EXPORT MARKET SHARE

According to the latest data, the global export market for sunglasses and frames estimated worth was 18 billion Euro in 2018 (-1%), about the same as 2017, while Italy's market share was 21%, slightly higher than in 2017, and second only to China.
If only high-end exports had been taken into account, Italy would still be in first place with a share close to 70%.

EXPORTS BY VOLUME
Overall, the Italian eyewear industry exported about 103 million pairs of eyeglasses in 2018, about the same as in 2017 (-0.2%).
Of the overall total pairs exported, 69 million were sunglasses (67%) and 34 million were optical frames (33%).
More specifically, the exports volume for sunglasses (-01%) and frames (-0.3%) remained stable compared to last year.

THE DOMESTIC MARKET
In 2018 the domestic market suffered yet another setback, and closed in negative territory for the second consecutive year.

Sell-in figures compiled by ANFAO show a 0.8% decrease in overall value.

Sell-out figures, and therefore consumption, reported by GfK for Specialized eyewear channels are down by 0.7%, for an overall value of nearly 2.9 billion Euro.

Sunglasses and optical frames were the most affected (-4.9% and -4.6% respectively), while optical lenses seemed to hold and increase in value (+2.5%), especially due to the high refractive index and progressive lenses market sectors.
The market trend for frames and sunglasses remains focused on high-end (luxury), and low-end (i.e. private label products), to the detriment of mid-high range offerings.

Also with regard to sunglasses, the market share of traditional optical channels continues to decrease and shift in favor of online sales channels.

2019 FORECAST

The overall forecast for 2019 is not exactly brilliant, and many factors might further undermine growth, including Brexit, the end of Draghi's quantitative easing program, the USA-China trade conflict, the European elections, the global economy slowing down, Federal Reserve interest rate hikes, and lower crude oil prices.

All of these factors further increase uncertainty and undermine confidence.

Nonetheless, there are still a few positive aspects to consider, such as the constant growth of the United States economy, which drives global growth and boosts stock market prices.

Infact yield rates for developed markets are expected to be the highest recorded in the last five years.

Moreover, government debt estimates have only risen slightly so much so that the yield of developed countries' government securities should be better than in 2013.

With specific regard to Italy, experts' reports seemingly agree on the same forecast: in 2019 the Italian economy will slow down again.

This would hold true whether or not the GDP settles at 0.6%, as estimated by Banca d'Italia and the International Monetary Fund, or drops to 0.2% as predicted by the European Commission.

In either case, Italy would remain way behind the other European countries.

Italy's financial stability is mostly at risk not only due to low growth, but because of its high government debt.

In 2019 Italy will have to finance its public debt by borrowing at least 400 billion Euro from markets, a fourth of which from foreign countries.

The ability to attract foreign capital will be closely tied to its ability to convey confidence in its policies and mitigate politicians’ unruly conducts that may drive foreign investors’ capital away and that, under the elections might become even more frequent.

We, like all Italian entrepreneurs, can only hope that our Government will recover some sense of responsibility and once again start focusing on issues of crucial importance for economic growth and development:

Europe, Italian businesses, jobs and employment, investments.

In fact, government and private investments are critical to start growing again and close the negative growth gap with the rest of Europe.

The 2019 forecast for the Italian eyewear industry certainly has to account for all of these factors. Nonetheless, 2018 also ended with a few positive notes, such as the recovery of exports to the United States, higher employment and production, by which we can be a little more optimistic about the future.

Regretfully, based upon the latest sell-in data available, the same cannot be said about domestic consumption.


 
Eyewear & Ophthalmology Equipment Show - Milan Italy (Z1204)6
2019 Edition focuses on continuity

Once again sold-out, MIDO doubles down on its commitment to offer exhibitors and visitors more and more tools to analyze the industry, its performance and markets



Exhibit space sold out for months, record numbers of m2 sold and participating businesses (1316), expansion of pavilion 6 and the Lab Academy – areas with an innovative business format that are making their debut at a trade show – visitor preregistrations on the rise, and a new App. These are the latest developments from the leading global eyewear

show, set to take place February 23-25 at Fiera Milano Rho. This year, the focus is on continuity, to reinforce the achievements of recent years that saw record numbers in terms of visitors and exhibitors.

In the last few editions, MIDO has proven its ability to keep the focus on business while at the same time offering opportunities to broaden insights. This year it has partnered with global trend forecaster, WGSN, for an eye-opening presentation of developments in styles and lifestyles to give eyewear insiders relevant tools to make smarter decisions. MIDO also keeps topics of industry interest, like the key issue of raising awareness around preventive eyecare, top of mind with a meeting featuring international trade professionals. 

MIDO’s digital presence gets an upgrade this year with a new APP with enhanced graphics and contents. Users will be able to access their entrance pass, consult the entire catalog (where they can read exhibitor profiles), send email and visit their websites. The App also makes it possible to follow MIDO events, like the presentation ceremony of the coveted BeStore Awards. Not to mention single-tap access to one’s own social channels for quick sharing of posts and tweets. The App is available on Google Play and the Apple Store.

www.mido.com

 #MIDO2019 #livethewonder


 
 
 
 
 
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