Partner News

18 Italian Footwear Companies To Show At London's Pure Show No 616
I Calzaturieri Italiani A Londra No 615
A/W 09/10 Collections At Micam ShoeventFrom 4 To 7 March At Fiera Milano-Rho No 613
Le Collezioni A/I 09/10 A Micam Shoevent Dal 4 Al 7 Marzo In Fiera Milano-Rho No 612
Brief Economic Survey* - Anci December 2008 No 599
Il Calzaturiero Comincia A Sentire La Crisi, Ma Si Batte Per Contrastarne Gli Effetti No 588
The Footwear Industry Is Starting To Feel The Crunch, But Is Fighting Against Its Effects No 587
Vito Artioli Meets President Lula No 574
Vito Artioli Incontra Il Presidente Lula-No 573
Italian shoe manufacturers seek new business ventures in Brazil No 559

ANCI impegnata nell’innovazione del settore calzaturiero europeo No 555

ANCI Committed To Innovation In The European Footwear Sector No 554

Using Our Heads Before Our Shoes: Studying The Market To Make The Competitiveness Of Italian Products More Rewarding No 551
Annual Anci Convention International Opportunities For Italian Footwear: Today's Scenarios And Future Prospects No 550
Speech by President Vito Artioli at the ANCI Convention Lucca, 15 November 2008 No 548
Micam Shoevent Closes With 41,900 Visitors No 465
Micam Shoeevent Chiude Con 41.900 Visitatori
No 464




616
18 Italian Footwear Companies To Show At London's Pure Show

05.02.09

ANCI is taking 18 Italian companies to Pure, from 8 to 10 February 2009

ANCI, the Italian Footwear Manufacturers’ Association, will be at the London event Pure, scheduled to run from 8 to 10 February 2009, with a collective of 18 companies for an English showing of products made in Italy.

Ballin Franco & C. S.R.L., Calzaturificio Dema S.R.L., Calzaturificio Gritti Srl, Calzaturificio Lori S.R.L., Calzaturificio Luigi Baracchino & C. S.P.A., Calzaturificio Manas S.P.A., Calzaturificio Marino Fabiani S.R.L., Calzaturificio Renata Srl, Fontanelli S.R.L., Gibellieri S.A.S. Di Gibellieri Enrico & C., Ital Trend S.R.L., Kelton S.R.L., Moda Di Fausto S.P.A., Nouchka Italia S.R.L., Star Service S.R.L., Teodori Diffusion Srl Unipersonale, Volpato Di Volpato Francesco and Consorzio Expool are the 18 businesses that will be showcasing their best footwear at Pure.

This ANCI initiative is a great visibility opportunity for Italian exhibitors on a market that is basically mature but has always been attentive to the unique irreplaceable characteristics of products made in Italy, with their care for details, quality materials and serious reliable suppliers.

ANCI in fact intends to use these characteristics as leverage on a market that over recent years has become strongly price-oriented and increasingly difficult due to intense competition from non-specialised distributors.

Footwear distribution in the united kingdom - Market shares (2006)

Specialised footwear retailers 42.7%
Sports footwear retailers 16.5%
Non-specialised retailers 40.8%
of which
Clothing retailers 28.6%
Supermarkets 4.8%
Home shopping 4.1%
Department stores 2.5%
Others 0.8%

Source: UK Footwear Retailer 2006

This growing competition coincides with slow market growth, especially when compared with the clothing scene: available figures show that sales have dropped by about £146 million over the last four years due to a slowdown in growth and an economic situation that is hardly favourable for the sector. A repeat of 2006 when clothing retailers saw sales rise by £114 million, adding sales points and more and more accessories and footwear to complement their clothing ranges and the footwear market showed an increase of just £36 million (ICE - Italian Institute for Foreign Trade figures)

In the light of this, export performance over recent years for the Italian footwear system, although disappointing for 2003-2006, are in line with what happened on the English market. Good progress in 2007 (+6.8% in quantity and +8.6% in value) certainly reinforced the conviction that in a strongly price-linked market, those prioritising quality, fashion content and style manage to stand out against the crowd and therefore achieve good sales results.

This consideration is not contradicted by the difficult period that the English footwear market is currently undergoing: on the one hand an economic crisis that has particularly affected the United Kingdom, the most heavily financed economy in old Europe, and on the other a weakening pound that has obviously made purchases of products made in Italy more difficult.

The first 9 months of 2008 posted €317 million in exports, a drop of 11.3%, a figure which however hides very good progress by some Italian regions/districts: Lombardy (+12.2%) and Emilia Romagna (+14.1%).

"ANCI participation in Pure", says Vito Artioli, president of ANCI, "is a privileged appointment for Italian products. Pure is in fact an opportunity to spread even greater awareness of Italian footwear in England, but also a moment for comparison between production and distribution, with a view to satisfying changes and new market needs, backed as always by style and quality made in Italy".


Anci 04.02.09
615
I Calzaturieri Italiani A Londra

05.02.09

18 aziende italiane guidate da ANCI saranno presenti alla manifestazione Pure, dall’8 al 10 febbraio 2009

ANCI, l’Associazione Nazionale Calzaturifici Italiani, sarà presente alla manifestazione londinese Pure, in programma dall’8 al 10 febbraio 2009, con una collettiva di 18 aziende, per presentare, anche sul territorio inglese, i prodotti made-in-Italy.

Ballin Franco & C. S.R.L., Calzaturificio Dema S.R.L., Calzaturificio Gritti Srl, Calzaturificio Lori S.R.L., Calzaturificio Luigi Baracchino & C. S.P.A., Calzaturificio Manas S.P.A., Calzaturificio Marino Fabiani S.R.L., Calzaturificio Renata Srl, Fontanelli S.R.L., Gibellieri S.A.S. Di Gibellieri Enrico & C., Ital Trend S.R.L., Kelton S.R.L., Moda Di Fausto S.P.A., Nouchka Italia S.R.L., Star Service S.R.L., Teodori Diffusion Srl Unipersonale, Volpato Di Volpato Francesco e Consorzio Expool sono le 18 aziende che esporranno a Pure le loro migliori calzature.

L’iniziativa di ANCI offre agli espositori italiani la possibilità di farsi conoscere su un mercato essenzialmente maturo ma da sempre attento alle caratteristiche uniche e insostituibili del made-in-Italy, fatte di attenzione ai dettagli, di materiali di qualità e rapporti di fornitura seri ed affidabili.

Su queste particolarità infatti conta di fare leva ANCI per un mercato che negli ultimi anni è diventato sempre più difficile a causa della forte competizione di distributori non specializzati e fortemente orientati sul prezzo.

La distribuzione di calzature nel Regno Unito - Quote di mercato (2006)

Rivenditori specializzati di calzature 42,7%
Rivenditori di calzature sportive 16.5%
Rivenditori non specializzati 40.8%
di cui
Rivenditori di abbigliamento 28.6%
Supermercati 4.8%
Home shopping 4.1%
Grandi magazzini 2.5%
Altri 0.8%

Fonte: UK Footwear Retailer 2006

Alla crescente competizione è corrisposta anche una bassa crescita del mercato soprattutto se paragonato a quanto è avvenuto nell'abbigliamento: si calcola che le vendite abbiano perso circa 146 milioni di sterline negli ultimi quattro anni a causa di un rallentamento della crescita e di un andamento congiunturale poco favorevole al settore. Anche nel 2006 mentre i rivenditori d’abbigliamento hanno accresciuto le loro vendite di 114 milioni di sterline, aggiungendo punti vendita e sempre più numerosi accessori e calzature per complementare l’offerta del vestiario, nello stesso anno il mercato delle calzature ha registrato un incremento di solo 36 milioni di sterline (dati ICE).

Alla luce di ciò le performance esportative degli ultimi anni del sistema calzaturiero italiano, seppure deludenti nel quadriennio 2003-2006, sono in linea con quanto è avvenuto nel mercato inglese. Il buon andamento del 2007 (+6,8% in quantità e +8,6% in valore) ha certamente rafforzato la convinzione che in un mercato fortemente condizionato dal prezzo, chi punta sulla qualità, sul contenuto moda e sullo stile riesce a distinguersi rispetto all'offerta prevalente e quindi ottiene un buon risultato commerciale.

Questa considerazione non è contraddetta dal momento di difficoltà che sta vivendo attualmente il mercato calzaturiero inglese: da un lato la crisi economica che ha colpito in modo particolare il Regno Unito, l'economia più finanziarizzata della vecchia Europa, e dall'altro l'indebolimento della sterlina che ha ovviamente reso più difficili gli acquisti di prodotti made-in-Italy.

I primi 9 mesi del 2008 fanno quindi registrare esportazioni per 317 milioni di euro che rappresentano un calo dell'11,3% ma che nascondono andamenti molto positivi di alcune regioni/distretti italiani: Lombardia (+12,2%) ed Emilia Romagna (+14,1%).

"La partecipazione di ANCI a Pure – afferma Vito Artioli, presidente di ANCI – si caratterizza come appuntamento privilegiato per il prodotto italiano. Pure è infatti occasione per far conoscere ancor di più le calzature italiane in Inghilterra, ma anche momento di confronto tra produzione e distribuzione, al fine di soddisfare i cambiamenti e le nuove esigenze del mercato, sempre all’insegna dello stile e della qualità made-in-Italy."

Anci 04.02.09
613
A/W 09/10 Collections At Micam Shoevent
From 4 To 7 March At Fiera Milano-Rho

04.02.09

MICAM ShoEvent, the most prestigious fair dedicated to medium-high and high level footwear, will run from 4 to 7 March 2009 at Milan-Rho trade fair complex. A showcase opportunity for new collections for autumn/winter 2009/2010.

1,611 exhibitor companies, including 572 from abroad, will be presenting their collections in the 72,474 net square metres of this event that represents a world benchmark for operators interested in higher-range products.

"Again this year", comments Vito Artioli, president of ANCI, the Italian footwear manufacturers' association, organiser of the event, "we have worked to offer visitors at MICAM ShoEvent an even higher level of quality, which will see a greater international presence than the 2008 edition thanks to increasingly stronger scouting."

"We are aware that this will be a particularly significant edition", adds president Artioli, "acting as a finger on the pulse of the sector and showing us how it is reacting to the economic crisis. With just a few weeks to go before it opens, we can say that MICAM ShoEvent will be backed by confirmation of its international record. Compared to the same season last year, we will have practically the same number of exhibitors, minus just 50, to be ascribed more than anything to ANCI's desire to not let the event’s quality standard drop, something that is still our priority and strong point. Besides which, those missing are only small companies whose stands account for just 2% of the total occupied surface area."

A high creative content plus attention to details and design are the characteristics of the collections that will be on show at MICAM ShoEvent. Products that interpret and blaze the trail for today's fashions qualify this event as the perfect opportunity for trend updates and purchase planning.

Furthermore, buyers will be helped in their visit by synergy with the other Milan fashion appointments held at the same time as this one organised by ANCI.

"If we compare our situation with that of other international events in fashion and other manufacturing sectors", Vito Artioli finishes by saying, "we can admit to being happy that we are one of the few who, in a very difficult economic situation, have managed to maintain their positions".

 

ANCI 04.02.09
612
Le Collezioni A/I 09/10 A Micam Shoevent
Dal 4 Al 7 Marzo In Fiera Milano-Rho

04.02.09

Micam ShoEvent, il più prestigioso salone espositivo dedicato alla calzatura di medio-alto e alto livello, si terrà dal 4 al 7 marzo 2009 presso Fiera Milano-Rho. La manifestazione sarà l’occasione per presentare le nuove collezioni per l’autunno/inverno 2009/2010.

Sono 1.611 le aziende espositrici, di cui 572 straniere, che esporranno le loro collezioni occupando 72.474 metri quadrati netti nell’ambito del salone che rappresenta il punto di riferimento mondiale per gli operatori interessati al prodotto delle gamme più alte.

"Anche quest’anno - commenta Vito Artioli, presidente dell’Associazione Nazionale Calzaturifici Italiani ANCI che organizza la manifestazione – abbiamo lavorato per offrire ai visitatori di MICAM ShoEvent un orizzonte di qualità sempre crescente, che nei confronti dell’analoga edizione del 2008 si arricchisce anche di una maggiore presenza internazionale grazie a un rafforzamento dell’attività di scouting."

"Siamo consapevoli che questa sarà un’edizione particolarmente significativa – aggiunge il presidente Artioli - e una vera cartina di tornasole che darà indicazioni importanti su come il settore sta affrontando la crisi economica. A poche settimane dal via all’appuntamento, possiamo dire che MICAM ShoEvent si presenta al pubblico forte di una conferma del suo primato internazionale. Rispetto alla medesima stagione dello scorso anno, il numero degli espositori è infatti sostanzialmente invariato, con un lieve calo di circa 50 unità che va ascritto soprattutto alla volontà di ANCI di non fare concessioni rispetto allo standard qualitativo della manifestazione, che resta una priorità e un punto di forza. Si tratta peraltro esclusivamente di aziende di piccole dimensioni che incidono in modo poco significativo, il 2%, sulla superficie occupata."

Alto contenuto creativo, cura ai dettagli e al design sono le caratteristiche delle collezioni che saranno presentate a MICAM ShoEvent. Prodotti che interpretano e anticipano le mode contemporanee qualificano la manifestazione come occasione perfetta per conoscere le tendenze e programmare gli acquisti.

Inoltre, la visita dei buyer di tutto il mondo sarà facilitata dalla sinergia con gli altri appuntamenti milanesi dedicati al sistema moda che si terranno in concomitanza al Salone organizzato da ANCI.

"Se confrontiamo la nostra realtà con quelle di altre manifestazioni internazionali dei settori della moda e di altri settori manifatturieri – conclude Vito Artioli – possiamo dirci soddisfatti per essere fra i pochi che, in una fase congiunturale molto difficile, sono riusciti a mantenere le proprie posizioni".

 

 

ANCI 04.02.09
599

Brief Economic Survey* - Anci December 2008

“ÜBERDENIM”

28.01.09

* (The figures pertaining to trends in production, prices and orders were developed based on the results of the sample survey conducted with Association member companies).



Industry trends in the second half of 2008 were not immune to strongly negative macro-economic climate, whose effects are quickly making themselves felt on the real economy, influencing the spending decisions of families and businesses. Another problem for the footwear industry is that this crisis is playing out in a time of lingering poor performance which businesses have been compelled to face with significant sacrifice in recent years. The gradual advancement toward a rebalance of the main economic variables that had distinguished 2007 and the first two months of 2008 has experienced a sudden but considerable reversal of the trends.

In this recessive environment, in which companies are being asked to redouble their efforts to maintain their competitive edge on the markets, short-term prospects can hardly be marked with any sense of optimism. The competitive landscape will become more selective, and the number of viable companies will be pared down further.

The results of the survey conducted by ANCI show how footwear production in the first 9 months of 2008 (limited to the sample of Association members interviewed) has fallen significantly in quantities (-6.1%), demonstrating a net worsening in the third quarter: the previous figures, relating to the first half of 2008, reported a smaller decrease (-3.4%).

Combining these indicators with the small price increases in light of the context, +1.6% on the domestic market and +2.7% on the foreign markets, has led to falling production values estimates of -3.9% with respect to January/September 2007.

Only 18% of operators interviewed have reported an increase in output volumes versus previous years; 22% marked essential stability; 60% of interviewees noted a decrease in quantities, which in 42% of the cases was greater than 5%.


A.N.C.I. Servizi S.r.l. - 20149 Milano, via Monte Rosa 21 - Tel. 02/43829.1 - Fax 02/48005833 info@anci-calzature.com

Reg. Imprese N.229059-Trib.Milano–R.E.A. N.1147818 - Cap.Soc. 10,400 Euro i.v. - C.F./P.Iva 07199040150


As regards production volumes and total annual revenues, industry experts unfortunately foresee further worsening. As expected, the 1st semester 2009 is already obscured by dark clouds, partly due to which 60% of interviewees expect to see further reductions in the levels of production and orders placed, 32% foresee a stable situation and only 8% expect an increase.

These responses describe the current economic situation in the footwear industry whose effects tend to expand beyond the confines of the markets and the product categories. In this regard, it is significant that, when questioned on which markets they considered less exposed to the effects of the crisis, seven business people out of ten sampled responded "none in particular".

Official ISTAT commercial trade data available for the first eight months of 2008 confirm the picture illustrated up to this point. The international economic crisis has decreased the outlets for Italian-made products. Cumulative export figures reported a decrease of 8.2% in quantities, despite the increase in value (3.5%) pursuant to significant growth in average prices (+12.7%). In the three months of summer in particular, the decrease in foreign sales equalled 12% in volume.

From January to August, we exported 163.9 million pairs of shoes (14.6 million fewer than the same period of the previous year), for a total value of 5 billion euro.

The contraction affected all product segments, except for synthetic footwear (which posted a 1.8% increase in quantities and 10.6% in value).

Leather footwear (-10.2% in volumes and +3.4% in value), the most representative of Italian production, has reported increases in quantities for safety shoes (+6.4%) and walking shoes for children (+7.4%), while minus signs have characterized exports of sandals (-24%), women's and men's walking shoes (-7.5%) which however reported appreciable increases in value (+6% and +3.5%, respectively) and boots and ankle boots (-7.6% overall, in spite of the stable sales of women’s boots and ankle boots).

The breakdown by geographical area paints a portrait of contrasts: considerable decreases in volumes (paired with smaller decreases in value) were reported in the key industrialized countries which have experienced a depressive climate of consumption in general: Germany
(-16.3% in quantities), France (-14%, with a +2.4% increase in value), United Kingdom
(-25.3%) and USA (-24.2%).

Favourable trends have characterized sales in Spain and Switzerland (+12% in volumes for both), Greece (+10%) and in Eastern European and the former U.S.S.R. countries, driven forward by Russia (+11.7% in quantities and +27.3% in value), confirming it as Italy’s fourth largest export market by value.

Imports, influenced by the decrease in domestic demand, show regression in terms of sales volumes (-10.2%). However, thanks to a significant increase in average prices (+10.8%), the decrease tends to be offset in overall values (-0.5%).

On the whole, in the first 8 months of 2008, 268.2 million pairs entered Italy (more than 30 million pairs fewer than last year) – including also semi-finished products processed abroad and re-imported – for a total value of 2.3 billion euro; 93.6 million pairs (-2.6%) were shoes with leather uppers. The only type of shoes to register an increase (+35%) were shoes with rubber uppers.

In relation to the area of provenance, shoes from the Far East showed a reversal of the trends, reporting a decrease of 12.5% in quantities after years of constant increases. China (-17% in volumes, equal to 29 million fewer pairs), followed at a distance by Vietnam (+13.5%) led the ranking of key production countries.

It is interesting to note how commercial trade shows an evolution that is identical in exports and imports: considerable decreases in quantities, significant increases in average trade values, and stability in value. This dynamic has held better in higher-end, more expensive products, while it suggests how the crisis in demand is borne largely by the medium- to low-end market segments.

The positive trade balance in the sector in January/August has touched 2.7 billion euro, with a very encouraging +7.1%. Yet again, and despite the difficult international landscape, the footwear industry has made a considerable contribution to the Italian trade balance, confirming the growth trends in 2007.

The order book between September and November 2008 of the businesses sampled was also negatively affected (-2.7% in quantities). After factoring out reorders, it is quite probable that the total will be even lower. The domestic market has shown a moderate decrease in orders (-1%), while negative signs were reported on the key international markets, from Germany (-6.8%) to the United States (-5.7%). There was little optimism coming from the EU countries as a whole, where orders were down by 2.1%, and orders from Japan were even harder hit (-9.4%). The downturn in Russia was significant (-4%), which shows some dark clouds for the most promising market in recent years. The only positive note, even if residual, involves the order book relating to the other global markets (+4.5%).

With reference to domestic consumption, the figures show a considerable contraction in Italian household spending in the first 8 months of the year (-3.7% in quantities and -4.2% in value). Only leisure and sports footwear, while also reporting a decrease in value, have shown positive signs in quantities (+0.8%). Classic shoes, for both men and women, reported considerable decreases.

The indicators concerning the labour factor align with the general picture. Use of unemployment benefits in the leather industry sectors (tanning and footwear and components and leather) is significantly higher (+30% on average), reporting an increase in the recourse to ordinary (+26%) and extraordinary (+34%) means.

The region of Puglia (with Lecce and Bari, increasing 48% and 25% respectively) leads the rest of Italy in unemployment hours paid (1.7 million, +43%), while the Veneto (+121%) and Marche (+95%) are the shoe manufacturing regions with the largest percentage increases (with Treviso +1,571%, Verona +132% and Ascoli Piceno/Fermo +405% hardest hit).

An equally unfavourable trend distinguishes the business opening and closing rate, with a net balance between new companies and companies closing their doors equal to -2.4% versus the final figures in 2007. The number of companies registered has decreased in 9 months by 713 units, currently standing at 28,390.

In short, this brief report succinctly describes a negative and difficult to manage economic landscape for footwear companies, with a depressed demand quotient (domestic and the traditional international markets), a recessionary pattern in production volumes, and restrictive price policies. Unfortunately, the figures on the order book show little room for optimism in the short term: quite the opposite. The figures in this brief report, which stop at the end of September, are really only slightly affected by the macro-economic crisis currently underway and, therefore, probably underestimate the real effects of the downturn that the footwear sector, on par with the other manufacturing segments, is experiencing.

There is an increased sense of worry among business people who are experiencing difficulty accessing financing in the tightened credit market: 51.6% of the sample report that they have already noticed a worsening in their access to credit.

Very complex challenges await companies in the near future, including (a) standing firm against the negative trend that will continue to distinguish the markets for some time; (b) consolidating the competitiveness of their offer in a depressed demand scenario, and (c) attempting to be flexible and innovative in the choice of products and markets in a context of likely reduction of volumes. Investing in skills and product and process innovation is, even more in these severe times, the only direction to pursue, while decidedly burdensome in the short term, in view of the context.

 

Anci 22.01.09
588

Il Calzaturiero Comincia A Sentire La Crisi, Ma Si Batte Per Contrastarne Gli Effetti

22.01.09

Vito Artioli, presidente ANCI: "la crisi generalizzata deve ancora arrivare, ma per ora sul mercato mondiale le scarpe del segmento alto e medio-alto soffrono meno"

L'hanno chiamata "tempesta perfetta": la congiunzione di una crisi congiunturale, che era comunque nell'aria, e di una crisi strutturale generata nel mondo finanziario statunitense e poi propagatasi a tutta l'economia mondiale.

Eppure la consueta indagine congiunturale elaborata dall’Ufficio Studi di ANCI, l’Associazione Nazionale Calzaturifici Italiani, non rileva una situazione totalmente compromessa, anche se sicuramente c’è un peggioramento del contesto economico rispetto ai primi mesi dell'anno e soprattutto ai discreti risultati del 2007, ma il settore non è ancora di fronte ad una crisi generalizzata.

"La nostra situazione è preoccupante come quella di tutti gli altri settori manifatturieri – commenta il presidente di ANCI, Vito Artioli. Anzi, per il calzaturiero c'è l'aggravante che questa crisi si innesta su un periodo non breve di sofferenza congiunturale, che le aziende hanno dovuto gestire con pesanti sacrifici negli anni recenti. Però oggi siamo di fronte a qualcosa di diverso: non solo una crisi di competitività dei nostri prodotti generata dai vantaggi artificiosi di costo e condizioni produttive di cui godono i paesi asiatici, ma una crisi economica generalizzata che si farà sentire per tutti. In questo contesto sono sicuro che le nostre imprese sapranno fare meglio di altre, a parità di condizioni, anche perché hanno già dovuto fronteggiare momenti difficili."

L'indagine di ANCI quindi, pur evidenziando un peggioramento della congiuntura mostra un andamento a macchia di leopardo, che si differenzia per segmenti di prezzo, per distretti e per mercati di sbocco.

La produzione calzaturiera nei primi 9 mesi del 2008, per il campione di aziende intervistato, si è ridotta in misura significativa nei volumi (-6,1%), mostrando nel terzo trimestre un netto peggioramento: la rilevazione precedente, relativa al primo semestre, aveva infatti segnalato un calo del 3,4%. Il primo dato significativo, tuttavia, è che di fronte ad un tale dinamica, e ad un tasso di inflazione molto contenuto, i prezzi siano comunque cresciuti dell'1,6% sul mercato interno e del 2,7% su quello estero, portando la contrazione della produzione misurata in valore al 3,9%.

Tra gli operatori intervistati, il 60% dei rispondenti ha invece rilevato una flessione delle quantità, ma a questi si contrappongono il 18% degli operatori interpellati, che ha indicato un incremento dei volumi di output sullo stesso periodo dell'anno precedente, e il 22%, che registra una sostanziale stabilità. Lo stesso rapporto (60% contro 40%) tra pessimisti e ottimisti si ripropone sulle previsioni per il 1° semestre 2009: aumentano le aziende che prefigurano stabilità e diminuiscono quelle che indicano un aumento, ma il saldo tra ottimisti e pessimisti rimane invariato.

"Come avevamo già previsto ad inizio anno – sottolinea il presidente Artioli - siamo in una situazione in cui il fattore produttivo più scarso è proprio la fiducia. Manca la fiducia negli operatori così come tra i consumatori. Siamo quindi di fronte ad un momento in cui è difficile sbilanciarsi a fare previsioni e prospettare ottimismo. Però, oggi, il settore è più forte di qualche anno fa e i buoni risultati ottenuti in alcuni mercati ne sono il segnale. Dobbiamo quindi concentrarci sul nostro business perché questo momento porta difficoltà, ma apre anche nuove opportunità".

I dati ufficiali Istat di interscambio commerciale, disponibili per i primi 8 mesi 2008, confermano un quadro preoccupante ed in peggioramento, ma anche uno scenario complesso da leggere ed interpretare. Le esportazioni attestano il momento non positivo ma il dato in valore nei primi otto mesi dell'anno, in cui ancora non sono pienamente incorporati i morsi della crisi, rimane positivo con una crescita del 3,5% per un totale di circa 5 miliardi di euro. La crescita delle esportazioni in valore è stata sostenuta da un aumento del prezzo medio del 12,7%, controbilanciando la flessione dei volumi esportati che è stata particolarmente significativa (-8,2%) per un totale di 163,9 milioni di paia (14,6 milioni in meno rispetto all’analogo periodo dell’anno precedente).

"Se in un momento così difficile aumentano i prezzi medi di esportazione significa che il prodotto di medio e alto livello sta avendo una migliore performance del prodotto di segmento più basso – afferma Vito Artioli. Le imprese italiane stanno continuando a rimodulare la propria offerta e questa scelta si sta rivelando premiante. Per questo ritengo che, nell'attuale situazione congiunturale, la nostra produzione made-in-Italy abbia maggiori chance competitive. La conferma viene dal fatto che anche nelle importazioni c'è una crescita del prezzo medio unitario: è il segnale che anche il mercato interno richiede oggi una maggiore qualità."

Analogamente, l’analisi per area geografica evidenzia andamenti contrastanti: pesanti flessioni in volume (accompagnate da cali più contenuti in termini di valore) si sono registrate nei principali Paesi industrializzati, che vivono ormai un clima depressivo dei consumi in generale: Germania (-16,3% in quantità) e Francia (-14%, con però un +2,4% in valore), ma anche Regno Unito (-25,3%) e soprattutto USA (-24,2%). Trend favorevoli hanno invece caratterizzato le vendite in Spagna e Svizzera (+12% in volume per entrambe), in Grecia (+10%) e nei Paesi dell’Est Europa e della CSI, sempre trainati dalla Russia (+11,7% in quantità e +27,3% in valore), confermatasi il nostro quarto mercato di destinazione in valore.

I dati territoriali confermano andamenti differenziati anche per distretti: le esportazioni riferite al settore calzaturiero (calzature e parti di calzature) e ai primi 9 mesi dell'anno (i dati regionali sono trimestrali) mostrano tassi positivi per le esportazioni in valore di Lombardia (+15,2%), Veneto (+8,9%), Emilia Romagna (+20,5%), mentre risultano più penalizzate le imprese di Toscana (-9,6%), Marche (-1,2%) e Puglia (-16,9%)

"Comunque – prosegue il presidente di ANCI - il saldo commerciale rimane attivo per 2,7 miliardi di euro, con un incoraggiante aumento del 7,1%. Le esportazioni, nonostante il difficile scenario internazionale, crescono più velocemente delle importazioni. Si tratta di una buona notizia per due motivi: la nostra bilancia dei pagamenti nonostante l'euro forte rimane in attivo e in crescita, mentre altri paesi oggi devono ricorrere a svalutazioni per poter sostenere l'export. In secondo luogo, oggi più che mai il nostro Paese ha bisogno di mantenere basso il livello di indebitamento, produrre ricchezza più di quella che consuma. Per questa ragione il nostro sforzo come Associazione si concentrerà nel supporto alle imprese nella loro promozione internazionale e nell'approccio ai mercati con maggiori potenzialità".

Per la domanda interna i dati mostrano una contrazione non trascurabile degli acquisti delle famiglie nei primi 8 mesi dell’anno (-3,7% in quantità e -4,2% in termini di spesa) e le importazioni subiscono un calo più che proporzionale in volume (-10,2%). Solo il sensibile incremento dei prezzi medi (+10,8%) permette ai valori importati di contenere la riduzione in termini monetari (-0,5%).

In questo quadro, tracciare una tendenza per il breve-medio termine risulta molto difficile, anche perché l'andamento congiunturale e quindi il sentiment delle imprese rimane fortemente condizionato dall'aggiornamento, settimanale, se non quotidiano, sugli indicatori economici mondiali.

Per ora il portafoglio ordini degli ultimi mesi dell'anno sembra ricalcare le stesse dinamiche dei primi 9 mesi: in un contesto negativo ci sono mercati che soffrono, altri che tengono, altri che sorprendentemente si mantengono positivi. Alcuni importanti mercati come Germania (-6,8%), USA (-5,7%) e Giappone (-9,4%) mostrano campagne di raccolta ordini deludenti, mentre il mercato italiano indica solo una moderata riduzione (-1%). Più preoccupante la frenata della Russia (-4%), che getta in prospettiva qualche ombra anche per il mercato più vitale degli ultimi anni, mentre il portafoglio ordini relativo agli altri mercati mondiali (+4,5%) appare in crescita.

Sulle prospettive incide anche la stretta creditizia che, secondo il 50% degli intervistati, si farà sentire anche sul settore calzaturiero.

"I segnali che riceviamo dalle imprese rivelano che l'accesso al credito peggiorerà – sottolinea ancora Vito Artioli. Tuttavia, le imprese famigliari e di distretto hanno un vantaggio nei confronti di aziende organizzativamente più complesse perché c'è una totale identificazione tra impresa ed imprenditore. Ciò può rappresentare un limite alla crescita nei momenti di espansione, ma anche una garanzia nei momenti di difficoltà. È invece preoccupante la situazione relativa alla disponibilità dei buyer stranieri che, soprattutto in alcuni paesi, stanno iniziando ad avere difficoltà nell’onorare ordinativi già effettuati".

"Siamo consapevoli che, nonostante tutte le informazioni macro e micro economiche di cui disponiamo, questo sia un momento particolarmente difficile da interpretare per le imprese – conclude il presidente di ANCI. Per questa ragione abbiamo deciso, quest'anno, di introdurre un nuovo appuntamento attraverso il quale fare informazione economica sul settore in senso ampio. A metà febbraio a Roma sarà organizzato un momento di riflessione sulla competitività del settore che sarà l'occasione per misurarne il polso nelle prime settimane del 2009, un appuntamento che in questo scenario competitivo risulterà quanto mai importante".


ANCI 21.01.09
587

The Footwear Industry Is Starting To Feel The Crunch, But Is Fighting Against Its Effects

22.01.09

ANCI president Vito Artioli: "The generalised crisis has not arrived yet, but for now the top-end and medium-high footwear segment is suffering less on the world market"

It’s been called "the perfect storm": the conjunction of an economic crisis, which was already afoot, and a structural crisis that arose in the American financial world and then became extended to the entire world economy.

 

Yet the customary economic survey conducted by the Research Office of ANCI, the National Association of Italian Footwear Manufacturers, has not reported a situation that is completely jeopardised, although there has unquestionably been a deterioration in the economic scenario with respect to the first months of the year and, above all, the fairly good results of 2007. Nevertheless, the sector is not yet facing a generalised crisis.

"Our situation is worrying, just like that of all other manufacturing sectors," comments ANCI president Vito Artioli. In fact, the footwear industry is dealing with an aggravating circumstance, i.e. that this crisis comes on the heels of an extended period of economic hardship, which companies have had to manage by making great sacrifices in recent years. However, today we are facing something else: not only a crisis in the competitiveness of our products, generated by the artificial advantages of cost and production conditions enjoyed by Asian countries, but a generalised economic crisis that will be felt by all. I am convinced that our companies will fare better than others, conditions being equal, because they have already had to face difficult moments."

Therefore, while the ANCI survey has revealed a worsening economic outlook, it also shows uneven trends differentiated by price segments, districts and end markets.

For the sample of companies that were interviewed, footwear production in the first 9 months of 2008 dropped off significantly in volume (-6.1%), showing a clear-cut decline in the third quarter: the previous survey for the first quarter in fact showed a decrease of 3.4%. Nevertheless, it is significant that, in the face of these dynamics and a low inflation rate, prices have nevertheless gone up by 1.6% on the domestic market and 2.7% on the foreign market, thus bringing the drop in production, measured in value, to 3.9%.

Among the operators who were interviewed, 60% of those who answered instead noted a decrease in quantity, as opposed to 18% of those contacted who indicated an increase in output volume compared to the same period the previous year and 22% who reported essentially stable figures. The same ratio (60% vs. 40%) between pessimists and optimists can be found regarding forecasts for the first half of 2009: there is an increase in the number of companies expecting stability and a drop in those that have indicated an increase, but the balance between optimists and pessimists remains the same.

"As we had already predicted at the beginning of the year, we are in a situation in which the most inadequate production factor is confidence," notes Artioli. "There is a lack of confidence among those working in the sector as well as among consumers. Therefore, we are facing a moment in which it is difficult to commit ourselves to making forecasts and propose optimism. However, today the sector is stronger than it was several years ago and the good results attained on certain markets are a sign. Therefore, we need to concentrate on our business because this moment brings difficulties, but it also opens up new opportunities."

The official ISTAT figures for commercial trade, available for the first 8 months of 2008, confirm a worrying picture that is getting worse, but also a scenario that is complex to interpret. Exports demonstrate that the moment is not positive, but the value figure for the first eight months of the year, in which the sting of the crisis was not fully incorporated, is positive, with 3.5% growth for a total of approximately 5 billion euros. The growth of exports in value has been backed by a 12.7% increase in average price, offsetting the decrease in exported volumes, which was especially significant (-8.2%) for a total of 163.9 million pairs (14.6 million fewer than the same period the previous year).


"If average export prices increase in such a difficult period, this means that top-end and medium segments are performing better than lower-range products," Artioli affirms. Italian companies are continuing to remodulate their offer and this decision is proving to be a winning one. Therefore, I think that, in the current economic situation, Italian products have greater competitive opportunities. This is confirmed by the fact that there has also been an increase in average unit prices for imports: this is a sign that today the domestic market also demands higher quality."

Likewise, analysis by geographical area also shows contrasting trends. Significant drops in volume (accompanied by more modest decreases in value) have been posted in the main industrialised countries, which are now experiencing a depressed climate in general consumption: Germany (-16.3% in quantity) and France (-14%, but with +2.4% in value), but also the United Kingdom (-25.3%) and, above all, the United States (-24.2%). Favourable trends have instead characterised sales in Spain and Switzerland (+12% in volume for both), Greece (+10%), and Eastern Europe and the CIS countries, again driven by Russia (+11.7% in quantity and +27.3% in value), confirming it as our fourth most important end market in terms of value.

Territorial figures have also confirmed differentiated trends as far as districts are concerned: exports for the footwear sector (shoes and shoe parts) for the first 9 months of the year (regional figures are quarterly) show positive rates in terms of value for Lombardy (+15.2%), Veneto (+8,9%) and Emilia-Romagna (+20.5%), whereas the most penalised companies were in Tuscany (-9.6%), Marche (-1.2%) and Puglia (-16.9%).

"In any case," continues the president of ANCI, "the trade balance remains positive by 2.7 billion euros, with an encouraging increase of 7.1%. Despite the difficult international scenario, exports are growing faster than imports. This is good news for two reasons: even though the euro is strong, our balance of payments is positive and growing, whereas other countries must now resort to devaluation in order to support exports. Secondly, today more than ever our country needs to keep the level of indebtedness down, to produce more wealth than what it consumes. As a result, our efforts as an association will focus on supporting businesses with international promotion and an approach to markets with the greatest potential."


For domestic demand, the figures show a significant decrease in household purchases for the first 8 months of the year (-3.7% in quantity and -4.2% in terms of expenditure) and imports have shown a more than proportional drop in volume (-10.2%). Only the significant increase in average prices (+10.8%) allows imported values to limit this drop in monetary terms (-0.5%).


In this picture, it is very difficult to sketch out a trend for the short and medium term, due also to the fact that the economic outlook and thus the sentiment of businesses are powerfully conditioned by weekly – and even daily – updates in worldwide economic indicators.

So far, the order book for the last months of the year seems to show the same dynamics as the first 9 months: in a negative context there are markets that suffer, others that remain steady and still others that, surprisingly, have remained positive. Several important markets such as Germany (-6.8%), the United States (-5.7%) and Japan (-9.4%) have shown disappointing order campaigns, whereas the Italian market indicates only a moderate decrease (-1%). More worrying is the slowdown in Russia (-4%), which casts a shadow on the outlook even for the most vital market of recent years, whereas the order book for other world markets (+4.5%) seems to be growing.

The credit crunch – which 50% of those interviewed think will affect the footwear sector as well – has also taken its toll on outlooks.

"The signals we have received from companies show that access to credit will get worse," Artioli emphasises. "Nevertheless, family and district businesses have an advantage over companies that, on an organisational level, are more complex, because there is complete identification between business and entrepreneur. This can represent a limit to growth during moments of expansion, but also a guarantee in moments of difficulty. Instead, there is a worrying situation regarding the available credit of foreign buyers who, above all in certain countries, are starting to have problems honouring the orders that have already been placed."

"We are aware that, in spite of all the microeconomic and macroeconomic information we have, this is an especially difficult moment for businesses to interpret," concludes the president of ANCI. Therefore, this year we have decided to introduce a new appointment through which we can provide broad economic information on the sector. In the middle of February, we will hold a meeting in Rome to reflect on the sector’s competitiveness, and this will be an opportunity to feel its ‘pulse’ in the early weeks of 2009, a rendezvous that will be more important than ever in this economic scenario."

ANCI 21.01.09
574

Vito Artioli Meets President Lula

19.01.09

On the occasion of the Couromoda trade exhibition event, a meeting to fortify bilateral relations between the two countries
To celebrate the inauguration of Couromoda, the Brazilian shoe industry event currently in progress in Sao Paulo, Vito Artioli, president of ANCI, the National Association of Italian Footwear Manufacturers, along with Milton Cardoso, president of Abicalçados, the Brazilian Footwear Industries Association, met yesterday with Brazil’s President Lula. The main focus of the talks were several issues common to the two countries, related to the footwear manufacturing industry and especially, the action that Europe and Brazil are taking about anti-dumping measures, the partnership between Italian and Brazilian companies in the footwear industry, and the issue of customs tariffs.
“We are very satisfied by the meeting with President Lula, especially because ANCI was the only industry association, apart from Abicalçados of course, to meet the president during Couromoda,” noted Vito Artioli, president of ANCI. “Lula announced that he was very interested in the issues discussed, especially considering the importance of the Brazilian shoe industry to the economy. It employs nearly one million Brazilians when you also include the entire production and distribution chain. The attention of the president left us feeling optimistic about further developments in the agreements that we hope will be reached between the EU and MERCOSUR as regards customs tariffs.”


During the inauguration ceremony, President Vito Artioli gave President Lula a pair of shoes, a gift in the name of the Italian footwear industry.
“Brazil represents the next challenge for exports and the future for distribution of luxury Italian shoe companies,” continued Vito Artioli, president of ANCI. “But first of all, the industry will have to lobby hard to reduce the maximum limit of import duties to 35% in order to create a context that makes it possible for Italian footwear to enter the Brazilian market without difficulty. In this sense, the meeting with the president of Brazil was very positive.”
Bilateral relations between the European Union and the MERCOSUR trade zone can also be developed by building on the relations between Italy and Brazil. Both countries have confirmed their strong ties, already bolstered with the letter of intents to improve trade relations, signed in July 2008 by Andrea Brotini, vice president of ANCI and a delegate to the CEC, European Confederation of the Footwear Industry, and by Milton Cardoso, president of Abicalçados and also signed by the Brazilian Secretary of Foreign Trade, Jorge.
The talks between ANCI and Abicalçados continued today. The parties decided to undertake a commitment regarding the legal verifications and an update meeting was scheduled during the event, which will be held in Italy in the coming weeks.
For the next few months, ANCI expects to meet with the representatives of the Argentinean industry federation to discuss the same issues.

Source Anci 13.01.09
573

Vito Artioli Incontra Il Presidente Lula

19.01.09

In occasione della manifestazione fieristica Couromoda un incontro per rinsaldare le relazioni bilaterali tra i due paesi

In occasione dell’inaugurazione di Couromoda, la manifestazione fieristica brasiliana dedicata alle calzature in corso a San Paolo, Vito Artioli, presidente di ANCI, l’Associazione Nazionale Calzaturifici Italiani, insieme a Milton Cardoso, Presidente dell’Associazione Brasiliana dei produttori di calzature Abicalçados, ha incontrato ieri il presidente del Brasile Lula. Al centro dei colloqui alcuni temi comuni ai due paesi legati al settore calzaturiero e in particolare le azioni che Europa e Brasile stanno svolgendo in materia di misure antidumping, la collaborazione tra imprese italiane e brasiliane del settore calzaturiero e il tema dei dazi doganali.

“Siamo molto soddisfatti dell’incontro con il presidente Lula, soprattutto perché ANCI è stata l’unica associazione di settore, oltre naturalmente ad Abicalçados, ad incontrare il presidente nell’ambito di Couromoda - dichiara Vito Artioli, presidente ANCI. Lula si è dichiarato molto interessato alle problematiche trattate, tenuto conto dell’importanza del settore calzaturiero brasiliano che, comprendendo tutta la filiera produttiva e distributiva, impiega circa un milione di addetti. L’attenzione del presidente lascia ben sperare per lo sviluppo degli accordi che noi auspichiamo tra UE e MERCOSUR in materia di dazi doganali”.
Nel corso della cerimonia di inaugurazione il presidente Vito Artioli ha consegnato al Presidente Lula un paio di scarpe, a nome dell’intero settore calzaturiero italiano.

“Il Brasile rappresenta la nuova sfida per l’export e la futura crescita distributiva delle imprese della calzatura di alta gamma made in Italy - prosegue Vito Artioli, presidente ANCI. Occorre innanzitutto lavorare concretamente per abbattere il tetto dei dazi di import al 35%, creando un contesto che permetta l’ingresso della calzatura italiana nel mercato brasiliano senza difficoltà. In questo senso è stato molto positivo l’incontro con il presidente del Brasile”.

Le relazioni bilaterali fra Unione Europea e MERCOSUR potranno essere costruite anche a cominciare dai rapporti fra Italia e Brasile, che confermano dunque il loro forte legame già rinsaldato grazie alla lettera di intenti per il miglioramento delle relazioni commerciali, siglata nel luglio 2008 da Andrea Brotini, vice presidente ANCI con delega CEC, la Confederazione Europea dell’Industria della Calzatura, e da Milton Cardoso, presidente di Abicalçados e controfirmata dal Ministro del Commercio Estero Brasiliano, Jorge.

Sono proseguiti anche oggi i colloqui tra ANCI e Abicalçados. Si è deciso infatti di intraprendere un lavoro relativo alle verifiche giuridiche ed è stato fissato nel contesto della manifestazione un appuntamento di aggiornamento che si terrà in Italia nelle prossime settimane.

Per i prossimi mesi ANCI prevede anche di incontrare i rappresentanti della federazione argentina di settore come prossimo referente con cui interagire sugli stessi temi.


Source Anci 13.01.09
559

Italian shoe manufacturers seek new business ventures in Brazil

07.01.09

37 Italian shoe and garment labels show high fashion at COUROMODA 2009

A group of 25 Italian shoe brands and 12 garment labels participate for the first time in COUROMODA, in São Paulo, Brazil. The objective of this action is very specific: to develop joint ventures with Brazilian industries aiming at the local production of Italian collections for the Brazilian market, as well as the Mercosur region and to export to other world markets.
All these brands operate in the upscale and luxury market and carry with them the prestigious Made in Italy concept, representing a daring design, prime quality in raw material and components used.

In the Shoes area, the Italian group will present mainly small to medium size companies that represent 70% of the turnover of the Italian footwear production. The group has names like Aldo Brué, Artioli, Bruno Magli, Magli by Bruno Magli, Pepe, Fratelli Rosseti, Marino Fabiani, Pakerson, Ballin, Ego, Leopoldo Rimomdi, Aquilano Rimondi, Attiva, Anna Sui, Alberto Gozzi, Gianmarco Lorenzi, Franco Ballin, Luciano Padovan, Iris, Brunate, Consorzio Vigevano Export, Cesare Martinoli, Speroni, Sultana and Renato Cenedella.

The Garments area – also interested in joint ventures with Brazilian companies – presents brands like Stone Island, Pignatelli Pap, Pignatelli Cerimonia, Caporea, Kathleen Madden, I Pinco Pallino 1950, I Pinco Pallino, Mac’s, I Pinco Pallino Baby, Brescianai, Imelde & Stefano Cavalleri and Alfredo Pria 1824.

The participation of the Italian brands in COUROMODA is a promotion of the Italian Institute of Foreign Trade – ICE (agency of the Italian government connected to the Ministry of Economic Development of Italy), jointly with the Italian Association of the Shoe Industries - ANCI and the Institute Moda Italia (EMI).

According to data from the Ministry of Development, Industry and Foreign Trade, from January to October 2008 Italy sold to Brazil 60 thousand pairs of shoes, for US$ 7 million, at an average price of US$ 116.

Booth Made in Italy – Shoes & Garments at Couromoda 2009: Aisle B/C 35/38

 


Source Couromoda 06.01.09
555

ANCI impegnata nell’innovazione del settore calzaturiero europeo


06.01.09


Cleto Sagripanti (left) with Martin Kopac ex FETP President

Cleto Sagripanti, Amministratore delegato di MANAS - l’azienda calzaturiera con sede in provincia di Macerata - e membro del consiglio direttivo di ANCI è il nuovo presidente della Footwear ETP
ANCI, l’Associazione Nazionale Calzaturifici Italiani, da sempre impegnata sul fronte dell’innovazione, è parte attiva della Piattaforma Tecnologica Calzaturiera Europea (Footwear ETP), un network di interlocutori a cui la Commissione Europea si rivolge in materia di sviluppo dell’industria europea delle calzature.
L’impegno di ANCI per l’innovazione dell’industria calzaturiera europea è premiato e sarà ulteriormente rafforzato in seguito alla nomina a presidente della Footwear ETP, avvenuta oggi 10 dicembre nel corso dell’incontro dei partecipanti della Piattaforma a Civitanova Marche, di Cleto Sagripanti.

 

La Piattaforma, che al suo interno raccoglie idee e partecipazioni provenienti da aziende, centri di ricerca, associazioni e altri stakeholder, intende proporre alcune linee guida per traghettare l’industria calzaturiera europea verso un’economia basata sulla conoscenza, per rafforzare ulteriormente la leadership che il settore gode nella produzione di calzature ad alto valore aggiunto.
“Anci, da sempre in prima linea per lo sviluppo dell’innovazione nel nostro settore – afferma Vito Artioli, Presidente di ANCI – ha fin da subito sposato gli obiettivi di Footwear ETP come un ulteriore mezzo per coordinare in maniera congiunta la ricerca, lo sviluppo e l’innovazione a livello europeo. Sono quindi particolarmente soddisfatto che la presidenza della piattaforma sia oggi italiana e sia impersonata da un imprenditore giovane ma con già alle spalle una lunga esperienza associativa. Inoltre Cleto Sagripanti è da oggi l’unico italiano a presiedere una piattaforma tecnologica a livello europeo.”
“L’importante risultato odierno – conclude il presidente Artioli - ribadisce l’impegno di anci nel campo della ricerca e innovazione dopo la recente presentazione, al Ministero dello Sviluppo Economico, di un progetto nazionale anci nell’ambito del programma industria 2015”.
ANCI, all’interno della Piattaforma Tecnologica Calzaturiera Europea, si occupa dello sviluppo, in modo particolare, di misure e strutture per migliorare la formazione e l’istruzione degli operatori del settore con attenzione rivolta soprattutto alle nuove generazioni. A tal fine ANCI intende avviare una ricerca per verificare la situazione in ogni stato europeo per poi intraprendere misure specifiche e calibrate su ogni caso particolare.
La presidenza di un rappresentante dei calzaturifici italiani permetterà di intensificare il ruolo di governance della Piattaforma rispetto agli sforzi di ricerca e innovazione tecnologica sia a livello politico che a livello operativo con particolare attenzione al rafforzamento della leadership creativa ed innovativa, alla produzione personalizzata con attenzione alla salute del consumatore, all’individuazione di nuovi segmenti di mercato strategici e alle nuove sfide della calzatura europea nel mercato globale.


Source ANCI 10.12.08

554

ANCI Committed To Innovation In The European Footwear Sector


06.01.09

Cleto Sagripanti, Managing Director of MANAS – the shoe manufacturing company located in the province of Macerata - and member of the Executive Committee of ANCI, is the new president of Footwear ETP
ANCI, the National Association of Italian Footwear Manufacturers, has always been committed to innovation and is an active member of the Footwear European Technological Platform (Footwear ETP), a network of stakeholders that the European Commission uses for development in the European footwear industry.
ANCI’s commitment to innovation in the European footwear industry is rewarded and will be further reinforced pursuant to the appointment of Cleto Sagripanti as president of the Footwear ETP, which was announced on 10 December during the meeting of the Platform participants in Civitanova Marche.

 

The Platform brings together ideas and participation from companies, research centres, associations and other stakeholders and aims to propose guidelines to steer the European footwear industry toward a knowledge-based economy in order to further bolster the leadership that the sector enjoys in high added value footwear production.
“ANCI has always been on the front lines in the development of innovation in our sector," states Vito Artioli, President of ANCI “and it immediately espoused the objectives of Footwear ETP as a new way to jointly coordinate research, development and innovation across Europe. I am especially satisfied that the leadership of the Platform is now Italian and is embodied by a young entrepreneur with long membership experience. In addition, Cleto Sagripanti is the only Italian to chair a technological platform on a European level.”
“Today's important result," remarked the president, Artioli, “reiterates the commitment of ANCI in the field of research and innovation after the recent presentation to the Ministry of Economic Development of a national ANCI project in the framework of its business plan 2015”.
ANCI, as part of the Footwear European Technological Platform, handles chiefly development of measures and structures to improve the training and instruction of industry operators with special attention paid to the new generations. To do this, ANCI intends to begin a research study to analyze the situation in every European country and then undertake specific and calibrated measures on each particular case.
An Italian footwear manufacturer being appointed president will make it possible to intensify the role of governance of the Platform with respect to the efforts in technological research and innovation in policy-making and in terms of operations, with special attention to increasing creative and innovative leadership, creating personalized production with attention to consumer health, and finding strategic new market segments and new challenges in European footwear on the global market.

Source ANCI 10.12.08

551

USING OUR HEADS BEFORE OUR SHOES: STUDYING THE MARKET TO MAKE THE COMPETITIVENESS OF ITALIAN PRODUCTS MORE REWARDING


06.01.09

ANCI president Vito Artioli: We are still leaders in high-end production, but we have to seek markets that will grow more in the coming years.

With over 7470 million euros in production and 6880 million in exports – meaning that foreign sales account for 92 euros out of every 100 in sales – it may seem that Italian footwear has reached all markets and achieved its greatest growth potential. Nothing could be further from the truth, however, and this is what has emerged from study that was conducted by ANCI – National Association of Italian Footwear Manufacturers – for the annual convention that brings together footwear entrepreneurs and was commissioned for the 2008 rendezvous at BAIN & COMPANY ITALY.

“The worldwide footwear market is worth approximately 160 billion euros and grows at an annual rate of about 2%,” noted ANCI president Vito Artioli. “The data from the study conducted for our Association show that our aggregate share is about 12%, but in reality this figure represents an average of very different situations, ranging from 25% for the European market to just 3% for the Asian market. Therefore, our product is very competitive and is positioned chiefly in the high-end and luxury segments, which are destined to grow more over the long term. Nevertheless, the current selection of markets in which we are present is what poses challenges for us: our strength on mature markets risks penalising us if we are unable to make the most of the growth of emerging markets, which are increasingly after high-quality products, as well as retail services and the perception of purchasing something truly exclusive.”

The research, presented today, 15 November, at the Palazzo Ducale in Lucca, clearly reveals that the footwear market will not increase much in terms of overall growth (the average annual growth rate will be about 2-3%) and that much of this growth will take place above all in three areas: Asia, Latin America and North Africa/Middle East. The positive aspect for Italian companies is the fact that, in principle, their product specialisation is suitable for the market scenario sketched out by the research: in 2012 the world market will reach approximately 180 billion euros, but the most interesting growth rates will be generated above all by the luxury and high-end segments. Over the next five years, the luxury market (20 billion euros worldwide) will show a growth rate of about 6% per annum, whereas in the high-end segment it will be 3% (28 billion euros), against a growth of 1% in the medium range (57 billion euros) and 2.5% in the inexpensive range (53 billion euros).

Artioli stated, “Our price positioning and the quality of our product put us in an ideal position to exploit the opportunities of the coming years. Nevertheless, neither the competitiveness nor the quality of our footwear can be sufficient to maintain this leadership in our segment. Instead, we need to face the fact that our commercial rootedness is in the markets that have been the most important so far, but that will show less long-term growth. Over the next five years, the Asian area will grow by 5%, but North Africa/Middle East will see a growth rate of 7%. We need to think about these figures because in order to enter these markets today, simply offering a good product is not enough. We need to know the characteristics of the different targets, have the right local distribution partners, identify a specific and recognisable format, and define a specific position with respect to the competition, but we also need to recruit the right internal human resources to face new challenges.”

The research commissioned by ANCI also identified some of the characteristics of the most promising markets and defined a strategic profile for each of them. The pattern that has been delineated allows us to sketch out an initial approach to the market while also underscoring the potential difficulties that must be faced.
For example, the Russian market is one of the most interesting commercial targets, as also demonstrated by ANCI’s export figures: in the first 7 months of the year exports to Russia rose by 27%, reaching a value of 348 million euros and confirming the Russian market as the fourth most important for this sector (exports in value). Indeed, consumers are now much more attentive to brand policies and consistent distribution. At the same time, however, the market continues to represent a complex situation that juxtaposes luxury department stores in the main cities with specialised – but not organised – distribution, which still accounts for 50% of the Russian scenario.

“Russia has been one of our objectives for years and the work done by the Association in promotional terms has bolstered the success of Italian companies,” Artioli pointed out. “Consumption, which is quite polarised between the high and low segments in terms of purchase choices, is a point in our favour, because customers show great attention to product quality and want Italian style. But the great achievement of the Russian market, which is expected to grow at an average rate of 15% over the next five years, can be repeated in other markets that, albeit with different characteristics, nevertheless offer excellent opportunities.”

The Middle East continues to be an area with strong growth potential: the advent of shopping malls has promoted the growing presence of evolved distribution and organised chains, also in relation to the powerful increase in tourism. In Asia, the growth of the Indian and Chinese markets continues to be interesting, although our exports to this market are still very limited so far. The rise of new-generation businesspeople who are more sensitive to Western tastes and the growth rates predicted for the coming years make India potentially one of the most interesting markets. However, there is no lack of stimulating prospects on mature markets, above all in the niches that reward not only quality and fashion content, but also customer service and a marketing concept that constantly listens to the buyer. In Europe and the United States there are plenty of market spaces for companies that are capable of adopting the right mix of product, assortment, price, image/brand and service level, although we must note that at this point we can make only partial assessments of the repercussions of the recent crises in these marketplaces.

“The goal of the picture we have sketched out is not to provide universal solutions,” noted Vito Artioli, “but rather to try to define the advantages and disadvantages in tackling certain markets as part of a new internationalisation strategy, an approach that Italian footwear manufacturers can no longer put off. One thing is certain: many of these countries are closed to imports due to very high customs or quotas, for example India, Brazil and Japan. Therefore we must work on two aspects. First we must study the countries well and the ways to deal with them, but at the same time we must demand reciprocal market access. The action that the Association has undertaken to request antidumping duties, mandatory origin labelling in Europe and reciprocity in tariff and non-tariff barriers is absolutely essential in order to achieve this. Likewise, it is important that policies for promotion on foreign markets be overhauled. We need to concentrate resources on significant projects and on those sectors – and footwear is one of them – that have demonstrated an ability to optimise public funds to attain great success in terms of exports.”

Artioli continued, “The study has also highlighted the fact that our footwear industry still has a great deal of potential that can be exploited. However, companies – first and foremost, and with the collaboration of government institutions – as well as associations and trade-show companies must put forward strategies designed to launch modern internationalisation initiatives. This is a new phase that requires greater resources, growing collaboration and a more favourable context than those of the past. Our future and the future of Italy’s manufacturing industry, and thus our economy, depend on this new internationalisation pact. Furthermore, stopgap measures supporting banks and the finance industry are important and necessary in order to deal with the current financial crisis, as long as they have a direct impact on businesses. As an Association, we will assist entrepreneurs with the support of proactive initiatives, but also by providing strategic orientation instruments. As part of “Industria 2015”, the bill on the new industrial policy, we intend to present a research and innovation project in order to improve the real-time collection of market data, develop rapid prototyping and the logistics chain, and fine-tune new technological solutions.”

Artioli concluded by saying, “In the new internationalisation pact, we must equip ourselves with resources that are different also on a qualitative level. First of all, we must face the critical aspects of entrepreneurship and pinpoint initiatives that will permit aggregation and make it possible to develop common projects. At the same time, it is evident that for this challenge we also need human resources that can stimulate strategies and allow us to implement these projects. Consequently, training must continue to play an important role and promote systemic measures on a national level, involving the Association and labour unions. It is also important to focus on European training projects in order to improve synergy among the businesses of our continent. It is obvious that training cannot be limited to labour but must increasingly involve top executives, managers and entrepreneurs, as we are convinced that, on a company level, the growth process can truly improve efficiency only if all players are involved.”

Source ANCI 11.12.08

550

ANNUAL ANCI CONVENTION
INTERNATIONAL OPPORTUNITIES FOR ITALIAN FOOTWEAR: TODAY’S SCENARIOS AND FUTURE PROSPECTS


06.01.09

Lucca – Saturday, 15 November 2008 – 9 a.m.
Palazzo Ducale – Quartiere di Parata – Sala delle Guardie

INTERACTIVE TALK SHOW

Moderator
Gianfranco Fabi, Director of Radio 24 and Deputy Director of Il Sole 24 Ore

Speakers
Massimo Barzaghi, General Manager of Salvatore Ferragamo SpA
Diego Dolcini, Fashion Designer
Fabio Fusco, Chief Financial Officer of Bally
Shawn Pean, Men’s Footwear Buyer for Saks Fifth Avenue
Roberto Righi, Retail Director of Crocus
Enrico Valdani, Full Professor at Bocconi University, Chair of Customer and Service Science



MASSIMO BARZAGHI

Since April 2007 he has been General Manager for Europe, the Middle East and Africa, and Supply Chain General Manager for Salvatore Ferragamo SpA. Responsibility for the supply chain includes not only production and logistics for international markets, but also procurement, general services and real property in Italy.
Barzaghi, who has worked with the Italian Winter Sports Federation and participated in two Olympics, began his career with Briko Srl, a producer of sports accessories and technical equipment, followed by the Benetton Sportsystem Group, where he managed the Rollerblade and Killer Loop brands.
From 2005 to 2007 he was manager of Century Srl and Overdistribution Ltd, two companies that, on an international basis, develop incentive projects, loyalty-building programmes and promotional operations, planning, producing and selling world-famous brand-name product collections.
He also served as President and CEO of Invicta Holding SpA and Diadora–Invicta SpA, managing a workgroup of 520 people that underwent major international reorganisation, and combining technological innovation with the ability to innovate in the areas of design and distribution.
Barzaghi gained further in-depth experience in the fashion industry thanks also to his role as General Manager of the Missoni Men’s Division for the Marzotto Group. One of the goals entrusted to Barzaghi involved revitalising existing brands and launching the M Missoni brand (men and women), above all for Italy, the United States, Great Britain, Japan, South Korea and the Mediterranean markets.

DIEGO DOLCINI

Born in Naples in 1969 but a global citizen by choice, Diego Dolcini – whose atelier is in a historic palazzo in the heart of Bologna – is an infant prodigy in the field of accessory design. The fashion designer is a pro at enhancing women’s charisma through powerfully seductively shoes with stiletto heels and often sprinkled with glittering crystals, making these models memorable as veritable “jewellery shoes”.
He gained his professional skills through specialised studies (at the Department of Architecture of the Politecnico di Milano and the Accademia di Belle Arti in Bologna) and in the field by working with a number of notable names: from September 2001 to April 2004 he was Design Director for Gucci’s Men’s and Women’s Footwear, and in 2005 he served as a consultant to Dolce & Gabbana.
His work has also gained him recognition, such as the scholarship he won in 1989 for the master’s course in Fashion Design at the Domus Academy in Milan, and the successful outcome of many projects allowed him to debut with his own line. The Diego Dolcini line of women’s footwear, distributed by the most representative shops around the world, was established in 1994, and in April 2008 the designer opened his first flagship boutique in Milan.
Sought after by designers and the leading producers of luxury goods because of his ability to convey the very essence of femininity through simple yet alluring design, Dolcini is also the darling of American celebrities in search of a dazzling touch of pure glamour. From the moment he launched his line, in an era when turn-of-the-millennium luxury was still ahead of its time, Dolcini focused on a high-end product, strongly characterised in its precious uniqueness.
The secret to his success and his rise to fame can be found in his special ability to design shoes as if they were works of art, to be worn in a quest for an ever-new and seductive equilibrium.
His desire to emphasise the beauty of women’s feet culminates sublimely in the sandal, a sort of architectural structure marked by powerful emotions. For Dolcini, footwear has a professional content but, more importantly, an ideological one: in order to be desired by women, first they must unquestionably appeal to their creator.

GIANFRANCO FABI

Sixty-year-old Gianfranco Fabi has been Deputy Director of Il Sole 24 Ore since 1987 and in October 2008 he became the Editor-in-Chief of Radio 24. After graduating from the University of Milan with a degree in Political Science, with a focus on international economics, he became a professional journalist in 1974.
He started writing for the Giornale del Popolo of Lugano as early as 1972 and in 1979 he joined Il Sole 24 Ore, initially at the financial desk, and later moving on to culture, the Italian economy and, lastly, the main editorial office.
Fabi also teaches Information Economics at the Catholic University of Sacro Cuore in Milan.

FABIO FUSCO

Fabio Fusco has been Chief Financial Officer of Bally International Ltd since May 2005.
He previously held the same position at IT Holding SpA, a stock-listed Italian company that works in the area of luxury goods, and he was Corporate Finance Director of Diner’s Club Europe SpA, a credit-card issuer that is a member of the Diners Club international network.
A graduate of the LUISS University of Rome, in 2003 Fusco completed the Management Development programme at the Harvard Business School.

SHAWN PEAN

Shawn Pean graduated with a BS in Fashion Merchandising and Business Administration from the University of Maryland in 2001 and is now the Men’s Footwear Buyer for Saks Fifth Avenue.
He joined the company as an Associate Buyer in 2005 and handles annual sales and strategic objectives for the company. He travels extensively in the United States and abroad to identify the latest footwear trends and plan sales based on business trends. He also handles communications and holds seminars to convey information on products and make the most of their sales potential.
Thanks to innovative ideas, events and, above all, the strength of the product itself, Pean and his team have rapidly bolstered sales, particularly with regard to footwear. Pean manages and plans sales and distributions, overseeing relations with sellers, for total annual sales of 18 million dollars.
Pean is a member of the Advisory Board of the Compass Show, a footwear event that unites the sector’s newest and trendiest brands. Pean is also a board member of the WSA Show, a major international footwear exhibition.

ROBERTO RIGHI

Roberto Righi is the Retail Director of the Moscow-based Crocus Group, which is now one of Russia’s most active organisations in the fashion industry.
The youthful-looking and professionally dynamic 68-year-old has spent 45 years in the textile and clothing business, holding an array of positions related to the commercial and organisational side, working as a salesman and moving up to commercial director. Righi has also served as a consultant and worked for textile representatives.
His first approach with Russia dates back to 1983.
He was first contacted by Aras Agalarov, president of Crocus, in 1989 and two years later began to collaborate with him on a part-time basis, taking on a fulltime commitment six years ago. Righi works in close contact with Emin Agalarov, commercial director of Crocus International, in managing the retail division and running the Moscow Fashion Expo.

ENRICO VALDANI

Full Professor at Bocconi University, where he teaches Strategic Marketing, Enrico Valdani holds the Mediolanum Chair of Customer and Service Science, and is also director of the CSS Lab Research Centre.
After earning a degree in Business Management from Bocconi University, he completed his studies at the Harvard University Graduate School of Business Administration and was Visiting Scholar at the University of Southern California.
He is the author of numerous publications on competitive strategies, customer equity management, territorial marketing, service management and development of the market-driving capabilities that distinguish proactive businesses.
He is also a founder and partner of VVA, one of Italy’s leading executive consultancy firms.

Source ANCI 11.12.08

548

Speech by President Vito Artioli at the ANCI Convention
Lucca, 15 November 2008


18.12.08

Authorities, fellow speakers, friends and colleagues,

First of all, I would like to emphasise that, as President of ANCI, I took on the commitment to provide all the information that businesses need in a moment such as this one, which is fraught with uncertainty.

Today’s event is intended as yet another step in this direction: businesses need tangible actions as well as food for thought that can guide them in their everyday activities.

This is our commitment, our plan, as an association.


It is a plan composed of direct support for companies with international trade missions, a constant updating of our trade fairs (MICAM, OBUV in Moscow and MODA MADE IN ITALY in Munich), new technological operating instruments (a new website and a videoconferencing system with different points in the most important districts), information and statistical systems, training, research and innovation and new internal and external professional roles.

We have just heard a report by Bain & Company, which sketches out the scenarios in which we will be competing in the coming years.

I would like to emphasise an initial indication from this report: the worldwide footwear industry is solid and will grow again in the near future, a period in which Italian companies must consolidate and expand their presence.

In this scenario businesses must unquestionably become reorganised and restructured, as they have also done in the past, but our association is and will increasingly be at their side.

The ISTAT commerce figures for the first seven months of 2008 show a decrease of 7.1% in volume compared to the same period in 2007, but a 5.5% increase in value as a result of a significant increase in average prices, which have risen by 13.5%.

Nevertheless, while this figure is somewhat comforting with respect to the immediate past, it cannot give us an optimistic outlook with respect to a difficult present and an uncertain future.

A financial crisis of this scope was unexpected, even though some are now hurrying to say exactly the opposite. At the same time, it is during times like these that it is absolutely essential to keep steering straight ahead.

We expect enormous efforts from companies in terms of modernisation and repositioning on markets. We must confirm the necessary continuation of a process of raising quality, creativity and added value: a process that continues to distinguish the sector in all its elements.

Nevertheless, these qualitatively positive elements will be unable to prevent a significant slowdown – at least throughout 2009 – before the hoped-for recovery occurs.

The profound financial crisis that is under way, for which there is no short-term prospect, will unquestionably have an impact – one that, today, cannot be quantified but that can also be violent – on the real economy, consumer buying power and, more generally, disposable income.

These difficulties have already been reported to us by our businesses, in particular those that are working in the countries of the Commonwealth of Independent States (CIS), from which we have received worrying signals also from some of the buyers, who are facing difficulties in relation to the credit industry.

Therefore, the first need is to support export credits and their guarantees, but there must also be financial support for businesses.

The powerful message that we intend to launch here is that government intervention must be conceived in relation to the credit system, but its goal must be to help the business system.

Support for banks must immediately be translated into support for the production system.

We need intervention as a stopgap for the situation and as a way to breathe new life into businesses. At the same time, however, it is essential to have an overall plan, a well-defined path that we can trace thanks to the information we received today from Bain: the identification of markets and their strategies; a rapport with the various levels of distribution; product, research and innovation policies; and the ability to compete.

The last two factors come into play in the national project for the footwear sector that we are presenting to the Ministry of Economic Development as part of the bill for the new industrial policy titled “Industria 2015”.

Business intelligence, rapid prototyping, improvement of the logistical chain and new technological solutions represent the challenge for our businesses.

Training must also continue to play an important role, with systemic measures on a national level involving our Association and labour unions. Together. It is also important to focus on European training projects in order to improve synergy among the businesses of our continent.

It is obvious that training cannot be limited to labour but must also involve top executives, managers and entrepreneurs, as we are convinced that, on a company level, the growth process can truly improve efficiency only if all players are involved.

And ANCI will dedicate growing resources to training, not only on national level but also in collaboration with local industrial districts.

However, we must have immense courage and look at the overall scenario, which is also composed of the growing number of new localisations of production outside the country and, more generally, the evolution of globalisation.

Regardless of the choices they might make, businesses must not be bolstered surreptitiously nor demonised hypocritically.

The only key that must guide individual companies and the sector as a whole is compatibility with specific results, a sense of balance towards the employment levels that are effectively possible, and – naturally – the legitimate use of available public resources.

We must adopt industrial, commercial and fiscal policies that will allow the sector, as a whole, to remain chiefly in Italy and Europe, avoiding indiscriminate dismantling of this industry with an eye to controlled globalisation.

It is essential to maintain the major positive contribution that, through exports, the sector continues to ensure to the trade balance and the problems of absorbing employment.

All of this must be achieved with new and more modern paths of presence around the world through far more articulated and faster methods.

One of the top priorities for a sector devoted to export and internationalisation – like ours – also involves pursuing and establishing new and more effective rules, as well as international trade that will guarantee transparency, fairness and symmetrical competition.

For example, we are working towards this on a long-term project that will lead to an equalisation of customs charges with Mercosur – with Brazil leading the way – and in January we will be meeting with President Lula during our coordinated attendance at the Couromoda exhibition.

We have recently also made overtures towards the Japanese Ministry of Economy, Trade and Industry to discuss import quotas, but there is still evident protectionism and situations that are no longer justifiable today.

Brazil, Japan, Russia, China and India: these are the markets that the Bain study has indicated as those in which we must compete – not in the distant future, but immediately.

However, true competition is not possible if it does not adhere to shared and equitable rules.

In short, these are the reflections that have inspired us to ask for the implementation of anti-dumping procedures against China and Vietnam, and we feel that dissent motivated by legitimate individual corporate interests is absolutely natural.

I would like to recall, however, that the only thing that ANCI has done – in agreement with the European Confederation of the Footwear Industry (CEC) and other national federations working in the sector – is to fulfil its mandate correctly, a mandate that has been underscored time and again by its decision-making bodies.

We have never considered supplementary customs fees to be a solution, nor can they replace reciprocity and fairness on the part of the competition. They are temporary instruments that partially offset the acknowledged lack of reciprocity and the confirmed existence of unfair competition.

Lastly, with regard to the European regulation for a mandatory “made in” label, I would like to note that, through an initiative of which ANCI has been a strategic leader and an proactive promoter, all the interested categories have moved in harmony with the Confederation of Italian Industry, which is undertaking formal and very committed steps with the government. As a result, the general consensus attained so far will be followed by solid initiatives that will finally lead to the vote of the EU Council of Ministers on this proposal. ANCI has also conducted lobbying actions along these lines in other European countries with a strong tradition of footwear manufacture.

Needless to say, I am well aware that I have not touched on all the issues or activities in which ANCI is involved on a daily basis. However, we intend to take stock of the sector as part of a new format that we will inaugurate in Rome in February, an initiative we hope will gradually become a key rendezvous for the world of politics, economics and the press.

I would like to thank you for your attention and I hope that this convention will be immensely profitable for you

Source ANCI 11.12.08

 

465

MICAM SHOEVENT CLOSES WITH 41,900 VISITORS


22.09.08

There was a total of 41,900 buyers in the sector that visited MICAM ShoEvent, the fair exhibition dedicated to high- and medium-high level footwear that closed today in the Milan Exhibition Rho area.

 

Russia and countries from the ex- Soviet Republic, but also Japan, Northern Europe, Spain and Greece are the countries that stood out for being the main areas of origin of the 21,150 foreign agents that visited MICAM.

“With this edition”, commented the President of the National Association of Italian Footwear Manufacturers, Vito Artioli, “MICAM confirms itself as the world’s most important appointment dedicated to the footwear business. If we look at the numbers that refer to the visitors, in fact, we see that the slight decline compared to last year is largely counterbalanced by the quality of the buyers that once again have chosen our exhibition to plan their order packages and ensure themselves the collections that will be the next seasons’ musts”.

“In a moment that is certainly not easy for our sector and difficult for the international markets”, underlines again the President Artioli, “the presence of foreign buyers is a reflection of the importance of this exhibition. Even more so if we consider that it was held from Wednesday to Saturday, automatically generating a selection of buyers that favour quality over quantity - quantity however that remains completely respectable and satisfying. We are the sector’s last exhibition in the calendar, a fact that has definitely rewarded us and the companies have closed the season here with a positive feeling”.

The great protagonists of MICAM were the 1,672 exhibiting companies, of which 574 were foreign, with their collections for fashionable footwear for men, women and children. Linked by the common thread of quality and high value added in terms of creativity and research, MICAM ShoEvent’s proposals have dictated the trends for the Spring-Summer 2009 season.


Source ANCI 22.09.08

 

464

MICAM SHOEVENT CHIUDE CON 41.900 VISITATORI


22.09.08

Sono in totale 41.900 gli operatori del settore che hanno visitato MICAM ShoEvent, la manifestazione fieristica dedicata alle calzature di livello alto e medio-alto che si chiude oggi in Fiera Milano Rho.

Russia e paesi dell’ex Repubblica Sovietica, ma anche Giappone, Nord Europa, Spagna e Grecia sono i paesi che si sono distinti come le maggiori aree di provenienza dei 21.150 operatori stranieri che hanno visitato MICAM.

“Con queste edizione – commenta il presidente dell’Associazione Nazionale Calzaturifici Italiani Vito Artioli - MICAM si conferma come il più importante appuntamento al mondo dedicato al business calzaturiero. Se guardiamo ai numeri riferiti ai visitatori, infatti, vediamo che la leggera flessione rispetto ai dati di un anno fa è ampiamente controbilanciata dalla qualità dei buyer che ancora una volta hanno scelto la nostra manifestazione per pianificare il pacchetto di ordini e assicurarsi le collezioni che saranno i must della prossima stagione”.

“In un momento di certo non facile per il nostro settore e di difficoltà per i mercati internazionali – sottolinea ancora il presidente Artioli – la presenza dei compratori stranieri è lo specchio dell’importanza di questo momento fieristico. A maggior ragione se consideriamo il posizionamento su giornate che vanno dal mercoledì al sabato, che ha generato automaticamente una selezione dei buyer a favore della qualità piuttosto che della quantità, che resta comunque assolutamente ragguardevole e soddisfacente. Siamo l’ultima fiera di settore nel calendario, questo ci ha sicuramente premiati e le aziende hanno chiuso qui la stagione di vendita con un sentiment positivo”.

Grandi protagoniste delle giornate di MICAM le 1.672 aziende espositrici, di cui 574 straniere, con le loro collezioni per la moda della calzatura dedicate all’uomo, alla donna o al bambino. Legate dal fil rouge della qualità e dell’alto valore aggiunto in termini di creatività e ricerca, le proposte di MICAM ShoEvent hanno dettato le tendenze per la primavera-estate 2009.

 

Source ANCI 22.09.08

 

 

Philip Clark
Editor
shoe n fashion news
PCDS Review